1. art and entertainment
2. shows and events
3. festival

THE RIVERRUN INTERNATIONAL FILM FESTIVAL IS ONE OF THE COUNTRY’S PREMIER
REGIONAL FILM FESTIVALS WITH A GOAL OF UNITING COMMUNITIES THROUGH FILM.
Our passionate audiences gather for ten days each spring to celebrate great films, meet
filmmakers and explore the world’s perspectives and cultures through cinema. The 16th Annual
Festival, to be held April 4-13, 2014, in Winston-Salem, North Carolina, will feature more than
100 films from dozens of countries around the world and present a wide array of programs,
panel discussions and parties.
RiverRun, a registered 501(c)(3) non-profit, has blossomed into one of region’s leading arts
events and an important stop on the film festival circuit for emerging films and filmmakers.
And because RiverRun annually provides a healthy selection of family-friendly, independent,
international and celebrity driven films, the Festival attracts broad and diverse audiences,
including local film aficionados, young families, niche audiences and cultural tourists. So far, this
formula has proven to be tremendous successful. In 2013, for instance, the Festival issued nearly
18,000 tickets, representing a 12 percent increase in annual admissions.
To make all this happen, however, RiverRun relies on a broad coalition of foundations, individuals
and companies to lend their support. And that’s where you come in. As a business sponsor of
RiverRun, you can accomplish THREE things:
~ Powerful marketing exposure to important audiences. ~
~ Unique experiences for your employees and clients. ~
~ Compelling demonstration of your commitment to cultural arts & quality of life in the region. ~
M ARKE T ING
SPONSORSHIP OF RIVERRUN OFFERS THE OPPORTUNITY TO DRAW POSITIVE
ATTENTION TO YOUR COMPANY AND BRANDS THROUGH MEDIA THAT OUR
ATTENDEES CHOOSE TO VIEW. Gain exposure both during the Festival and year-round
with sponsorship packages that can be affordably tailored to your budget and goals. If you
want to reach specialized audiences, we can help you do that. If you want to engage diverse
audiences, we can connect you. And if you want to entice affluent, well-educated consumers
who have high disposable incomes, we can give you access.
Put simply, we can connect you, your company and your brands to just about any segment
you want to reach of our enthusiastic, engaged and receptive audiences. Our patrons have
demonstrated time and time again that they are passionate about supporting independent
filmmaking, the community and the companies that do the same. Let us help you connect.
We can provide you with tens of thousands of impressions and a wide range of
opportunities to strategically connect your company with audiences that matter.
PRINT
as the sponsor of one of our audience awards, kilpatrick, townsend & stockton,
llp is verbally mentioned before 30+ film screenings during the festival and noted in
all riverrun materials, publications and press releases. following the festival,
the named award continues to receive substantial media attention.
important guests discovered texas pete in their gift
bags in 2013 and on their tables at our exclusive
down home supper.
ONSITE
ONSCREEN
Heavily trafficked during the
Festival and year-round
Onsite visuals make your
company stand out
Valuable screen time in front
of our devoted audiences
Program book
Festival insider publications
Posters
Postcards
Print ads
Outdoor ads
Website
E-news
Blog
Facebook
Twitter
YouTube
Sponsor banners
Corporate banner placement
Video installations
Program naming rights
Product placement
Film introductions
Volunteer t-shirts
Lanyards
Awards
Lounge naming rights
Commercials
Trailers
MEDIA
Supported by an external public relations firm, RiverRun conducts
aggressive media outreach and typically achieves hundreds of
thousands of free media impressions each year. Extensive coverage
by local and regional media plus industry heavyweights like The
Hollywood Reporter and Screen International.
Press releases
Press kits
Step and repeats
reynolds american placed their logo on our lanyards,
which were worn over ten days by nearly 1,000 people,
including festival vip’s, sponsors, donors
and volunteers.
ONLINE
Widely-used festival materials
SPECIAL EVENTS
Special Events can achieve name recognition and a great
experience for festivalgoers, VIPS, your employees and
your clients.
Happy hour hosting
Party naming rights
Private screenings
travel
age
10%
<25
24%
55-64
11%
35-44
25%
drive to
Charlotte
for dining
& shopping
41%
travel to
Greensboro
for dinner
& shopping
14%
25-34
21%
65+
19%
45-54
gender
loyment
emp
3%
unemployed
4%
students
6%
homemakers
36%
men
AUDIENCE
52%
full-time
DEMOGRAPHICS
64%
women
13%
part-time
22%
retired
residence
income
9%
$160k$199k
13%
$200k+
14%
$40k
26%
$40k-$79k
14%
$120k$159k
5%
Outside NC
77%
Forsyth County
18%
Other NC Counties
43%
Post-Graduate
Degree
84%
College Degree
24%
$80k-$119k
e d u c a ti o n
E X PE RIE NCE S
RiverRun sponsorship packages offer lots of unique opportunities to cultivate, entertain and
reward your clients and employees. Be among the first to know what will have everyone buzzing
at the Festival with your exclusive invitation to our Festival Preview & Reception in March.
Provide your valuable staff and customers with hard-to-get tickets to a high profile film. Or
sponsor a private screening and provide a special exclusive event. We make it easy for
Leadership Sponsors to enjoy the Festival with our Festival Concierge, private programming
consultations and parking passes. Bring a group to the Opening Night events. Offer your
constituents the opportunity to engage in powerful discussions at happy hours scheduled
throughout the Festival or sponsor one of our happy hours and invite your stakeholders to
mingle with filmmakers and other notable VIPs. And, as always we express our appreciation
for our valuable sponsors at the Sponsor Appreciation Party during the Festival.
high point bank rewarded its employees and clients with a
private reception, hosted by riverrun, and tickets to one
of the 2013 festival’s hottest films, “mud”.
for three years, hanesbrands has engaged the families
of its employees by sponsoring free screenings of kid
friendly movies at riverrun.
2013 title sponsors
COMMU NITY & CU LT U RE
Give back to the community and contribute to higher quality of life. As a leading 501(c)(3) non-profit,
RiverRun inspires a better world and is well regarded by festivalgoers, filmmakers and the community.
Your company can proudly promote how your support helps maintain the quality and growth of this
important cultural touchstone. Use your sponsorship of RiverRun to demonstrate your company’s
interest in the arts and arts education. Or show your commitment to important
social issues through RiverRun.
By aligning with RiverRun, you are aligning your company with a broad consortium of communitybuilding programs and partners to provide needed human services, outreach and advocacy. Recent
partnerships include: Big Brothers Big Sisters, Hispanic League, Aids Care Services, Southeastern
Center for Contemporary Art, Out at the Movies, The ALS Association, Winston Salem Light Project,
Second Harvest Food Bank of Northwest NC, Bookmarks and The Humane Society.
other RECENT sponsors
Films with Class:
RiverRun’s year-round community outreach program provides free public screenings to Forsyth
County students and participating schools. Using our access to high quality films, Films with Class
enriches and enhances school curriculum to help thousands of students understand the diversity of
the human experience and become better global citizens.
Eco-Initiative:
RiverRun’s program to highlight environmental awareness and responsibility. We strive to minimize
our impact on the environment and operate sustainably.
PitchFest:
In collaboration with a half-dozen universities located throughout North Carolina, RiverRun
promotes the development of new filmmaking talent through this competition of student filmmakers
who pitch their ideas for new documentaries to a panel of expert judges in the hopes of winning
cash prizes and recognition within the film industry.
as a sponsor of saturday morning cartoons, piedmont
federal savings bank taught community children about the
importance of financial responsibility and saving.
please contact amy clemmons at 336-724-1502 x102 to
set up a meeting to discuss innovative and unique packages
custom-designed to support your company’s objectives.
please email [email protected] with questions
or to receive detailed benefit information.
R I V E R R U N I N T E R N AT I O N A L F I L M F E S T I VA L
305 West Fourth Street #1A, Winston-Salem NC 27101
www.riverrunfilm.com - 336.724.1502 - [email protected]