EUROPE ACTIVITIES TRADE GROWTH QUARTERLY FORUM 20 AUGUST 2010 PRESENTED BY TONY NKADIMENG REGION MANAGER:EUROPE Trade Activities Participated at the following trade shows: 1. ITB ( 10- 14 March 2010) 2. SAT Pre-ITB Trade Workshop The purpose of attending ITB • To activate KZN 2010 (To affirm our readiness to host the world cup) • Meetings with trade partners (including FIFA accredited Tour Operators) • Meetings with key airlines Emirates, Air Berlin, Air Botswana and Air Namibia (Discussion around possible direct flights to KSA) GSA Activities ASA Monthly Newsletter TKZN representative in the German Market, Tourlink continue to distribute destination news to the Annerkannte Spezialisten fur Afrika Reizen (ASA), a German based Association for the Promotion of Tourism to Southern and East Africa monthly newsletter reaching about 4.000 travel agents, 400 consumers and 500 media contacts ASA Roadshow Tourlink participated at the ASA roadshow in 5 German/Austrian cities: Düsseldorf, Frankfurt, Stuttgart, Munich and Vienna (Austria) from 11-17 April 2010. The workshop was attended by 300 agents which will be added into the TKZN database Business Tourism Activities TKZN participated at the IMEX, business tourism show in under the South African Tourism pavilion from 25-27 May 2010. IMEX is regarded as one of the most significant trade shows for the MICE tourism sector. The main purpose was to expose the newly established DurbanKZN Convention Bureau to the industry as well as to the ICCA Africa Chapter . Business Tourism Activities Expedia SAT partnered with Expedia INC, the world’s leading online travel company, connecting partners with the largest travel market place and unmatched global demand across 70 points of sale in more than 55 countries. In addition, expedia.de (German portal) is SAT partner in their main campaigns this year (for 12 months) and this would be beneficial for KZN to ensure as much inventory and offers on the site. Trade is requested to contact Expedia if interested to sign up. Ross Kata Mob: +27 (0) 835 155 302 Fax: +27 (0) 11 425 5144 www.joinexpedia.com Activity Calendar April May June July October November January February March • Vakantiebeurs 2011 (Netherlands) • SAT Trade Workshop 2011 (Netherlands) • Sales Calls • FITUR (Spain) • Hosting Top MICE practitioners at Meetings Africa 2011 • CMT 2011 (Germany) • FESPO 2011Germany) • IMEX 2010 (Germany) • Sales Calls • Hosting of trade at Indaba 2010 superfam August SACCI Conference (14-17 August 2010) December EIBTM 2011 (Spain) September •TOPRESA 2010 (France) • Sales Call (France) • ITB 2011 (Germany) • Sales Calls • TUR Exhibition (Sweden) THANK YOU