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Health Care
Consumerism:
5 things we need to know
Rebecca K. Kelly, PhD, RD [email protected] The University of Alabama 2015 Rural Health Conference April 17, 2015 Agenda
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Consumerism – What is it?
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Choices – How do we make them?
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Cost & Quality - The value statement
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Current Tools & Resources
– Where can we find them?
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Connecting to the Future – What is ahead?
Definitions
1
What is
Consumerism
Health Consumerism
Health Care Costs
Fortune's Health Care Video
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Industry experts are saying…
25% of folks have used/know of someone who used a retail clinic in 2013 The Future of Health Care is here… Demand for transparency and lower costs have risen with increases in health care costs. Choices
2
What Shapes our Choices?
Cultural Factors -­‐ set of values, norms, language, myths, customs, rituals, laws, arOfacts, and that shape our behaviors as they are transmiPed from one generaOon to the next. Social Class Factors -­‐ a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms. -­‐ influenced by reference groups, opinion leaders, and family members. Individuals Factors -­‐ a person’s buying decisions are influenced by unique personal characterisOcs , such as gender, age and family life cycle, personality, and lifestyle. Psychological Factors -­‐ The psychological influences are the factors consumers use to interact with their world. They are the tools used to recognize feelings, gather and analyze informaOon, formulate thoughts and opinions, and take acOon. These include percepOon, moOvaOon, learning, and beliefs and aUtudes. BCBS-AL Twin Advertisement
Factors Influencing Buying Decisions Cultural Factors
Individual Factors
Social Factors
Psycho-
logical Factors
Consumer
Decision
Making
Process
Purchase
No purchase
Decision making process
1. Level of consumer involvement
2. Length of time to make decision
3. Cost of good or service
4. Degree of information search
5. Number of alternatives considered
Consumer purchasing continuum
Cost & Value = Quality
3
Cumula7ve Increases in Health Insurance Premiums, Workers’ Contribu7ons to Premiums, Infla7on, and Workers’ Earnings, 1999-­‐2014 SOURCE: Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 1999-2014. Bureau of Labor Statistics, Consumer
Price Index, U.S. City Average of Annual Inflation (April to April), 1999-2014; Bureau of Labor Statistics, Seasonally Adjusted
Data from the Current Employment Statistics Survey, 1999-2014 (April to April).
Average Annual Premiums for Single and Family Coverage, 1999-­‐2014 * EsOmate is staOsOcally different from esOmate for the previous year shown (p<.05). SOURCE: Kaiser/HRET Survey of Employer-­‐Sponsored Health Benefits, 1999-­‐2014. Current Tools & Resources
4
http://www.aarp.org/work/retirement-planning/the-aarp-healthcare-costs-calculator/
Connecting to the Future
5
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Doctor on Demand video
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Copyright © 2010 Rebecca Kelly, PhD. All Rights Reserved
Closing Thoughts
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Consumerism – Be informed
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Choices – You have them and more coming
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Cost & Quality – It’s more than the $$
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Current Tools & Resources – At your fingertips
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Connecting to the Future – The future is here