Advertising Federation of Fort Wayne, Inc. P.O. Box 10066 Fort Wayne, IN 46850 Spring 2003 www.adfedfortwayne.org President Robert Swinehart, Federated Media, WQHK-FM K105 Silver Medal Award Winner 2003 Immediate Past President and Vice President - Education Jeff Archer, WBTU Radio/Artistic Media President Elect Jeff Gschwind, Burkhart Advertising, Inc. Ronnie L. Smoots, 1937-2002 Vice President - Programs Chris Cage, Indiana Research Service, Inc. _A_G_E_N_C_Y___________________________ Asher Agency Asher Agency Catalyst Marketing Design Riley/Trademark Riley/Trademark Riley/Trademark Riley/Trademark Shapes Advertising Design Asher Agency Asher Agency Asher Agency Boyden & Youngblutt Advertising and Marketing Boyden & Youngblutt Advertising and Marketing Catalyst Marketing Design Riley/Trademark Riley/Trademark Riley/Trademark CONGRATULATIONS TO THE LOCAL 6TH DISTRICT ADDY AWARD WINNERS _C_L_IE_N_T_____________________________ Comcast Cablevision Irmscher Suppliers Catalyst Marketing Design Swiss Re Rock Leasing Hacienda Mexican Restaurants Hacienda Mexican Restaurants Shapes Advertising Design Lutheran Schools Lutheran Schools Allen County Public Library Vera Bradley Indiana University-Purdue University Fort Wayne 111 Design Grabill Bank Joseph Decuis Scott’s Food Stores A__W_A_R_D___________ Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Gold ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Silver ADDYÆ Award Welcome New Members Doug Barrow Tom Bowser Alan Nauts Charity Pocock WPTA-TV The Energy Alternative University of Saint Francis SAAL Advertising AFFW WEBSITES Edward Smith Nicholas Solga Sheri Ward Frost Illustrated Marketshare + Inc Burkhart Advertising www.adfedfortwayne.org The official website of the Advertising Federation of Fort Wayne can be found at www.adfedfortwayne.org. You can learn more about AFFW and it’s many endeavors, join a committee, check out the current cover story, locate members, or get valuable links to other websites. Check it out soon! Also, check out www.fortwayneaddys.com and www.district6aaf.org for additional information Ron majored in Radio and T elevision at Indiana University, where he sang with the Singing Hoosiers. He began his advertising career at WPT A-TV in 1959. There, he worked in production until serving with the U.S. Army from 1961 to 1963, during the Viet Nam war. He returned to WPTA-TV in 1963 until 1966, when he moved to WANE-TV as a director. His directing credits included the Ann Colone Show , Laurel and Hardy’s Magic Castle with Dick Stoner, and many news programs and specials. Ron also served as Commercial Production Manager at WANE, producing outstanding commercials both in-house as well as with many local ad agencies. Vice President - Awards R.J. Ruse, Federated Media, WFWI Radio Vice President - Membership Ann Newsom Craftline Printing Company Vice President - Public Service Sonya Maldeney, Fort Wayne Newspapers Vice President - Ethics/Legislation Mike Coil, Better Business Bureau of Northeastern Indiana, Inc. Recording Secretary Jill Brown, Asher Agency, Inc. Treasurer Molly Spake, WPTA-TV Board Members George Baldus The Baldus Company Matthew Coffman Viacom Outdoor Cathy Edwards Burkhart Advertising, Inc. Carol Kovach Federated Media, WFWI Radio Mark Hutsell Fast Print, Inc. Ayaz Malik Marketing Impact, Inc. Lynn Sroufe Fort Wayne Newspapers Tom Steigmeyer WKJG-TV Indiana 6th District Officers John Chidester Governor Jeff Slaven Lieutenant Governor Matt Harlow State Director Recognition Luncheon Thursday, May 22, 2003 Fort Wayne Country Club Cocktails 11:30 a.m. Lunch 12:00 Noon Program 12:30 p.m. $20 per person After 10 years at WANE, Ron realized a dream and went into business for himself, forming his video production company. Pic Trics became the first video production house in Fort Wayne. After a short time working out of his home, he moved his business to a studio on Fourth Street, where he continued videotaping and creating until 1988. He then sold his company to AHL Communications, where he remained as General Manager until 1995. During his tenure in television production, Ron not only won Addy Awards for his commercials, but also inaugurated innovative local TV programming that included sports, entertainment, medical, training, government and community activities. He always had time to teach, and share the business he loved. He sponsored an ongoing internship program for college students majoring in media for many years. In 1995, he joined Markey’s Audio Visual as an Account Executive and remained there until 1999. Sadly, Ron was diagnosed with cancer in 1998. During his chemotherapy, he suffered two serious heart attacks that resulted in double by-pass surgery. His many credits include serving on the Cable T elevision Fund Access Board of Directors and Cable T elevision Program Advisory Council. His involvement with the Ad Fed goes back to 1972. He served on the Ad Fed Board of Directors in 1979, and several years on the Addy Awards Committee. Payment must accompany reservation, to arrive no later that Friday, May 16, 2003 Ron was extremely creative and loved to meet new people and new challenges! He enjoyed working with professionals who shared his passion for the business. It was never about the money. His quote from a newspaper article sums it up, “When you do something you think is good – it’s all your own. TV production is not necessarily a financially rewarding occupation, but it’s really a kick. It’s a job like any job and you have to like it for there to by any type of fulfillment. I wouldn’t do anything else.” Ron passed away December 27, 2002. Past Silver Medal Award Winners 2002 2000 1998 1997 1996 Eric Johnson Beth Miller Nancy J. Wright Roger Diehm R. Bruce Cynar General Manager, Ad Lab Advertising President, HPN Inc. VP/Creative Director, Ferguson Advertising Assistant General Sales Manager, K105-FM General Sales Manager, WANE-TV 2003 Scholarship Recipiants Sarah Musselman, Olivet Nazarene University & Emily R. Maher, Butler University Lincoln Printing Corp has moved to its new location at 3310 Congressional Parkway. J. Randy Roberts is President. • Audrey Riley is the President of the newly formed Riley + Company • Rebecca Hollenbeck is now with Riley + Company • Sonya Maldeney is now the Major Accounts Manager with Fort Wayne Newspapers • Chad Stuckey is the President of newly formed BIG Design & Advertising LLC, located at 1245 East State Blvd. MARTIN LUTHER KING MONTESSORI SCHOOL If you have an item about your company for the LatestBuzz, you can send it to Mark Hutsell by e-mail at [email protected] or by fax at 260-482-8531 AFFW Public Service Project: AAF National Conference 2003 - June 4-7 Martin Luther King Montessori School - The Dream Lives On SHAKING UP HE WORLD OF ADVERTIZING T The Advertising Federation of Fort Wayne has embarked on an ambitious Public Service project for 2003 to benefit the Martin Luther King Montessori School - a preschool program, predominately serving families in central Fort Wayne. This ambitious project is planned to assist in MLK Montessori’s efforts to raise $5,000,000 to build a new campus. The Dream Lives On MLK Montessori School benefits underprivledged pre-school aged children in the Fort Wayne area. The school is currently located at 3 different locations throughout Fort Wayne and is run on a shoestring budget and a loyal volunteer base as state and federal funding continues to decrease. Even with incredible obstacles, the school has continued to grow and so has the demand for more students to attend. Several years ago, ground was purchased with the intent on building a facility to bring all of the students together under one roof. On January 20th, 2003 a groundbreaking ceremony was held at the schools’ new location on Tillman Road, across from Fairview Golf Course. Ayaz Malik and his team at Marketing Impact have embarked on a two-tier commitment to MLK with the creation of a public awareness campaign and a capital fundraising campaign. The public awareness campaign will include print ads, TV and radio public service commercials, outdoor boards and website. The capital campaign will include a portfolio and the materials to present to potential financial contributors. AdFed and MLK Montessori give heartfelt thanks to Ayaz and Marketing Impact for graciously donating their time and talent. I want to be a Speakers Over 30 senior-level executives will discuss issues including global branding; advertising ROI; Hollywood deal making; and entertainment, multicultural and women’s marketing. Speakers include: ADDY(r) Awards - June 7 The largest creative advertising awards competition, the ADDY(r) Awards are the conference finale. This year the ADDY(r) Awards broadens in size, scope and stature through the inclusion of international entries. • Jim Stengel, Procter & Gamble • Laura Caraccioli, SMG Entertainment • Andrea Alstrup, Johnson & Johnson Ad Expo 2003 - June 5 & 6 The Ad Expo is the advertising industry’s premier exhibition. Taking place in conjunction with the AAF National Conference, the Ad Expo provides an opportunity for your agency to spotlight its products and services to the movers and shakers and decision makers - of the advertising industry. National Student Advertising Competition -June 5 & 6 Sponsored by Toyota this year, the NSAC is the only student competition of its kind in the nation. Students solve a marketing challenge of a major national corporation by developing a multimedia campaign pitch. Students get a taste of the real world, new content for their portfolios and rÈsumÈs and a chance to network with industry recruiters. • Bob Dowling, The Hollywood Reporter • Christy Haugbegger, Creative Artists Agency With a variety of workshops and panel discussions planned, this advertising conference is the one must-attend industry event to deliver the material content and takeaway value that really matters to the professionals in the field. This is your chance to meet the movers, shakers and decision-makers in advertising. Schedule of Events Go to www.aaf.org/calendar/pdf/aac_sched03.pdf for the conference schedule of events. Register Now! To learn more about the AAF National Conference and register online, visit www.aaf.org/calendar/aac.html. Salute to AAF Achievers The annual awards ceremony recognizes the outstanding contributions of local advertising club leaders. “None of this would be possible without AdFed. The capital campaign has been put on the backburner for 30 years, because of the costs. Our dream has finally come true, now that AdFed has stepped up to the plate.” Alice Jordan-Miles, MLK Executive Director. AdFed is currently seeking assistance with Project MLK. To become a part of the Public Service team, please contact Sonya Maldeney, Vice-President Public Service @ 461-8287. The AAF National Conference & Ad Expo offers the best of everything - new business opportunities, over 30 high-profile speakers, awards programs, recruiting opportunities and more. BUSINESS WIRE, AMERICAN ADVERTISING FEDERATION ENTER INTO ALLIANCE THAT PROVIDES PRIME SERVICE OPTIONS FOR AAF CORPORATE AND CLUB MEMBERS Dreams Can Come True... Because Of You WASHINGTON, D.C., April 22, 2003-Business Wire and the American Advertising Federation (AAF) announced today their strategic relationship that provides AAF members with access to Business Wire’s worldwide media distribution services and preferred benefits and member services. Business Wire electronically delivers fulltext news releases directly to editorial desktops in newsrooms worldwide. Business Wire and AAF, a national trade association that serves as the “Unifying Voice for Advertising,” have cooperated on a number of integrated marketing initiatives over the past two years. Today’s agreement provides AAF’s 130 corporate members (advertisers, agencies and media companies) and 210 regional club members with cost-saving pricing options as a benefit of association membership. AFFW Calendar Important Dates: AFFW Program - Thursday, May 22 Silver Medal Award and Recognition Luncheon, May 22nd, Fort Wayne Country Club Annual Golf Outing - Tuesday, June 17 Chestnut Hills Golf Course AAF National Conference and Ad Expo June 4-7, see article on following page for details “In a time of fierce competition, the AAF is constantly looking for innovative ways for our members to communicate their mission,” said Wallace S. Snyder, AAF president and CEO. “This partnership with Business Wire will allow our member executives to deliver their message more effectively and efficiently.” “Business Wire and AAF share a similar vision with regard to the convergence of communication functions within Corporate America,” said Cathy Baron Tamraz, Business Wire president. “Our alliance is designed to provide a complementary turnkey communications channel for marketers to disseminate their message, in addition to proven advertising platforms.” Business Wire is a sponsor of the AAF National Conference 2003, June 4-7 at the Century Plaza Hotel in Los Angeles. Business Wire and The Wall Street Journal will co-sponsor a major conference luncheon on Friday, June 6.