www.rmendiola.com Rafael Mendiola 818-627-7921 [email protected] / [email protected] 215 Carmelo Ln. South San Francisco CA 94080 User Interface and User Experience Designer with focus on optimal efficiency, simplicity, and functionality SUMMARY OF QUALIFICATIONS • • • • • Highly innovative, passionate and successful web designer who is highly skilled in UI/UX design, Front-End development and traditional print design with over 7 years of design experience Recognized as a talented creative with a unique skill-set that spans various areas from digital/print design to brand development and user experience Phenomenal track record of designing and developing websites Adept at all phases of project life cycle, including requirements gathering and user analysis/research to information architecture, user flows, testing, user interface design, and implementation Highly effective written and verbal communicator with exceptional user experience research, problem solving, brand development, and strong people skills with the ability to assume leadership roles in a team environment TECHNICAL SKILLS User Interface design User Experience design HTML5 & CSS3 JavaScript & jQuery Wireframes WordPress Dreamweaver Photoshop Illustrator InDesign After Effects Flash Actionscript 3.0 PHP MySQL Logo Design and Branding Digital Fine Arts Print Design PROFESSIONAL EXPERIENCE UI/UX Designer & Front-End Developer March 2013 - April 2015 Economic Press, Inc., Quezon City Philippines - www.economicpress.com.ph • • • • • • • • • Responsible for the design, development and maintenance of the company’s website Designed and implemented web and mobile products; from user research, wireframes and user interface design to front-end development focused on user experience that translated across all mediums Researched UI design and development techniques to discover innovative and elegant solutions to complex UI problems and share with team members Created user experiences and information architecture flows to meet business/client needs with an emphasis on clarity and usability, using human-centered design principles and design techniques Solving complex UX problems pertaining to each product by interfacing closely with the web production team through UX research, usability testing, and storyboarding Working with product manager in gathering business requirements to understand product goals and client needs Working within a five-person web production team where I played a vital role in the success of several product launches which led to an increase in visitors, and better overall user experience Proposed new ideas and web tools such as quote request for company’s website and usability testing research Occasionally helps with the back-end development Freelance Graphic Designer August 2014 - October 2014 Bryant Concepts Inc., Makati Philippines - www.bryantconcepts.com.au • • • • Responsible for creating design solutions that have a high visual impact for company’s website Listening to internal clients from Australia and understanding their needs before making design decision Creating designs for a huge variety of products and activities such as websites, advertising, books, magazines, posters, product packaging, exhibitions and displays, corporate communications and corporate identity Report status on projects assigned Freelance Web and Print Designer December 2009 - May 2013 Loco Design Agency - www.locodesign.com.ph • • • • • • • Responsible for the design projects ranging from digital/print design and front-end development that’s outsourced from the Philippines Creates wireframes, mockups and visual design for websites with style guides and design specifications for development Research on project requirements to produce great UI designs and user experience Provides branding, identity and creative direction as well as UI/UX designs from concept to delivery Provides front-end development when needed Creates banners, brochures, flyers, logos, invitations, event collateral, and brand identity package concepts for print Working with clients on specific design requests Visual Designer/Legal Assistant August 2011 - May 2012 Wasserman, Comden, Casselman & Esensten LLP, Tarzana CA - www.wccelaw.com • • • • • • • • • • Enhanced company’s web presence with an innovative web design that translated across all mediums with a focus on user experience Developed, designed and produced visual elements and pages for company’s website (visual design for the firm’s services, seasonal updates, web production and daily site maintenance) Developed UI designs, wireframes, screen layouts, front-end development, and product research and analysis reports Complete testing to all browsers Engaged in all phases of the web development life cycle as well as engagement of customer needs and business strategy Manipulate and load images, graphics and data Create layouts and designs for brochures, flyers, packaging, advertising and marketing collaterals, and other published materials for print Make revisions on marketing designs for various print projects for the firm Create marketing materials for lawyers’ meetings with item and client specific information Provided administrative support to the paralegal department and senior partners Advertising Coordinator September 2009 - August 2011 Los Angeles Daily News, Woodland Hills CA - www.dailynews.com • • • • • • • • Provided administrative support for 4 Account Executives and Advertising Director Executed advertising orders/contracts for certain accounts Appointed as the “go-to-person” to communicate with other departments such as page lay-out, prepress department and collections; and also to other news papers under the Los Angeles News Paper Group on behalf of Sales Team Fulfilled all sales requests from Account Executives and Sales Managers pertaining to any relevant pre-sale information within deadline Edit and Update designs for all advertising Ads including flowing copy and organizing submitted photos to be published in the paper Produced designs and layouts for company’s website Communicating with advertisers on specific design requests they may have for a particular Ad Proofread documents before publication to make sure all ad changes from the client were done correctly Graphic Designer/Paginator August 2007 - September 2009 Los Angeles Daily News, Woodland Hills CA - www.dailynews.com • • • • • • • • • • Designing stylish and effective ads, in-house promotional Ads for advertising, special sections, and specialty Ads for print Produced designs and layouts for company’s website Photo scanning and retouching Doing revisions on certain Ads from Sales Reps Analyzes the positioning of the Ads in the paper by certain category prior to layout Pre-flighting certain PDF ads to make sure it is corrected before printing Auditing Ads to ensure that it was done accurately before printing Compared data entered with source documents for accuracy Assist in laying out retail and classified ads Provided support for other positions when needed in all prepress department EDUCATION Associate of Arts Major In Social and Behavioral Sciences Los Angeles Pierce College, Woodland Hills CA - Graduated December 2012 Bachelor of Arts in Multimedia Arts De La Salle College of Saint Benilde, Manila Philippines - 2004 - 2006 CERTIFICATION Certificate in Web Design and Development, Image Editing and Compositing, Illustration and Desktop Publishing and Digital Video Production Philippine Center for Creative Imaging, Makati Philippines - Completed March 2015 ADOBE CERTIFICATES Dreamweaver After Effects ACHIEVEMENTS Voted “Employee of the Month” for November 2009 by the Department for exemplary service and going above and beyond the call of duty.
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