1. business and industrial

COMPANY
GC Incentives, a division
of GiftCertificates.com
HOW ORDERCLOUD™ HELPED
GC INCENTIVES WIN
BUSINESS CHALLENGE
GC Incentives, the corporate client division of GiftCertificates.com, is the leading
provider of innovative reward solutions and services tailored to fit the needs of
the corporate marketplace. GC Incentives creates individualized client incentive
programs for their employees that is accessed through an online portal.
Historically, GC Incentives had built incentive programs on a legacy platform that
was not able to keep up with the technology demands of the industry. It required
a number of IT resources to operate and it couldn’t support the customization
that their clientele was demanding. GC Incentives needed a platform that would
allow for individually branded sites with completely different goals and features
for each client. It also needed to be easily managed and operated by fewer IT
resources and those who did not understand the ins and outs of code.
SOLUTION
With OrderCloud, GC Incentives is now able to set up client-specific buyer sites
for each of their major accounts. Each buyer site can be customized and branded
based on the experience the client wants to provide for their employees. GC
Incentives has the ability to manage each buyer site through one single easy-touse administrative portal, making the set-up and management process
quick and easy.
“ In working with Four51, we have been able to solve any business
challenge in an innovative way so we can continue to deliver great
service and solutions to our clients.”
~Krissy Anzaldo, Director of Marketing & Product Management, GiftCertificates.com
RESULTS
Order volume amongst mobile employees only continues to increase. Internet
Retailer says that 56% of B2B buyers place orders with their phone instead of a
desktop. With OrderCloud, GC Incentives was able to respond with OrderCloud’s
state-of-the-art technology at a time when their customers were trying to keep
up with the changing landscape but their current platform wasn’t meeting their
needs.
These new technological capabilities available through OrderCloud have allowed
GC Incentives to land new clients with more sophisticated buying needs that they
couldn’t before. Their customers are now able to provide responsive ordering
capability for mobile, tablet and desktop rewards, available to their employees
anytime and anywhere, improving the experience and increasing engagement.
Order volume from mobile employees has increased by 75%.
Alongside improved customer satisfaction, OrderCloud has allowed GC
Incentive’s internal team to reduce costs, save money, and improve their ROI as
well. Since their new platform is easier to manage, both internally and by their
clients, they’ve been able to reduce their IT staff’s time spent on these projects,
and moved them to more value-driving initiatives within the organization.
Decreased time to deployment has allowed them to save on time, money and
resources as well.
When compared to other employee reward systems, GC Incentives feels that
OrderCloud “provides a competitive advantage” that sets them apart. They’re
able to reduce unnecessary internal costs, and improve customer satisfaction.
ABOUT GC INCENTIVES
“
Our work with Four51 has
become a true partnership.
They value our business much
like we value our client’s
business and that partnership
has been key to our success
in growing our business
and having the flexibility
our industry requires.
”
-Krissy Anzaldo, Director
of Marketing & Product
Management,
GiftCertificates.com
GC Incentives is a leading provider of innovative reward solutions and services
tailored to fit the needs of the corporate marketplace. They offer an extensive
product portfolio including the IncentCore™ reward management system and
the SuperCertificate® REWARD, redeemable for hundreds of merchant gift cards
nationwide.
GC Incentives strives to help their clients drive real results and profits with
innovation. Their customer focus and commitment to delivering on their
promises helps them provide the best turnaround time and reliability
in the industry.
GC Incentives is the corporate client division of GiftCertificates.com, a
privately held corporation established in 1997 and located in Omaha, NE.
About Four51
OrderCloud is an enterprise B2B commerce platform giving you the power to manage your B2B commerce, content, and customer experience across every
channel and on any device. It’s built with an API-First approach that enables limitless customization and extensibility.
Four51 | 400 1st Avenue North, Suite 200 | Minneapolis, MN 55401 | www.four51.com