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Board Meeting
4/09/15
Call-In Meeting
Led By: President Amber Albrecht, APR
Secretary: Sarah Sweeney-Gerardi Call to Order: 8:03 a.m.
Adjournment: 9:01 a.m.
In Attendance: Meeting held via conference call. See below.
Call In: (16) Amber Albrecht, APR, Jenny Corsey, APR, Melissa Cameron, Goldin Doles, Bill Gay, APR, Fellow PRSA, Jessica Geiszler, Ed
Herrera, APR, Nikki Jimenez, , Rana Kay, Reema Makani-Boccia, APR, Blake Nelson, APR, Kristin Reinhardt, Sarah Rossetto, Julie SmithTaylor, APR, Sarah Sweeney-Gerardi and Krystin Williamson
Absent: (2) Brooke Joller, Heidi Baldwin
New Pros: (1) Anne Marie Price
Guests: (0) None
TOPIC / ISSUE
DISCUSSION
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Eva Irving
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Donate Life
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Each year the chapter gives up to $250 to the 501c3 of choice of the
recipient of the Eva Irving scholarship.
This year the executive committee recommended the full $250
Jessica Geiszler motioned that the chapter approve a $250 donation to
the 501c3 of the 2014 Eva Irving award winners choice, Reema
Makani-Boccia, APR seconded. Board approved unanimously via roll
call vote.
ACTION
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Donate Life California has provided PRSA for a space to meet each
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month for over a year.
Albrecht, APR suggested that, given that generosity, the chapter donate
$150 to Donate Life, along with a $50 gift certificate to Brianne Mundy
of Donate Life California who arranged and coordinates the use of the
space.
Makani-Boccia, APR motioned that the chapter donate $150 to Donate
Life, along with a $50 gift certificate to PRSA member Brianne Mundy
PERSON
RESPONSIBLE
Treasurer, Sarah Rossetto will
assure the funds are dispersed to
the 501c3
Rossetto
Treasurer, Sarah Rossetto, will
issue the $150 to Donate
Life.California. Albrecht, APR
will also assure that Brianne
Mundy receives a $50 gift
certificate.
Rossetto
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Board Meeting
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TOPIC / ISSUE
DISCUSSION
ACTION
PERSON
RESPONSIBLE
of Donate Life California who arranged and coordinates the use of the
space. Smith-Taylor, APR seconded. A roll call vote resulted in
unanimous approval
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Diversity
Survey
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Bernays
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Summer
Social
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Herrera, APR will resend the
diversity survey results prior to
next meeting.
Herrera,
APR
ALL
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Bernays committee is also looking
for sponsors in the previously
mentioned categories, Board
members are encouraged to
present suggestions.
Geiszler has vendor suggestions
for committee
Cameron,
Joller
ALL
Each board member is asked to
secure at least one silent auction
item.
Geiszler,
Williamson,
Nelson,
Ed Herrera, APR reported that the results of the diversity study had
been sent via email to each member of the board in March.
He will present the national vs. chapter results at the May board
meeting
Herrera also confirmed that the results will be available on the chapter
website so they can be publically accessed.
The Bernays are tentatively scheduled for October 14 at the Prado. It
will have a vintage circus theme.
PRSA SD/IC is pairing with the Charlotte PRSA chapter for judging.
Cameron advised that Elevator had been selected to work on the online platform for Bernays submissions. This platform will serve as a
one-stop shop—submit, pay, upload.
Submission will be limited to 50 megabytes and those submitting
will be encouraged to submit entries as one file whenever possible. The
committee is also working on a contingency, and Dropbox will be
available, in case of any issues.
The Call for Entries will be issued sometime between May 4 and 15.
Bernays Committee seeks sponsors in these areas: one audio/visual,
one reception and a signature cocktail sponsor.
Geiszler reported that Stone Brewing World Garden and Bistro at
Liberty Station, venue for Summer Social, has waived the food and
beverage minimum.
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Board Meeting
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TOPIC / ISSUE
DISCUSSION
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Programming
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The committee has a team of volunteers. One will be dedicated solely
to the silent auction, another to the media mixer.
Nuffer, Smith, Tucker has created the logo. My Creative Vision is
creating the print material.
Melissa Jacobs will be the photographer.
There will be a furniture sponsor and a branded silent auction.
The social media and other communications will be complete soon and
will be submitted to the Communications Committee for eblasts, social
media etc.
Nelson, APR offered to help out with efforts to secure sponsorships.
Senior Roundtables
o Makani-Boccia, APR reported that the first senior roundtable
event went well.
o Key Takeaways: Roundtable participants would like dedicated
pre or post time with guest speakers and others.
o Another senior roundtable is in the works. For the moment, the
process is intentionally fluid to give the new program a chance
to come together in the best way to serve the senior
practitioners.
Diversity Mixer
o Corsey, APR provided details about the April 28 Diversity
Mixer at Gordon Biersh.
o Guests will receive one drink ticket and will be treated to an
array of finger foods.
o Herrera, APR reports that they are working closely with San
Diego-area’s top diversity groups to partner in encouraging
attendance.
o Gay, APR, Fellow PRSA also confirmed that new APRs will be
presented during the mixer
May Event
ACTION
PERSON
RESPONSIBLE
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Nelson/Geiszler/Williamson to
finalize sponsorship options.
ALL
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Makani-Boccia, APR and
Nelson,APR will work with vested
parties on the next event.
Board members are encouraged to
attend the diversity mixer and are
requested to reach out to their
assigned members to encourage
them to attend, as well.
Nelson,
APR,
MakaniBoccia, APR
Corsey, APR
Herrera,
APR
Doles
Reinhardt
ALL
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Board Meeting
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TOPIC / ISSUE
DISCUSSION
ACTION
PERSON
RESPONSIBLE
o Doles reported that committee is close to contracting La Jolla
Shores Hotel for the May 19 event featuring Joan Gladstone
o Event will be a sit-down lunch.
o Reinhardt reported that communications materials would be
available soon and will go to the communications committee.
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Archives
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New Pros
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Albrecht, APR reported that the archives, discussed at February’s
meeting, are up at SDSU.
They can be accessed here:
http://scua2.sdsu.edu/archon/?p=collections/findingaid&id=396&q=
The PRSA SD/IC archives committee has disbanded, so chapter is
currently weighing options for the committee.
Anne Marie Price reported that the March event went well.
For the April event, New Pros are planning a Twitter chat. A date and
topic are being determined.
Price also reported that the spring mentorship program is underway,
with 7 mentors and 7 mentees.
Additionally, Price suggested devising methods that encourage
communication between New Pros and PRSA SD/IC board.
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Those interested in serving on the
archives committee should contact
Albrecht, APR
Albrecht,
APR
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Suggestions on how to encourage
communication should be directed
to Nikki Jimenez and to Anne
Marie Price.
Those interested in further details
on the Twitter chat can reach out
to Marie Price.
Price to invite full committee to
next PRSA SD/IC Board Meeting.
Price
Jimenez
ALL
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Western
District
Roundtable
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Smith-Taylor, APR reported that the Western District went very well.
During the sold out 2-day conference, there were 350 attendees, 3
keynote speakers and 18 breakout sessions.
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Western District attendees are
encourages submitting content for
blog, eblast and other
communications detailing their
experience.
SmithTaylor, APR
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Doles: Goldin’s husband has accepted a position in Seattle and she will
be leaving San Diego in May.
Herrera, APR: The Diversity Committee is in the process of creating a
diversity scholarship for high schools and community colleges. There
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Board members to send
recommendations for
programming committee to
ALL
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Board Meeting
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TOPIC / ISSUE
DISCUSSION
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Next Meeting
ACTION
will also be diversity spotlight feature on the website in the coming
months.
Gay,,APR, Fellow PRSA: The next APR readiness reviews will take
place in June. Applications are due in late April.
Thursday, May 14
8 a.m. to 9 a.m.
Donate Life California
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PERSON
RESPONSIBLE
Albrecht, APR by April 14.
Board members interested in APR
should contact Gay, Fellow, APR.
Those who would like to discuss
diversity should reach out to
Herrera, APR. Anyone with
suggestions on replacements for
Doles should address them to
executive committee.
If you are not able to attend, please ALL
let Albrecht, APR know ASAP so
that we are able to reach a quorum.
Committee Reports
March 2015
President-elect’s Report
March 2015
See Sponsorship & Roundtables reports.
Treasurer’s Report
March 2015
Financial Update
• Bank ending balance as of 2/28/15 – $93,455.69
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Board Meeting
4/09/15
Activities Accomplished
• Received final committee budgets for 2015
• Compiled all committee budgets for 2015
• Provided reimbursements for chapter activities
• Paid invoices
• Deposited national membership checks
Activities & Projects in Progress
• Reconciling February activity
• Preparing 2014 taxes
Anticipated Projects and Activities
• File 2014 taxes by May 15
• Collect sponsorship income
• Provide reimbursements for chapter activities
Secretary Report
March 2015
Activities Accomplished
• Updated Outlook calendar announcements
• Roster updates
• Compile committee reports
• General executive committee counsel
• Summary of Board Retreat created and sent
Activities in Progress
• Gathered Policies and Procedures updates, sent to rest of leadership team for input
Chapter Manager Report
March 2015
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Board Meeting
4/09/15
Activities Accomplished
• Completed website updates during the month, including New Pros, member news, Diversity Mixer and Summer Social.
• Drafted, sent out for review and set up eblasts for distribution; update eblast distribution list with new members, email changes, and requests
to join.
• Resource Directory call to action button created and placed on website, site changes regarding Resource Directory and creating new listing.
• Conference call research for board.
Activities and Projects in Progress
• Work with Blake to redefine Resource Directory and re-launch with changes
Anticipated Activities and Projects
• Create May luncheon event page on website
• Create Volunteer Listings section of website
• (Ongoing) Website updates, prepare chapter eblasts, membership list updates
Past-President Report
March 2015
See Roundtables report.
Advocacy Committee
March 2015
Activities Accomplished
• Planned April 28 diversity mixer
o Finalized Gordon Biersch venue
o Coordinated logistics with sales manager
o Reviewed and signed contract
o Edited all copy for communications
o Conducted outreach to secure co-sponsor partner organizations
o Developed Google Docs tracker
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Board Meeting
4/09/15
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Held call with communications committee to discuss thought leadership planning
o Worked with Nikki to identify program volunteer, Jill Monroe, and set up April planning meeting
Re-launched speakers bureau program
o Met with and onboarded Kathleen Czech, committee volunteer for speakers bureau
o Revamped speakers bureau request form and added new topics
o Revamped speakers bureau speaker feedback form
Set up coffee meetings sister communications organizations to discuss partnerships
Activities and Projects in Progress
• Executing April 28 diversity mixer
o Continuing outreach to spur co-sponsor partner organizations to promote event
o Encouraging board to conduct direct member outreach to increase attendance
• Working on revamped speakers bureau communications toolkit
• Reaching out to sister communications organizations to discuss partnerships
• Managing thought leadership program
o Brainstorming ideas for thought leadership topics
o Drafting writers guidelines for thought leadership blog
o Working on short list of content contributors
Anticipated Projects and Activities
• Launch thought leadership blog
• Identify events volunteer
• Begin planning second partner-themed mixer
• Work on maternity leave plan for summer absence
APR Committee Report
March 2015
No report submitted.
Assembly Delegate/Western District Rep Report
March 2015
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Board Meeting
4/09/15
No report submitted.
Bernays Committee
March 2014
Activities Accomplished
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Chose online submission platform
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Finalized theme
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Prepared schedule for entries
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Secured collateral and communications chairs
Activities in Progress
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Preparing calendar for 2015
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Drafting call for entries
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Finalizing award subcategories
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Preparing draft collateral concepts
Anticipated Projects and Activities
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Site visit to Prado
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Meet with AV vendor
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Reach out to potential sponsors
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Find judging and events chairs
Communications Committee
March 2015
Activities Accomplished
• Conducted onboarding and brainstorm meeting with new volunteers
o Sarah Mojarro, Digital Content Chair
o Jessica Ipolitto, Digital Content
o Heidi Youngman, Social Media Chair
• Posted new chapter sponsor and programming info on Facebook and Twitter
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Board Meeting
4/09/15
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Created two weekly e-blasts, as well as one dedicated e-blast to promote the Diversity Mixer
Participated in call with Advocacy regarding the new Thought Leadership blog and how we can assist
Update on Social Media
• Current Facebook fans is 1,134 and current Twitter followers are 4,635
• Our highest-engaged Facebook posts have was JPR’s sponsorship recognition post with 11 “likes”
• Posted 11 times on social media throughout the month
o Sponsor recognitions
o Event promotion
o Industry articles of interest
o PRSA national items
Activities in Progress
• Brainstorming/planning meeting Monday, April 6
• Brainstorming Thought Leadership blog names
• April New Member Spotlight – Deborah Linggi
• Starting new e-blast feature – Journalist Spotlight
Diversity Committee
March 2015
Activities Accomplished
• Herrera, APR met with Shawn Turner , President of Black Public Relations Society of Los Angeles
• San Diego Diversity Mixer partnerships secured
• San Diego Diversity Mixer marketing materials generated and distributed
• Diversity Survey Completed with 68 respondents
• Herrera, APR participated in Crisis Management Training and Western District Conference
• Three new committee members added with orientation completed
Activities and Projects in Progress
• P.R.E.P. (Public Relations Embracement Program/Pipeline Program) – Program development
• PRSA SD/IC Diversity Scholarship – Program development
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Board Meeting
4/09/15
• San Diego Diversity Mixer – On going communications and marketing
• Diversity Spotlights – Program development
• Diversity Certification – Examination
Anticipated Projects and Activities
On-going support for current projects and programs
Ethics Committee
March 2015
No report submitted.
Membership and Volunteer Committee
March 2015
Activities Accomplished
• Sent welcome email to all new members in 2015
Ø Sent email to all prospect members in 2015
• Emailed all re-instated members in 2015 thanking them for renewing
• Hosted first PRSA New Member Breakfast
Ø Attendance ~20
• Visited PLNU Intro to PR class to talk about PRSA
• Emailed all SD/IC APRs about volunteer opportunities
• Discussed membership/volunteer issue with PRSA LA Membership Coordinator, Denis Wolcott and PRSA National chapter/district
relationship manager, Candice Bellittera
• Placed more volunteers on committees
• Met with PRSA member who newly joined and placed her on Summer Social Committee
• Confirmed three new sponsors for Diversity Mixer- AAJA, SDABJ, Filipino American Chamber
Activities and Projects in Progress
• Placing volunteers on committees
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Board Meeting
4/09/15
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Coordinating more college/university PR class visits
o Visiting SDSU PRSSA April 8, 2015
Identifying where membership/volunteer bylaw located
Writing social media content for 2nd quarter 2015
Anticipated Projects and Activities
• Promote April PRSA discount codes
• Identify members whose memberships are about to expire
• Reach out to PRSA members whose membership lapsed end of 2014
As of April 1:
Total active SD/IC chapter members: 262
Total PRSA members associated with our area: 313
Total new members in 2015: 32
New members in last month (March): 11
Dropped members in last month (March): 0
New Pros Committee Report
March 2015
No report submitted.
PRSSA SDSU
March 2015
See report in minutes.
Professional Development/Programs
March 2015
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Board Meeting
4/09/15
Activities Accomplished
• Received and paid the final invoice for David Grossman, the February 2015 speaker
• Confirmed May 19, 2015 as our next Professional Development event
• Reached out and secured Joan Gladstone, Fellow PRSA, APR as our speaker to talk about crisis communication
• Met with committee volunteer, Ryan Cherenson, who will be helping the committee research and select event venues
Activities and Projects in Progress
• Confirming venue for May 19th event
• Adding registration and program information to Eventbrite
• Including program information on the PRSA website
Anticipated Projects and Activities
• Meeting with other event chairs and communications chairs on April 6, 2015 to discuss and strategize about the best communications plan for
all the upcoming PRSA events
Prepare web/email blast copy along with social media c
Quality Time with PR Minds Committee
March 2015
No report submitted.
Roundtable Committee
March 2015
Activities Accomplished
• Hosted first successful Roundtable at Panda Inn in Horton Plaza
• With nearly a dozen attendees, we received rave reviews and high marks for hosting such events in the future
Activities and Projects in Progress
• Confirming availability of luncheon speaker on May 19
• Considering hosting separate social event in June
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Board Meeting
4/09/15
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Mulling takeaways and how to organize future events (cost, whom to invite/open invitation, etc.)
Anticipated Projects and Activities
• Confirm May event details
• Confirm June social (?)
Sponsorship Committee
March 2015
Activities Accomplished
• Finalized sponsorship with PR Newswire
• Finalized Resource Directory listing for CIM Inc.
Activities and Projects in Progress
• Finalizing FOCUSCOM sponsorship
• Developing sponsorship program for Southwest Strategies
• Working on plan to restructure Resource Directory
• Refining Bernays sponsorship opportunities
Anticipated Projects and Activities
• Begin outreach for summer social sponsorships
• Continue outreach for existing sponsor levels
Summer Social Committee
March 2015
Activities Accomplished
• Presented venue options to board and coordinated vote
• Co-chairs held meeting to discuss event logistics and sponsorships
• Solidified venue and paid deposit payment for Stone Brewing World Bistro & Gardens
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Board Meeting
4/09/15
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Drafted Summer Social event information for April 1 chapter email, website and Eventbrite page
Drafted social media posts for April for communications committee
Secured volunteer for the Media Liaison role
Developed event logos
Secured vendors for:
o Photography
o Graphic Design
o Décor
o Event Materials & Support
o Print Communications/Graphics
Secured sponsorships for:
o Graphic Design
o Décor
o Logo
Compiled February committee report
Participated in February board meeting
Activities and Projects in Progress
• First committee meeting held on April 2 at Stone Brewing
• Identification of other volunteers
Anticipated Projects and Activities
• Develop sponsorship packages, overview packet and solicitation letters (public and board versions); begin outreach
• Develop media invitation; begin outreach
• Develop silent auction item solicitation letters (public and board versions); begin outreach
• Work with graphic designer on print materials to include drink tickets, signs and sponsor packets.
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