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Water
The Global Beverage
TAP INTO THIS MULTI-BILLION DOLLAR INDUSTRY
Development of innovative, economical equipment
for small bottling operations has created business
opportunities for every region and community in
the world. Prior to 1993 the majority of water bottling
equipment available was suitable for large operations
in major metropolitan areas. That year a group of
entrepreneurs successfully launched a company, Norland
International, to manufacture bottling equipment suitable
for any size operation whether it is large or small. In fact,
a start-up water bottler can launch a business with 1) a
source of water (either municipal water or groundwater
from a spring or a well) and 2) a building that can be as
small as 1,500 square feet (139 square meters). Norland
International can supply all the equipment needed as well
as worldclass water bottling experience and expertise.
Norland can even direct you to ﬁnancing sources.
Proﬁt
from the global demand for bottled water.
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Billions of consumers from every corner of the
earth have a thirst for bottled water. The amount
of water in the world is limited. Although water covers
about two-thirds of the Earth’s surface, most is too salty to
drink. In fact, less than .08% of the water on our planet
is available to humans. Today, a shortage of drinkable
water is a serious concern and over the next two
decades water use is expected to grow by about 40% !
Health concerns are driving bottled water
consumption higher. Bottled water has become
the leading beverage of choice for consumers who are
avoiding carbonation, sugar, alcohol and caffeine in their
beverages. Many people are afraid of drinking tap water
because there is certain risk of exposure to disease or
of consuming a toxic substance.
Over the last ten years, bottled water
consumption has grown by more than 200%,
outpacing all other beverage categories. Expert
industry analysts say the trends driving bottled water
sales will not only continue but will increase their
inﬂuence on consumer buying habits over time.
Worldwide sales of bottled water are predicted to top
$168 billion by 2012.
The growth potential for bottled water sales
worldwide is extraordinary. Consider that Mexico
leads the world in bottled water consumption. In 2008 the
average Mexican
citizen drank
more than 220 liters
of bottled water (a 42% increase in
ﬁve years), and the average for the top
twenty bottled water consuming countries was 120 liters,
but the annual average for all the countries in the world was
less than 30 liters per person. The business opportunities for
enterprising bottled water entrepreneurs are limitless.
GLOBAL BOTTLED WATER MARKET
Per Capita Consumption by Leading Countries
2003-2008 Liters Per Capita
1 Mexico
2 Italy
3 United Arab Emirates
4 Belgium-Luxembourg
5 Germany
6 France
7 Spain
8 Lebanon
9 Hungary
10 United States
11 Switzerland
12 Austria
13 Thailand
14 Slovenia
15 Czech Republic
16 Qatar
17 Saudi Arabia
18 Croatia
19 Cyprus
20 Bulgaria
2003
157.1
178.3
96.1
132.9
120.8
148.0
126.8
96.1
61.3
81.8
96.1
85.9
76.8
77.6
84.0
74.2
88.2
62.1
86.3
43.2
2008
223.7
204.4
150.3
147.6
131.7
131.0
120.8
115.5
110.5
107.9
99.6
98.8
98.4
98.4
96.9
96.9
94.4
94.6
90.8
87.4
%Change
42.4%
14.6%
56.3%
11.1%
9.1%
-11.5%
-4.8%
20.1%
80.2%
31.9%
3.5%
15.0%
28.1%
26.8%
15.3%
30.6%
8.2%
52.4%
5.3%
102.6%
GLOBAL AVERAGE
22.7
29.9
31.76%
Source: Beverage Marketing Corporatation
www.norlandintl.com
Norland water bottling systems have
signiﬁcant advantages:
Capital costs are lower than for most other manufacturing
or processing businesses.
Norland equipment is built for easy operation. Only a
minimal amount of technical training is needed beyond
basic operating instructions. You can be up and operating
in less time without the need of highly-skilled employees.
Equipment made by Norland is designed to be energyefﬁcient—more efﬁcient than competing products and
lower energy costs means more proﬁt.
Many parts and components used in the manufacture of
Norland equipment are available at local industrial supply
outlets, which reduces your downtime and lowers your
maintenance costs.
Norland International has a global footprint; our equipment has been installed on six continents and more than 40
countries. Here are a few success stories from around the world:
After years of working for other people,
I wanted go into business for myself. I
explored many different business options
before choosing the bottled water
business. As a businessman, bottled water just makes sense,
because of the proﬁt opportunities and growth potential.
– Chen, Taiwan
Where I live the tap water is bad, so my
bottled water business was immediately
successful. With my business I am able
to provide for my family and at the same time supply an
essential service for my community. Thank you, Norland,
for making this possible.
– Fabrice, Congo
I had a dream of turning a spring on our
family’s farm into a successful business.
Guided by Norland’s expertise, my
dream became a reality: a proﬁtable
water bottling business. Now I have the life I always wanted.
– Rashid, Uzbekistan
We built our bottled water company from
the ground up. We purchased Norland’s
Success Guide for the Bottled Water business
which helped us develop a solid business plan.We’ve been able to
follow that plan and now we’re not only selling our water locally,
but our company has has expanded to become a successful
regional bottled water supplier as well. In the beginning we were
selling our water locally, but now our company has expanded
to become a successful regional bottled water supplier. As our
company grew, Norland supported us every step of the way.
– John, Oklahoma, USA
Your success story starts with a visit to Norland’s
website or give us a call. For detailed insight on the bottled
water business get your copy of Success Guide for the
Bottled Water Business. (See the reverse side of this page.)
Success
Norland International knows how to succeed in
the bottled water business. We wrote the book on it.
Success Guide for the Bottled Water Business, is the essential manual on how to proﬁt in the global water
bottling business. This over 200 page book distills nearly two decades of water bottling experience and
expertise into an easy-to-read, easy-to-use guide for success. It covers every aspect of the water bottling
business including:
Background of the bottled water business
Business Planning:
Developing Business Options
Designing and Constructing the Best Facilities
(Including Floor Layouts)
Selecting the Right Equipment
Stafﬁng for Efﬁciency
Generating Financial Reports
Manufacturing:
Operating a Plant
Maintaining a Sanitary Plant
Labeling and Coding of Products
Transporting and Storing Products
Selling:
Researching Your Market
Developing Marketing Strategies
Promoting Your Brand
Advertising
Placing Coolers
Establishing Routes
Also included are label samples, insightful magazine
articles, equipment tech sheets, six CDs and more.
To purchase a copy of Success Guide for the Bottled
Water Business contact Norland International today
and start proﬁting from the global demand for
bottled water.
Mission Statement
Norland International, Inc.
2001 SW 6th Street
Lincoln, NE 68522 USA
Telephone: (402) 441-3737
Fax: (402) 441-3736
www.norlandintl.com
E-mail: [email protected]
Norland International is a global
leader in the bottling and packaging
industries by successfully designing
worldclass equipment solutions for
our customers.
We are powered by a team of
dedicated people who are commited
to producing the most cost-effective,
innovative products on the planet.