PRINT & DIGITAL
MEDIA KIT 2015
FEBRUARY/MARCH 2015
PROUDLY SUPPORTED BY
ROADS
ROADSisissupported
supportedbyby
ROAD
Safety
PIPELINE
Technology
PRINT POST APPROVED PP 334158/00024
STORMWATER
Review
GRADERS
F - s e r i e s Pave rs
australia.cat.com/paving
ROADS is supported by
AUSTRALIA’S ONLY SPECIALIST ROAD MANAGEMENT, CONSTRUCTION AND CIVIL WORKS MAGAZINE
42000/851433 PP DEVORPPA TSOP TNIRP
AUSTRALIA’S ONLY SPECIALIST ROAD MANAGEMENT, CONSTRUCTION AND CIVIL WORKS MAGAZINE
ROADS is supported by
Review
STORMWATER
Technology
PIPELINE
Safety
AUSTRALIA’S ONLY SPECIALIST ROAD MANAGEMENT, CONSTRUCTION AND CIVIL WORKS
MAGAZINE
ROAD
australia.cat.com/paving
F - s e r i e s Pave rs
GRADERS
Roads & Civil Works Australia is the country’s leading
specialist road management, construction and civil works
magazine.
The magazine is distributed to over 5500 key decision
makers in the $100 billion + roads and infrastructure industry,
as a central tool used in making purchasing decisions.
Up front: In-depth features explore the nuances
of breaking issues in the industry. Our journalists
conduct direct interviews with industry and
government leaders to uncover what the latest
developments will mean to our readers.
Technology Update: Profiles and reviews of the
latest technology to hit the market, including case
studies of how that technology is changing the
nature of the field.
On the Road: The latest in road construction and
maintenance, including pavement maintenance.
Traffic Management and Safety: A look at the
latest rules, regulations and technology that are
making our roads safer and calmer places to be.
Project report: Summary of the latest large
projects around Australia, including features on the
most exciting operations.
Bridges: An overview of major bridge projects and
upgrades around Australia, as well as case studies
of major projects.
Environment: The latest infrastructure initiatives that
are helping protect and manage human involvement
and interaction with the environment, including
stormwater management, parks & gardens,
stabilisation, landscaping, drainage and more.
ROAD
Safety
PIPELINE
Technology
STORMWATER
Review
GRADERS
F - s e r i e s Pave rs
australia.cat.com/paving
EDITORIAL FEATURES
APR/MAY ‘15
JUN/JUL ‘15
AUG/SEPT ‘15
OCT/NOV ‘15
DEC ‘15/JAN ‘16
FEB/MAR ‘16
Safety Barrier Systems
Road & Street Lighting
Excavators & Attachments
Pavers & Profilers
Stormwater Review
Wastewater & Sewage Technology
Retaining Walls
Intelligent Transport Systems
Road & Line Marking
Compaction
Pipes & Pipeline Technology
Water Efficiency
Loaders, Dozers & Graders
Stormwater Review
Trenchless Technology
Safety Barrier Systems
Road & Street Lighting
Excavators & Attachments
Pavers & Profilers
Wastewater & Sewage Technology
Retaining Walls
Compaction
Earthworks
Piles & Pipeline Technology
Water Efficiency
Stormwater Review
Road & Line Marking
Loaders, Dozers & Graders
Parks, Street Furniture & Recreation
Equipment
Trenchless Technology
PRINT POST APPROVED PP 334158/00024
EDITORIAL CONTENT
REGULARS:
FEBRUARY/MARCH 2015
KEY MAGAZINE FACTS
Frequency: bi-monthly
Circulation: 5,545
Pass on Reader Rate*: 2.5
Total readers*: 13,862
ROADS is supported by
AUSTRALIA’S ONLY SPECIALIST ROAD MANAGEMENT, CONSTRUCTION AND CIVIL WORKS MAGAZINE
* Estimations based on industry averages
DIGITAL PLATFORMS
Roads & Civil Works Australia incorporates
a strong digital platform to ensure regular and
relevant communications with its readership.
These communications provide a valuable, direct
marketing stream that delivers results to advertisers.
WEB SITE
• New web site launched in
April 2015
• ALL magazine content
loaded online in easily
searchable, digital format
•Search Engine Optimised
• Web site designed for
maximum Google hits
• Mobile-friendly
ELECTRONIC
DIRECT MAIL
Circulation Facts: Roads
& Civil Works Weekly
is distributed weekly
to a verified database
of +20,000 industry
contacts.
PRINT MATERIALS SPECIFICATIONS
PRINT ADVERTISING RATES
AD SIZE
CASUAL RATE
3 X RATE
6 X RATE
Double Page Spread
$5,720
$5,280
$4,480
Full Page
$3,410
$3,245
$3,080
Half Page
$2,310
$2,145
$1,980
One-third Page
$1,870
$1,705
$1,540
One-Quarter Page
$1,485
$1,375
$1,265
Loading for premium positions
Front cover POA
Outside Back Cover + 30%
Inside Front Cover + 20%
Inside Back Cover + 20%
Inserts
Single A4 Sheet $2,500
A3 folded to A4 $2,950
ISSUE DATES
ISSUE
April
MATERIAL DEADLINE
20 April
TO PRINT
28 April
ON SALE
12 May
20 May
28 May
17 June
June
August
22 July
29 July
19 August
October
23 September
30 September
21 October
December
18 November
25 November
16 December
27 January
3 February
24 February
16 March
23 March
20 April
2016 DATES
February
April
DIGITAL ADVERTISING RATES
ROADSONLINE.COM.AU
WEBSITE
12 MONTHS
6 MONTHS
3 MONTHS
SPECS (PX)
$1,000
$1,250
$1,375
728 x 90
Bottom Banner (shared max 5 advertisers)
$750
$900
$1,000
728 x 90
Tile Ad (shared max 2 advertisers)
$550
$650
$750
300 x 250
Top Banner (shared max 3 advertisers)
ROADS & CIVIL WORKS WEEKLY UPDATE
EDM
12 MONTHS
6 MONTHS
3 MONTHS
SPECS (PX)
Top Banner
$2,200
$2,400
$2,800
468 x 60
Tile Ad
$2,200
$2,400
$2,800
150 x 170
DIGITAL MATERIALS SPECIFICATIONS
All website and EDM advertising is to be supplied as either a GIF or jpeg file.
PLEASE ADD 5MM BLEED TO ALL ADS.
ALL SIZES SHOWN ARE WIDTH X HEIGHT
Double page
Trim size: 420mm x 297mm
Full page
Trim size: 210mm x 297mm
Half page (horizontal)
Trim size: 210mm x 149mm
Half page (vertical)
Trim size: 102.5mm x 297mm
One-third page (horizontal)
Trim size: 210mm x 100mm
One-third page (vertical)
Trim size: 72mm x 297mm One-quarter page
Trim size: 87.5mm x 130mm
Print area: 400mm x 277mm
Print area: 190mm x 277mm
Print area: 190mm x 139mm
Print area: 82.5mm x 277mm
Print area: 190mm x 80mm
Print area: 52mm x 277mm
Prime Creative Media will only accept material that adheres to the
following information. Material that does not adhere to this criteria will
be rejected.
Supplied material
1. M
edia is to be supplied to the correct publication page size.
Taking special care to include bleed, trim and registration marks.
(Minimum bleed size is 5mm. Trim and registration marks must lay
3mm outside of the trim)
2. M
aterial must be supplied as a press ready pdf. All other formats
will be rejected.
3. A
void running type across the gutter of a double page spread.
4. A
ll fonts need to be embedded into the PDF file
5. F
iles must be saved in CMYK format. Any non-process colors
included in the file will be converted to CMYK. Conversion process
may compromise the integrity of the file and waives our color
guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. S
olid black panels or backgrounds should carry 40% Cyan to
reinforce the black print
8. Total ink limit should not exceed 300%
Prime Creative Media colour profile can be downloaded from
www.roadsonline.com.au
Please label all advertising artwork clearly with business name and
issue number and email to the Ad Manager: Justine Nardone
[email protected]
CONTACT DETAILS
Business Development Manager
Kate Mckinley
+ 61 3 9690 8766
[email protected]
Managing Editor
Christine Grimard
+61 466 525 132
[email protected]
Publisher
John Murphy
[email protected]
Editor
Robbie Parkes
+61 3 9690 8766
[email protected]
Ad Manager
Justine Nardone
+61 3 9690 8766
[email protected]
About Prime Creative Media
Prime Creative Media is a proudly independent, Australian-owned family business. It currently publishes 15 titles, including the leading
business-to-business publications in the Commercial Road Transport, Education, and Coffee industries. The company also runs a number of
conferences and expositions, including the International Truck, Trailer and Equipment Show, the Safety Summit, the Global Truck and Trailer
Leaders Summit. Prime Creative Media prints all of its magazines right here in Australia.
Prime Creative Media 11-15 Buckhurst Road, South Melbourne VIC 3025