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Improve Your Online Booking Experience
& Get More Customers
Buy Now
You created a website, invested in marketing,
installed Peek Professional... Now what?
Here are a few tips and tricks to help
you grow your online business.
peekpro.com
Understand your purchase funnel
Converting prospects to paying customers
is a multi-step process
Small improvements matter: 1% improvement
at each step increases overall conversions by 18%
5,000
Potential Customers
10%
Online Prospects
Find website & learn
about offering
Website Visits
Booking Flow
Enter payment details &
submit booking
Bookings
Redeem services
Revenue
+1%
+1%
Revenue
56
peekpro.com
26%
Bookings
73
Bookings
63
90%
51%
Booking Flow
281
Booking Flow
250
25%
11%
Website Visits
550
Website Visits
500
50%
Select tickets & enter
information
+1%
+1%
91%
18%
Revenue
66
INCREASE
Promote your website effectively
This is where everything begins! Establish an online presence
to get more prospects into your purchase funnel
Website Visits
Various marketing channels used by our top performing partners
Booking Flow
Bookings
Revenue
Best Practices
1
Make sure you are listed on the
top online directories in your area
2
Experiment with a variety of ad
platforms to drive traffic
3
Continuously track success of
online ad campaigns and
optimize ad spending
4
Optimize your website for search
engines
peekpro.com
Use the right booking widgets for your business
Understand pros and cons of each Peek Pro widget
2
1
Website Visits
Booking Flow
Bookings
Revenue
Best Practices
1
2
3
Use the Embedded Schedule if
you only offer a few activities
each day
Use the Monthly Calendar if
you typically have limited
availability or if your customers
book far in advance
Use Book Now buttons anywhere
on your website (4 helpful tips on
the next page)
Conversion Increase
3
1 - 2 Great way to show availability
without requiring a click
Looks best with only a few
activities scheduled each day
3 Integrates easily into your
existing website design
Best used on page headers and
next to your activity descriptions
peekpro.com
Up to
3x
By displaying a calendar
on home page
Improve your Book Now button
Four tips to improve conversions
Conversion Increase
Website Visits
Up to
40% Above the fold*
Up to
30% Bold Call-to-Action
Up to
button has
20% Booking
contrasting color
Up to
amount shown
100% Dollar
near Book Now button
Booking Flow
4
Bookings
Revenue
2-3
Best Practices
1
2
3
Place button on your home page
above the fold*
Use bold and clear Call-to-Action
e.g. Book Now, Save My Seat, etc ...
Make booking button stand out
with contrasting color
4 Show dollar amount near
Book Now button
1
*Above the fold is the area of the page shown before user scrolls down
peekpro.com
Improve the overall feel of your site
General tips to improve your website
2
Website Visits
Booking Flow
Bookings
Revenue
1
Best Practices
1
Give your website a clean look
2
Optimize your site for mobile
viewers using responsive
design
3
Conversion Increase
Incorporate reviews and
testimonials
Up to
3
Up to
Up to
200% Clean look
15% Mobile optimized design
35% Review and testimonials used
Keep booking flow as simple as possible
Prevent dropoffs! Simplify your booking flow
Common Setup
Top Performer
Website Visits
2
1
Booking Flow
Bookings
Revenue
Best Practices
11
Offer three or less ticket types
to avoid confusion
2
Limit booking widget activity
description to three lines (about
220 characters) where possible
3
3 Ask no more than three custom
questions, ideally multiple choice
peekpro.com
Minimize no-shows and cancellations
Last step! Make sure people actually show up to their activity
Top Perfomer
Website Visits
Booking Flow
Bookings
2
Revenue
Best Practices
1
Clearly articulate cancellation
policy in confirmation email
1
3
2 Send automated reminder emails
2- 3 days before the activity
3 Use text messages to communicate
last minute changes
peekpro.com
Questions? Concerns?
We are here to help!
Feel free to reach out to our partner support team at
[email protected]
or call us at
+1-415-361-5564
peekpro.com