$
Issue 02
Guara
nt
Not to eed
Suck
02
How Not to Suck
at Social Media
Marketing
How Not to
Suck at Social
Media Marketing
5
How to Make the Most of YouTube
6
Facebook Marketing Tips You Can’t Afford to Overlook
8
Why E-Mail Marketing Is More Valuable Than Ever
10
5 Ways to Attract Targeted Facebook Fans
13
10 Ways Brands Use Instagram for Business
14
3 Ways to Attract Targeted YouTube Fans
16
When E-Commerce and F-Commerce Collide
19
Shopify Landing Pages
21
9 Instagram Tools for Businesses
22
7 Ways to Attract Targeted Twitter Followers
24
How to Improve Twitter Engagement and Analytics
Social media can be like navigating a labyrinth of
retweets, likes, and pins, innocently wandering from
friends’ wedding photos to sepia-filtered shots of
puppies until you find yourself pinning peanut butter
cheesecake recipes into the early morning hours
wondering how it came to this. But once you’ve
snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an
awesome way to directly interact with customers,
potential leads, and fans.
The SumAll blog is a reservoir of information on
everything from e-commerce trends to website
design in the form of quick step-by-step guides on
how to gain a Twitter following as well as in-depth
editorials on the state of big data. Social media has
and continues to be the most coveted subject as
small and enterprise businesses alike realize that
platforms like Twitter and Instagram are integral in
maintaining an effective marketing strategy.
How Not to Suck at Social Media Marketing is our
curated collection of 11 social media marketing stories from our blog to help you use social smarter.
5
How to
Make the
Most of
YouTube
No longer only the domain of cat videos, YouTube
has become a formidable force in online and
content marketing. Many think that in order to have
a presence on YouTube, you need to have Hollywood levels of investment capital to get noticed.
While you do need to create quality content, you
don’t have to spend a fortune to get in front of YouTube’s massive audience. The following are ways
that any business can make the most of YouTube.
Read More:
http://sum.al/9UOL
Make the Most of YouTube
Start with a Branded Channel
Add Some Favorite Videos & Playlists
Optimize Your Videos
Measure Your Results
5
7
Facebook Marketing
Tips You Can’t Afford
to Overlook
Everyone at this point has read about implementing
the official Facebook like button or box to turn website visitors into likes, writing engaging status updates, using Facebook advertising, and reviewing
insights to get more out of Facebook for business.
But there are even more things you could be doing
that doesn’t get as much publicity. Here are five tips
to boost your Facebook marketing experience.
Read More:
http://sum.al/chCh
5 Facebook Marketing Tips
Make landing pages targeted to a niche audience.
Demonstrate how your business understands
your customer’s specific pain points and how your
product or service will solve them.
Make your call to actions clear – and make
them often.
Show your product or service in action with
similar business types if at all possible.
Include testimonials that your target audience
can relate to.
9
Why E-Mail
Marketing Is
More Valuable
Than Ever
Having a steadily growing e-mail list is the most critical way to communicate with your fans, customers,
and partners. What’s more, we recently studied the
open rate patterns of hundreds of e-mail marketing campaigns and uncovered information previously unheard of. Here are our findings along with
reasons why your e-mail list is your most valuable
marketing asset.
Read More:
http://sum.al/oJea
E-Mail Marketing Tips & Takeaways
E-mail is the new SEO
Connect directly to your customers
Segment your e-mail list subscribers
Track subscriber actions
5
10
Ways to Attract
Targeted Facebook
Fans to Your Business
Now that you’ve amassed a friend’s list on
your personal Facebook page that’s far
larger than you can keep up with, it’s time to
do the same with your Facebook business
page. With over 1 billion active users, Facebook is the top social network where every
business can find an audience. However,
unlike Twitter, building your audience on
Facebook can be a little more tricky. Here
are five ways to attract targeted fans to your
Facebook page.
Read More:
http://sum.al/UUMD
Attract Targeted Facebook Fans
Add a Like Button or Box to your website.
Add your page to your personal profile.
Invite your e-mail contacts and friends.
Participate on relevant Facebook pages.
Invest in Facebook Advertising.
10
13
Ways Brands
Use Instagram
for Business
10 Ways to Use Instagram for Business
Instagram – Feature the best images of the week,
top images from hashtags, images that spread the
message about charities, and current events.
ConstantContact – Take photos of their offices
and their company culture, thank you’s to their customers, and community service work that they do.
Shopify – Share images that tie their branding into
pop culture including cats who like Shopify, their
Madmen room, and the Shopify logo in Legos.
Warby Parker – Share interesting locations their
team visits throughout San Francisco as well as
incorporate their eyewear into many of the scenes.
Etsy – Promote photos that appeal to people
who make handmade items, they also use
the social network to give a peek “behind the
seams” at their offices.
Facebook – Shares photos taken by employees
around the world.
PayPal – Feature great quotes, products you can
sell via PayPal, attention to charities and public
service announcements, their credit card swiper,
and more.
eBay – Post a mixture of items you can find on
eBay, images from their office, charity work they are
involved in, and inspirational images and quotes.
YouTube – Shares images from their film festivals,
major conferences like SXSW, and pictures of
people they are interviewing or live streaming.
Tumblr – Post photos from inside their headquarters along with images from fashion shows,
presentations, and current events.
Read More:
http://sum.al/z5Pi
14
3 Ways
to Attract
Targeted
YouTube
Subscribers
Attract YouTube Subscribers
Add subscription widget to your site.
Add annotations to your videos.
Share your videos everywhere.
Read More:
http://sum.al/YIeC
15
Winning at F-Commerce
16
When E-Commerce
and F-Commerce
Collide
Have you ever wanted to take your e-commerce
store and make it social? Then you’ll be happy to
know that you can give your Facebook fans and visitors a shopping experience rivaling Etsy on Facebook itself. The following are ways you can integrate
an e-commerce store on your Facebook page.
Read More:
http://sum.al/domH
Shopify Facebook Integrations: Beetailer, Fliptabify,
Facebook Store, StoreYa, and Storefront Social are
all good options for Shopify users.
Bigcommerce users should try the SocialShop app
for free.
eBay sellers should use SocialStore to display all your
items on Facebook.
Amazon merchants should use ShopTab to generate
revenue through Facebook.
Or just sell items through Facebook’s own marketplace!
19
Shopify
Landing
Pages
Shopify is not only one of the leading e-commerce platforms, they
also have some of the best converting landing pages. Learn the
benefits of having custom landing
pages, the impact it can have on
conversion optimization and what
specific elements you can implement into your own landing pages
to increase sales.
Read More:
http://sum.al/5wlt
Why Landing Pages?
Better rankings in search results for a highly targeted customer base.
Better return on investment for advertising.
Have the perfect response for online questions.
Landing Page Tips
Make landing pages targeted to a niche audience.
Demonstrate how your business understands
your customer’s specific pain points and how
your product or service will solve them.
Make your call to actions clear – and often.
Show your product or service in action with similar business types if at all possible.
Include testimonials that your target audience
can relate to.
20
9
Instagram
Tools for
Businesses
Great Instagram Tools
Nitrogram is an analytics and social engagement
platform for brands and agencies.
Ink361 lets you manage your Instagram account
on the web vs. in your mobile phone.
Statigram helps you promote your Instagram
account, analyze your activity, and engage
your community.
Instarchive allows you to download your Instagram photos in a convenient zip file.
Followgram extends the functionality of Instagram for casual users and brands alike. Basic features include a follow button, WordPress widget,
RSS feed, private messaging and free stats.
Webstagram allows you to sending private messages to users, find users by keyword, offer an
RSS feed for your photos, and get statistics about
your Instagram account.
Search Instagram is the best place to search for
Instagram images online.
Instagainer helps you get more followers free
on Instagram.
Photo Stats App will allow you to create cool infographics about how, when, and where you take
photos on iPhone.
Read More:
http://sum.al/kNVA
7
22
Ways to Attract
Targeted Twitter
Followers for Your
Business
Want to grow your Twitter audience
without giving money to a sketchy
third party site to buy your way to
Twitter popularity? While it may be
tempting to buy a huge number
of followers, remember that any
audience you buy will likely not be
relevant for your business (meaning, they would just be numbers).
Instead, try the following seven
ways to grow a Twitter following
that will be interested in reading
what you have to tweet.
Read More:
http://sum.al/VM1s
Attract Twitter Followers
Check your professional e-mail to find people
you may know on Twitter.
Add your Twitter profile to your e-mail signature.
Add your Twitter profile to forums and communities you participate in.
Add your Twitter profile to guest blogging
author bios.
Follow people with similar interests.
Include the official Twitter follow button on
your website.
Use the official Twitter retweet button on your
blog posts.
25
How to Improve
Twitter Engagement
and Analytics on
a Tight Budget
If you’re already on a tight budget,
it’s hard to make the case for putting more money towards advertising on social media without
knowing the exact value you’re
getting out of it. Here are the different advertising options that are
available and how you can get the
most out of your advertising.
Improve Twitter Engagement
Read More:
http://sum.al/ZAe2
Promoted Accounts suggest that people follow
your Twitter account in various areas throughout
the Twitter platform.
Sponsored Tweets will allow you to promote up to
five tweets at a time.
To get started with Twitter Advertising, log in to
your Twitter account via the Twitter Ads section.
Target by location, interests based on keyword or
similar Twitter users, platform, and gender.
Next, choose what tweets to promote – you can
select up to five of your latest tweets or compose a
new tweet.
Lastly, tell Twitter how much to spend on your Promoted Accounts and Promoted Tweets.
Make sure your Twitter profile is up-to-date with
relevant keywords in your bio.
Do a little research so you know what categories
and other Twitter users you can use for your ad
targeting options.
Promote different types of status updates to see
which ones get the most engagement.
S
SumAll is a business intelligence tool for
small and medium sized businesses. More
than 80,000 companies use SumAll to
guide their decision making and connect
all of their key online marketing and ecommerce data in one interactive chart.
As we democratize information by making
it engrossing, approachable, and accessible, business operators can start putting
data into action.
$
F
T
sumall.com
facebook.com/sumalls
twitter.com/sumall