1. No category

How important it is for you to
1. Know how your customers perceive your
products?
2. Know your customers?
3. Be able to reward, retain and
increase your customer’s share of
wallet?
1
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
2
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Loyalty scheme
Without a card
3
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Process
4
Promo
campaign
Online
RZ back
office
Spread the
word about
the reward
scheme
Customers
login and
register their
product
Points
management
and reward
mailing
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Promo
campaign
Online
Back office
 Attractive and easy to understand reward scheme.
e.g. “With every 20 points in Brand A get a €5
voucher redeemable in Marks & Spencer”
 Effective advertising campaign to spread the word
5
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Promo
campaign
Online
Back office
Welcome,
Login/ Registration
New
Registration
Code entry
New or repeat
customer?
Full size questionnaire
completion*
Repeat
Login
Code entry
Short questionnaire
completion*
Thank you and confirmation email sent
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*Can also include one open ended question
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Promo
campaign
Online
Back office
Calculates and manages customer points
Did the
customer
reach the
target points
every month?
Yes
System emails, mails
or texts personalized
reward voucher and
deducts points
No
System emails or
texts customer points
balance every month
and reminds reward
System sends the manufacturer the transactions of the month
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8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Promo
Campaign
Data Collection
RZ Back office
Multiple and product specific target groups and points multipliers
supported
Target
group A
Target
group B
Target
group C
X 2 points
X 3 points
X 4 points
Incentivize specific customers to increase their points if they buy specific
products in specific periods
8
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Take action with your loyalty scheme
data using the CRM analytics included
9
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Sales Analysis &
customer
segmentation
10
Dynamic target
group creation
8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net
Direct marketing
campaign
CRM analytics part of the package
Inlow/lapsed customers trend
Sales snapshot
RFM customer segmentation
Best customer assessment
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8 Vassiliou Voulgaroktonou St., Nicosia 1010, Cyprus | Tel.: +357 22861836 |
www.retailzoom.net