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G oldwell I S a lo n I n n o vat i o n
NATURALLY SIMPLE –
SIMPLY NATURAL
HOW CAN YOU RETURN
OVER-HIGHLIGHTED HAIR TO
ITS NATURAL BLONDE BEAUTY?
G O L D W E L L C O L O RAN C E
L O W L I G HTS O F F E RS
TH E A D VANTA G E S F O R Y O U . . .
. . . AN D F O R Y O U R C L I E NTS
Innovative technology
Showcases your expertise in
Natural-looking blonde
to achieve natural-
blonde coloration
dimensions, as if the hair has
looking darker effects
been highlighted for the first
on over-lightened hair
time
Long-lasting color results
Satisfied clients
Long-lasting beautiful color
Tried and tested
Reliable, long-lasting and
Great condition and shine
Colorance quality
brilliant color results – even
on stressed and porous hair
structures
Easy one-step application
Reduced time and material use
Fast service
Four shades ranging from
Individual color characters to
Color results to complement
neutral to warm
suit every client
every hair type
Hair Color by: William Wilson, London · Hair Styles by: Shane Henning, Sydney
GOLDWELL works exclusively with professional hairdressers
in more than 40 countries worldwide.
www.goldwellusa.com
241860 AM · © 05 /2007 ™ Registered Trademark KPSS, Inc. Linthicum Heights, MD 21090
color
just as it did when I first had it highlighted.”
Goldwell
colorance LOWLIGHTS
“I never thought my hair could look this natural again –
G O L D W E L L C olo r a n ce L owl i g h t s :
After repeated highlighting, hair often becomes over-lightened
and looks unnatural. Until now, a time consuming process was
required to return the hair to a more natural blonde. Colorance
Lowlights has arrived on the scene to offer the perfect solution.
NEW COLORANCE LOWLIGHTS:
•More natural: light and dark effects, as if the hair has been highlighted for the first time
•Optimum durability: even on stressed and porous hair structures
•Color safety: controllable results
•Reduced time and material use: innovative technology no longer needs pre-pigmentation
•Suitable for every type: four shades ranging from neutral to warm color characters
S h a n e He n n i n g , Au s t r a l i a :
“It’s a very common problem that our clients
become over-blonde and want to put depth
back into their hair color to prevent the
color from looking flat. Colorance Lowlights
allows us to do this without further damage
in a durable, easy and convenient way.”
YOUR BUSINESS POTENTIAL: 70 % OF
ALL BLONDE CLIENTS HAVE HIGHLIGHTS
This is the perfect target group for the new
Lowlights Service
Layoutdaten
(Source: National Data USA & Germany)
color
THE FIRST LOWLIGHTS BY
GOLDWELL THAT DELIVER NATURAL,
LONG-LASTING RESULTS
Goldwell
colorance LOWLIGHTS
INN O VATIV E C O L O RAN C E L O W L I G HTS :
EASY FOR YOU. NATURAL-LOOKING
RESULTS FOR YOUR CLIENT.
HIGH PERFORMANCE THROUGH
ADVANCED TECHNOLOGY
GOLDWELL’s innovation turns a complicated and time
Colorance Lowlights combines the tried and tested Acid
consuming process into simple, controllable, one-step coloring.
Technology with the new IPP-System – for natural,
long-lasting color results with supreme shine.
Before:
THE PROBLEM SO FAR
AFTER:
• Until now, restoring a more natural look and vibrant contrast to
over-lightened hair involved a relatively difficult process
INTEGRATED PRE-PIGMENTATION SYSTEM
• The end result often remained unnatural
• T he end result was unpredictable and lacked the desired durability
Step 1
• The service was time consuming, because it required a separate
pre-pigmenting process
THE SOLUTION: COLORANCE LOWLIGHTS
Step 2
• Restores natural light and dark effects to over-lightened hair
• Achieves controllable, natural results
• Guarantees optimum durability, even on stressed and porous hair structures
• The IPP-System (Integrated Pre-Pigmentation System) ensures an easy and
practical service
BEFORE
AFTER
6RO / 8RO
The formula contains added warm color pigments, which penetrate
the hair on application, to provide the required depth. This makes the
need for additional pre-pigmenting a thing of the past.
color
P E R F O R M AN C E AN D INN O VATI O N :
Goldwell
colorance LOWLIGHTS
TH E Q U I C K AN D E AS Y W AY T O a c h i e v e Y O U R TAR G E T C O L O R :
FROM NEUTRAL TO WARM –
THE RIGHT COLOR FOR your client
THE PERFECT SERVICE FOR EVERY
HIGHLIGHTS CLIENT
Colorance Lowlights includes four shades, ranging from
Colorance Lowlights offers the perfect solution for every
neutral to warm, that provide natural, darker effects to
highlights client – every time.
over-lightened hair.
CLIENT WITH OVER-highLIGHTENED HAIR
After repeated highlighting, the hair often becomes over-lightened
and looks unnatural. Combined with a regrowth re-touch application,
use a Colorance Lowlights service to make the hair look natural again
in no time.
THE COLORANCE LOWLIGHTS
SHADES ARE DESIGNED TO
MEDIUM BLONDE
PERFECTLY COMPLEMENT YOUR
7–8 neutral
CLASSIC HIGHLIGHTS CLIENT
CLIENT’S NATURAL COLOR.
Level 7–8
Highlighted hair will look more natural if while highlighting, lowlights
are placed strategically between the highlights. This will prevent
MEDIUM BLONDE
7–8 warm
repeated highlighting.
HIGHLIFT CLIENT
dARK BLONDE
6–7 Neutral
Level 6–7
the hair from looking over-lightened and unnatural, especially after
dARK BLONDE
6–7 warm
If your highlift client would like to return to his or her natural level, this
can gradually be achieved by foiling in Colorance Lowlights to blend in
the natural dark re-growth.
i
Colorance Lowlights color must be mixed with Colorance Lowlights Developer
Lotion to achieve the unique consistency of Colorance Lowlights.
Application: mixed at a ratio of 2:1 (two parts developer lotion to one part color),
the creamy color mass can be blended and applied easily in a bowl, using a brush.
color
P R O F E SSI O NA L AN D W E L L D E SI G N E D :
Goldwell
colorance LOWLIGHTS
IN D IVI D U A L T O C O M P L E M E NT E V E R Y O N E :