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Contact: Amy LaBan
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Petsky Prunier Advises eCommerce Media Network BrandShare on its Sale to
Aperion Management and Leeds Novamark Capital
April 29, 2015 (New York, NY) – Petsky Prunier is pleased to announce it has advised BrandShare on its sale to
private equity investor Aperion Management, LLC and Leeds Novamark Capital. The recapitalization also included
participation from industry executive Steven Trepp and existing management.
BrandShare, the leading eCommerce media network in the United
States, provides exclusive access for marketers of consumer packaged
goods and other blue chip advertisers to reach consumers in their
homes through a variety of means, including custom content (both
digital and printed), offers, coupons, and samples in eCommerce
packages from leading online retailers. The company is
headquartered in New York City with offices in Philadelphia and
Chicago.
Led by its president and co-founder, Doug Guyer, and SVP of sales
business development, Bekki Gredinger, BrandShare’s management
team will remain significant investors in the company and will
continue to manage day-to-day operations in partnership with Steven
Trepp, Aperion, and Leeds Novamark Capital. The transaction
provided liquidity for successful entrepreneur and majority owner,
Brian F. Martin, who was an early investor and the executive
chairman of BrandShare. Brian invested in BrandShare in 2010 and
helped guide the company’s strategy through its eventual successful sale.
Steven Trepp is a successful digital media and “I have hired Petsky Prunier four times. Each time
marketing services industry veteran who previously they delivered. I look forward to the next one.”
held senior leadership roles at FreshSpace Media, Brian F. Martin, Executive Chairman, BrandShare
Ticketmaster Online-Citysearch, Evite.com, and TMP
Worldwide. In conjunction with the transaction, Steven Trepp and Aperion also announced the launch of AT Media
Group, LLC, a private equity vehicle that will focus on investments in digital media and marketing services.
Aperion Management, formed in 2006, is a private equity firm that seeks to invest in small to mid-size businesses
valued between $15 million and $150 million with solid fundamentals and attractive growth prospects. Aperion seeks
to partner with driven management teams to identify key business drivers and unlock opportunities for value creation
and growth. Aperion’s investment in BrandShare and AT Media Group, LLC represent its third platform transaction
in the last twelve months. BrandShare will join Aperion platform companies RoadSafe Traffic Systems, Inc., Stella
Environmental Services, LLC, Tri Con Works, LLC, and Ontario Drive & Gear Limited.
Leeds Novamark Capital is a licensed small business investment company with more than $235 million of capital
under management that provides debt and equity capital to lower middle market companies. The firm invests across a
broad range of industries and typically provides between $5 million and $20 million of capital to companies in support
of buyouts, recapitalizations, refinancings, and acquisition and growth financings.
A team from Petsky Prunier, led by Sanjay Chadda and Dylan Kearns, served as exclusive financial advisor to
BrandShare.
About Petsky Prunier LLC
Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and
healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique
blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a
Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic
and transactional services. In addition, we offer international reach through our partnership with investment bank
Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier
Securities LLC.
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