charity
&
POLO
promoting a passion for a purpose
SAN DIEGO POLO CLUB | SUMMER 2015 APPLICATION
The Club
Beautifully situated in one of the most exclusive
and affluent communities in Southern California
and bordering the Pacific Ocean, The San Diego
Polo Club offers stunning views and a loyal polo
community like no other. We warmly welcome over
25,000 visitors each year and with record breaking
attendance, we have earned the reputation as “The
Leading Polo Destination In All Of California.”
Partnerships
The San Diego Polo Club researches and partners
with outstanding non-profits every polo season,
donating a portion of Sunday Polo ticket sales to
charity, as well as providing multiple fundraising
opportunities. Each year, we choose to highlight
a different charity each week of our polo season.
In 2014, we helped raise more than two million
dollars for our partners.
In keeping with San Diego Polo Club’s giving
guidelines, our events specifically support programs
focusing on children, animals, education and health
and human services. Voices for Children and the
American Heart Association are major examples
of our charitable giving. The San Diego Polo
Club is committed to supporting charitable and
community activities surrounding the San Diego
area.
CONTACT
Stacy Egusa | Event Director
[email protected]
Sunday Polo
The San Diego Polo Club welcomes an average of
1200 affluent Rancho Santa Fe luminaires to each
polo match. Depending on the size of your charity,
we can contour a partnership package that highlights
your strengths and captures our audiences attention.
Our goal is to provide your non-profit with optimal
exposure to our clientele, raise funds for your program
and open our events to the general public.
Demographics
Average Age: 46
Average Household Income: $459,000
Average Net Worth: $4,680,000
Own Homes Worth Over $1 million: 64%
Own More than One Property: 53%
Bachelor’s Degree or Higher: 92.9%
Hobbies Include: Travel, Fitness, Fashion, Fine Dining,
Equine Sports, Boating, Luxury Retreats & Local Arts
Initial Criteria
•
Organizations must establish IRS 501(c)(3) status.
•
We seek organizations that deliver effective programs with measurable outcomes in response to community needs, receive and
provide strong leadership, collaborate to maximize effectiveness and involve constituents in planning.
•
We seek organizations that are running a program at a significant scale, meaning organizations that have spent over $100,000
on their programs in the last calendar year and anticipate maintaining this level of spending.
•
Charities that apply should be willing to share meaningful information about its activities, fundraising plan and programs.
Benefits of Charity Partnership
(select all items that you are interested in hearing more about)
Introduction to San Diego Polo Club Members & Partners
Vendor Space & Silent/Live Auction Opportunities
Portion of ticket sales donated to Charity ($5 of each included in all partnerships)
Official Introduction to Charity before Opening Ceremony
Intermission Exhibition Highlighting Charity
First-ball throw-in Opportunities
Inclusion in Season/Event promotion and SDPC Magazine
Article in SDPC Magazine
Event Listing on SDPC Website, Magazine, & Calendar
Social Photographer to capture key brand images for internal marketing purposes
Mention in e-newsletter, reaching over 8,000 subscribers
Pre and post coverage on Facebook & Twitter, reaching over 15,000 users
Photos published in 2016 San Diego Polo Magazine, reaching 45,000 readers
P lease Note
•
Time is of the essence. When we plan ahead, we are able to maximize our partnership, promote the event and raise even more
awareness and funds for your charity.
•
Let’s work together! We believe in teamwork and strategizing effective ways to produce and promote your event. If you have
any special requests or ideas, let’s talk about them and see if we can make those ideas a reality.
Application
Date:
Name of Organization:
Mailing Address:
City:State:Zip:
Website:
IRS Tax ID number:
Date your national organization was established (if applicable):
Date your local affiliate was established:
Contact Name:
Title:
Telephone Number:Fax Number:
Email address:
Name of president, CEO or managing executive:
Title:
Telephone Number: Email Address:
Street Address (if different from above):
City:State:Zip:
Summarize the mission/purpose of the organization:
Brief summary of the organization’s primary programs:
Name of program/project for fundraising event at the San Diego Polo Club:
Briefly describe the event:
Brief summary of the organization’s goals for this event:
Organization’s Current Budget: $
Past Year: $
Organization’s Fundraising Goal: $
Past Year: $
How will the organization determine it has accomplished the intended purpose of the program/project/event (other than a
satisfaction survey)?
Do you have a team of five or more staff/members/volunteers that are available to assist with the planning and execution of this
event?
Do you have partners, sponsors or donors that you currently work with that you would like to incorporate into your event?
All sponsors and partners must be approved by SDPC.
Schedule
Please select up to three dates that work with your calendar:
Opening Day - Sunday, May 31, 2015 *
Rancho Santa Fe Cup - Sunday, June 7, 2015
Rancho Santa Fe Cup Finals - Sunday, June 14, 2015
Father’s Day Cup - Sunday, June 21, 2015
Pan-American Cup - Sunday, June 28, 2015
Pan-American Cup Finals - Sunday, July 5, 2015
Fernando Gutierrez Memorial Cup - Sunday, July 12, 2015
Fernando Gutierrez Memorial Cup Finals - Sunday, July 19, 2015 *
Willis Allen Memorial Cup & Aloha Sunday - Sunday, August 16, 2015
Willis Allen Memorial Cup Finals - Sunday, August 23, 2015
USPA Rossmore Cup - Sunday, August 30, 2015 *
USPA Rossmore Cup Finals & White Party - Sunday, September 6, 2015
USPA Spreckels Cup & Military Recognition- Sunday, September 13, 2015
USPA Spreckels Cup - Sunday, September 20, 2015
USPA Spreckels Cup Finals & Closing Day - Sunday, September 27, 2015 *
* Commitment of 100 ticket sales required by charity. All other dates have a commitment level of 50 tickets.
Ticket Details
We have found the best way to maximize our partnership is to work together to sell tickets to the event. The VIP tent currently has
29 tables with 8 seats at each table, totaling 232 guests. If there is demand for more VIP seats, we can accommodate 10 guests at a
table, totaling 290 guests. Each VIP ticket is sold for $55, which includes a reserved seat in an elevated, tented area with a cocktail
waitress and bottomless mimosas. $5 of each VIP ticket sold is automatically donated to your charity.
All events have a minimum guarantee of 50 tickets with the exception of May 31, July 19, August 30, and September 27, which
require a minimum of 100 tickets sold by the charity.
If your group is larger than 200 guests, or you would like a private area, you are welcome to rent the Polo Pavilion, a grassy area
just north of the VIP tent.