semi-permanent Eyelash Extensions The Global Leader in Eyelash Extensions 1.877.BIG.LASH www.xtremelashes.com 1.877.BIG.LASH | www.xtremelashes.com Meet Jo Mousselli, RN President and Founder of Xtreme Lashes ® Eyelash Extensions The woman with the sparkle in her eyes... Jo knows women. From being a wife, an active mother of four, supporting her family and putting herself through school, Jo knows the modern woman’s struggle. healthy and happy kids. I’m fortunate to have her as an example and privileged to work with the most inspirational person I know.” Jo’s experience as a Registered Nurse not only strengthened her, it enabled her to create products, application methods and company-wide systems based on the scientific nursing process: assess, diagnose, plan, intervene and evaluate. Under Jo’s leadership, Xtreme Lashes® has continuously researched and developed products and application methods which have Her daughter and Xtreme Lashes® Artistic Director, Noor culminated to become the XL ProfessionalApplication System™. Daoudi, gives us her insight: Jo is on a mission... “My mom is my hero and role model. I watched my mom go from Jo’s personal mission, vision and values have fueled the success teaching, to nursing to leading an international beauty company. of Xtreme Lashes®. When Jo founded Xtreme Lashes® in My mom returned to school to become a Registered Nurse - with 2005, she did so with the purpose of empowering people and four young kids in tow. She prioritized her family over sleeping. She enriching lives: cooked dinner every evening, put us to bed, then studied all night. “I founded Xtreme Lashes® with two goals in mind,” says Jo. We were so proud when she graduated with high honors - Magna Cum Laude. “The first is to simplify today’s active woman’s morning beauty regimen with high quality, high performance, low-maintenance She then worked as a pediatric intensive care unit nurse at Texas and long-lasting beauty products. I know the connection between Children’s Hospital for many years. She would get up at 4:30 looking good and feeling good and the resulting confidence; a.m. and work with critically ill children until she came home Xtreme Lashes® eyelash extensions was borne from this goal - to at 8:00 p.m. At the time, she was a single mother with four emphasize the most important feature in a woman. teenagers and she managed to keep her family together while succeeding at an incredibly challenging The second goal is to empower the credentialed career. health and beauty professional to launch a profitable and rewarding lash styling career - a After 25 years of unyielding dedication career that enriches the lives of women to look to her family and career, my mom has and feel beautiful all day, every day. developed into a superhero fit to lead an international company as complex and My personal mission is to ensure that Xtreme intense as Xtreme Lashes®. Her integrity, Lashes® remains synonymous with quality, safety wisdom, strong work ethic and passion and support. We do this by providing the largest have made Xtreme Lashes® what it is selection of the highest quality products, most today. comprehensive training, legendary customer service and business support.” My mother’s journey has taught me that, with dedication and perseverance, women can have successful careers and raise When you meet Jo, the first thing you notice (aside from her beauty) is the sparkle in her eyes and her warm smile. Jo is that woman who overcame real woman challenges, became successful and inspires other women to succeed. Jo Mousselli (left) accepting the prestigious ICMAD, “Cosmetic Innovator of the Year Award,” with Creative Director, Noor Daoudi (right) © Xtreme Lashes LLC, 2011. All rights reserved. There is always progression and evolution under the Jo Mousselli has seen her company expand across the globe into over 50 countries. In just 6 years, her company leadership and guidance of Jo... Jo set out to revolutionize the industry yet again with the new XL Professional Application System™. “My vision for 2010 was to take Xtreme Lashes® to a NEW HEIGHT with the XL Professional Application System™. My goal: lasting lashes using the safest application system in the industry. Xtreme Lashes® is not your average beauty service; the procedure is very detailed and meticulous; combining art, science, safety and hygiene in a precise and systematic step-by-step process. If the end-consumer isn’t happy, if the application isn’t safe, if the lashes don’t look beautiful, if the results aren’t dramatic and lasting, then there is no eyelash extension industry.” Jo is inspirational... Under Jo’s leadership, Xtreme Lashes® has been recognized as the industry leader throughout the world. Here is just a small sampling of the worldwide media coverage behind Jo Mousselli and Xtreme Lashes®: Features by Major Publications: • Glamour • Vogue • Shape • Elle • Cosmopolitan Major Television Interviews & Airings: • The Doctors on CBS • AVING Global News Network • Fashion TV in Cannes, France • The Beauty & Fashion Channel • National Newsreel - multi-network airing has trained over 14,000 health and beauty professionals worldwide, empowering them with meaningful and profitable careers, making women feel beautiful, and enriching the lives of thousands upon thousands of consumers whom her clients proudly serve. “I am honored to be able to work with such a dedicated team here at Xtreme Lashes® who work tirelessly to ensure the success of the company. We are truly a family at Xtreme Lashes® and every employee, lash stylist and international franchisee inspires me daily to push the Xtreme Lashes® brand to new levels.” - Jo Mousselli Jo is an active, hands-on president. She works around the clock: coaching, motivating and leading her Xtreme Team. When not working to build and foster the Xtreme Team and the many endeavors of the company, Jo enjoys spending time with her husband, children and grandchildren. Outside the office, Jo loves pilates and the outdoors as well as finding ways to give back the community that has supported her throughout the years. Some of the organizations she enjoys working with include the Susan G. Komen Foundation, The National Kidney Foundation of Southern California and the Northridge Hospital Foundation Pediatric Trauma Center. One of Jo’s favorite outlets, though, is finding ways to aide and inspire young people. She strives to coach and motivate today’s youth to improve their lives, succeed, develop and grow themselves, professionally and personally. Jo inspires us all as women, as single-moms, as professionals trying to juggle families and careers and as business owners wanting to grow our businesses. All around the world, she has Awards: touched countless lives, changed countless futures and inspired • Jo Mousselli selected for WE Magazine’s Hall of Fame • ICMAD, Cosmetic Innovator of the Year (For Product, countless individuals to make this world a more beautiful place - one lash at a time. Print & Packaging Innovation) • Best of Spring 2009, recognizing the Best in Business • Best New Product, International Beauty Show, NYC • First Place Winner, Advertising & Promotional Video, WE Magazine Celebrity Events: • 2006 Oscars • 2006 Emmys • 2007 Golden Globes • 2007 Cannes Film Festival • 2008 Golden Globes • 2008 Cannes Film Festival • 2008 Latin Grammy Awards • 2010 Oscars What motivates and inspires Jo... Before After 1.877.BIG.LASH | www.xtremelashes.com Questions Frequently Asked Questions What are Xtreme Lashes® Eyelash Extensions? Xtreme Lashes® are semi-permanent eyelash extensions composed of single strands of synthetic eyelashes that are virtually weightless and curved to replicate a natural eyelash. Xtreme Lashes® are applied directly to the individual natural eyelashes, one at a time. Available in over 600 varieties, including various lengths, thicknesses, curvatures and colors, there are endless options for design. The result is a long-lasting and natural-looking extension of your natural beauty, unique to Xtreme Lashes®. How long do Xtreme Lashes® Eyelash Extensions last? When properly applied and maintained, Xtreme Lashes® Eyelash Extensions can last indefinitely. Initially, between 60 and 80 eyelash extensions are applied. As your natural lashes shed, the extensions that are attached also shed, and new lashes begin to grow. With follow-up appointments, called re-lash, new extensions can be added to the newest lashes to replace those that have shed. Xtreme Lashes® recommends that you get a re-lash every two to four weeks to maintain a full, natural look. How long does the procedure take? Depending on the number of lashes applied and the skill of the stylist, a full set (approximately 60-80 lashes per eye) will take from 90 to 180 minutes to complete. Re-lashes, every 2 to 4 weeks after, take 30 to 60 minutes. Are Xtreme Lashes® Eyelash Extensions safe? With her medical background, Jo Mousselli ensures that every step of the procedure is not only as safe as possible, but also feels like a luxurious spa treatment. Your clients will recline comfortably with their eyes closed during the application, which many women describe as feeling like their, “midday beauty rest”. An Xtreme Lashes® Certified Lash Stylist applies Xtreme Lashes® Eyelash Extensions to the individual natural eyelashes, one at a time, using an exclusive Xtreme Lashes® developed proprietary adhesive. The procedure is pain-free and will not harm your eyelids or natural lashes. Xtreme Lashes® eyelash extensions are never applied directly to your eyelids. At Xtreme Lashes®, our highest priority is ensuring the safety of our customers. © Xtreme Lashes LLC, 2011. All rights reserved. How much do Xtreme Lashes® Eyelash Extensions Cost? The current national average for a full set of Xtreme Lashes® is $350. Prices may range between $250 and $600, depending on stylist skill level and geographical location. Re-lashes can range from $75 to $150, depending on the number of lashes applied or how long it takes. Just like maintaining colored hair or enjoying gourmet coffee, Xtreme Lashes® Eyelash Extensions are an affordable luxury for only about $5 per day. Women can finally treat themselves to longlasting, natural-feeling lashes that will decrease their morning routine, and enhance their beauty and self confidence. Who can apply Xtreme Lashes® Eyelash Extensions? Xtreme Lashes® Eyelash Extensions must be professionally applied by a Certified Xtreme Lashes® Lash Stylist. Our training is available only to professionals with credentials in the health and beauty industries. Our personalized, comprehensive, hands-on training is essential to master the technique—something that cannot be mastered just by watching a DVD. How can I learn to apply Xtreme Lashes® Eyelash Extensions? Xtreme Lashes® offers our exclusive hands-on Training Programs in cities all around the world. Attendees must successfully complete and meet the objectives of the Training Program in order to become an Xtreme Lashes® Lash Stylist.Visit www.xtremelashes.com to see a complete list of upcoming Training Programs. Can I purchase Xtreme Lashes® products without taking the training? As responsible members of this industry, Xtreme Lashes® only sells our professional products to individuals who have successfully completed our Training Program. Personalized, thorough, handson instruction is essential to ensure safe, beautiful, and longlasting results. How are Xtreme Lashes® products different from other companies? Under the expert direction of President and Founder, Jo Mousselli, RN, a team of scientists, physicians and lash stylists collaborate to create long-lasting, low maintenance and high performing products. Xtreme Lashes® provides the largest selection of high-quality products, specially formulated to be compatible with eyelash extensions and continuously tested for quality assurance. The Before Difference After Before After 1.877.BIG.LASH | www.xtremelashes.com Find a Lash Stylist near you at www.xtremelashes.com/findastylist Eye Makeup Remover & Facial Cleaner Deluxe Retractable Lash Styling Wand AMPLIF•eye™ Lash & Brow Fortifier Xtreme Protective Coating™ GlideLiner™ Long Lasting Eye Pencil & GlideLiner™ Sharpener Xtreme Heated Eyelash Curler™ Xtreme Length Mascara™ Xtreme Volume Mascara™ HighPerformance Lint-Free Xtreme Applicators™ © Xtreme Lashes LLC, 2011. All rights reserved. Hydrating Under Eye Gel Patches Xtreme Lashes Mirrored Compacts Revolutionary gel-technology delivers the look of a liquid liner with the ease of a pencil Budge-Proof • Lasts All Day • Rich Color Pigment Compatible with Eyelash Extensions 1.877.BIG.LASH | www.xtremelashes.com The Most Comprehensive Training Program in the Industry We invest over one million dollars per year in our training program! Level 1 Training Program Agenda Jump-start your career as a lash stylist with our Level 1 Training Program! Each day is 9 full hours of learning under the guidance of one of our expert Trainers. The hands-on education and intensive marketing and business-building instruction will help to ensure your success. Simply show up ready to learn! All materials are provided. Day 1 The first day covers the basics of Xtreme Lashes® Eyelash Extensions application. Day 1 instruction will include the following: • Overview of Xtreme Lashes® Eyelash Extensions • Proper tool handling • Client safety and appropriate hygiene • Proper posture and positioning for lash stylist and client comfort • Thorough yet gentle cleansing and priming techniques to ensure strong bonds between the eyelash extensions and the natural lashes • Appropriate covering of the lower lashes • Application techniques through hands-on exercises, including how to properly: - Measure the natural lashes to choose the appropriate thickness, length, and curvature to meet the client’s needs and desires - Choose an appropriate design and creating a frame for your client - Pick up the eyelash extension - Coat the eyelash extension using the appropriate amount of adhesive - Isolate the natural lash so that the lashes do not stick together - Use our exclusive “shimmy” technique to coat the natural lash to ensure a strong, smooth bond - Fix crooked or kinky natural lashes - Remove lash extensions without damaging the natural lashes • Feedback and assistance from the Trainer throughout the day to help the students learn the new techniques © Xtreme Lashes LLC, 2011. All rights reserved. Day 2 The second day will build upon the techniques taught in the first day, provide additional guidelines for ensuring safe and effective eyelash extensions application procedures, and provide business-building and marketing suggestions to help the stylist grow their business. Specifically, Day 2 will include: • Overview of the XL Client Profile System documents that enable you, as the stylist, to build relationships with your clients and help your clients get the look and feel they want at every appointment • Additional instruction and assistance on application techniques that include - Applying to different eye shapes - Addressing gaps in the lash line - Incorporating color and different lash curls into your design • How to recognize common eye conditions • How to troubleshoot common issues that may arise or concerns that clients may have • Information on how to achieve Certification or Lash Stylist Directory listing and the benefits of each • Business-building techniques including: - A roadmap to success - Product knowledge on both application and retail products - How to effectively market your new service and yourself - Networking strategies - How to set your pricing • Feedback and assistance from the Trainer throughout the day to help you refine your skills and plan for your new career Training Simply Show Up and Learn • All application tools and supplies are provided. • Massage tables, pillows and blankets are provided to create a real lash styling experience. • Bringing a model is not necessary since you will apply lashes to another student. • Experience the procedure from the perspective of a client while you have lashes applied to you. Individual Attention and Hands-on Experience • To ensure individual attention, the size of every Training Program is limited to 8-10 students per trainer. • Only 4-5 students apply at one time under the guidance and supervision of an expert Trainer. • Hands-on practice and instruction are interactively combined throughout the Training Program for the ultimate learning experience. Exceptional, Highly-Skilled Trainer • Our Trainers are experienced Xtreme Lashes® Lash Stylists, who have generous spirits and are masters of the trade. • Our Trainers are hand-selected from thousands of applicants. • They have mastered rigorous objectives and advanced lash styling skills in application and design. • Our Trainers initially undergo over 200 hours of intensive training. They participate in 100+ hours of additional comprehensive training annually. 1.877.BIG.LASH | www.xtremelashes.com XL Professional Application System A holistic approach to eyelash extension application Use High Performance Products Take Comprehensive Hands-on Training Use the Client Profile System © Xtreme Lashes LLC, 2011. All rights reserved. Faster Application Less Potential for Irritation Longer Lasting Lashes 1.877.BIG.LASH | www.xtremelashes.com Featured In © Xtreme Lashes LLC, 2011. All rights reserved. “Thanks for my long lashes.” “I’ve never seen a more beautiful bride,” - Kevin Jonas Recording Artist Actress - Twilight e it!” “Wow! I love it! I lov “I Love my lashes!” - Molly Sims Supermodel & Las Vegas TV Star ! “These lashes are so stinkin’ incredible !” ction addi They’re my new - Torrie Wilson Former WWE diva and model - Caroline Rhea Actress & Comedienne “I love my lashes. I’m super excited to never have to wear falsies or mascara again!” - Ashley Greene - Kelly Rowland R&B singer “These are amazing! You ’re amazing! These lashes are nothing like any lashes I’ve ever had applied before. No w I know what you mean by STYLING lashes !” “Wow! Perfect, I love them!” - Ivana Trump “These are amazing! I had no idea what to expect, and I’m just stunned. They ’re absolutely beautiful and they look more natural than my own lashes! Oh, Sherrie, I have to have these all the time!” Fans - Rachel Leigh Cook Actress - Barbara Alyn Woods Actress 1.877.BIG.LASH | www.xtremelashes.com Testimonials Professionals Professionals I investigated a number of companies offering eyelash extensions when I decided to start offering this service to my patients last year. I was impressed with the in-depth training courses required for Xtreme Lashes® certification and the passion and dedication of company founder, Jo Mousselli, who is a Registered Nurse. Unlike other companies, which simply train their lash stylists through videos or short, cursory courses, Xtreme Lashes® certification requires hands-on, fully supervised, full-day workshops and ongoing instruction in how to maintain medical standards of care throughout the lash application process. Xtreme Lashes sets the bar miles above the rest, and I hope to see other types of brands in the industry follow their lead with customer service, professionalism and, of course, the highest quality of product. And, needless to say, the training I have since taken and their products are the best. It is organized, well planned-out and taught in a specific manner. I have taken a course from another brand in the past, and this one just blew them away. -Alison British Columbia, Canada I am a registered nurse with 25 years experience, and I am very impressed with the training program, products, and the stressed importance of handwashing, instrument-cleaning, and cleanliness of your work area. The training is thorough and professional. -Sherrie Florence, SC Taking the Xtreme Lashes® Training was the best thing I ever did. It has been so profitable that I pay my mortgage with it. -Suzette Livingston, NJ - Dr. Sundaram Fairfax, VA I LOVE XTREME LASHES®!!! You guys never cease to amaze me. Thank you so much for providing such wonderful training, products, and commitment to your stylists. It's true that you really do want us to succeed. Most companies tell you, “Here’s your products, now go figure out how it can work.” Xtreme Lashes® actually gives you all the tips and tricks that they have learned along the way so that success actually can and does happen for anyone and everyone who wants it. It's no wonder that this company is number one!!! - Teri Tamarac, FL I work as a Licensed Electrologist and Aesthetician and have 20+ years background in sales. Xtreme Lashes® has proven to be a company I am privileged to do business with. Your concern for doing and being the best in every aspect of eyelash extension purchases, applications, training, and trainers is second to none. Continue never to settle for second best! -Gia Fairport, NY they are. I researched every single eyelash extension company and Xtreme Lashes® stood out the most by far. I can't stop bragging to everyone how glad I am that I chose Xtreme Lashes®. And I'm so proud and feel so honored to be a part of such an amazing company that concentrates on safety and quality, not how financially successful I'm the type of a person that likes to selfteach because I do tend to pick things up fast and get bored easily, but there is no way in the world that I could've come close to what I learned in just 2 days. The companies that don't require hands-on training should be ashamed. I can only imagine the damage that could be done if the stylist is not properly trained. - Victoria Monroe Twp, NJ Visit www.xtremelashes.com to find a training program near you. © Xtreme Lashes LLC, 2011. All rights reserved. 1.877.BIG.LASH | www.xtremelashes.com Testimonials Consumers Consumers These are amazing! You’re amazing! These lashes are nothing like any lashes I’ve ever had applied before. Now I know what you mean by STYLING lashes! I cannot even begin to express how much I love my lashes! My confidence shot through the roof the day you put them on; I got so many compliments, my husband loved them, and I loved feeling - Rachel Leigh Cook Lashes by Noor Daoudi, “put together” even with no makeup Xtreme Lashes Artistic Director on. And now I can’t live without them! New York, LA and Houston Forget hair and nails, my lashes are the number 1 priority in my beauty routine! I am a business reporter for Fox 5 - Shannon Lashes by Dawn Tyree, news in New York. I am in the studio Cleveland, OH starting at 5 in the morning. I am also out in the field during the day and usually end up back in the studio again in the evening. Many of my female colleagues use glue-on lashes but I found they leave my eyes red and the lashes never look real, especially after a full day of running around outside. [Xtreme Lashes® Eyelash Extensions] are extraordinary. They look real and they last far longer than any other extensions I’ve ever had. They also look stunning on-air. I have two young kids and on the weekends we’re out in the country. We do a lot of horseback riding and the lashes stand up to the dirt, sweat and Arlena did a superb job on my lashes - thick constant washing. At the same time, and long and wow, it was beyond what I they look fantastic even without a drop expected.They look so classy, natural and it of other makeup on. I’m addicted!! doesn’t feel like I have them on. It’s so low I love my Xtreme Lashes® Eyelash Extensions! …everyone at my office comments on how natural my lashes look (of course, after I tell ‘em that I have extensions and no mascara on -they are so impressed). Xtreme Lashes® Eyelash Extensions are easy and really open up the eyes. People will notice something fabulously different about you, afterwards. I have so much positive attention and extra confidence thanks to this excellent product... -Caryn Lashes by Miriam Ross Behar, Miramar, FL I cannot imagine how I could live without my Xtreme Lashes® Eyelash Extensions! I’ve been having them put on regularly now for eight months. I’ve thought about giving Latisse a try, but the results my friends have achieved are no where near what I consider perfection, as with Xtreme Lashes® Eyelash Extensions. The convenience and time saved is invaluable - no more mascara, no more mascara removal, and no more having to pack mascara on my weekly trips through airports in baggies. My eyelashes always look great and I’m maintenance and I even went skydiving always good to go! - Lisa Lashes by Cheri Wroblewski, with them on. I remember the first day that - Jayne New York, NY I had them on, believe it or not, I got asked Lashes by Amy Dickerson, Middleton, WI for a date two times in the grocery store. My glamorous lashes look like I was born I felt so beautiful and my dating life really with them. I love the freedom of waking went up a notch! My friends can’t stop up looking amazing, running errands complimenting me. Now I’m hooked to it. on a moments notice and going to bed - Gemma Lashes by Arlena Tomboulian, feeling beautiful. In a fast paced world Studio City, CA where looks count, Xtreme Lashes® Eyelash Extensions are an advantage! - Coleen Lashes by Alichia Ryan, Denver, CO © Xtreme Lashes LLC, 2011. All rights reserved. Find a Lash Stylist near you at www.xtremelashes.com/findastylist Moisturizing Aloe Based Formula 1.877.BIG.LASH | www.xtremelashes.com © Xtreme Lashes LLC, 2011. All rights reserved. Our Vision: To be the revolutionary cosmetic brand: globally recognized and exclusively offered by the world’s leading beauty professionals. Our Mission: Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled support and comprehensive education. Our Values: Empower and inspire everyone we encounter. Pour passion into everything we do. Our pursuit of excellence is driven by the support and collaboration of our clients and employees. Never stop learning. Never stop growing. Never quit. The outcome is up to each of us and we want it that way. Practice honesty & integrity in everything; demonstrate courage and honor at all times. Liberate your individuality, embrace your creativity, celebrate your success. Create the standards of excellence for products, services & education. Embrace innovation & quality control to stand above the rest. Because we care. The Global Leader in Eyelash Extensions • Angola • Australia • Austria • Bahamas • Belgium • Bulgaria • Canada • Cyprus • Czech Republic • Denmark • Estonia • Finland • France • Germany • Gibraltar • Greece • Guadeloupe • Hungary • Iceland • Ireland • Israel • Italy • Latvia • Lithuania • Malaysia • Mexico • Morocco • New Zealand • Oman • Poland • Portugal • Puerto Rico • Romania • Russia • Slovak Republic • Slovenia • South Africa • Spain • Sweden • Switzerland • Tahiti • Thailand • Tunisia • Turkey • United Arab Emirates • United Kingdom • United States • Venezuela • Virgin Islands • Yemen • Zambia Xtreme Lashes® expertly trained and certified stylists may be found in over 50 countries around the globe. 1.877.BIG.LASH | www.xtremelashes.com Before Call 1.877.BIG.LASH to find a Training Program near you. Available nationwide. Find a Lash Stylist near you at www.xtremelashes.com/findastylist This document contains confidential, trade secret, and proprietary information. Please be advised that any unauthorized use, disclosure, copying or distribution of these materials is prohibited. Copyright 2010 Xtreme Lashes, LLC. All rights reserved. 24127 W. Hardy Rd. Spring, TX 77373 1.877.BIG.LASH www.xtremelashes.com © Xtreme Lashes LLC, 2011. All rights reserved. After
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