1. real estate

Real Estate Services Proposal
Prepared Especially for:
Tom & Mary White
7 Deep Run Court
Hunt Valley, MD 21030
For marketing the property located at:
7 Deep Run Court
Prepared by:
Angela McKendrick, CRS, GRI
Agent
RE/MAX
123 Main Street
Hunt Valley, MD 21030
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Date: June 05, 2015
Each Office Independently Owned and Operated.
© 2015 RE/MAX International, Inc. All rights reserved.
Real Estate Services Proposal
Prepared Especially for:
Tom & Mary White
7 Deep Run Court
Hunt Valley, MD 21030
For marketing the property located at:
7 Deep Run Court
Prepared by:
Angela McKendrick, CRS, GRI
Agent
RE/MAX
123 Main Street
Hunt Valley, MD 21030
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Date: June 05, 2015
Each Office Independently Owned and Operated.
© 2015 RE/MAX International, Inc. All rights reserved.
Real Estate Services Proposal
For marketing the property located at:
7 Deep Run Court
Prepared Especially for:
Tom & Mary White
7 Deep Run Court
Hunt Valley, MD 21030
Date: June 05, 2015
Prepared by:
Angela McKendrick, CRS, GRI
Agent
RE/MAX
123 Main Street
Hunt Valley, MD 21030
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
© 2015 RE/MAX International, Inc. All rights reserved.
Real Estate Services Proposal
For marketing the property located at:
7 Deep Run Court
Prepared Especially for:
Tom & Mary White
7 Deep Run Court
Hunt Valley, MD 21030
Date: June 05, 2015
Prepared by:
Angela McKendrick, CRS, GRI
Agent
RE/MAX
123 Main Street
Hunt Valley, MD 21030
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
© 2015 RE/MAX International, Inc. All rights reserved.
June 05, 2015
Tom & Mary White
7 Deep Run Court
Hunt Valley, MD 21030
Dear Tom & Mary:
Thank you very much for giving me the opportunity to present the enclosed proposal to market
your home. I appreciate the time you spent with me reviewing the features of your home and
outlining your financial goals and time considerations.
You will receive competent and professional service when you select me and RE/MAX to
represent you. We have represented many families in this area concluding transactions that realize
maximum value in a reasonable time. I hope you will select me as your agent in this very
important transaction.
This proposal includes a comprehensive market analysis that will assist us in determining the
market value and pricing of your home. I hope the information included on me and RE/MAX will
confirm that I am best qualified to market your home.
Sincerely,
Angela McKendrick, CRS, GRI
Agent, REALTOR®
Each Office Independently Owned and Operated.
The RE/MAX Collection
Discover a New Level of Excellence in Real Estate.
Discover the RE/MAX Collection.
Superior Resources. Global Recognition. A Refined Approach.
Through the RE/MAX Collection, RE/MAX has created a unique brand identity and powerful
marketing resource for luxury homes. The RE/MAX Collection offers exclusive advertising programs
and specialized resources to help me market and sell your luxury property.
When you work with The RE/MAX Collection, you work with the trusted professionals backed by
the power and resources of one of the world’s largest and most-recognized real estate brands.
Exclusive Marketing. Global Connections.
Billions of dollars have been invested in building RE/MAX into one of the most recognized and
respected real estate brands in the world.
The RE/MAX Collection combines the global reach of RE/MAX with a specialized look and
marketing program designed specifically for the luxury home market.
The RE/MAX Collection’s distinctive signage and marketing materials set fine properties apart, while
our advertising programs with multi-national publications help promote your property to millions of
prospective buyers.
Additionally, as a specialist with The RE/MAX Collection, I have access to a network of more than
85,000 RE/MAX Associates across more than 90 countries, enabling me to connect buyers with sellers
from virtually anywhere.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
RE/MAX vs. the Industry
RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.
PRODUCTIVITY PAYS
TRANSACTION SIDES: AVERAGE PER AGENT
RE/MAX agents averaged 16.6, compared to 7.8 sides for all competitors.
2015
500
RE/MAX agents averaged
more than twice as many
residential transaction sides
than all competitors.*
16.6
RE/MAX
SOLD
RE/MAX
13.6
Prudential
16.6
10.4
Realty Executives
SOLD
Competitors
7.8
9.0
ERA
Coldwell Banker/
NRT
8.5
Berkshire Hathaway
HomeServices
7.6
7.5
Century 21
With extensive advertising,
innovative education and
referral opportunities that
span the globe, your definition
of productivity might change
altogether.
Real Living
Find out how.
Sotheby’s
SALES VOLUME:
AVERAGE PER AGENT
RE/MAX agents averaged 60% more than the
average for all competitors.
6.8
Keller Williams
6.7
Better Homes
& Gardens
6.7
RE/MAX
3.9
$
million
6.1
Competitors
2.4
$
million
Seeremax.com
TOP 100 BROKERAGES
WHEN RANKED BY MOST TRANSACTION SIDES PER AGENT
89
RE/MAX
*Based on 2015 REAL Trends 500 data,
citing 2014 transaction sides and sales
volume for the 1,460 largest participating
U.S. brokerages (ranked by transaction
sides). Berkshire Hathaway HomeServices
does not include HomeServices of
America. ©2015 RE/MAX, LLC. Each office
is independently owned and operated.
150402
of the top 100
brokerages
Coldwell Banker - 2
Century 21 - 4
ERA - 2
Non-Franchise - 3
WE’VE GOT YOU
SURROUNDED
2015
TOP 100 BROKERAGES
WHEN RANKED BY MOST
TRANSACTION SIDES PER AGENT
500
Rank 1,460 brokerages by
sides per agent, and what
do you find? That the most
productive agents are with
RE/MAX.*
Out of the top 100
brokerages ranked this
way, 89 are RE/MAX firms.
Agents at these top firms
averaged 30 home sales in
2014.
Wonder why?
Seeremax.com
*Based on 2015 REAL Trends 500
data, citing 2014 transaction sides
and sales volume for the 1,460
largest participating U.S. brokerages
(ranked by transaction sides).
©2015 RE/MAX, LLC. Each office is
independently owned and operated.
150402
89
RE/MAX
of the top 100
brokerages
Coldwell Banker - 2
Century 21 - 4
ERA - 2
Non-Franchise - 3
SUCCESS
THAT STACKS UP
2015
500
Again, RE/MAX agents
outperformed the
competition in both
transaction sides and sales
volume*.
ON THE DOUBLE
RE/MAX agents averaged 16.6 transaction sides, compared to 7.8 sides
for all competitors.
SOLD
RE/MAX
16.6
SOLD
Competitors
7.8
Having the #1 name in real
estate** adds up to more
opportunity.
Discover why.
Seeremax.com
PUMP UP THE VOLUME
RE/MAX agents averaged 60% more sales volume than
the average for all competitors.
RE/MAX
3.9
$
*Based on 2015 REAL Trends 500 data, citing
2014 transaction sides and sales volume for
the 1,460 largest participating U.S. brokerages
(ranked by transaction sides).
**MMR Strategy Group study of unaided
awareness.
©2015 RE/MAX, LLC. Each office is
independently owned and operated. 150402
million
Competitors
2.4
$
million
CLIMBING THE LADDER
2015
500
In this year’s survey,
RE/MAX agents averaged
more home sales than
agents at any other national
real estate franchise.*
That’s an accomplishment
achieved year after year by
agents supported by the
RE/MAX brand and services.
Would you like to climb
higher up the ladder?
Seeremax.com
National franchises ranked by transaction sides per agent
13.6
Prudential
10.4
Realty Executives
9.0
ERA
Coldwell Banker/
NRT
8.5
Berkshire Hathaway
HomeServices
7.6
7.5
Century 21
Real Living
*Based on 2015 REAL Trends 500
data, citing 2014 transaction sides
and sales volume for the 1,460
largest participating U.S. brokerages
(ranked by transaction sides).
Berkshire Hathaway HomeServices
does not include HomeServices of
America. ©2015 RE/MAX, LLC. Each
office is independently owned and
operated. 150402
16.6
RE/MAX
6.8
Keller Williams
6.7
Better Homes
& Gardens
6.7
Sotheby’s
6.1
Why Choose RE/MAX?
The real estate network that has the most competitive
advantages to offer homebuyers and sellers will be an
industry leader. RE/MAX is that leader. Thanks to its
global network and stellar reputation, it's no wonder
people turn to RE/MAX when they embark on the
homebuying or selling process.
When you look for the highest quality real estate service,
look to a RE/MAX Agent. Nobody in the world sells
more real estate than RE/MAX.*
� More than 40 Years "Above the Crowd®"
RE/MAX – now an established industry leader - celebrated its 40th anniversary in 2013 and looks ahead to
even greater real estate achievements in the years to come. Whether you're in the homebuying process or
looking to sell, choose a RE/MAX Agent. When you choose a RE/MAX Agent, you'll have a real estate agent
for life.
� The Sign That Brings You Home®
The red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in
which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts those in
the homebuying process. Nobody sells more real estate than RE/MAX.*
� Advertising
Extensive advertising by individual RE/MAX agents, combined with national television advertising and broad
Internet exposure, inspires buyers and sellers to seek out RE/MAX Agents. When you list your home with a
RE/MAX agent, it will receive wide exposure.
� The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its “Above the Crowd®" slogan, is recogized all over the
world. RE/MAX boasts a global fleet of more than 100 Hot Air Balloons, that make thousands of appearances
each year.
*As measured by residential transaction sides.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
The Hometown Experts with a
World of Experience®
International Regions
Wondering where can you find millions of property listings around the world in one place? You've
come to the right place. The RE/MAX property listings search connects you to our international
regions around the globe, where you can find the right house in just minutes. It's no wonder that
nobody in the world sells more real estate than RE/MAX.
With a few clicks of your mouse, you'll be transported to island getaways, European villas, Aussie lofts
and much more using this comprehensive property listings map. As you can see, RE/MAX is truly a
global network, with a presence in more than 95 countries on six continents. Your property listings
search on remax.com makes the home search process easier than ever.
RE/MAX Around the World
The colored areas on this map represent regions where RE/MAX does business. You never know
where your next buyer might come from.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
History of RE/MAX
Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction
with the way real estate business was conducted at the time.
Most real estate offices used the commission-split system, requiring sales professionals to forfeit half of
their commissions to their brokers in exchange for an office environment and company services. The top
producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and
low-producing agents. Support services were lacking in quality.
The Linigers wanted to change all that.
They believed that to attract and retain the best agents, brokers must offer maximum compensation,
advanced support services and the freedom to succeed. Agents would share office overhead and pay
management fees, and in return receive a wide variety of real estate services and more control over their
business.
The strategy worked.
In every year since 1999, nobody in the world has sold more real estate than RE/MAX.* The network has
a presence in more than 95 countries around the world.
RE/MAX spans six continents with agents in Africa, Asia, Australia, New Zealand, the Caribbean, Central
America, Europe and South America. RE/MAX takes proven techniques and adapts them to local
markets, thereby developing a series of tools that real estate professionals find invaluable.
Some of the innovative services created by RE/MAX to help its members become ever more professional
and successful include:
�
�
�
�
�
An international agent-to-agent referral
network
Advanced training courses, both
on-demand online and in the classroom,
via RE/MAX University
State-of-the-art technological tools and
Internet websites
Television advertising campaigns that
reach millions of viewers across the United
States
RE/MAX has a 40-year history of stable
leadership, which continues today
*As measured by residential transaction sides.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Pricing Your Home
Not only will you miss prospective buyers by overpricing your home, but you will affect how long
your home will remain on the market and what the eventual selling price will be.
Activity versus Timing
Timing is extremely important in the real
estate market. A property attracts the most
interest and excitement from the real estate
community and potential buyers when it is
first listed. Therefore, it has the highest
chance of a sale when it is new on the
market. Setting a realistic price from the
beginning will help take advantage of this
initial period, and increase the chance of a
timely sale.
An experienced agent who knows the market and the marketing process can help you determine the
market value of your home, thereby giving you the best chance of quickly and smoothly selling your
home.
Timing versus Selling Price
When a home is overpriced at the start, it misses what
can be the most critical time period in selling a home the first weeks after it's listed. Once this period is
passed and little traffic is generated at the initial price
level, it becomes necessary to seek a lower listing
price. Depending on market conditions this cycle may
repeat several times before a sale is made, resulting in
an eventual sale price that is well below the initial
listing price, and possibly lower than the market value
for your home.
Determining Your Home's Market Value
A comprehensive market analysis is essential to determine the value of residential property. Location
and characteristics of the property are the key elements in determining value, therefore the basis for
valuation is similar properties in your area. The market analysis takes into account the amount
received from recent sales of comparable properties and the quantity and quality of comparable
properties currently on the market. The desired end result, of course, is to find a price that will attract
a willing and able buyer in a reasonable time.
Once the value of your home has been determined, you can decide on an offering price that will
achieve your goals. Generally, the price should not exceed the value by more than 5% or potential
buyers may not even make offers.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Pricing Guidelines
Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of
several areas where the assistance of a skilled real estate agent can more than pay for itself.
Too high can be as bad as too low
If the listing price is too high, you'll miss out on a
percentage of buyers looking in the price range
where your home should be. This is the flaw in
thinking that you'll always have the opportunity
to accept a lower offer. Chances are the offers
won't even come in, because the buyers who
would be most interested in your home have been
scared off by the price and aren't even taking the
time to look. By the time the price is corrected,
you've already lost exposure to a large group of
potential buyers.
The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be
aware of where and how fast the market is moving - both when setting the price and when negotiating
an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even
to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right
now.
Agent education, experience critical
When working with a real estate agent, it's critical that you have full confidence in that agent's
experience and education. A skilled, knowledgeable agent should be able to explain to you exactly why
your home needs to be priced at a certain level - compared to recent listings and sales of homes
similar to yours.
Experienced agents also know exactly what the current pool of buyers are looking for in relation to
particular styles and price ranges of properties. A skilled agent can recommend changes that will
enhance the salability of your home, thus increasing the price - and/or decreasing the length of time
before a sale.
It's critical to keep all these aspects of pricing in mind, regardless of whom you choose to list your
home.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Curb Appeal
Are you interested in putting your home on the market, but wonder what repairs and touch
ups to do? And then there's bankrolling the work, not to mention sacrificing weekends to
get it done.
Slow down. Get a grip. There are some no cost/low cost ways to get
your home in showing shape and help you put your best foot, er...
house, forward to prospective buyers.
When real estate agents and buyers refer to curb appeal,
it means the initial impact the home makes when the buyer first views it. Visualize a buyer driving up to your curb.
What would he see? Landscaping in need of work? A
fence in need of paint? If the outside of the house is in
shambles, a buyer may not be motivated to get out of
the car and come inside!
So what things are important to fix-up and replace before you sell? Let's
cover them as the buyer sees them, from the outside, in.
Walk across the street from your home and pretend you're a buyer, viewing
the home for the first time. From the parking area, glance around the front yard. Note
hedges and trees that need to be trimmed. Are they cut back away from the front door,
the windows, and the porch area? This is not only for aesthetics but for safety reasons
as well (a big priority with buyers today.) A safe home is one that has a clear view of
the parking area and walk ways, free of obstructions and overgrown foliage.
What about paint trim near the front door and on the eaves? Could it use a new coat?
Make sure your front door is in good repair, too - including the screen door, if applicable.
Buyers' impressions as they enter the home set the stage for the rest of the showing.
Let's go inside the house. The cardinal rule before putting your home on the market is making
sure it's clean. In a competitive sales market, why would an eager buyer waste time viewing
a house that needed elbow grease? And a less than spic and span house could also signal
that other maintenance in the house hasn't been kept up - like plumbing that leaks and
furnace systems in need of cleaning or repair. Don't forget that a house that doesn't show
well will often take longer to sell, costing you money in the long run.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
20 Tips For Selling Your Home
As a homeowner, you can play an important part in
the timely sale of your property. When you take the
following steps, you'll help your RE/MAX Sales Agent
sell your home faster, at the best possible price.
1.
Make the Most of that First Impression - A well-manicured lawn, neatly
trimmed shrubs and a clutter-free porch welcome prospects. So does a freshly
painted, or at least freshly scrubbed, front door. If it's autumn, rake the leaves.
If it's winter, shovel the walkways. The fewer obstacles between prospects
and the true appeal of your home, the better.
2.
Invest a Few Hours for Future Dividends - Here's your chance to clean up
in real estate. Clean up in the living room, the bathroom, the kitchen. If your
woodwork is scuffed or the paint is fading, consider some minor redecoration.
Fresh wallpaper adds charm and value to your property. Prospects would rather
see how great your home really looks than hear how great it could look, "with
a little work."
3.
Check Faucets and Bulbs - Dripping water rattles the nerves, discolors sinks
and suggests faulty or worn-out plumbing. Burned out bulbs leave prospects in
the dark. Don't let little problems detract from what's right with your home.
4.
Don't Shut Out a Sale - If cabinets or closet doors stick in your home, you
can be sure they will also stick in a prospect's mind. Don't try to explain away
sticky situations when you can easily plane them away. A little effort on your
part can smooth the way toward a closing.
14.
Think Volume - Rock-and-roll will never die.
But it might kill a real estate transaction. When
it's time to show your home, it's time to turn down
the stereo or TV.
5.
Think Safety - Homeowners learn to live with all kinds of self-set booby traps:
roller skates on the stairs, festooned extension cords, slippery throw rugs and
low hanging overhead lights. Make your residence as non-perilous as possible
for uninitiated visitors.
15.
Relax - Be friendly, but don't try to force conversation. Prospects want to view your home
with a minimum of distraction.
6.
Make Room for Space - Remember, potential buyers are looking for more
than just comfortable living space. They're looking for storage space, too. Make
sure your attic and basement are clean and free of unnecessary items.
16.
7.
Consider Your Closets - The better organized a closet, the larger it appears.
Now's the time to box up those unwanted clothes and donate them to charity.
Don't Apologize - No matter how humble
your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory
comment about your home's appearance,
let your experienced RE/MAX Agent handle
the situation.
8.
Make Your Bathrooms Sparkle - Bathrooms sell homes, so let them shine.
Check and repair damaged or unsightly caulking in the tubs and showers. For
added allure, display your best towels, mats and shower curtains.
17.
9.
Create Dream Bedrooms - Wake up prospects to the cozy comforts of your
bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads
and fresh curtains are a must.
Keep a Low Profile - Nobody knows your
home as well as you do. But RE/MAX Sales
Agents know buyers - what they need and
what they want. Your RE/MAX Agent will
have an easier time articulating the virtues
of your home if you stay in the background.
10.
Open up in the Daytime - Let the sun shine in! Pull back your curtains and
drapes so prospects can see how bright and cheery your home is.
18.
11.
Lighten up at Night - Turn on the excitement by turning on all your lights,
both inside and outside, when showing your home in the evening. Lights add
color and warmth, and make prospects feel welcome.
Don't Turn Your Home into a Second-Hand
Store - When prospects come to view your home,
don't distract them with offers to sell those
furnishings you no longer need. You may lose
the biggest sale of all.
12.
Avoid Crowd Scenes - Potential buyers often feel like intruders when they
enter a home filled with people. Rather than giving your house the attention
it deserves, they're likely to hurry through. Keep the company present to a
minimum.
19.
Defer to Experience - When prospects want
to talk price, terms, or other real estate
matters, let them speak to an expert - your
RE/MAX Sales Agent.
13.
Watch Your Pets - Dogs and cats are great companions, but not when
you're showing your home. Pets have a talent for getting underfoot. So do
everybody a favor: Keep Kitty and Spot outside, or at least out of the way.
20.
Help Your Agent - Your RE/MAX Agent
will have an easier time selling your home if
showings are scheduled through his or her office.
You'll appreciate the results!
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Why Use a REALTOR®?
When you're looking for help buying or selling
property, it’s important to remember that the terms
“real estate agent” and “REALTOR®” are not
synonymous. REALTORS® can provide an extra level
of service, and to be a REALTOR® you must be a
member of the National Association of REALTORS®.
The equivalent organization in Canada is the
Canadian Real Estate Association. Both are non-profit
trade organizations that promote real estate
information, education and professional standards.
The National Association of REALTORS® also has earned a strong reputation for actively
championing private property rights and working to make home ownership affordable and accessible.
Code of Ethics
NAR and CREA members adhere to a strict code of ethics founded on the principle of providing fair
and honest service to all consumers. REALTOR® business practices are monitored at local board
levels. Arbitration and disciplinary systems are in place to address complaints from the public or board
members.
This local oversight keeps REALTORS® directly accountable to the individual consumers they serve.
Real estate licensees who are not REALTORS, work solely under state/provincial licensing
regulations.
RE/MAX REALTORS
RE/MAX real estate agents are required to be REALTORS® as a condition of membership in the
RE/MAX organization. As a percentage of membership, RE/MAX agents hold more REALTOR®
professional designations compared to any other national or international company.
The various designations are a symbol of achieving and maintaining advanced levels of education in
real estate sales and marketing. Look for the REALTOR® or "R" logo when shopping for real estate
assistance, for assurance of ethical standards and commitment to the community. Link a RE/MAX
agent to that "R" for additional assurance of experience, productivity and advanced education.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Working With Your Real Estate Agent
Selecting the right real estate agent to help you buy or sell your home is essential to a smooth transaction. For the best
possible experience, you should consider a professional's background, personality and responsiveness.
Here are some tips to help you choose and work with your real estate agent.
How to choose a real estate agent
1. Consumers who do their homework can save thousands of dollars and experience a smooth transition. So don't waste
time and resources – decide what's most important to you, and then find a professional who specializes in that area. A
RE/MAX agent can help you no matter what your needs are.
2. Ask friends and family members for referrals. Someone you know and trust may have a RE/MAX agent in mind to help
you meet your real estate goals.
3. If you've already determined where you'd like to live, drive through neighborhoods in the area and survey them for
REALTOR® yard signs. Seeing the same name pop up on signs time after time may indicate that the agent is a specialist in
the area. If you're thinking about selling, monitor the signs in your own neighborhood.
4. Moving far away? On remax.com, you can connect with a RE/MAX agent around the world who can offer great
expertise and service. Consider services they offer, additional certifications, any specialties, and languages they speak. You'll
find the right professional to meet your real estate needs no matter where your home search takes you.
5. Pay attention to credentials. This will help you determine areas of expertise. You may be interested in these designations:
ABR (Accredited Buyer Representative), CDPE (Certified Distressed Property Expert), LHMS (Certified Luxury Home
Marketing Specialist), CRS (Certified Residential Specialist) and SRES (Seniors Real Estate Specialist). There are dozens
of designations pursued for continuing education, so identify one or more that fit your needs.
What to ask in the interview
1. If selling, ask the real estate agent how he or she would establish a listing price. Request a Comparative Market Analysis,
also called a CMA, which shows the market value of similar homes in the area that are for sale or have recently sold.
2. Ask the agent how he or she would market your property. Understand that some agents may prefer to first tour your
home and then put together a customized marketing plan to present at a later meeting. But if he or she can't suggest a
strategy when asked, you might consider interviewing other candidates.
3. Ask the agent how often you should expect to hear from him or her. Know how and when you will communicate to
avoid unrealistic expectations.
4. Ask how long the agent has been licensed and how many buyers and sellers he or she has helped.
5. Ask about designations. Interest in continuing education is a strong indicator of motivation and professionalism.
6. Pay attention to the agent's listening skills. Does he or she cut you off before you've finished a sentence? There's nothing
worse than looking at houses you have no interest in because the real estate agent has not listened carefully to your needs,
or having your home on the market too long because it's priced incorrectly and the wrong buyers are being targeted.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Working With Your Real Estate Agent continued
7. Ask the agent what his or her fee structure is. Does he or she require a percentage of the sales price or work for a flat
fee? Will the agent be paid another way?
8. If you are unsatisfied with a prospect's plans or personality, thank him or her for taking the time to meet with you and
repeat the process with another real estate agent. It can be time-consuming, but it's worthwhile.
Once you've found the right real estate agent to represent you, hold up your end of the relationship. There are simple
things you can do to help your real estate agent get you the best deal.
How to work with your real estate agent
1. If you are selling, create an information sheet that lists your home's features and best qualities, especially those that
others might overlook. Your agent may be able to use the information when marketing your home.
2. When selling, talk to the real estate agent about cosmetic improvements. Your home may need fresh paint or new carpet.
3. If selling, keep it clean. Eliminate cobwebs and dust. Keep the bathroom counters and mirrors wiped down. Vacuum
and sweep daily.
4. If buying, be clear about what you want. Make a list of your priorities numbered 1 through 10. You can always revise the
list, but give your agent something concrete so that he or she can research available listings more efficiently.
Food for thought
1. Hiring a REALTOR® will give you a strong advantage. Although many practitioners work part-time, RE/MAX Agents
are full-time professionals who provide their complete attention and expertise.
2. Your real estate agent is an authority you hire to help you make the right decisions, but you have the final word.
3. Your residence is likely to be the biggest single investment you'll ever make. Buy and sell wisely.
4. Office environment can say a lot about a businessperson. Is it clean and organized? Do the office hours make it easily
accessible? Are staff members pleasant and helpful?
5. Remember that home values fluctuate with the economy.
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
Resume
Angela McKendrick
Experience:
1998-Present: Real Estate Agent specializing in single
family, multi-family, condominiums, and land sales.
1994-2002: Marketing Director for McCormick Company.
Affiliations:
Greater Baltimore Board of Realtors.
Maryland Association of Realtors.
National Association of Realtors.
Residential Sales Council.
Education:
Columbia University
North Carroll High School
Professional Courses sponsored by the National Association
of Realtors.
Community:
Former American Cancer Society "Person of the Year."
Hunt Valley Community Association.
Greater Baltimore Association.
Scoutmaster Troop 211.
Personal:
Married to Jason McKendrick.
Children: David (31) and Anna (26).
Hobbies: Golf and Tennis.
Each Office Independently Owned and Operated.
Customer References
Sellers...
Fred & Susan Fredericks
23 Elm Street
822-4554
Joe & Lisa Johnson
1400 N. Timonium Road
922-2222
Ron & Dawn Larkin
2311 E. Roundtop Circle
444-3948
Debra Jones
433 Forest Drive
231-6932
Don & Julia Smith
32 E. Running Road
211-4599
Len & Hanna Leonard
443 Forest Drive
343-6798
Mark & Joan Dawson
2300 S. Timonium Road
666-3033
Suzanne Swift
22 Forrest Avenue
667-9888
Ron & Joan Burns
55 W. Running Road
333-9843
Joe & Ann Reese
321 Pine Forest Lane
222-4563
Robert Johnson
324 82nd Terrace
342-6879
Jay & Sarah Volkers
75 Winding Way
234-1098
Buyers...
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.
In Conclusion
When you choose Angela McKendrick
you will receive:
� Excellent service and support.
� A market analysis of your home.
� A winning marketing plan.
� Every effort to sell your home promptly.
� The resources of RE/MAX.
List Your Home Now
with Angela McKendrick!
Angela McKendrick, CRS, GRI
Office: 410-555-1234
Home Office: 410-432-7890
Fax: 410-555-5607
Web Site: www.demorealty.com/angela
Email: [email protected]
Each Office Independently Owned and Operated.