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Inspiration
powered by IMEX
Imex-frankfurt.com
The worldwide exhibition for
incentive travel, meetings and events.
2015
Frankfurt / 19-21 May
TIME
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IMEX brings you the greatest and latest essentials from
the meetings industry – including key decision-makers
with top business spend. The three days of business with
networking and inspiration are fast-paced and dynamic –
with proven results.
IMEX 2014 saw the biggest edition of the show to date at Messe
Frankfurt, with thousands of buyers all concentrated on talking
business with exhibitors. And looking to the future, 2015 looks
to be even more promising, bringing endless new opportunities,
innovations and connections to boost your plans for growth.
Get ready for IMEX 2015!
It’s not only one of the most
important exhibitions in Europe
but maybe all over the world for
the Meetings Industry, and to be
here is to be in the business…
You cannot miss this opportunity.
Giovanna Manganaro, Gais Hotel Group,
Taormina, Sicily - Exhibitor
IT MAKES SENSE FOR EXHIBITORS
IMEX is the only event run by meetings professionals for meetings
professionals – designed for fast and efficient business in one
place. Our specialist nature and close partnerships means we can
create a bespoke programme every year to attract and engage the
most influential buyers.
Inspiration
powered by IMEX
Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
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Highly qualified hosted buyers – Almost 4,000 decision
makers hosted to the show, all focused on business and
committed to engaging with suppliers.
2
3
4
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Special events to attract buyers from key segments –
Association Day and Exclusively Corporate @IMEX bring
in valuable association and corporate buyers, the day
before the exhibition opens.
ey visitor buyers – The hosted buyers are complemented
K
by thousands of meeting and event planners who make their
own way to Frankfurt to research suppliers and book business.
8
nline appointment system – Our bespoke buyer-led
O
appointment system ensures that buyers with genuine
business to place – and who are interested in your products
and services – will make appointments with you.
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ontact the Buyers – This online tool allows you to identify
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and contact buyers of your own choosing before the show –
generating confirmed appointments and increasing
awareness among your target buyers.
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lobal buying power – Buyers from the industry’s top three
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most powerful global markets all attend the show in big
numbers (Germany, US and UK – 35%).
igh-level partnerships across the industry –
H
Including all the leading industry trade associations, plus
partners for education, travel, sustainability and more.
IMEX Vision and education – Value-added inspiration
and learning on the show floor to attract buyers, with
insights that make IMEX so much more than a typical
trade show.
IMEX is the gateway for the global industry –
Bringing buyers, suppliers and the meetings world
together, IMEX is the main showcase for new
industry developments.
Personalised service – Service and support from
the highly experienced IMEX team, who put your
expectations first and foremost.
I’ve come here with one mission
– to do business, and can
confidently say that I will place
business as a result of the
conversations I’ve had so far.
Valeria Ganzhela, Project Manager,
JTB Russia, Russia – Hosted Buyer
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Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
3
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IMEX
S
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THE
ALL
Total
attendance
2014 – Hosted
buyers and
trade visitors
5,364
Tuesday
5,508
WedNESDay
3,341
THURSDAY
14,213
Attendance
total
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
65,000
business appointments transacted
3,500
exhibitors from over
150 countries
8,883
total hosted buyers and trade
visitors over the three days
30%
of returning exhibitors came
back with even bigger stands
You know the quality of buyers here in
Frankfurt is amazing. It’s the number one
show for us when it comes to attracting
international business to Houston…
Inspiration
powered by IMEX
Imex-frankfurt.com
Jorge Franz, Vice President of International
Sales and Tourism, Greater Houston CVB,
Houston, USA – Exhibitor
2015
Frankfurt / 19-21 May
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3,964
IMEX BUYER –
TED
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HO
RAMME
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G FORMU
hosted Buyers –
A WINNIN
nature of business
74
hosted buyers from
countries, including:
5% ITALY
7%
10%
UNITED
KINGDOM
RUSSIA
4.5% FRANCE
4% CHINA
10.5%
USA
4% SPAIN
3.5% BRAZIL
14%
GERMANY
3.5% NETHERLANDS
3.5% SWITZERLAND
19%
Hosted buyers really drive business forward
at IMEX and the high calibre of those chosen
to join our hallmark programme is the key to
everyone’s success.
We work with a worldwide network of selected
intermediaries who identify, invite and qualify key
buyers to the show, offering maximum sales potential
for our exhibitors. These hosted buyers are offered
complimentary travel and accommodation to ensure
their attendance at IMEX.
Buyers on our hosted programme have specific
commitments to engage with exhibitors at IMEX
and they all have business to place. They are global
buyers, buying globally and make the most of their
time by planning their diary and pre-scheduling
thousands of appointments in the lead up to the show.
3% BELGIUM
CORPORATE
CLIENT
22%
ASSOCIATION BUYER
69%
4%
AGENCY
INDEPENDENT PLANNER
32%
of hosted buyers
were from longhaul destinations
hosted Buyers –
buying power
17%
24%
$100K-$250K
UP TO
$100,000
15%
$250K-$500K
$10M+
CONTACT SALES ON
+44 1273 224955
[email protected]
2% INDIA
8%
4%
BOOK YOUR STAND
3% POLAND
OTHER
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Imex-frankfurt.com
5%
$5M-$10M
Hosted buyers attended from long-haul destinations
including: Argentina, Azerbaijan, Australia, Brazil,
Canada, Chile, China, Colombia, Egypt, Hong
Kong, India, Israel, Japan, Kazakhstan, Lebanon,
Malaysia, Mexico, Saudi Arabia, Singapore, South
Africa, South Korea, Taiwan, Thailand, United Arab
Emirates and the USA.
17%
$1M-$5M
17%
$500K-$1M
2015
Frankfurt / 19-21 May
5
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THE BU
IMEX has the power to attract thousands of trade visitors from
all across the world. Qualified visitor buyers form an important
audience for our exhibitors and every year we plan extensive
marketing campaigns to attract them.
All visitor buyers who come to the show – whether from Germany or
other world markets – have exactly the same access to the diary and
appointment system as IMEX hosted buyers. These are key decisionmakers with serious business to place.
This is probably one of my
favourite shows of the year
because it has the energy, it has
buyers ready to do business, it
really gives me an opportunity to
sit down with global buyers in a
global city to be able to talk about
our properties worldwide.
John Iannini, Vice President of Group Sales,
Melia USA, USA - Exhibitor
SPECIAL EVENTS
ATTRACT KEY BUYERS
ASSOCIATION DAY MATTERS
With the annual IMEX Association Day in Frankfurt now firmly established
as a flagship event, exhibitors are assured of meeting this prime
buying audience. 300+ delegates from nearly 40 countries take part in
dedicated seminars and round table discussions on the day prior to the
show. During the evening event, exhibitors can enjoy an informal catchup with the buyers. These association buyers then stay on at the show
to do business with you.
EXCLUSIVELY CORPORATE REAPS RETURNS
Corporate buyers are a prime target audience for many exhibitors and
Exclusively Corporate @IMEX is the fresh education and networking
event that gives them special attention. 80 corporate buyers from 21
countries took part in 2014 – bringing meetings and events spending
power of $180M per year to the show floor. This event is set to develop
further – delivering more senior corporate buyers in the future.
Inspiration
powered by IMEX
Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
6
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UEN
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By exhibiting in Frankfurt, you’re right at the heart of Europe’s
most influential and profitable market. Germany is the
second biggest outbound meetings market on the global
stage after the US. We value our German audience at IMEX
and run a tailor-made marketing campaign to attract them,
as well as holding a dedicated German educational
programme during the show. Thousands of German buyers
come to IMEX to look for suppliers – not just from Germany
but from all over the world. In 2014, the German audience
totalled around 3,800.
If you ever needed a more compelling
reason to exhibit, look no further – IMEX
gives you two markets in one: the power
of international hosted buyers and the
very valuable German market.
IMEX is the place to be if one wants
to be in the Meetings Industry. We use
IMEX for networking as well as getting
to know new locations and destinations.
A truly inspiring experience.
Hazem Ramadan, CEO, Contour Incentives,
Conferences & Events GmbH, Germany - Buyer
Inspiration
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Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
7
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IN
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HEL SHINE
TO
YOU
We’re dedicated to making it simple for you to connect
with thousands of senior buyers from across the globe.
Our proven marketing package is complemented by
plenty of extra support throughout the year:
ONLINE TOOLS
AND PROMOTION
•Contact IMEX Buyers – giving you direct contact with the
buyers, before and after the show
UNIQUE APPOINTMENT
SYSTEM
The advanced booking system gives you:
•1-on-1 appointments – allows individual buyers to make
appointments directly with you before the show
•Group appointments – present to pre-scheduled groups
of buyers during 30-minute sessions (for stands
that qualify)
•Stand presentations – provides an option to create
additional time slots to enable other buyers to attend
a presentation on your stand
ALL THESE EXTRAS –
ALL FOR FREE
- Free and unlimited partner and staff registration
- Unlimited number of appointment diaries
- Free promotion via the IMEX website
•Exhibitor Directory – Online exposure with buyers,
24 hours a day, 365 days a year
- Free use of ‘Contact the Buyers’ tool
•Online Diary – our bespoke appointment system was built
to match exhibitor requirements to maximise business at the
show. It features an advanced integrated direct messaging
service, so buyers can talk to you and share detailed briefs,
allowing you to prepare for meetings in advance
- Free event promotion
•Promote your stand events – with a free listing in the
‘What’s On’ section
- Free listing in IMEX catalogue and pocket guide
- Free support from IMEX team whenever you need it
- Free use of the online messaging system
It was the best IMEX
ever… great buzz, perfect
quantity and quality of
buyers and – as always
– seamless preparation
and organisation. We’ll
be there again next year.
Michaela Muehe, Associate Director,
Global Sales Management & Events, EAME,
Starwood Hotels & Resorts Worldwide,
Belgium – Exhibitor
Inspiration
powered by IMEX
Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
8
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YEAR-ROUND
SUPPORT
•Pre-show guidance, with a marketing checklist
and toolkit to help you recruit stand partners and
attract buyers
•Free online training and webinars on all the IMEX
online tools led by the IMEX Sales Team
•Comprehensive media and PR support including
press, social media and other channels
I’m a big fan of IMEX… the buzz
around the trade show floor
is fantastic… there’s really no
better show to attend.
Steen Jakobsen, Director,
Convention and Business Tourism,
Dubai Convention and Events Bureau,
Dubai, UAE – Exhibitor
SPONSORSHIP
OPPORTUNITIES
Sponsorships are an excellent way to give your
business stand-out, and we’ve a whole host of
opportunities, before and after the show, including;
banners in prominent locations at the show, profile
on the website and adverts in the show catalogue.
Special sponsorship packages can be created to
suit your requirements.
EDUCATION
FOR YOU
Learn from the best minds in the business and hear
all about the latest innovations and trends. With free
education sessions for exhibitors both pre-show and
on the show floor, you’ll take new learning as well as
business leads away with you.
Discover more about your sponsorship options>
Inspiration
powered by IMEX
Imex-frankfurt.com
BOOK YOUR STAND
CONTACT SALES ON
+44 1273 224955
[email protected]
2015
Frankfurt / 19-21 May
9
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SHO X 2015
IME
The Imex Sales team:
From left
There are two options available to exhibitors. Please note,
prices are subject to German VAT regulations.
1 SPACE ONLY:
Perfect for exhibitors who would like the flexibility to build
a stand to their own design and specifications. A second
storey for hospitality can also be built at no extra cost.
€1,025 PER SQUARE METRE
2 SHELL SCHEME:
Richard Allchild
Sales Manager
DOWNLOAD YOUR
2015 CONTRACT HERE
To book your stand, email or call
our dedicated sales team today.
+44 1273 224955
[email protected]
A pre-built area offering white walls and carpeting in
a choice of colours. For a small extra cost, walls can
be ordered in a different colour. Furniture, lighting and
electricity must be ordered separately.
€1,095 PER SQUARE METRE
The worldwide exhibition for incentive travel, meetings and events.
In partnership with:
Achilleas Schizas
Sales & Administration Executive
Heather Gough
Sales Director
Oliver Bailey
Sales & Organising Manager
Alex Donaldson
Sales Manager
Mary Rodgers
Sales Executive
IMEX,
Regent Exhibitions Ltd,
The Agora, Ellen Street,
Hove, BN3 3LN, UK
Inspiration
powered by IMEX
Imex-frankfurt.com
2015
See our full list of partners here>
Frankfurt / 19-21 May
10