Collect, inspire and share...
light and love, Anna x
PA L A S J E W E L L E R Y. C O M . A U > 2 0 1 5 C ATA L O G U E
F I P L
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‘I follow my spirituality and
intuition to create heartfelt
jewellery to collect, inspire
and share...’
The beginning...
The Palas story goes back to
1996 when my sister Eran and
I, both then in our early 20’s,
spotted a gap in the retail
market for unique jewellery.
We were young, we were
excited, we had design
qualifications and some
business experience and we
took the plunge – our perhaps
naive fearlessness and inherent
self belief the driving forces.
We designed a small range of
30 earring styles, developed an
off-shore manufacturing base
and launched the collection at
our first Sydney trade show.
Palas Jewellery was born.
Challenges...
In Eran, I had a dear sister, a
best friend and an ideal
business partner, whose
beautiful creative stamp gave
Palas its original styling and was
reflected in all of our products.
When Eran passed
suddenly in 2007, I’d be less
than honest if I didn’t confess
that I seriously contemplated
walking away, putting the Palas
Jewellery chapter behind me.
Thankfully, I found the courage
and the strength to continue,
knowing that I owed it to Eran,
and myself, to keep our shared
dream alive.
Re-invention...
I have since reinvented the
Palas brand and collection,
allowing my spiritual influences
to shine through in the designs
that are filled with light and
love and feature positive words
of friendship, affection and
protection. The emotional and
personal nature of the jewellery
has become the ‘signature’
of the Palas Jewellery brand,
which today comprises a
portfolio of over 3000 unique
and beautiful creations.
Growth...
The range is constantly evolving
and is retailed through more
than 500 jewellery, lifestyle and
fashion stores across
Australia, New Zealand and
Japan. Mid-range price points
(RRP$27 – $55) position Palas
Jewellery as the perfect
‘impulse buy’ that is not only
good value but also very
beautiful in quality and
sentiment.
Inspiration...
I am continually inspired by
the artistic ingenuity of my
Indonesian manufacturer who
shares my focus of creating
jewellery filled with love,
passion and integrity.
All designs are hand crafted in
solid sterling silver, solid brass,
bronze and copper by
traditional Indonesian artisans
drawing on centuries of
jewellery making skills coupled
with modern day ethical
production standards.
Palas is reflective of today’s
growing consciousness to
collect, inspire, share and
communicate love and
positivity across all aspects of
life. Palas continues to fill a
niche in the Australian market
for jewellery that has the
purpose of connecting
emotionally with the consumer.
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Anna’s story
Connection...
The feedback I receive
through our social media
conversations shows how
deeply Palas connects with
people, some brought to tears
when they find a charm that
speaks to them. This means so
much to me and inspires my
future designs.
Anna Dimond
CEO and Designer
Palas Jewellery
Palas continues to be known
as an emotional and spiritual
jewellery brand that ‘owns’ this
sector of the Australian market
with the potential to fill that
space internationally. Evolution
of charm options (some 200
per year to add to the current
styles) have Palas fulfilling the
goal of providing a charm for
every moment in life that you
would buy a greeting card for.
Finalist > My Business Awards
I am so proud to have
developed a brand that reflects
my own life experiences,
beliefs, personal growth and
passion for business – one that
is full of integrity and sincerity
and touches the hearts of so
many people. That is a beautiful
feeling.
B.Arts (University of Adelaide)
B.Des (University of SA)
Finalist > SmartCompany
Smart50 fastest growing
Australian SMEs
Finalist > Telstra Business
Awards
Winner > Telstra Business
Women’s Awards
Palas Jewellery
Head office
28 Tomsey Court
Adelaide SA 5000
Australia
(61-8) 8232 7244
[email protected]
You are as much a part of the
Palas Jewellery designs and
success as I am...thank you.
Collect, inspire and
share... light and love,
Anna x
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Milestones charms
3500
3501
3502
3503
3504
3505
3506
3507 (heart slider)
3508
3509
3510
3511 (engrave)
3512
3513
3514
3515 (2 sided)
3516 (engrave)
3517 (pair)
3518 (pair)
3519 (engrave)
3521
3522
3523
3524
3525
3526
3527
3528
3529
3530
3531 (wing slider)
3532
3533
3534
3535
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6
7
3536
3537 (heart slider)
3538 (heart slider)
3539
3541
3546
ALL OCCASIONS
3542
3543 (heart slider)
3544
3545
3547
3548
3549
3500SET > 3 of each charm
and free PD35 display stand
Heartfelt, personal and profound
this range will speak to so many
people and is the perfect solution for
customers looking for that special
charm to give or keep for themselves.
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9
10
11
Star sign charms
3555 (2 sided)
3556 (2 sided)
3557 (2 sided)
3558 (2 sided)
3559 (2 sided)
3560 (2 sided)
3561 (2 sided)
3562 (2 sided)
3563 (2 sided)
3564 (2 sided)
3565 (2 sided)
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3566 (2 sided)
3555SET > 6 of each charm,
free PD34 display stand and
PD36 counter card
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14
15
Brave spirit charms
3570
3571
3572 (butterfly slider)
3573
3574 (spinner)
3575
3577
3578
3579
3581
3582
3583
3584
3585
3586
3587
3588
3589
3590
3591
3592
3593 (spinner)
3594
3595
3597
3598
3570SET > 3 of each
charm and a free
display stand
These affirming words come straight from my heart as a
reminder to stay positive, be courageous and to truly love
and appreciate yourself.
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17
18
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Circle of friends charms
Celebrating friendship and love to share with your best
friend, sister, mum, daughter. Such sweet ways to share
symbols of friendship amongst your circle of friends.
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3300
3302
3303
3305 (heart slider)
3306 (2 sided)
3307 (star slider)
3308 (pair)
3309
3310
3311
3312
3313
3314 (3 pieces)
3316
3318 (2 sided)
3319
3320
3321
3322 (openable)
3323 (2 sided)
3324
3325 (openable)
3327 (2 sided)
3328
3330 (2 sided)
3331
3332
3335
3336
3337
3300SET > 3 of each
charm and a free
display stand
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Keepsake stack rings
3450 ‘light and love’
3451
3452
3453 ‘love’
3454 ‘true friends’
3456 ‘always find the
silver lining’
3457 ‘be positive in
the present’
3458 ‘dream’
3459 ‘I love you to
the moon and back’
3460 ‘courage to be
myself’
3461
3462 ‘gratitude’
3463
3464 ‘courage’
3465 ‘follow your
dreams’
3466
3467
3468
3469 ‘my angel from
above’
3470 ‘love’
3471 ‘circle of love &
friendship’
3472
3473 ‘forever friend’
3474
3475
3450SET > 3 of each
ring (s/m/l) and a free
PD25 display stand
3476 ‘safe travels on
your journey’
3477 ‘believe you can
& you will’
As the name implies... keepsakes to stack
on your fingers to reflect your life ‘story’,
special people and messages of inspiration.
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Anna Dimond signature 925
charms
This all sterling silver range I designed
in response to customer requests for Palas’
best selling sentiments in plain silver...
they look so beautiful with all silver and
white leather essentials.
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3317
3400
3401
3402
3403
3404 (2 sided)
3405
3406
3407
3408
3409
3410
3411
3412
3413
3414
3415
3416
3417
3418
3419
3420
3421
3422
3423 (2 sided)
3424
3425
3426
3427
3428
3431
3400SET > 3 of each
charm and a free
display stand
3429
3430 (2 sided)
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Petite initial charms
3190A (2 sided)
3190B (2 sided)
3190C (2 sided)
3190D (2 sided)
3190E (2 sided)
3190F (2 sided)
3190G (2 sided)
3190H (2 sided)
3190I (2 sided)
3190J (2 sided)
3190K (2 sided)
3190L (2 sided)
3190M (2 sided)
3190N (2 sided)
3190O (2 sided)
3190P (2 sided)
3190Q (2 sided)
3190R (2 sided)
3190S (2 sided)
3190T (2 sided)
3190U (2 sided)
3190V (2 sided)
3190W (2 sided)
3190X (2 sided)
3190Y (2 sided)
3190Z (2 sided)
3190SET > 3 of each
charm and a free
display stand
The simplicity of this elegant initials range
showcases the beauty of simple sterling silver.
I love these charms on our silver bangles, chains
and white leather essentials.
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Safe journey charms
1007
1008
1087
3040
3041
3044
3045
3046
3047
3048
3050
3051
3056
3057
3059
3150
3151
3157
3159
3162
3167 (2 sided)
3169 (2 sided)
3178
3182 (2 sided)
3206
1007SET >
3 of each
charm and a
free display
stand
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Heartfelt messages to collect and
share for protection, love and
positivity on your travels and your
life journey. These also serve as
beautiful ‘memory keepers’ of the
incredible adventures we share in
our lives.
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My family and friends
charms
999
1001
1005
1092
1102
1112
3000
3002
3004 (2 sided)
3006
3007
3009
3010
3011
3012
3013
3014
3015
3016 (spinner)
3017
3019
3020
3022
3025
3026
3027
3028
3029
3030
3031
3225
999SET > 3 of each
charm and a free
display stand
3032
40
3033
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My family and friends range has
a charm for every member of your family
and circle of friends to express love and
appreciation. From celebrating the love
of a grandmother to your best friend.
the perfect keepsakes for everyone who
is close to your heart.
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Treasures of love charms
1000
1009
1013
1014
1088
1107
3063
3165 (2 sided)
3175 (2 sided)
3179 (2 sided)
3183 (2 sided)
3200
3204
3209
3210
3211
3214
3215
3219
3220
3221
3224
3226
3230
3231
3232
1000SET >
3 of each
charm and a
free display
stand
Words of sentiment, love and empowerment
filter through this collection of charms.
French, Greek and German phrases are
featured alongside sweet messages of light
and love.
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Script initial charms
1050A
1050B
1050C
1050D
1050E
1050F
1050G
1050H
1050I
1050J
1050K
1050L
1050M
1050N
1050O
1050P
1050Q
1050R
1050S
1050T
1050U
1050V
1050W
1050X
1050Y
1050Z
1050SET > 3 of each charm
and a free display stand
Initial charms are the perfect way to
personalise any Palas collection. Choose your
own initial or the initials of your children,
lover, pets, best friends to collect or to gift.
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Best seller charms
3302
3305 (heart slider)
3017
3011
3332
3047
1107
3028
3318 (2 sided)
3022
3337
3421
3041
3026
3408
3046
1000
3165 (2 sided)
3423 (2 sided)
3025
3012
3307 (star slider)
3316
3016 (spinner)
3324
3336
3300
3308 (pair)
3313
3303
3302SET > 3 of each
charm and a free
display stand
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These are Palas’ top 30 best
selling charm designs from the
past 6 months of international
sales. A beautiful collection
of sentiments for all.
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Essentials
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Chain necklaces
1071
50cm
3609
40cm
3240
40cm
3612
40cm
3611
80cm
850
46cm
54
3610
50cm
673
80cm
859
45cm
2071
90cm
3241
95cm
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Charm catcher necklaces
3340
95cm
3342
50cm
3341
65cm
Bangles
3600
3602
3346
3245
3244
2067
2068
2069
3246
Chain bracelets
3613
Charm clips
1072
56
3614
3079
split rings pack of 10
906
1075
57
Leather bracelets
3350
3347
3351
Leather wristbands
3352
3348
856
857
1081
2073
2076
3251
Leather chokers
3604
45cm
3349
1079
3606
46cm
Leather lariats
3248
100cm
1080
58
3071
3249
100cm
3247
100cm
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Merchandising guide
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PD26
Large custom
wall/stand display
PD24
Hanging
display
PD34
Star signs
hook display
PD19
Hook display
Point of sale displays
PD8 and PD16
Counter cards
PD22
A2 poster
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PD35
Milestones
hook display
Pouch and swing tag
Box and thank you card
PD25
Keepsake stack ring stand
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