TAKE YOUR TECHNOLOGY TO THE LIMIT! Creating Your Business Plan, Slide Deck & Elevator Pitch George Karutz, Jr. October 2, 2009 Karutz Flavin Wells Investment Bankers, LLC. Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 1 TAKE YOUR TECHNOLOGY TO THE LIMIT! Overview of the Presentation • Overview & Conclusions • Elevator Pitch Fundamentals • Slide Deck Basics & Rules • Business Plan – – – – Pitfalls Business Model Questions Claims versus Evidence General Advice Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 2 TAKE YOUR TECHNOLOGY TO THE LIMIT! Overview & Conclusions • Three “must have tools”: Business Plan, Slide Deck & Elevator Pitch • Makes sense to develop in the following order: Elevator Pitch – Slide Deck – Business Plan • Lots of resources exist to help prepare thoughtful documents – Websites – Books – Individuals – peers, friends, angels, etc. Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 3 TAKE YOUR TECHNOLOGY TO THE LIMIT! Realities You Will Face • Investors have limited time, lots of commitments, and shrinking attention spans • Many investors will not be industry or subject matter experts in your area of focus • Investors are interested in maximizing returns and minimizing risk, and have minimum return hurtles • Only family and friends are likely to take a leap of faith on you or accept less than market returns • One chance for first impression is true Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 4 TAKE YOUR TECHNOLOGY TO THE LIMIT! Elevator Pitch Fundamentals Definition: Elevator Pitch is a verbal overview of an idea for a product, service, or project that can be delivered in the time span of an elevator ride (e.g. 30 seconds and ~150 words) What your "Elevator Pitch" should contain: 1. A "hook" - get the Investor's attention with a statement or question that piques their interest to want to hear more 2. About 150-225 words and no longer than 60 seconds 3. Passion - energy and dedication from entrepreneurs 4. A request - you should ask for something, like their business card, to schedule a full presentation, or a referral Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering Other considerations: • May vary depending on your audience (Know Your Target) • It is usually the first impression and sets tone for discussions / interest level • Practice and Prepare CITE BootCamp October 2009 Slide 5 TAKE YOUR TECHNOLOGY TO THE LIMIT! Slide Deck Basics Purpose and Key Uses: • Covers key points of the business plan and investor participation • Great opportunity to integrate supporting graphics and photos • Typically serves as the key method to communicate with investors – During meetings – Pre & Post meetings • Present electronically and provide hard copy • Should support the presenter but not be a crutch Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 6 TAKE YOUR TECHNOLOGY TO THE LIMIT! Slide Deck – Guy Kawasaki’s Rules 10/20/30 Rule – 10 slides • Title • Marketing and sales • Problem • Competition • Solution • Team • Business Model • Projections • Underlying Magic • Status and timeline – 20 minutes – 30 point font Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 7 TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan Purpose and Key Uses: • Fairly standard format and structure • Covers details and support of the business • Provides investors with map of future plans • Whether reviewed in detail or not, the document is expected by investors / capital sources • Often serves as proxy for commitment and competency Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 8 TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan - Pitfalls • Irrational financial expectations • Irrational investor expectations • Business model built on perception and emotion versus facts and experiences • Lack of confirming and supporting detail • Sloppy content and/or look & feel • Fails to build investor enthusiasm or catch one’s attention right up front • Overly technical Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 9 TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan – Quick Test: Four Key Questions A business model has four elements: 1. What compelling reason exists for people to give you money? 2. How do you acquire what you're selling for less than it costs to sell it? 3. What structural insulation do you have from relentless commoditization and a price war? 4. How will strangers find out about the business and decide to become customers? Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering Source: Seth's Blog : Thinking about business models CITE BootCamp October 2009 Slide 10 TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan – Make Claims & Use Evidence There are Claims and There is Evidence Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering Source: UCBerkley’s Business Plan Competition Resource Center © Tyler Elliston TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan – Make Claims & Use Evidence (cont’d) Claims: • • Make sure they are detailed. Move them from “Opinion” to “Fact” (i.e. be confident with evidence) Kinds of Evidence: • Company Traction: great for illustrating problem & solution • Personal Experience: valuable for arguing customer pain, scalability, fast adoption, and ability to execute (depends on experience) • Comparables: great for scalability, fast adoption, pricing • Experts: good for anything, great for competition • Primary Research: great for customer pain and solution, willingness to pay • Secondary Research: great for market size Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering Source: UCBerkley’s Business Plan Competition Resource Center © Tyler Elliston TAKE YOUR TECHNOLOGY TO THE LIMIT! Business Plan – General Advice • Don’t Write it Sequentially • Iterate Often & Get Feedback • Never stop asking “why” for claims • Focus on Traction, Comps, and Primary Research • Pay attention to detail, especially with the executive summary • Longer is not better; be concise, but thorough Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering Source: UCBerkley’s Business Plan Competition Resource Center CITE BootCamp October 2009 Slide 13 TAKE YOUR TECHNOLOGY TO THE LIMIT! Sources of Reference • UCBerkley’s Business Plan Competition website http://bplan.berkeley.edu/index.cfm?section=Resource%2 0Center • Guy Kawasaki’s website - http://www.guykawasaki.com/ Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 14 TAKE YOUR TECHNOLOGY TO THE LIMIT! Questions and Contact Info Contact Information: George Karutz, Jr. 210-804-4240 [email protected] Center for Innovation and Technology Entrepreneurship UTSA Colleges of Business and Engineering CITE BootCamp October 2009 Slide 15
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