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A new Aldi food
store for St John’s
Street, Bridlington
A new Aldi
store for
Bridlington
Aldi, the award-winning discount food retailer, is preparing a joint proposal with Lateral Property Group for
a new discount food store with associated car parking on St John’s Street, Bridlington. The proposed store
would be Aldi’s second in Bridlington.
Located to the north of Kwik Fit, in place of the former Jewson
builder’s merchant and a closed petrol station, the proposed
store would complement the existing retail offer in Bridlington
and increase both shopping choice and convenience for
local residents.
• I mproved shopping choice for residents to the north of
Bridlington and the surrounding areas, offering high-quality
deeply discounted produce
Aldi’s proposal would generate new employment and
rejuvenate this site into a use that is more appropriate
for the area. The proposal offers:
•U
p to 30 new jobs, with additional construction jobs
and a multi-million-pound investment in the local area
•A
vibrant, modern medium sized food store
•C
onvenient access by foot and bus, as well as free customer
car parking for those travelling by car
The site is in an ideal location for the introduction of a new food
store as it is close to nearby residential areas and local bus routes.
Aerial view
MORE CHOICE FOR RESIDENTS IN Bridlington
As communities continue to feel the pinch, consumers are increasingly looking for better value brands to
help make their money go further during difficult times. It is therefore important that residents have access
to a range of nearby shopping facilities.
Aldi’s existing store on Bessingby Way is extremely popular and will remain trading. The introduction of a second Aldi store
in Bridlington will bring considerable benefits and increase convenience for residents in the north of Bridlington and the
surrounding areas. Aldi customers typically save between 30 and 40 per cent on their shopping without compromising
on quality. Everyday items are available at low prices offering residents an alternative to traditional supermarkets.
Spend a little Live a lot
A new Aldi
store for
Bridlington
The proposal
Proposed site plan
THE ALDI FOOD STORE
The proposed food store will have a net sales area of
approximately 1,125 sqm and gross internal area of 1,585 sqm
with free car parking for customers and new landscaping.
Aldi’s proposal is for a low level single-storey building, of
similar height to the existing commercial building on-site.
The proposed building has been carefully positioned within
the site to shield the main store activity from residential
properties to the rear of the site on Lawson Road. There will
be no windows on the rear elevations, so residents on Lawson
Road will not be overlooked.
Complementing the local area
The proposed Aldi store will provide an additional retail offer
to Bridlington and provide another option for shoppers in
the north of Bridlington, helping to keep spend local.
Unlike other large retailers, Aldi has a unique offering and
does not act as a one-stop shop. Aldi meets only a proportion
of its customer’s convenience needs, meaning customers are
likely to use other local shops in Bridlington town centre to
fulfil their grocery shopping requirements.
LOCAL EMPLOYMENT OPPORTUNITIES
Pedestrian Access
The new Aldi food store will create up to 30 new job opportunities,
including managerial positions, with additional construction jobs
as well and supply chain opportunities.
The proposal includes new pedestrian access points including
a new pedestrian crossing on St John’s Street, improving
access and local connectivity and helping people to access
the store on foot.
Aldi aims to provide flexible jobs for local people and aims
for all of its store managers to be local.
Spend a little Live a lot
A new Aldi
store for
Bridlington
Design and
landscaping
design
The aim of the development is to provide a high-quality,
attractive new store, which will enhance the appearance of
this part of St John’s Street whilst providing a modern shopping
environment for the community. Aldi has carefully developed its
proposal to ensure the scale of the building is in keeping with its
surroundings and fits in with existing nearby homes.
To achieve this, a modern design is proposed. The new store
will be single-storey, offering a fresh, contemporary and highquality design. The proposed architectural detailing will use a
combination of materials including a cantilevered canopy over
a glazed shop front and store entrance.
Proposed Aldi store
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landscaping
Aldi takes great pride in the style and design of its stores,
with landscaping schemes a key part of creating an
attractive and welcoming environment.
Aldi has given careful consideration to the landscaping
on site in order to provide a visually appealing
development and proposes new landscaping on the
site frontage along St John’s Street, including a mix
of new low level planting.
A new Aldi
store for
Bridlington
Highways and
car parking
Proposed elevations
Access
Car parking
Vehicular access to the site would be provided from St John’s Street,
with the introduction of a right hand turn lane. A new pedestrian link to
the site would be provided off St John’s Street, ensuring good pedestrian
connections to the nearby surrounding residential areas.
An appropriate level of car parking will be provided
to serve the new Aldi food store. The development
includes 78 car parking spaces, including four
dedicated disabled badge spaces and seven parent
and child spaces. Covered cycle parking will be
provided at the store as part of Aldi’s commitment
to provide for sustainable modes of travel.
The site provides a good level of access to local public transport, with
bus stops along St John’s Street, Queensgate, Quay Road and Brett Street
providing frequent services and located within an easy walk of the
proposed store entrance, the nearest being approximately 130m from
the store entrance.
Given the site is located within a predominantly residential area and
has good levels of access to local bus services, a significant proportion of
visitors to the store are expected to travel by sustainable modes including
walking, cycling and public transport. A Travel Plan will also be introduced
at the store to encourage staff and customers (where appropriate) to
travel by more sustainable modes than single occupancy car journeys.
Traffic
The capacity of the junction and the traffic impact of the proposed
development will be fully assessed as part of the Transport Assessment
which will be prepared as part of the planning application.
This Assessment will look at the operation of the local highway network,
including St John’s Street, both with and without the proposed development.
The traffic assessment will be agreed with the council’s highways officer.
Spend a little Live a lot
Deliveries
An Aldi food store is a modest scale supermarket.
Aldi stocks a carefully selected range of
approximately 1,300 lines, compared to a typical
supermarket such as Morrisons or Tesco, which
stock in excess of 20,000 lines. As a result, an Aldi
food store will generally require only two to three
deliveries per day, which is supplemented by two
smaller deliveries of bread and milk.
Aldi operate a closely managed servicing
arrangement for each of its stores. All
manoeuvring takes place within the site and a
unique delivery ramp arrangement removes the
need for external activity and is very efficient.
Being a good
neighbour
A new Aldi
store for
Bridlington
Proposed elevations
Being a good neighbour
SCHEME BENEFITS
Aldi stores are often located close to local communities. As a result, Aldi has developed
a number of ‘neighbourhood friendly’ practices:
• I mproved shopping choice for residents
in Bridlington, offering high-quality
deeply discounted produce
•A
ldi aims for its store managers to be local, which allows them to react quickly
and sympathetically to any local issues
• T he unique delivery system used by Aldi enables products to be transferred directly
from the vehicle straight into the store, without the need for external movement
of goods. This reduces external activity and the potential for inconvenience to
neighbours
•U
p to 30 new local jobs as well as
additional jobs during construction
and supply chain opportunities
•A
multi-million-pound investment
into the local area
•U
nlike most supermarkets, which operate extended or 24hr opening periods,
Aldi stores typically open between 8am and 10pm Monday-Saturday with
opening hours on Sunday between 10am and 4pm
•C
onvenient access for residents in the
north of Bridlington and the surrounding
areas, as well as free customer car parking
•A
ldi is committed to being a responsible neighbour and will work closely with the
local community to ensure that any disturbance is kept to a minimum through from
construction to when the store is open
• T he opportunity for linked trips between
the proposed Aldi food store and other
nearby local businesses including those
in Bridlington Town Centre
Spend a little Live a lot
Proposed site plan
Spend a little Live a lot
Aerial view
Spend a little Live a lot