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The PPGBA
BULLETIN
© Luis Espinosa 2015
May 2015
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WE’RE HERE FOR YOU!
Cover Story
This month’s cover image was awarded a Blue Ribbon at the
February 2015 competition. Titled “Love is to Be with You” was
created by Luis Espinosa. Luis tells us, “This image was created with
a Canon 5D Mark II at ISO 250 F/2.8 and 1/2500. I post-processed
the image in Camera Raw, to recover some shadows and crop it.
Photoshop was used to add a yellow texture.”
In This Issue...
PPA News
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5
Program This Month . . . . . . . . 5 - 6
PPGBA Workshop . . .
. . . . . . 7
PPA News
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Industry News
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9 - 10
13 - 15
Buyer’s Guide . . . . . . . . . . . 19
Calendar/Board Report/Unclassifieds
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20
The Bulletin is published by the Professional
Photographers of the Greater Bay Area,
Inc., (PPGBA), a 501(c)(6) non-profit trade
association. PPGBA is an affiliate of the
Professional Photographers of America.
The Bulletin Staff
Editor/Art Director: Lise Smith
Advertising: Julie Olson [email protected]
Articles and comments are invited;
publication is subject to editorial approval.
Editor reserves the right to edit
all manuscripts for brevity and/
or clarity of content.
Articles are the opinion of
the author and do not
represent the position of PPGBA. No
responsibility is assumed for unsolicited
contributions. Submissions will not be
acknowledged or returned unless they
are accompanied by SASE. Deadline is
the 25th of the month. Submissions may
be emailed to [email protected]
2015 PPGBA Officers and Board
President: Paul Salcido
1st Vice President: Lily Dong
Treasurer: Alex Tsang
Secretary: Nano Visser
Directors: Luis Espinosa (‘16); Mischa Purcell
(’16); Denny Weigand (‘15)
Past President: Joe Valenzuela
Committees
Competition: Joanne Tan
Membership: Denny Weigand
Programs & Seminars: Paul Salcido
Webmaster:
PPGBA
Business Manager: Fred English, M.Photog.Cr.
PO Box 5583
San Mateo, CA 94402
T: 650/367-1265
[email protected]
www.ppgba.org
COO: Julie Olson M.Photog.MEI,Cr.
[email protected]
Golden Gate School
[email protected]
www.goldengateschool.org
May 2015
The Bulletin
3
May 2015
The Bulletin
4
Monthly Meeting
Quick How to stand out from your competition
through storytelling and your Emotionally
Charged Connection® on social media.
&
How to encourage your best referral sources
-- to promote your work online and refer their
friends and contacts.
Effective
Sample social media routines you can integrate
into your busy schedule.
Social
Media
Gail Nott is a Social Media Strategist with Nott
Ltd Social Media and a Referral Marketing
Consultant with Referral Institute Oakland.
For the past six years, she has specialized in
“done-for-you” social media campaigns for
local, growing businesses. She is the co-author
of the book, Make Your Connections Count.
She earned her certificate in Advanced SEO
from the Bay Area Search Engine Academy, and
she is a two-time award winner from Constant
Contact for best practices in email marketing.
As an Oakland Chamber Ambassador and BNI
Director, Gail believes that word-of-mouth
marketing, both online and offline, strengthens
local businesses today and for generations to
come.
Tips for
Busy
Photographers
Social Media can be a powerful way to market
your business... and extremely overwhelming.
PPGBA’s May 21 speaker Gail Nott will show
you how to create a social media routine that
fits into your schedule and reaches your ideal
clients.
She will cover:
Which social media sites are the best ones to
focus on for your ideal clients.
(Hint: It’s not always Facebook & Pinterest!)
May 2015
The Bulletin
5
Monthly Meeting
Meeting INFO
3rd Thurs., May 21
7:00 P.M. – Networking
7:30 P.M. – Speaker
9:15 pm Image Competition
PPGBA members and guests may use the Grosvenor’s shuttle bus
from BART at SFO (International Terminal location) to get to and
from the hotel.
For shuttle bus schedule info, contact the hotel at 650/873-3200.
• PPGBA members – Always no charge
• Non-members – $25 at the door. Online pre-registration $20 Dick & Jane’s Wedding
http://ppgba.com/speaker-events/ppgba-visitorguest-fees/
Canceled
• APA-SF, ASMP-Norcal members – Normally $15 at the door
• Students – $15 at the door (must show current college/university
I.D.) •(non-member difference may be applied towards PPGBA dues if
redeemed within 90 days – therefore the meeting will be FREE to you if
you join PPGBA…please save your meeting receipt for documentation of
payment
Opps! Looks like Dick violated his
Meeting Location
Best Western Plus Grosvenor Hotel, 380 S. Airport Blvd., S. San Francisco.
For directions, please call the hotel at 650/873-3200 or click on this link.
•
parole and got sent back to prison so
the wedding is off.
Bay Photo Introduces NEW Maple Wood Prints
20% Off NEW Maple Wood PrintsMaple Wood Prints are UV printed directly on to 1/2” thick
certified sustainable maple wood board for a warm and natural looking print that is also ecofriendly. When you choose the Natural Finish, the crisp look of the wood grain appears through
the light areas of the image. For a more vibrant look, choose the White Finish, and images will be
printed with a white ink underlay. Available in a variety of sizes from 5x5 to 40x60.
Wood prints are ready to hang with your choice of a Wood Float Hanger with or without a Cleat,
or a Keyhole Mount. Please keep in mind that each alluring wood print is unique and no two
prints will look precisely alike. For more info visit www.bayphoto.com or call 800/435-6686
May 2015
The Bulletin
6
Social Media Hands-On
Workshop May 22
BONUS CONTENT:
Participants will have
lifetime access to Gail’s
Social Media Mastermind, a
private accountability
Facebook group. They can
post questions in the group
anytime, she’ll keep them
updated on any changes that
occur in social media.
Instructor: Gail Nott
Friday, May 22
9:30 am - 12:30 pm
Oakland
(directions will be sent with your workshop confirmation)
Cost: $145 members, $175 non-members
About the Instructor
SPACE IS EXTREMELY LIMITED, REGISTER TODAY!
http://ppgba.com/calendar/may-22-social-media-workshop-regis/
About the Seminar
Everyone these days could either use more clients or better clients!
Are you keeping busy but not making the profits you desire? Or are
things slow for you and you are looking to obtain some additional
customers?
Are you using social media to its best advantage to help you get
the type of clients you want and need? Social media can get your
brand the best exposure to enhance your reputation and therefore
build your business. Forbes says, “Social media marketing, when
done right, can lead to more customers, more traffic, and more
conversions, and it’s here to stay.” Boost your search rankings, build
relationships and reward loyalty. Adweek says: “71% of business
owners are using social media for brand awareness.”
Social Media expert Gail Nott will walk you through how to set up
and effectively use social media to market your business. If you’re
using social media already, there will be tips you can incorporate
into and enhance what you are already doing. You will learn and do
the following:
Gail Nott is a Social Media Strategist with Nott Ltd
Social Media and a Referral Marketing Consultant with
Referral Institute Oakland. For the past six years, she has
specialized in “done-for-you” social media campaigns for
local, growing businesses.
She is the co-author of the book, Make Your
Connections Count. She earned her certificate in
Advanced SEO from the Bay Area Search Engine
Academy, and she is a two-time award winner from
Constant Contact for best practices in email marketing.
As an Oakland Chamber Ambassador and BNI Director,
Gail believes that word-of-mouth marketing, both
online and off-line, strengthens local businesses today
and for generations to come.
For more info, visit: www.gailnott.com
·
Setting up and optimizing your profiles and pages so you can
be found on Google.
·
Creating a 3-month editorial calendar so you know what to
post to attract your ideal clients.
·
Customizing an easy social media routine that you can
integrate into your busy schedule.
Bring your laptop (and spare battery or extension cord/power strip
if needed).
May 2015
The Bulletin
7
IPC Entries Open May 26! - Why Participate?
If you haven’t yet, it’s time to gear up for PPA’s annual photographic competition. Entries open May 26 for the
International Photographic Competition!
• Entering PPA’s photographic competitions gives you the opportunity to:
• Engage with the passionate and supportive photographic competition community
• Improve upon your finest work (You can do that math, right? You’ll get better!)
• Earn recognition and admiration from your peers
• As a result, improve your business
With most things, you get what you put into it, but with the IPC, it’s what you do next that matters.
You’ll leave with the motivation and inspiration to be more.
So what are you waiting for? Download the rules and get your images ready now.
International Photographic Competition 2015 Dates and Rules
Entries Open: May, 26, 2015
Early Entires Close: midnight, June 25, 2015
Late Entries Close: midnight, July 10, 2015 (with additional fee)
Judging Dates: August 3, 2015 - August 6, 2015
Gwinnett Technical College, Lawrenceville, GA 30043
Live Streaming Times TBA
Download the Photographic Open rules at http://www.ppa.com/files/pdfs/2015_ipc_po_rules.pdf
Download the Artist rules at http://www.ppa.com/files/pdfs/2015_ipc_ma_rules.pdf
May 2015
The Bulletin
8
PPA’s Newest Addition: PhotoVision
If you missed Imaging USA, you might
not have heard the news: PhotoVision is now
a PPA membership benefit! What does this
mean? It means that PPA photographers now
have full access to PhotoVision’s monthly
streaming at no additional cost. It now comes
included with PPA membership!
PhotoVision is the popular bi-monthly
DVD and streaming photography learning
program founded by Ed Pierce, M.Photog.
Cr. For 17 years, PhotoVision has offered
photographers professional education and
solutions through cinematic-quality HD
videos from some of the biggest names in
photography.
What exactly does PhotoVision do for
you as a photographer? PhotoVision videos
feature tips, processes and techniques
from real, working, successful professional
photographers. The videos expand and
strengthen the professional photography
industry as a whole, aligning well with PPA’s
mission to do the same.
May 2015
Ed Pierce will continue to produce
PhotoVision’s videos. “Nobody does this better
than Ed,” said David Trust, CEO. “He is the
gold standard and it is a lot of fun work so
closely with him on this.” While PhotoVision
continues to operate as its separate entity, PPA
photographers now can tap into PhotoVision’s
entire library of 800+ videos through
PhotoVision’s 24/7 monthly streaming.
“PPA members are always seeking to grow
as artists and business professionals,” said
Angela Kurkian, director of education. “I’m so
excited we’re able to offer this under the PPA
umbrella of benefits. PhotoVision offers such
a wealth of information, it’s easy to access and
this is the type quality learning our members
look for.”
Photographers who belong to PPA also
receive 50% off all PhotoVision DVDs. Non
PPA photographers can still subscribe to or
renew with PhotoVision at their current rates.
For more information, visit PPA.com/PhotoVision.
The Bulletin
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May 2015
The Bulletin
10
Current Image Competition Entry Rules
Online submissions will still be $5 each (cash only please)
for a maximum of three (3) images. DEADLINE for online
entries will be 2 days, on the Tuesday before the meeting,
by midnight.
Images submitted at the night of the meeting will be $10
each (cash only please) for a maximum of 3 images.
Images are to be sent as attachments (not imbedded) to
[email protected] with the image’s author in the
subject line and the image title and category in the body of
the email. Note: Digital album and video submission rules
are coming soon. Please do NOT send video or digital
album submissions to [email protected].
The Competition Chair will send a confirmation of
received emails.
Entrants must be in line at the print registration table no
later than 7:30 p.m., no exceptions.
For more PPGBA image competition information go to:
http://ppgba.com/image-competition/
Competitors must be present at the judging in order for
their entries to be judged. If you submit online and miss the
meeting your images will not be scored and will be rolled
over to the next competition only. Without payment images
will be not shown and judged.
All PPGBA competition entrants agree to give permission
and license for PPGBA to use their entries on the website
or for other PPGBA promotions such as The Bulletin, email
broadcasts and social media.
Next Image Competition May 21st
Your digital submission should be formatted as follows:
• It is not the responsibility of the Competition Committee to make
sure your submissions comply with the rules.
• As a .JPEG
• Adobe RGB 1998
• Longest dimension at 4000 pixels
• Resolution of 200 ppi
• There is no need to include any kind of matting or border as the
system will include one if needed
• The submission should be named the title of the image
• If submissions are emailed, please use a separate email for EACH
image, (SEE INSTRUCTIONS IN ABOVE ARTICLE) OR you can bring
them to the competition table on a USB drive no later than 7:30
pm on the day of the meeting.
• By entering an image in competition, the maker agrees to release
to PPGBA the rights to use that image anywhere to promote
the maker and PPGBA - including social media, the Bulletin, the
website, or anywhere else deemed appropriate, without prior
notification but with full credit to the image maker.
PPGBA’s image competitions are held at most monthly general
meetings.
• Please make sure you are submitting your FINAL EDIT
Any questions? Contact 2015 Competition Chairman
Joanne Tan ppgbacomp@yahoo. com for additional
information.
• Even if you email your image beforehand you must still be
present at the judging and pay your entry fee/s at the competition
table for your images to be scored.
May 2015
The Bulletin
11
I had no connections
in the photography
world and becoming
a PPA photographer
helped in promoting
my business. Getting
certified has helped
even more.”
Haroom Ahmad, CPP
PPA Member Since 2010
© HAROOM AHMAD
May 2015
The
Bulletin
ADVERTISEMENT
12
Industry News
Tamron’s Image Masters are a hand selected group of
photographers whose industry expertise, photographic
passion and stunning photography has been recognized
by Tamron as not only influential but also inspirational.
In 2015, Tamron is expanding its roster from fifteen to
eighteen professional photographers. Tamron’s Image
Masters range in a wide variety of photographic talents.
Each being a front-runner in their area of expertise and
photographic styles, they strive to invigorate and encourage
all photographers alike. Each with their own story to share,
these photographers and Tamron have come together
to give all those who have immersed themselves in the
photographic community, a truly inspirational and one of a
kind learning experience.
Meet our newest members of the Image Masters team
and visit the Image Master pages at www.tamron-usa.
com/imagemasters to get to know all of the talented
photographers on the team.
Charley Voorhis Charley is videographer who focuses
on nature & wildlife, as well as human interest pieces. Many
of his short films include dynamic imagery, ballots and
verbiage. Charley often uses his skills as a videographer
to shed light on the many facets of human existence and
strives to “inspire people to care for the world around them
and for the people in their lives. To live out their own story
with inspiration and passion for what they do.”
These three talented photographers join their peers as
members of the exclusive Tamron Image Masters team:
Michael Gilbert Michael is a third generation
photographer, painter and sculpture. He holds PPA Master
of Photography and Photographic Craftsman degrees and
his lectures and shows have taken him all around the globe.
Gilbert’s passions include fashion illustration and portrait
photography in which his creative process combines both
old and new school techniques. As a fine art print maker,
Michael always stresses photographers to print their own
images.
Monica Royal Monica is always looking for a different
perspective when it comes to her photography subjects. Her
fine-art approach to her macro photography allows her to
tune in to her tiny subjects, “listening” to their message so
she can convey that message to her viewers. “When I speak
May 2015
about photography, I tell people to study the subject matter
they really like, then try and do something unusual with
it that hasn’t been done,” she says. Her whole approach to
photography encourages others to take the average subject
and reinvent it though new angles and perspectives.
David Akoubian- David has been photographing for
about 40 years and working as a nature photographer since
1993. He specializes in the grand and micro landscape.
Kristi Bonney- Kristi is a lifestyle photographer based
in Lake Chelan, Washington. She specializes in lifestyle
portraiture and landscape photography.
Chris Buhlmann- Chris started his published
photographic journey as a US Navy Flight Officer in the late
80’s and has added the outdoors, sports and places in the
world as his journey in life and career evolved.
The Bulletin
13
Continued
Industry News
Stephanie Elie- Stephanie is a
writer, photographer and designer.
You can find her blogging on
BizzieLiving.com, a business and
tech blog that was recently listed
in Forbes.com 100 Websites for
Women or on her photography
blog bizziephotography.com.
Kevin A. Gilligan- Kevin
specializes in landscape, portrait
and sports photography from
L.A.’s South Bay and beyond.
Kevin also loves to travel and
photograph his journeys.
Ed Heaton- Ed is a published
and award-winning professional
photographer/educator residing
in Chester County, Pennsylvania.
Along with being a “Tamron
Image Master”, Ed has been
hailed by Outdoor Photographer
Magazine as a “Landscape Master”.
Rick Lieder- Rick Lieder is
a painter, photographer and
illustrator. His art appears on
books and magazines worldwide.
His picture books capture the
unique qualities of light interacting
with ordinary backyard wildlife.
Paul Lucia- Paul Lucia is
an award winning, published
photographer. His latest
May 2015
Continued
photography concept, “Project
24”, resulted in two gallery shows
and two books. For inspiration
he is drawn to Ansel Adams,
Henri Cartier-Bresson and Albert
Watson, among others.
David Guy Maynard- David
Guy Maynard is an award
winning, internationally published
photographer working in
Fashion, Beauty, Event, Fine Art,
Nature, and General Commercial
photography.
Mike Moats- Mike Moats is
an award winning, professional
Nature Photographer from Sterling
Heights, Michigan. I started
shooting as a hobby in 2001 and
it quickly grew into a full time
business.
Ian Plant- World-renowned
professional nature photographer,
writer, and adventurer Ian Plant
has been photographing our
natural world for almost twenty
years.
Hernan Rodriguez- The
recipient of over 30 international
photography awards, including a
prestigious Black and White Spider
Award in the fashion category, as
well as a Photography Masters Cup
The Bulletin
Nomination 2013 in the fashion
category, Hernan Rodriguez
operates a successful studio in
the heart of Los Angeles’ San
Fernando Valley.
Michael Snell- Michael C. Snell
is a travel photographer based
in Lawrence, Kansas. He shoots
on assignment for a variety of
publications and corporate clients,
and licenses stock travel images
from around the world through
Robert Harding World Imagery
and Alamy.
Jonathan Thorpe- Jonathan
Thorpe is a commercial
photographer just outside of
Washington D.C. His blend
of story-telling, humor, and
cinematic lighting, helps set his
photos apart from the rest.
Erik Valind- Erik Valind
is a freelance photographer,
born and raised on the Florida
beaches, now living in New York
City. Specializing in commercial
lifestyle photography and
environmental portraiture - airy
and energetic imagery defines the
style and vision of this top pro
photographer.
14
“New Eyes for Industry” is
Tamron’s philosophy. This creed
is consistent with the company’s
position as a comprehensive
manufacturer of a wide range
of original optical products,
from interchangeable lenses for
SLR cameras to various optical
devices for both the general
consumer and OEM. Tamron
makes optical products that
contribute to a range of different
industries and will continue to
devote its rich creativity and
leading-edge technical prowess
to various industrial fields.
Furthermore, Tamron is fully
aware of its responsibility to the
environment and aspires to help
preserve the natural environment
in all of its business activities.
PPA News
See the Difference: Weddings
PPA is rolling out a whole
new set of See The Difference
videos for PPA members to
use with prospects and clients.
If you’re unfamiliar, the See
The Difference campaign is a
collection of consumer-facing
resources to help photographers
educate clients on the advantages
to hiring a true professional.
Utilizing these videos on websites
and social media will raise
awareness on the advantages a
true professional will provide.
Show potential clients why
they should hire you—a true
professional! Another video will
be coming next month, and all
the resources are available here:
http://www.ppa.com/ppa-todayblog/business/see-the-differencewedding-pho.php
The video is a reminder that
when it comes to weddings,
the day happens so quickly that
one barely remembers all the
details. A PPA photographer
not only stays focused, but
captures the emotion - not just
the composition. (If you do
not photograph weddings, no
May 2015
The Bulletin
worries: there are videos for
other specialties on the See The
Difference Resource page!) If
you are with PPA, you can also
download logos, customizable
brochures, Facebook tabs, and
other marketing materials
to educate your clients. It’s
marketing help that support
YOU as PPA photographers.
Live Webinars
PPA has a continuing stream
of live webinars available. Take a
look at the schedule and get them
on your calendar. The learning
never stops! Your educational
opportunities are endless at PPA!
Remember: PPAedu’s
live webinars are FREE to
anyone (PPA members and
non-members alike). PPA
photographers also get 24/7
access with free on-demand
replays + all that is on PPAedu’s
platform!
Here are the upcoming live
webinars http://www.ppa.com/
ppa-today-blog/education/
ppaedus-upcoming-livewebinars.php
15
May 2015
The Bulletin
16
May 2015
The Bulletin
17
Buyer’s Guide
Albums, Frames & Mats
Photo Labs
Philip Mauer PhotoMount
Workshops
Bay Photo Lab
Professional Photography
800/321-3686
800/435-6686
www.philipmauer.com
www.bayphoto.com
Equipment & Supplies
Alan Epstein Sales
Golden Gate School of
650/367-1265
Printers, Ink and Fine Art
www.goldengateschool.org
Paper
415/420-5278
ImageTech LLC
[email protected]
Keeble & Shuchat
510/238-8905
http://imagetechdigital.com
650/327-8515
www.kspphoto.com
Please favor our corporate members and major advertisers with your business. They have shown their support for PPGBA!
PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.
Action Zone
Looking for photography events and
educational opportunities in the Bay
Area and beyond? Here are some links
to our fellow organizations with programs and seminars all over the area.
May 2015
San Francisco ASMP www.asmpnorcal.org
San Francisco APA
www.apasf.com
Santa Clara
www.ppscv.com
PPSCV
Sacramento PPSV
The Bulletin
http://ppsvonline.homestead.com/
19
Calendar
UnClassifieds
May
PPGBA Thurs., May 21, 7:00 pm Speaker Gail Nott
Meeting
at Grosvenor Best Western Plus Hotel, S. San Francisco
http://ppgba.com/may-21st-speaker-gail-nott-quick-and-effective-social-media-tips-for-busy-photographers/
Workshop Thurs., May 22, 9:30am – 12:30 pm - Speaker Gail Nott
in Oakland See pg. 8
http://ppgba.com/social-media-workshop-may-22-gail-nott/
Bay Area wedding photography
studio looking
for
an
experienced photographer who
can shoot in both documentary
and formal/posed styles. Must
have a working knowledge
of off-camera lighting and
posing techniques. Work is as
needed. Please see galleries
June
PPGBA Meeting
and sneak peeks pages at
Thurs., June 18, 7:00 pm Speaker TBA
w w w. Ly n d s P h o t o. c o m
at Grosvenor Best Western Plus Hotel, S. San Francisco
for examples of what we do.
Submit resume and portfolio
http://ppgba.com/
to
[email protected]
To Place an UnClassified Ad in the Bulletin
Unclassified ads are $20 for up to 40 words
for members, $30 for up to 40 words for
Sometimes PPGBA’s meeting hotel,
The Grosvenor, holds multiple events
simultaneously. This situation is beyond
PPGBA’s control. If you should ever have
non-members.
Each additional 40 words for $10.
Payment by Mastercard/Visa is due before
publication. All ads MUST contain your
name.
Help wanted or position wanted classified
difficulty finding a parking space, please
ads are FREE.
visit the front desk at the hotel and they
Editor may re-write these ads for space
can direct you to available parking.
considerations.
Deadline is the 20th of the month.
To place an ad, send an email to:
PPGBA’s Business Manager Fred English at
[email protected]
May 2015
The Bulletin
20