Backgrounder and Key Messages

SAFE CYCLING. SAFE ROADS. SAVE KIDS LIVES.
#safekidsweek
May 4-10, 2015
Ride Together!
About Parachute’s Safe Kids Week
This spring, ride together! Kids of all ages love bicycling. It’s a fun way for families to get
outside and explore.
This year, Parachute’s Safe Kids Week - a national, public awareness campaign - is all about
cycling and road safety. We are excited about this year’s approach, and our alignment with the
United Nation’s Global Road Safety Week theme of children as vulnerable road users. Putting safety first ensures everyone enjoys the ride. Cycling is a leading cause of unintentional
injury hospitalization in Canadian kids under the age of 14.
Be a role model for kids with these top tips:
✦ Protect Your Head, Wear A Helmet. Head injuries are the number 1 cause of serious injury
and death to kids on bicycles. A head injury can permanently change the way a child walks,
talks, plays and thinks. A properly fitted and correctly worn bike helmet can make a
dramatic difference, cutting the risk of serious head injury by up to 80%.
✦ Check Your Ride. For kids and families, a fun, safe cycling experience starts with a
properly equipped bicycle. Ensure bikes are adjusted to the recommended height for the
rider. Be sure to inflate tires and always check brakes are working properly.
✦ Be Prepared. Get trained in bicycle safety and rules of the road. Use appropriate hand
signals and respect traffic signals, stopping at all stop signs and stoplights.
✦ Pick Family Friendly Routes. Protect young riders by using designated areas for riding
when available. These areas - often governed by bylaws - are in place for your safety as well
as others, such as pedestrians.
Donate to help create an injury-free Canada with everyone living
long lives to the fullest. For more information, visit
parachutecanada.org, follow us on Twitter, or join us on Facebook.