RFP for Public Relations Agency Clarifications to Pre-bid queries to the RFP for PR Agency Sr. No 1 2 3 Section No. Page No. 1 Page 8 1 Page 10 3 Page 7/8 Clause Requiring Clarification 4 (i) 4 (v) The PR Agency should have been in the business of providing professional services in the area of public relations in the services sector, particularly financial services, consumer market etc., for at least 3 years, as on 1st March 2015 Clarification to the queries raised Biggest communication challenges faced This is a critical part of the job of PR Agency. The agency may do by PFRDA their analysis and may incorporate the same in their presentation. Clarification Required Clarification on the numbers of deliverables like press releases, press interviews, media meetings, feature article placement, speaking opportunities, electronics channel coverage, press conference and media briefings in the specified time period. We will like to know whether we need to furnish MoA/ Work orders for all the clients that we have serviced during the last 3 years or can we provide details of some of them only? The Agreement/ MoU will specify the detailed milestones and deliverables. The Agency should arrange for a minimum three to four items of media exposure on PFRDA every month which would inter alia include the deliverables as mentioned in the clause. However this is the floor and not the ceiling. As mentioned in the RFP, the PR Agency should provide MoA/Work Order to satisfy the criteria of PR Agency having experience of more than 3 years in the relevant field as on 01.03.2015. 1 RFP for Public Relations Agency Clarifications to Pre-bid queries to the RFP for PR Agency Sr. No 4 Section No. Page No. 4 Page- 9 5 4 Page- 9 6 4 Page- 9 Clause Requiring Clarification (ii). 2 Clarification to the queries raised Could you kindly explain International The target group of international Media? Would this only mean media for the said activity would international media existing in India? be international media with active operations in India. However, when the senior officials travel abroad, tie-up with media abroad may need to be done. Clarification Required (iii). 1 This would involve search engine Online PR Strategy to drive marketing activities/ Online media buying traffic to PFRDA’s official or Marketing tie-ups with online website magazines / News portals / Social Networks; the agency has to develop a media campaign that will entail additional third party cost. Would such third party expenses also be paid/reimbursed as per actuals? 3(ii) Roughly how many press briefings, Organize and conduct press press conference, press releases, panel briefings, press conference, discussions, seminars, workshops are press releases, panel expected to be organized during 12 discussions, launch research months? Which are the cities in which reports etc. which fall within the these are to be organised? ambit of PFRDA. This will include targeting the relevant media across India, preannouncement preparation, drafting the press release & related information, talking points, media list collation, media invites, pan India press release dissemination, etc The PR Agency is expected to provide the strategy for the same. Online media buying or marketing tie-ups is not part of the scope of work under this RFP. As mentioned in Sr. No. 11. The activities would be Pan India mostly in metros and Tier 1. Tier II cities and rural areas would also need to be covered as and when required. Since the mandate of PFRDA is to regulate the pension sector across India, the meetings/ conferences/ releases/ media briefings/ media interaction etc. may be required to be conducted at any place as per the requirement of PFRDA. 2 RFP for Public Relations Agency Clarifications to Pre-bid queries to the RFP for PR Agency Sr. No 7 Section No. Page No. 4 Page 10 8 4 Page 10 9 4 Page 10 10 4 Page 10 11 4 Page 10 Clause Requiring Clarification Clarification Required iv. 3 Could you kindly give us some details on annual year book and PR analysis study? v. x What is expected from the News and Content Desk? 4(iii) Setting up and updating of pages/blogs etc on social media vehicles (such as Facebook, LinkedIn, Twitter, YouTube etc.) and managing the promotion of the NPS and other schemes on these platforms (v) The firm should have a proven capacity to carry out the activities as listed. 4(v) Strategic Counselling Spokespersons training Who manages PFRDA's social media currently? Clarification to the queries raised The activities carried out by the PR Agency for PFRDA and its outcome have to be compiled along with analysis and recommendations on future strategy, if any. The Agency is expected to track all the news related to PFRDA/Pension Sector/any other relevant information and also interact with PFRDA for compiling of the contents to be provided to the media from time to time. Currently it is managed in house. The PR Agency is required to set up or activate social media desk and update the same in consultation with PFRDA on a dynamic and proactive basis. Any specific documents to be submitted The PR agency should have regarding this apart from the note experience in providing these mentioned in Clause 8a (ii)(d)? services. The PR Agency is to provide the documents as mentioned in Annexure IX. How many designated spokespersons The PFRDA Board consists of and are there? Chairman and three Whole Time Members and three part-time members. Chairman and Whole Time Members may interact with media from time to time. However, PFRDA may appoint 3 RFP for Public Relations Agency Clarifications to Pre-bid queries to the RFP for PR Agency Sr. No Section No. Page No. 12 8 Page 13 13 9 Page 14 14 9 Page 14 15 29 Page 24 16 Annexure V Page 35 Clause Requiring Clarification b. v Clarification to the queries raised any other official for interacting with media. Do we have to place a Social media Stationing a Social Media executive at PFRDA’s office or would Executive in PFRDA is not this person work from the Agency’s necessary. However, he/she office? would be required to visit PFRDA office as and when required. Clarification Required Can the authorised signatory provide signed declaration for the authenticity? OR Do they have to be notarised by any official? (b) All pages of the Technical and Financial Proposals are to be For authentication, could all pages be authenticated. initialed by the authorized signatory? Should all supporting documents such as financial statements and work orders be initialed too? (d) If the Public Relations (PR) Agency places itself in position of conflict of interest or fails to disclose promptly any conflict of interest to PFRDA c. 21 Sources through which the PR Agency will access required inputs for the PR plans? Please provide a definition of conflicting interest Sources through which the PR Agency will access required inputs for the PR plans? Could we have some clarity on this? The authorised signatory is required to sign the proposals. He/she should be authorised by the competent authority of his company/firm for signing the documents. All documents being submitted are required to be authenticated. It may be initialled by the authorised signatory. Application and Bid Papers where signature is required must be signed. The Agency should provide impartial suggestions in the best interest of PFRDA. The PR Agency is expected to provide the same as it is part of the PR Strategy to be submitted to PFRDA. Sources would need to be authenticated as and when required. 4 RFP for Public Relations Agency Clarifications to Pre-bid queries to the RFP for PR Agency Sr. No 17 Section No. Page No. Annexure IX Page 40 Clause Requiring Clarification 8 (under Others) Clarification to the queries raised MIS reporting: Formats Formats will be devised by the Could you kindly elaborate on what is Agency in consultation with expected here? PFRDA as per the requirement. Clarification Required RFP for Public Relations Agency Additional Clarifications to queries raised i/r of RFP for PR Agency during Pre-Bid Meeting at O/o PFRDA on 27th April 2015 Sr. Section No. Clarification to the queries Clause Requiring Clarification Clarification Required No Page No. raised 18 35 Sub-contract clause RFP prohibits sub-contracting. Please The agency for the performance Page 28 clarify how the agency will work at place of its obligations may utilize the services of its associates as a when it does not have any office? part of its internal arrangement, subject to ensuring that there shall be no transfer of its obligations either entirely or in part. 5
© Copyright 2024