Welcome Executive summary The business plan You want to start a Diamond Logistics Depot. Now it’s time to invest in a little planning to maximise your chances of success. This business plan will help your investment, ambitions and dreams into reality. It is part of learning about how to run your business so take the time to think it through. Business description Diamond Logistics was established in 1992 to provide premier dispatch solution to businesses in Surrey. It now has sites in Surrey, Sussex and Hampshire. Diamond’s published mission statement is: To work in mutual benefit, providing time critical delivery solutions to our clients. To provide great career opportunities to our staff and subcontractors. To contributing positively to society on local, regional and global levels. To be a really good company to trust, work for and to belong to. I am purchasing a franchise from Diamond logistics The purchase price is______________________ The area I have purchased is ___________________ The franchise length is 3 years and I have an option to renew for an administration fee subject to depot performance. Diamond Logistics Limited Business Plan 2013 Private and Confidential Key personnel Name the people and the job roles that you will create in your start up. For an outline depot plan at start up refer to your appendixes. You will need to give information as to the job roles, the experience of the personnel – and this includes yourself. Business name A Great Logistics Operation Ltd t/a Diamond Logistics (Location) Name: Business address and postcode: Business telephone number: Business email address: Home address and postcode (if different from above) Home telephone number (if different from above) Home email address (if different from above) My background Why I want to run your own business? Previous work experience Qualifications and education Training Details of future training courses you want to complete Outline Diamond Training – sample text in italics Diamonds extensive launch training includes: Outline other training sources i.e. SAGE etc Hobbies and interests Diamond Logistics Limited Business Plan 2013 Private and Confidential 2.6 Additional information Key Group Contacts Kate Lester Daniel Allin Matt Waple Managing Director Operations Director Group Financial Controller Further information about the board at Diamond Logistics can be found at www.diamondlogistics.co.uk Traditional products and services Diamond is unique in its product offering providing an inclusive logistics options for UK business – with the ability to deal with a company’s entire logistics requirement form post to pallet. All with free online management software. Its focus on local owner managed and run depots means it sits above its competition in a commoditised market – with a name and a reputation that is a cut above the rest. It has been established for over 21 years, has successfully piloted 2 franchises last year and will roll out a further five in 2013. Its management team is very focused on successful depot establishment as the return from Diamond comes from on-going commissions. Its operational uniqueness means low capital investment and low costs which means depots can become breakeven very quickly. It also builds an operational foundation on which it is easy to add ancillary products and services which ass alternative income streams to businesses, thus increasing stability. Diamond historically focused on urgent same day premier courier work for the likes of McLaren Racing, Rolls Royce, The Doctors Laboratory etc, etc. This is high margin worked covered by outsourcing to quality self-employed subcontractors. Establishing the Multi Carrier Solutions model in 2011 has enabled Diamond to grow dramatically through out the recession and extend it geographical reach through the franchise network. The core product offering is; UK and European Same Day UK Overnight Internationals Third Party Distribution Storage and Distribution Outsource Logistics The key element to diamonds success remains the business model. Initially depot builds an income with Multi Carrier Solutions – an easy to manage overnight collection service. Then additional income streams with same day courier and actual warehouse incomes streams. My depot will be relatively small localised sites to man phones and dealing with driver and client enquiries. Fixed costs are proportionately low. Diamond does not have to provide a delivery infrastructure in order to have sufficiently low input rates so we can costs effectively market overnights – Diamond have negotiated direct with the carriers and its group buying Diamond Logistics Limited Business Plan 2013 Private and Confidential power means these products can be retailed costs efficiently. This also means the local depot doesn’t spend half the day providing the delivery infrastructure o tis local hub. It’s a relatively low capital investment based business model, with minimal requirement for vehicles and or drivers. It’s a very marketing led company - client, staff and courier centric business – working together in mutual benefit which results in extremely high levels of service and client satisfaction. Diamonds motto is ‘Shared Success’ – its works hard to make sure its depots are busy, productive and profitable. No only due to the obligations as a Franchiser, nor the wish to liberate transport professionals form the mediocrity of running a crappy little courier company – but to establish a substantial and quality led nationwide logistical network for the roll out of its national courier contracts in 2014. Diamond Logistics Limited Business Plan 2013 Private and Confidential The market Transport and Distribution is the third largest industry in the UK. Clients range from small internet start-ups top large blue chip companies with a focus on effective timely deliveries. Service provision is provided by a variety of means form global brands such as TNT, to UK based same day operation such as Rico and Citysprint competitors to small local providers from one man and van, to a medium sized courier company with premises and small fleet. Future Plans – 2013-2017 Diamond HQ’s Aims: To provide excellence in logistics To rejuvenate and motivate team to contribute towards a shared and prosperous future from board to depot and franchise to couriers To enable other people to launch and grow their own courier companies. My depot plans: To establish a £1m turnover in my area in 3 years o £2k accruing month on month new sales To create a six figure income for myself in 3 years The figures: (insert your own forecasts) 2013 2014 2015 Presume growth of franchise at £2k increment per month minimum. The reality is that land a few biggie sand turnover rockets up – offer in £10k per month increments. You, by now, should have completed some market research in your area to start looking at potential clients and your sale pipeline projections. Use these figures to – but £2k per month is an absolute minimum to expect. Operational requirements List here what you need to set up you depot. I have not listed them here as I do not know what you already have in place – but an indicative list may look like this: LWB Transit 300 sq. ft. depot 32buit PC Phone lines etc Diamond Logistics Limited Business Plan 2013 Private and Confidential Existing Business sites Surrey Unit 9 The Pines Business Park, Broad Street, Guildford GU3 3BH T: +44 (0) 1483 536888 F: +44 (0) 1483 536887 Sussex 7b Durban Road, South Bersted Industrial Estate, Bognor Regis, West Sussex PO22 9QT T: +44 (0) 1243 829222 F: +44 (0) 1243 830400 Hampshire Unit 1BM, Knowle Lane, Deer Park Farm Industrial Estate, Horton Heath, Fair Oak SO50 7DZ T: 02380 697007 Email: [email protected] Website: www.reallygoodcouriers.com Your depot Name Address Telephone number All TBC Diamond Logistics Limited Business Plan 2013 Private and Confidential Diamond Logistics Limited Business Plan 2013 Private and Confidential 2013 The plan Stage One Establish client base with Multi Carrier Solutions Stage Two Create additional (higher profit income) with really Good Couriers and Actual Warehouse solutions Stage Three Become part of Diamond Logistics National Same day infrastructure and enjoy additional income from courier work – from clients such as: The Doctors Laboratory Shutl NHS The Diamond business model shows best practice, detailing how to maximise profitability, minimilise mistakes and follow a proven business model, steering people away from costly capital led models into a flexible and adaptive business. Owner managed and run, yet backed by supportive HQ, will give me, as a franchisee a strong sense of building a strong national identity yet retaining the personalised, local flavour which increasingly UK businesses are buying into. There are no courier franchises of this type available in the UK. This is a sales led business opportunity Diamond will equip people with an administrative back office, an operational format and carrier accounts and an IT solution for them to establish their courier company or make their own courier company considerably more profitable. Key points Low cost implementation Long term income opportunity Participation in national network – enabling my depot to take part in national contract negotiations in a market that has little competition (currently only 2/3 national coverage suppliers (i.e. Rico, CitySprint, TNT)) Sales and operational focus Diamond HQ covers the majority of administration, marketing creation and financial functions Market/Client Avatar Local Business SME in top sector markets – manufacturing, legal, marketing, print – spend of £20k per annum Internet Start Ups Diamond Logistics Limited Business Plan 2013 Private and Confidential Competition List local and national competitors in your area. I would get a mate to phone them up and get their price lists and marketing literature. Follow a van or two. Do your research. Training – refer to the comprehensive Training Plan as provided in your initial pack – this is a sample but you must reveiw and include what elements you think are relevant to you and your set of circumstances and experience Sales and marketing – refer to the elements you have committed to as per your training and manual – this is a small sample but I really want you to think about how you are going to launch and continue to market your business EVERY DAY. Traditional mail out, cold call and appointment led campaign PR campaign in local, national and regional press Adwords, SEO and Viral campaign Operations Set up by Diamond Franchise Set Up Team – led by their operations Director - DA Admin options – centralised Geographical targets – Birmingham, Cardiff, Manchester/Liverpool, Newcastle, London x 4 SE initial thereafter UK wide Income streams Three tier initial income streams Initial Multi Carrier Solutions sales Plus Same day courier revenue Plus Actual Warehouse Revenue Plus Year II national same day contracts and revenue Legal 3 year franchise agreement Renewal at reviewed cost Diamond Logistics Limited Business Plan 2013 Private and Confidential Section two Owner’s background 2.1 Why do you want to run your own business? 2.2 Previous work experience 2.3 Qualifications and education 2.4 Training 2.5 Details of future training courses you want to complete 2.5 Hobbies and interests 2.6 Additional information Diamond Logistics Limited Business Plan 2013 Private and Confidential Section three Products and services 3.1 What are you going to sell? a product a service 3.2 Describe the basic product/service you are going to sell: 3.3 Describe the different types of product/service you are going to be selling: 3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when you will start selling them: 3.5 Additional information: Diamond Logistics Limited Business Plan 2013 Private and Confidential Section four The market 4.1 Are your customers: individuals businesses 4.2 Describe your typical customer: 4.3 Where are your customers based? 4.4 What prompts your customers to buy your product/service? 4.5 What factors help your customers choose which business to buy from? 4.6 Have you sold products/services to customers already? yes no If you answered “yes”, give details: 4.7 Have you got customers waiting to buy your product/service? yes no If you answered “yes”, give details: 4.8 Additional information: Diamond Logistics Limited Business Plan 2013 Private and Confidential Section five Marketing strategy What are you going to do? How much will it cost? TOTAL COST Diamond Logistics Limited Business Plan 2013 Private and Confidential Section six Market research 6.1 Key findings from desk research: 6.2 Key findings from field research – customer questionnaires: 6.3 Key findings from field research – test trading: 6.4 Additional information: Diamond Logistics Limited Business Plan 2013 Private and Confidential Section seven Competitor analysis 7.1 Table of competitors Name, location and business size Product/service Price Strengths Diamond Logistics Limited Business Plan 2013 Private and Confidential Weaknesses 7.2 SWOT analysis Strengths Weaknesses Opportunities Threats Unique Selling Point (USP) Diamond Logistics Limited Business Plan 2013 Private and Confidential Section eight Operations and logistics 8.0 Production: 8.1 Delivery: 8.2 Payment: 8.3 Suppliers: Name and location Items required and prices Payment arrangements Reasons for choosing supplier 8.4 Premises: 8.5 Equipment If being bought Item required Already owned New or second hand Purchased from 8.6 Transport: 8.7 Legal requirements: 8.8 Insurance requirements: Diamond Logistics Limited Business Plan 2013 Private and Confidential Price 8.9 Management and staff: 8.10 Additional information: Diamond Logistics Limited Business Plan 2013 Private and Confidential Section nine Costs and pricing strategy Product/service name A Number of units in calculation Product/service components Components cost B C Total product/service cost D Cost per unit E Profit margin (£) F Price per unit G Profit margin (%) H Mark up (%) Diamond Logistics Limited Business Plan 2013 Private and Confidential Section ten Financial forecasts 10.1 Sales and costs forecast Month A 1 2 3 4 5 6 7 Month name Sales forecast B Product/service C Product/service Diamond Logistics Limited Business Plan 2013 Private and Confidential 8 9 10 11 12 TotaL Costs forecast D Product/service E Assumptions (e.g. Seasonal trends) Diamond Logistics Limited Business Plan 2013 Private and Confidential 10.2 Personal survival budget Section A Monthly cost (£) Mortgage/rent Estimated costs Council tax Gas, electricity and oil Water rates All personal and property insurances Clothing Food and housekeeping Telephone Hire charges (TV, DVD etc.) Subscriptions (clubs, magazines etc.) Entertainment (meals and drinks) Car tax, insurance, service and maintenance Children’s expenditure and presents Credit card, loan and other personal debt repayments National Insurance Other B Total costs (£) Diamond Logistics Limited Business Plan 2013 Private and Confidential C Estimated income Income from family/partner Part time job Working tax credit Child benefits Other benefits Other D Total income (£) E Total survival income required (£) Back-up plan Diamond Logistics Limited Business Plan 2013 Private and Confidential 10.3 Cashflow forecast Month A Month name Money in (£) B Working Capital Funding from other sources Own funds Prestart 1 2 3 4 5 6 7 Sales Other C D Total Money in (£) Money out (£) Premises Personal drawings Vehicle IT Marketing E F Total money out (£) Balance (£) Opening balance Closing balance Diamond Logistics Limited Business Plan 2013 Private and Confidential 8 9 10 11 12 Total 10.4 Costs table Cost item What is included and how you worked it out Diamond Logistics Limited Business Plan 2013 Private and Confidential Total cost
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