INDEPENDENCY DEVELOPMENT
PundG
WE DEVELOP
Agency Portfolio
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INNOVATION, RELEVANCE, OPTIMISM
PundG
PundG was founded as we, two veterans of the media business, decided to
emancipate ourselves from assumed market imperatives, next big things and
structural conditions.
PundG is evidence of our very personal way of doing things. To step back in a
critical situation, to try to understand the bigger picture and then to decide. We
want to act independently and we want our clients to be able to do the same.
PundG knows about imperatives and necessities. We do take them very seriously,
and use them as fields of gravitation and landmarks on our way forward.
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WE THINK HUMAN CENTRIC
PundG
PRODUCTS NEED TO
UNDERSTAND PEOPLE – NOT
THE OTHER WAY AROUND.
We make sure that your
product development makes
sense to people.
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PundG
PORTFOLIO
DISCOVER
DESIGN
QUALITATIVE BETA
TESTING
INNOVATIVE
PROTOTYPING
Before you invest in development,
we challenge your ideas in real life
scenarios: In potential clients’ lives
as well as regarding current market
trends.
We help to transform ideas into
products. We craft prototypes
based on human centric insights.
INDUSTRY SCOUTING
STRATEGY
We deliver a qualitative analysis of
the market, based on our solid
expertise in interactive, digital
media and entertainment. We
highlight structures, we unveil
potentials and we identify relevant
market drivers.
We outline white spots and scout
viable routes to establish your
objectives in the market.
Potyka & Gropper I Independency Development
DELIVER
IDEATION CULTURE
We activate your native potential
to develop ideas. We establish
being innovative as part of a
company’s very culture.
PROCESS ASSISTANCE &
PROJECTMANAGEMENT
We assist and support building
new competences - in house or
abroad. We build networks to
harmonize partners - worldwide.
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PundG
ABOUT US
LARS POTYKA
KLAUS GROPPER
BACKGROUND Lobbyist, Format-Inventor,
Networker, Developer, Multiplier,
Musician
BACKGROUND Print Editor, Tech- and
Interactive Consultant, Synthetical Thinker,
Qualitative Researcher, CEO, Journalist,
Freeride Mountainbiker
TODAY Founder, Strategy and Lobbying
Expert at PundG
[email protected]
Potyka & Gropper I Independency Development
TODAY Founder, Tech-/Interactive Expert
at PundG.
[email protected]
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PundG
CONTACT
Independency Development
Hobrechtstr. 20 · GER-12047 Berlin
www.pundg.com · [email protected]
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