RFP for Public Relations Agency
Clarifications to Pre-bid queries to the RFP for PR Agency
Sr.
No
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Section No.
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Clause Requiring Clarification
4 (i)
4 (v)
The PR Agency should have
been in the business of
providing professional services
in the area of public relations in
the services sector, particularly
financial services, consumer
market etc., for at least 3 years,
as on 1st March 2015
Clarification to the queries
raised
Biggest communication challenges faced This is a critical part of the job of
PR Agency. The agency may do
by PFRDA
their
analysis
and
may
incorporate the same in their
presentation.
Clarification Required
Clarification on the numbers of
deliverables like press releases, press
interviews, media meetings, feature
article
placement,
speaking
opportunities,
electronics
channel
coverage, press conference and media
briefings in the specified time period.
We will like to know whether we need to
furnish MoA/ Work orders for all the
clients that we have serviced during the
last 3 years or can we provide details of
some of them only?
The Agreement/ MoU will specify
the detailed milestones and
deliverables. The Agency should
arrange for a minimum three to
four items of media exposure on
PFRDA every month which would
inter alia include the deliverables
as mentioned in the clause.
However this is the floor and not
the ceiling.
As mentioned in the RFP, the PR
Agency should provide MoA/Work
Order to satisfy the criteria of PR
Agency having experience of
more than 3 years in the relevant
field as on 01.03.2015.
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RFP for Public Relations Agency
Clarifications to Pre-bid queries to the RFP for PR Agency
Sr.
No
4
Section No.
Page No.
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Clause Requiring Clarification
(ii). 2
Clarification to the queries
raised
Could you kindly explain International The target group of international
Media?
Would
this
only
mean media for the said activity would
international media existing in India?
be international media with active
operations in India. However,
when the senior officials travel
abroad, tie-up with media abroad
may need to be done.
Clarification Required
(iii). 1
This would involve search engine
Online PR Strategy to drive marketing activities/ Online media buying
traffic to PFRDA’s official or Marketing tie-ups with online
website
magazines / News portals / Social
Networks; the agency has to develop a
media campaign that will entail additional
third party cost. Would such third party
expenses also be paid/reimbursed as
per actuals?
3(ii)
Roughly how many press briefings,
Organize and conduct press press conference, press releases, panel
briefings, press conference, discussions, seminars, workshops are
press
releases,
panel expected to be organized during 12
discussions, launch research months? Which are the cities in which
reports etc. which fall within the these are to be organised?
ambit of PFRDA. This will
include targeting the relevant
media
across
India,
preannouncement
preparation,
drafting the press release &
related
information,
talking
points, media list collation,
media invites, pan India press
release dissemination, etc
The PR Agency is expected to
provide the strategy for the same.
Online media buying or marketing
tie-ups is not part of the scope of
work under this RFP.
As mentioned in Sr. No. 11.
The activities would be Pan India
mostly in metros and Tier 1. Tier II
cities and rural areas would also
need to be covered as and when
required. Since the mandate of
PFRDA is to regulate the pension
sector across India, the meetings/
conferences/ releases/ media
briefings/ media interaction etc.
may be required to be conducted
at any place
as per the
requirement of PFRDA.
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RFP for Public Relations Agency
Clarifications to Pre-bid queries to the RFP for PR Agency
Sr.
No
7
Section No.
Page No.
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Clause Requiring Clarification
Clarification Required
iv. 3
Could you kindly give us some details on
annual year book and PR analysis
study?
v. x
What is expected from the News and
Content Desk?
4(iii)
Setting up and updating of
pages/blogs etc on social media
vehicles (such as Facebook,
LinkedIn, Twitter, YouTube etc.)
and managing the promotion of
the NPS and other schemes on
these platforms
(v)
The firm should have a proven
capacity to carry out the
activities as listed.
4(v)
Strategic
Counselling
Spokespersons training
Who manages PFRDA's social media
currently?
Clarification to the queries
raised
The activities carried out by the
PR Agency for PFRDA and its
outcome have to be compiled
along
with
analysis
and
recommendations
on
future
strategy, if any.
The Agency is expected to track
all
the
news
related
to
PFRDA/Pension Sector/any other
relevant information and also
interact with PFRDA for compiling
of the contents to be provided to
the media from time to time.
Currently it is managed in house.
The PR Agency is required to set
up or activate social media desk
and update the same in
consultation with PFRDA on a
dynamic and proactive basis.
Any specific documents to be submitted The PR agency should have
regarding this apart from the note experience in providing these
mentioned in Clause 8a (ii)(d)?
services. The PR Agency is to
provide
the
documents
as
mentioned in Annexure IX.
How many designated spokespersons The PFRDA Board consists of
and are there?
Chairman and three Whole Time
Members and three part-time
members. Chairman and Whole
Time Members may interact with
media from time to time.
However, PFRDA may appoint
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RFP for Public Relations Agency
Clarifications to Pre-bid queries to the RFP for PR Agency
Sr.
No
Section No.
Page No.
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Annexure V
Page 35
Clause Requiring Clarification
b. v
Clarification to the queries
raised
any other official for interacting
with media.
Do we have to place a Social media Stationing
a
Social
Media
executive at PFRDA’s office or would Executive in PFRDA is not
this person work from the Agency’s necessary.
However,
he/she
office?
would be required to visit PFRDA
office as and when required.
Clarification Required
Can the authorised signatory provide
signed declaration for the authenticity?
OR
Do they have to be notarised by any
official?
(b)
All pages of the Technical and
Financial Proposals are to be For authentication, could all pages be
authenticated.
initialed by the authorized signatory?
Should all supporting documents such
as financial statements and work orders
be initialed too?
(d)
If the Public Relations (PR)
Agency places itself in position
of conflict of interest or fails to
disclose promptly any conflict of
interest to PFRDA
c. 21
Sources through which the PR
Agency will access required
inputs for the PR plans?
Please provide a definition of conflicting
interest
Sources through which the PR Agency
will access required inputs for the PR
plans?
Could we have some clarity on this?
The authorised signatory is
required to sign the proposals.
He/she should be authorised by
the competent authority of his
company/firm for signing the
documents.
All documents being submitted
are required to be authenticated.
It may be initialled by the
authorised signatory. Application
and Bid Papers where signature
is required must be signed.
The Agency should provide
impartial suggestions in the best
interest of PFRDA.
The PR Agency is expected to
provide the same as it is part of
the PR Strategy to be submitted
to PFRDA. Sources would need
to be authenticated as and when
required.
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RFP for Public Relations Agency
Clarifications to Pre-bid queries to the RFP for PR Agency
Sr.
No
17
Section No.
Page No.
Annexure IX
Page 40
Clause Requiring Clarification
8
(under Others)
Clarification to the queries
raised
MIS reporting: Formats
Formats will be devised by the
Could you kindly elaborate on what is Agency in consultation with
expected here?
PFRDA as per the requirement.
Clarification Required
RFP for Public Relations Agency
Additional Clarifications to queries raised i/r of RFP for PR Agency during Pre-Bid Meeting at O/o PFRDA on 27th April 2015
Sr.
Section No.
Clarification to the queries
Clause Requiring Clarification
Clarification Required
No
Page No.
raised
18
35
Sub-contract clause
RFP prohibits sub-contracting. Please The agency for the performance
Page 28
clarify how the agency will work at place of its obligations may utilize the
services of its associates as a
when it does not have any office?
part of its internal arrangement,
subject to ensuring that there
shall be no transfer of its
obligations either entirely or in
part.
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