note the color
choice:
notice how
cluttered this
slide is getting.
how long do
you think it
takes me to
make one
slide?
ignoring all
these post-its,
note the use of
simplicity
Designing
notice the
border and
typeface are
consistent in all
lectures
this is our last
full lecture for
this class
:(
do I have your
attention?
Presentations
is it hard to read this
typeface?
symmetry is
poor man’s
design.
Note:
“Designing
and Not
“Making”
leza besemann
office of technology
commercialization
besem007@umn
we want your opinions for
new product design faculty
Thursday, April 23, 11:30-12:30PM
1
225 Rapson Hall, Minneapolis Campus
Monday, April 27, 2-3PM
2
225 Rapson Hall, Minneapolis Campus
Tuesday, April 28, 10-11AM
3
225 Rapson Hall, Minneapolis Campus
DESIGN your PLAYsentation
develop a plan
this is a show and your
product is the star
your teammates are the
supporting actors/
actresses
5 minutes + Kid Q&A
5 MINUTES ?!
What is the toy/play? Who
is it for? What makes it
special? How does it work?
Suggestions for manufacture,
cost, marketing
improvements, packaging,
etc.
Focus on current design not
the process and past ideas
i
g!
n
a
b
a
r
r
nte
WARNINGS!
demo first
not all teammates need to
speak
the amount you spent on
the prototype has no
relation to the product cost
team color is not meaningful
at the playsentation
practice (1 hr/min)
Know Your Audience.
400+ friends, UMN
and industry
representatives and
their children
entertaining and
informative are not
mutually exclusive
Designing Slides
Slides serve a function and that function is to
provide visual (and sometimes auditory)
accompaniment or brief textual notes of
importance for your talking. A slide should not
have the content simply written out. The audience
would then be reading your slide instead of
listening to what you are saying. Slides with a lot
of text are also boring and hard to comprehend.
Pictures are much more interesting and
informative.
Designing Slides
Bullets are redundant
Spaces do the same thing.
If you use text, you do not
need to write out entire
sentences to make your
point.
no more than 3-4 pieces of
information per slide
maximum effect minimum effort
Designing Slides (text)
consistency is important for usability (and theme)
color choice is also important for usability
some serif fonts are harder to read on a screen
some fun typefaces are hard to read too
more than two fonts starts looking sloppy
Graphics
clip art = evil
borders
dots per inch
vector based images
Product Coherence
Theme, Branding, Image
Consistent Form
Vocabulary and Color
Palate
Product, Package,
Promotion, Font
Playsentation
Logos
Product Coherence
Creating an Experience
Marketing
5
The 4 P’s of Marketing
Product
Price
Placement
Promotion
Packaging
don’t try this at home kids.
but bullets are okay here, because of the
pun
Packaging Design
(potentially the first)
part of the product
experience
4 - 5 Seconds to
communicate the
concept
Distributers (and most
consumers) buy by
packaging
Packaging Design
value perception
16”
Standard Shelf Size is
16” Deep by 18” High
18”
no wider than 24 inches
stocking, stacking and
shipping
shelf differentiation cost
24”
Packaging Design
shelf or peg
box, window box, blister
package, clam shell, zipbag
cardboard, PVC, PET
Packaging Design
make it a pleasant
introduction to the
product
keep it simple
products can sell
themselves too
Packaging Design
There is no box
Thinking outside the
box
Package = Product
Packaging Coherence
Dress Code
Toy Product Design
PLAYsentations
Tips from Theatre
focal point, left to right
everyone look at the person speaking
plan walking paths, study the room
brown and black for dark eyes
silver, charcoal for blue/green eyes
speak to the people in the last row
eye liner
15 min consultations next week (bring 3 ideas which could be either in storyboard or draft of slides)
Tips for the Event
do not get defensive with QA
if you don’t know, don’t make something up
be early, remind parents and close friends to be early if they RSVP’d
slide changer? (teammate)
confidence monitor
Logistics
lights!
1 wireless mic
3 lavalier mics
on
confidence
monitor
dec
k ar
ea
table?
one teammate
in the booth
with the slides
(if anything
goes wrong)
Logistics
reverse path back to seats
restroom
greenroom
storage
on deck
backstage
5 Minutes of
Presentation and 2 Kid
Questions
enter
stage
blanket seating
4 min interludes after
every 3 teams
Coffman Theatre, May 6th 5:30 (latest)
Final keynote files/fonts
by noon that day
Order
team seats
team seats
exit and re-enter
through back doors
team
seats
Logistics
cookies and milk reception
team display area
draft of presentations with slides
or storyboards
Logistics
monday (20)
times for consultation next week in email
wednesday (22) thursday (23)
Today
lab
“finished
prototype”
monday (27)
wednesday (29) thursday (30)
friday (1)
presentation
consultations
presentation
consultations
product photos
email mel for
times
monday (4)
wednesday (6) thursday (7)
PRACTICE
Coffman
Theatre
4-10pm
SHOWTIME
Coffman
Theatre
6pm
lab
class wrap up
in STSS114
notebooks due
PLAYsentations: May 6th 6pm Coffman Theatre
budgets
student learning outcomes
Designing
Presentations