1. finance
2. bank

Credit unions;
Credit unions;
Credit unions;
2007; 8002008; 829
2009; 755
Credit unions;
Credit unions;
Credit unions;
Credit unions;
2010;Credit
659 unions;
2014; 627
2011; 613
2013; 624
2012; 617
Pawnshops;
Pawnshops;
Pawnshops;
Pawnshops;
Pawnshops;
2013; 483
2014;Banks
478
2012; 468
2011;
456
Pawnshops;
2010; 426
Pawnshops;
2009; 373
Pawnshops
Pawnshops;
2008; 311
2007; 309
Credit unions
Banks;
Banks;184
2009;
Banks;176
2013;
1802014; 183
Banks;182
2010;
Banks;
176
2011;
Banks;
176
2012;
Banks; 2007;
Banks;175
2008;
Figure – Dynamics of the number of banks, pawnshops and credit unions in Ukraine in 2007-2014 [done on the base
of materials [4]
The special features of banking competition in Ukraine at the modern stage should include:

significant barriers to market penetration of new competitors;

a considerable impact of the state regulation on the banks‘ policy;

high level of competition in general with the prevalence of generic competition;

tougher competitive environment in comparison with other financial markets;

intersectoral banking competition is expressed in the form of "transfusion" of capital in the form of
functional competition;

the use of both price and non-price competition, but the price competition restriction highlights the problem
of quality control of banking products and advertising;

important role of banking sector in economic and national security ensuring.
So, the level of competition in the modern Ukrainian credit market is quite high and tends to increase due to the
growing number of non-banking financial institutions. But competition itself on the credit market is an objective
process of intensification of market relations in the country which can lead to increasing competitiveness of the
banks. But for this purpose competition need to be monitored and regulated in the context of law and business
ethics. Credit market research proves that credit markets in Ukraine continue to evolve and improve taking into
account the globalization of financial markets and the challenges of post-industrial economy.
References
1. Gerasimenko V.V. Economic essence and characteristics of banking competition and competitiveness of banks /
Gerasimenko V.V. //Problems and prospects of the banking system of Ukraine. 2011 - № 32. , P. 6 - 13.
2. Kerimov A. T. Strengthening the competitive position of the bank on the basis of business process reengineering: dis. ...
cand. econ. sciences: special. 08.00.10 "Finance, monetary circulation and credit" / Kerimov A.T. - Simferopol, 2009. – 175 p.
3. Rekunenko I.I. The impact of competition on the state of the credit market Ukraine / Rekunenko I.I., Struk L.E.//Current
approaches to business management: Vol.2. - K.: NTU "KPI" VPI MIC "Politehnica " - 2013. - P. 312-317.
4. Official Site of The National Securities Commission [electronic resource]. - Mode of access:
http:/www.dfp.gov.ua/731. html.
УДК 339.138
ол
ес
ГУ
BLOGGING AS A PART OF MARKETING
M.N. Sadovsky, a second-year student
Scientific advisor – L.I. Kolesnikovich
Polessky State University
П
Nowadays, with the development of information technologies, social media have grown up since their inception,
respectively their influence grown up too. Therefore, it is obvious that social media became an essential part of
marketing.
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ол
е
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Using social media by companies is considered important not because it is the main key to success, but there are
minimum requirements to use it. Moreover, blogs as a part of social media became more and more popular. So what
is a blog?
Blogs are online journals that reflect the blogger‘s personal opinions or views on a given topic. For a long time,
personal blogs have only one goal - to communicate with a circle of followers.
The first time blogs were used by common people who created and posted content just because they could, with
the aim to interact with people who were interested in their content, exchange and discuss common topics with each
other.
Marketers quickly realized that through blogs it is possible to spread information more quickly, create and
support relationships with customers and make more noticeable your web page in search engines. Likewise, the
main aim of this technology is an interaction with the public on the Internet due to the publicity and availability of
many Web users.
So nowadays, many organizations have their own corporate blogs to reach their organizational goals, such as to
promote goods and services or to drive public relations, and communicate effectively with employees, consumers
and shareholders.
The main reason why companies started use blogs for their own purposes is the concept of the market - a place
where people come together, display their goods, talk about the weather, meanwhile, with a chat and a handshake,
buy, and sell all sorts of goods.
From its beginning, blogs attract the resources availability, user guides, useful services, quality articles, news.
Therefore, marketers of big companies adopted the practice of conducting corporate blogs in order to get different
benefits.
Firstly, it gives you the opportunity to interact with your target audience, helps to define your target audience, to
attract new subscribers or fans. In addition, corporate blogs help to get feedback, which allows you to pursue
different business objectives. Blogs can be used as a never-stopping monitoring system, with different polls and
surveys. Of course, most people will never comment or provide feedback to you. However, you can monitor
virtually everything that happens with your blog content across multiple channels, including, of course, the blog
itself.
Secondly, it creates fresh content on your website, which increases the level of hits and the level of your possible
consumers. Because search engines just love good blogs, and as the consequence, your blog has, more chances to be
found, which gives you the opportunity to develop more relationships.
Thirdly, it allows more types of information. When your website contains all the features and benefits of
products and services, blogs don‘t. However, corporate blogs allow you to increase topics of special advantages of
your product or service in accordance with your objectives. Alternatively, you can write everything that serves your
company‘s goals.
Fourthly, corporate blogs form a strong community. Blogs can form strong relationships between a company and
its consumers. The greater the emotional engagement is, the greater is consumer‘s loyalty.
As noted earlier, it is a cost-effective form of communication. Once the blog is built the real cost of the resources
dedicated to maintenance, scheduling, writing, spreading and following up is composed.
Nevertheless, if a blog is a transparent marketing vehicle, which posts only promotional messages it‘s doomed
to a failure. Subscribers and possible customers will surely ignore it. Likewise, on the Internet you can find a lot of
different information, so if your blog consists of only advertising and corporate information it won‘t, probably,
interest your potential visitors.
As a result, for the best promotion of your business products and services, a blog must have the right balance
between marketing, interesting information and interaction with the audience.
Likewise, blogging is not an easy thing, because it requires observation of some rules, such as: knowing your
brand, knowing your target market, clear company‘s aims, knowing and using platforms of your target audience
(e.g. Facebook, Twitter, Vkontakte, BlogSpot and so on), comprehensive corporate blog strategy, having a fixed
schedule, etc.
Besides this, there is one more important rule, which marketers often avoid – you cannot control or manipulate
network and your audience. Attempts to control these things are always doomed to a failure because a control and
manipulation of network is impossible, and the greater your attempts are, the greater is the resistance. The most
forward-thinking marketers are trying to encourage, but not to control network, because network needs, in some
special occasions, discussing the topic that people really want to talk about.
Blogging requires a lot of time and forces for its development. As the design of a blog, especially of a corporate
blog is going stage by stage, the trust in a corporate blog could be achieved by a long-term communication and
exchanging of information with the target audience. Of course, if a blog is qualitative, it brings a company new
consumers and, as a result, increases company‘s sales. The sequence and periodicity are the two main keys to create
a successful blog and attract the target audience.
Thus, a blog as a part of marketing is a new way to increase the level of sales, reinforce the brand recognition
and achieve outstanding business results. However, it is still a very special area, with special rules and requirements.
A blog brings the opportunities to achieve a higher level of marketing, but blogging should be used as a part of
other operational and tactical tools for successful business.
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