Designer Guide Directory Mailing Address Celebrating Home 2938 Brown Road Marshall, Texas 75672 The Home Office is open 8:00 AM - 5:00 PM CST (Mon-Fri) 24-hour Fax Lines General Replacement/Exchange Events/Promotions Sales Tax Department Web Site Address Designer Care Sales Tax www.CelebratingHome.com [email protected] [email protected] 800.714.9296 800.715.6602 866.213.4603 800.715.6552 We will have field communication weekly through a newsletter. This workbook belongs to My Designer number is My Sponsor is Phone # E-mail My upline Leader is Phone # E-mail Welcome to Celebrating Home, our nation’s largest party-plan home décor company. Celebrating Home was built on the foundation of two industry icons, Home & Garden Party and Home Interiors and Gifts. Home & Garden Party was founded in 1996 by Penny and Steve Carlile through their passionate desire to help women succeed. Their strong Christian values led them to found a company focused on spreading a message of hope and caring to homes across America. Home & Garden Party launched with record-breaking growth and soon developed into a thriving, financially sound party-plan company. Our Core Values remain a cornerstone of our business. Placing God first in our lives Demonstrating integrity in all that we do Bringing families together Being respectful Providing quality products Working as a team Providing enjoyment and fun as we earn Home Interiors was founded in 1957 by an extraordinary woman, Mary Crowley, out of her desire to create happy, more beautiful homes through a company based on strength and dignity, moral principles and old-fashioned hard work. Based on Mary Crowley’s strong entrepreneurial spirit, belief in the individual and vision for a better way of life, the company prospered for over 50 years and was an incredibly influential leader in home décor trends across the country. The original Code of Ethics is one that continues to resonate with women today: We believe in the dignity and importance of women… We believe that everything a woman touches should be ennobled by that touch… We believe that the home is the greatest influence on the character of mankind… We believe that the home should be a haven… …a place of refuge, a place of peace, a place of harmony, a place of beauty. The shared foundational values between these two companies is extraordinary and has made the coming together a natural integration that poises us for explosive growth, as we craft our mission for the future. The strength of Celebrating Home lies in you, our Designers. The opportunity to change your life is entirely in your hands. We will provide you everything you need…all the tools, all the support, all the beautiful product…the rest is up to you. Come celebrate with us, Heather Chastain President Celebrating Home Celebrating Home Designer Guide i Table of Contents Welcome to Celebrating Home page . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Define Your Dreams – Design Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . What Can I Earn? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SMART Start Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Earning Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Additional Monetary Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reap Additional Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Make Your Dreams Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Goal Setting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Scheduling Your Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Plan for Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Build a Contact List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Grand Opening/First 3 Parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Earn SMART Start Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 2 2 3 4 5 5 6 7 7 8 9 Chapter Two . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Basics of Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Four Ways to Grow Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Success Check List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Actions to take within your first 30 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 11 Chapter Three . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Booking Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Hostess Program – Hostess Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conversation Starters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Generating Leads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Networking Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Asking for Referrals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . It PAYS to pay attention at your Parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Watch for “Green Flags” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Look and Listen for Booking “Clues” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Common Booking Obstacles/Responses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hostess Coaching – Her Success is Your Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 12 14 14 15 16 17 17 18 19 21 ii Celebrating Home Designer Guide Table of Contents Chapter Four . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Selling Basics – Ways to Earn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . It’s Party Time! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Closing the Hostess Order . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Party Follow-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Additional Sales Avenues – “More Ways to Earn” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Catalog Parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fundraisers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Miscellaneous Customer Order Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Simple Selling Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Direct Online Ordering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Consumables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 28 33 33 34 34 34 35 35 35 35 Chapter Five . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Sharing the Opportunity – Sponsoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sponsoring Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Sponsoring Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Follow up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Overcoming Obstacles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ready-Set-Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mentoring Your New Recruits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . What is Mentoring? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suggestions for You as a Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mentoring means you never Party alone! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Answers to Common Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 37 38 41 41 42 43 43 44 45 46 Chapter Six 47 ................................ Celebrating Home Career Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Growing Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 Career Path Steps ..................................................... Designer Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Star Designer Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shining Star Designer Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rising Star Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Rising Star Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . National Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior National Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Two Star Senior National Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Three Star Senior National Executive Qualifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Additional Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Celebrating Home Compensation Plan Terms and Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 47 48 49 50 51 52 53 55 57 59 61 63 65 66 Celebrating Home Designer Guide iii iv Celebrating Home Designer Guide Welcome to Celebrating Home Today’s woman looks to Celebrating Home as a way to supplement her income and network with others, while doing what she loves best – adding beauty and design to her life and the lives of those around her. Celebrating Home offers you the opportunity to: • Be your own boss! Work flexible hours -part time at full time pay. Ideal for stay at home moms to retired grandmothers. • Purchase products at a discount. • Learn new skills with recognition as you grow (earn while you learn). • Network with a new circle of friends. • Earn rewards, prizes and travel. • Achieve career advancement. • Earn a new car in Celebrating Home Car Program. Celebrating Home provides: • An established, debt free company built on strong heritage. • Industry leading compensation plan – start earning on your first dollar sold. • An extensive collection of products for today’s living. • An attractive, generous Hostess Program – Paid for by the company! • A Party experience – as informative as it is entertaining. • Fundraising Program offering organizations up to 50% profit. • Online ordering for Customers • Lucrative sales incentives—free trips, merchandise and more. • Home Office dedicated to supporting you in achieving your dreams! Define Your Dreams – Design Your Business How can a Celebrating Home Opportunity help with your goals? Do you desire a consistent income? Do you have a special need, such as an education for your children, a dream vacation, new car or home? What do you want? Set a goal and develop a plan of action. Define your dreams and with Celebrating Home they will come true! CHAPTER ONE Celebrating Home Designer Guide 1 1 CHAPTER ONE Define Your Dreams – Design Your Business What can I earn? With Celebrating Home you have a limitless opportunity to earn through your personal business as a Designer. As you advance up the Career Plan you will grow income as you build a productive team who does what you are doing. Make it your goal and commitment to continue growing your business through selling, booking and recruiting and you’ll realize your personal and professional dreams. No. of $500 Parties per Week Hours Invested per Week* Monthly Income** 1 5 $600 2 10 $1200 3 15 $1800 This chart is based on a retail Party average of $500. Customers generally spend an average of $50 to $100 each. The gross profit from a Party is 30% of Party sales. The profit from Party sales of $500 is $150. The chart above displays the cumulative profit you can earn monthly, depending on the number of Parties you hold each week. Your earning potential is unlimited when you share your opportunity with others, as you will earn an override on their sales. The more Designers you recruit for your team, the more money you can earn! *Includes Party and tasks: such as placing orders. **Gross Profit – based on 30% commission rate. Note: Commissions are 30% with opportunity to earn Monthly Bonus Commission. Plus you can purchase at a discount! SMART Start Rewards New Designers may qualify to earn Award Certificates for products and supplies with our SMART Start Rewards Program. Set your goal to qualify for all levels and reap the rewards! More on these exciting rewards later! (See page 9 for more details.) 2 Celebrating Home Designer Guide Celebrating Home Career Benefits As a Celebrating Home Designer or leader, you have a world of exciting opportunities and benefits at your fingertips. You can: • Be your own boss. • Design your business hours around your family’s needs. • Earn up to 45% on your personal sales – with no limit to your income potential. • Earn overrides on personal and team sales. • Earn prizes and recognition for your achievements. • Receive free ongoing career training from your Sponsor and others on your Leadership Team. • Generate business leads and service Customers through your personal Web page. • Participate in promotional and incentive programs designed to grow your business… AND • Purchase products and decorate your home at discounted prices. Yes, the Celebrating Home opportunity is filled with many rich rewards! And those rewards increase significantly as you advance in your career! Growing Your Business Career advancement is all about GROWTH. It is a limitless opportunity to grow your personal business as a Designer, to grow your earnings and leadership skills as an Executive, and to help others grow and develop through their own Celebrating Home business. Make it your goal and commitment to continue GROWING both personally and professionally. This includes growing your business through selling, booking, serving and sponsoring. Career Path Steps Three Star Senior National Executive Two Star Senior National Executive Senior National Executive National Executive Senior Executive Executive Senior Rising Star Designer Rising Star Designer Shining Star Designer Star Designer Designer See full details of compensation, career plan and rewards on our Celebrating Home web site. Celebrating Home Designer Guide 3 PLUS…Reap additional rewards Travel…Free Products…Monthly Promotions… and More! Celebrating Home rewards you for your efforts! Would you like to travel to destinations you only dreamed of but never thought you’d reach? Would you like to earn FREE products? Visit our web site to view the many ongoing promotions for all Celebrating Home Designers. Recognition Receive the recognition you desire and deserve! It’s your time to shine! Ask your Sponsor or visit our web site for details on New Designer recognition at National Rally. National Rally You won’t want to miss this incredible annual event! Meet our founders, Penny and Steve Carlile and President, Heather Chastain • Participate in Unbelievable Training • Enjoy Fun and Fellowship • Receive National Awards and Recognition • Make lasting friendships with Designers across America! Your skills and business will grow after you attend our National Rally! See full details of compensation, career plan and rewards on our Celebrating Home web site. 4 Celebrating Home Designer Guide Make Your Dreams Reality Now that you see your opportunities…let’s determine how much YOU want to earn with your new business. Do you want additional income, extra money for life’s extra necessities? Maybe you want to pay off a bill or save for a specific purpose like a family vacation? When do you want to achieve this? How much do you need each month to attain this goal? Setting a goal and breaking it down into smaller steps will make it easier to see yourself achieving it. Goal Setting Setting goals is an important step on the road to success. Start by knowing what you want! Next, set a profit goal to reach during your first few months. Use the commission earnings chart to determine how many Parties you need to hold to reach your goal. Why Parties? Parties are your best opportunity to book future Parties, sell product and recruit other Designers to expand your team. I can do this! In later chapters you will learn the power of Hostess coaching, setting a date and other skills to assure your success. To achieve success, note that the more Parties you hold and the more you share the products and opportunity with others, the higher your Party sales averages can be. Achieving your goal depends on how much time you decide to invest. The average amount of time you spend on a Party is about five hours – this includes planning the Party, tasks such as Hostess coaching and placing orders. With proper planning, you’ll find your income per hour worked is more than you ever dreamed! • Write down your goal. • Be specific about how much money you want to earn. • Determine the time frame to accomplish your goal. • Develop your action plan. How will you achieve your goal? (Ask your Sponsor for the Party average for your area.) 1. Write the number of Parties you want to hold. (We recommend holding at least 2 Parties a week during your training period. This will provide income, simplify learning and qualify you for the SMART Start Rewards.) 2. Write your Party average. Multiply this times the number of Parties to determine your total weekly or monthly sales. 3. Multiply the total sales times your personal commission % (____) to determine your weekly or monthly income. Will this provide you with the income you desire? If not, simply add more Parties. Still want more? Then moving up the career plan is for you! Celebrating Home Designer Guide 5 Now that you have determined how much YOU want to earn with your new business…when will you work? One of the wonderful benefits of your business is the flexibility. YOU determine when you want to work. Even though your hours are flexible, they are not optional. Schedule enough time to work your business and you will achieve your goals! Business Building Activities • Parties – consistently holding Parties will provide you with the income you desire and the opportunity to obtain additional bookings. • Additional Learning – available through team meetings, observing other Designers, conference calls, Online Training Courses, meetings with your Sponsor or Executive and company events. • Office Work – allowing time to contact Customers for future business, Hostess coach and complete paperwork. Schedule Your Time Your planner or calendar will assist you in prioritizing your time and staying organized. • Mark personal and family commitments – dates you are not available. • Note the dates of your SMART Start Rewards – you want to qualify for each level. • What dates will you book Parties – these are the dates you will offer Customers. • Team Meetings/Company Events – provide continued learning, friendships and recognition. • Office Work – phone time, paperwork and Customer service. 6 Celebrating Home Designer Guide Open Party Dates – When YOU are available IMPORTANT! Booking Parties based on when YOU are available will allow you to: • Stay in control of your business; work around your family and life. • Fill your earlier Party dates/openings first. This will allow for a consistent paycheck! How will you offer your Open Party Dates to potential Hostesses? Date Book (stay in control; review your date book and offer dates; have Open Party Dates clearly marked; be cautious not to offer dates beyond 30 days) When a person books, ask: “Which day works better for you, a Tuesday or a Friday?” Then offer that first available date. Tools to help you set dates and plan your time are available on our Celebrating Home web site. Plan for Success/Action Plan Build a Contact List • Make a list of everyone you know. • Gather all contact information (name, mailing address, telephone numbers, e-mail address). • Enter this information into your Customer Manager (a handy online tool provided for you by Celebrating Home). Make this a daily activity to build and ensure future business. This list is great for order entry, sending Party E-vites, notifying Customers of product update announcements and promotions and everything you’d like to share and promote that will build your business and be of service to others. Launch your business with a Grand Opening Party Your Grand Opening Party is the first step to launching your business. You are announcing to your circle of family and friends the Celebrating Home Opportunity and products. This is a fun, attractive way for them to support you on your journey to realize your dreams as a Celebrating Home Designer. You may choose to conduct your Grand Opening on your own, but we encourage you to work closely with your Sponsor for a successful Grand Opening. She will be available to help you with questions. You may conduct your Grand Opening any way you choose, but here are suggestions and tips for success that you may find helpful. Celebrating Home Designer Guide 7 Grand Opening Preparation: Select a date and hold Your Grand Opening Party – The sooner the better! • Review the Party outline with your Sponsor. • Personally call and invite your Guests. (Family, friends and neighbors will be more than happy to support you at this exciting event!) Overinvite. We recommend 30 to ensure good attendance! Ask them to bring someone they know with them. You will have higher attendance if you personally call – sharing your excitement on the product line, food and fun you are planning! • Mail out a reminder card or invitation or follow up with an e-vite from the Celebrating Home web site. • Most important is to call and remind Guests the day before the Party. Day before the Grand Opening: • Make reminder phone calls to your Guests. Encourage them to bring a friend. • If they cannot attend, offer to send them a catalog or direct them to your web site. They can still order product for your Party without attending. • Prepare your Hostess Packets, Opportunity Packets and Booking Calendar. On the Day of the Party: • Dress in business casual. Look professional, yet approachable. • Plan and set up your product display. • Prepare refreshments (we suggest using Celebrating Home food products) and add ambiance to the room by lighting lamps and candles. • As Guests arrive, make them feel comfortable. Have a tasting with Celebrating Home food mixes. • Relax and have fun—you are ready for your first Party! Book Your First 3 Parties from your Grand Opening Party – You’ll be on track for earning your SMART Start Rewards! 8 Celebrating Home Designer Guide Earn SMART Start Rewards Sales Level 1: By the end of your first full month* submit a minimum of 3 qualified Parties and earn the Supply Party Pack (pack of catalogs, Party Preview Mailers, Customer Order Forms and Hostess Order Forms). Level 2: By the end of your second full month* submit an additional 4 qualified Parties and earn a $50 Award Certificate for supplies or merchandise. Level 3: By the end of your third full month* submit an additional 5 qualified Parties and earn 2 $50 Award Certificates to redeem for supplies and/or product. Kit Refund Bonus: Achieve all three levels and receive a Celebrating Home Name Tag and a FULL REFUND for your starter Designer Kit. To receive a full refund on your Kit, you must enter a minimum of 12 qualified Parties by the end of your third full month. The refund will be issued the month following your third full month. Note: You may earn one of the levels, two of the levels or all three. If you miss Level 1, you may still qualify for Level 2 and/or Level 3 if you meet the qualifications. Fast Track through Smart Start • Submit 3 qualified orders by the end of the first full month to get a supply pack. • Submit 4 additional qualified orders (7 total) by the end of the second full month to get a $50 Award Certificate. • Submit 5 additional qualified orders (12 total) by the end of the third full month to get 2 $50 Award Certificates and a full refund on your Kit. *Example of Full Month: If a Designer joins in January, the end of her first month is the last day of February. The end of her second month is the last day of March and the end of her third month is the last day of April. Celebrating Home Designer Guide 9 2 CHAPTER TWO Basics of Success Four Ways to Grow Your Business This is an exciting time. We’ve made it easy for you to operate a successful business. The Party is where it all happens. To grow your business, we encourage you to keep holding Parties while focusing on these steps: 1. BOOK The Party drives the activity of a successful Celebrating Home business. 2. SELL Talk about the product, the benefits and the Opportunity every chance you get. 3. RECRUIT Bring others into your business and you BOTH reap the rewards. 4. MENTOR Never Party alone! Take your recruits with you to your Parties! • They will learn and duplicate what you are doing. • You will build a stronger relationship/friendship with each other. • You will create a “team” mentality that provides them with more spirit and strength as part of a unified group with common goals. • And when they recruit, they will know how to mentor. And you will all grow and succeed together! Much more on these steps still ahead! 10 Celebrating Home Designer Guide Success Check List We suggest these actions to start your business strong. Check off each one as you go. Before you are half way through you’ll realize that you are your own boss – designing your own business and defining and achieving your dreams! Actions to take NOW: • Create/Set Your Calendar. Mark your current personal and family commitments. Mark the dates you are available to do Parties. Mark the monthly meeting dates. Mark dates set aside as your office hours. • Schedule Grand Opening Party • Sign up for a Designer Personal Web Page and instantly be in business 24/7. Enrollment information is available online on our Celebrating Home web site. Actions to take within your FIRST 30 DAYS: • Invite Guests to your Grand Opening!!! • Host your Grand Opening Party! • Set a goal to book 3 Parties at your Grand Opening Party. • Hostess Coach future Party Hostesses. • Hold your first 3 Parties and “earn while you learn.” These first 3 Parties will give you confidence as you learn and practice what is your Party style. • Write and practice “Words to Say” to make calls. You will find examples in this Guide, and your Sponsor is an excellent resource for tips on speaking with potential Party Hostesses, Customers and new recruits. • Complete with your Sponsor your one-on-one training • Schedule and attend 1-2 of your Sponsor’s Parties. Observe and learn! • Take time to work your Contact List and book Parties for the next two upcoming months. Celebrating Home Designer Guide 11 3 CHAPTER THREE Booking Basics Celebrating Home Hostess Program – Hostess Benefits An easy and generous Hostess Program designed to help you get more Bookings Getting your potential Hostesses enthusiastic is easy when you have exciting incentives to offer for booking In-home Parties. That’s why Celebrating Home created this compelling Hostess Program. Always mention these benefits when you are “Looking for Bookings!” Party Sales FREE Product Half Price Items $1000 $200 10 $750 $150 7 $500 $100 5 $400 $80 4 Looking for Bookings WHO will love the opportunity to shop for beautiful products for FREE? To earn generous product discounts and gifts and rewards when they host a Party? Let’s just see… Your “warm” market includes the people in your lives. The same groups of people you would think of first to invite to your Grand Opening Party. • Friends • Family • Co-workers • Neighbors • Hairdresser • Organizations you belong to • Community/Acquaintances • Spouse/Children’s acquaintances 12 Celebrating Home Designer Guide Start making a list of people in your “warm” market to contact. Don’t assume or prejudge what their response will be. Your role is simply to offer them your generous Hostess Benefits. Make a list of the benefits you know will excite them and prepare what you will say when you offer them the opportunity to host a Party. Not everyone will say yes – but the ones who do are the foundation of your booking chain to success! WHAT can you say to start a conversation for your initial Parties? Talk with your Sponsor, attend meetings and ask other successful Designers what they say. This will help you determine the approach that feels most comfortable for you. Be sincere and allow your conversations to flow naturally. Below are some conversation starters for you to consider. Adjust them to fit YOU. Also, learn the best listening technique…W.A.I.T. (Why Am I Talking). By pausing to wait, the person has time to think and respond. • To a family member you could say, “I decided to join Celebrating Home and I’d love for you to be one of my first Parties so you can experience the fun and earn free merchandise. Can I put a yes by your name? (WAIT) Is next Tuesday or Thursday good for you?” • To a friend simply say, “Hi Kelly, I decided to join Celebrating Home. You will love the product offering and the free merchandise and shopping at a discount. Plus this will help me get started by having a Party (WAIT) Is next Tuesday or Thursday good for you?” • You may find it helpful to hand out a catalog to your co-workers, and then follow-up in a day or two by saying, “Did you have a chance to look through the Celebrating Home catalog? What items caught your eye?” Learn to WAIT and listen for her response. “Let me share how you can get merchandise free and at half price by simply having a few friends get together. Can I put a yes by your name?” (WAIT) Is next Tuesday or Thursday good for you?” • You may say to a neighbor, “You have a real flair for decorating your home and entertaining. I’d really like to hear your opinion on the products for my new business. Would you say yes to having a few of our neighbors gather in your home so I can share with everyone? (WAIT) Is next Friday or Saturday good for you?” • With your hairdresser you could say, “I just started a new business with Celebrating Home. I’m looking for six people who would love to shop with me for FREE. Look through the catalog and tell me 3-5 items that caught your eye. (WAIT for her response.) Will you say yes to having a few friends and family over so you can earn them FREE and shop at half price? Celebrating Home Designer Guide 13 • Ask everyone, “Could you come to my Grand Opening Party and bring a friend or two? This will add to our mixer of food, fun and fellowship! Your “cool” market includes people you don’t personally know. This is a large group so you’ll find potential Hostesses just about everywhere you go. • Waitresses • Receptionists • Bank tellers • Teachers • PTA/Room mothers • New homeowners • Baby sitters • New parents/grandparents • Apartment managers • Local real estate agents • Grocery clerks • Nurses/receptionists at doctor, dentist, veterinarian, etc. This means that potential business is EVERYWHERE! Adding to your contact list is essential so generating leads will grow your business with potential new customers, recruits and bookings!!! Make sure you have a 15 second “commercial” about your business you feel comfortable saying. This comes in handy when someone asks you, “What do you do?” Always look for opportunities to introduce your business and carry Hostess and Opportunity Packets. Be prepared when people are interested. Booking Parties is a skill that can be learned. You might consider this for your 15 second “commercial.” Again, adjust it to fit YOU. I just started my own business with Celebrating Home. We offer home décor, candles, food for every day and entertaining, plus so much more. I have to share I love it all! Let me give you something! It is our new catalog and what is even more exciting is that I can offer you a FREE shopping spree plus half price shopping! Can I get your contact information so you can tell me what caught your eyes and we can put you on my calendar? 14 Celebrating Home Designer Guide Think of All Your Networking Opportunities… Here are a few suggestions: • Introduce yourself and your services to a new neighborhood. Give away candles or other small gifts in pretty packages and welcome new people to the community. Include your business card and catalog. • Patronize as many of your local businesses as possible for service you need. Always strive to be professional and talk enthusiastically about your business with others. • Join a local business organization that will improve your skills and professionalism while developing your contacts. There are many professional organizations that welcome new members. • Invite mothers of your children’s friends to your home for tea or coffee. Tell them what you do to see if they are interested in decorating accessories for their homes. By sharing your story with others, you can generate lots of excitement and interest. • Talk with your pastor or the director of your church about a fun activity and what the church can earn free – items for decorating the office or your cookware/food line. • Introduce yourself to the manager of a local retirement facility. Offer to present gift ideas to residents and staff members. Sometimes they have a difficult time finding transportation to go shopping. • Attend your local Chamber of Commerce breakfast meeting; open to everyone. • Decorate an area of your church or offer to create centerpieces for events using Celebrating Home accessories. • Get involved in a volunteer opportunity or community service project to meet new people. Most important…never meet a stranger. Have a “people need me attitude” and care to share Celebrating Home wherever you go! Celebrating Home Designer Guide 15 When you are “Looking for Bookings” ask EVERYONE for a referral. Below are some samples of questions you could ask. “Who do you know who invites you to home Parties?” “Who do you know who might enjoy my products?” “Who do you know who would enjoy shopping for FREE or receiving a catalog?” Obtain Bookings from your Parties... Partner with every Hostess for 3 or more bookings! Step 1: Coach your Hostess to earn her 2 Party Booking Gift. Suggest she line up a booking prior to her Party. • Refer to “Coaching for Success” for assistance. She earns more! Step 2: Sprinkle “Bookings Seeds” during the Party presentation. Seeds are suggestions you make regarding the benefits of hosting their own Party. • “Most of my Hostesses love to get this item for FREE!” • “We have three price points in Celebrating Home. Full price, half price and FREE!” • “If you like this Bean Pot, you can earn it and the carrying basket FREE. Host a Party with me. It’s easy to do...fun… and Sue (Hostess) will love you even more because she gets credit when you book your own Party!” Step 3: Use a booking incentive/game that YOU feel comfortable with. This activity will help you to book Party Guests who are thinking about having a Party of their own. This activity is not meant to convince or pressure anyone, so have fun with it! Don’t try to do them all… just select one and have some fun at your Parties. Remember, girls just want to have fun! Check out our web site for details. For example: • Pass, Play or Double-Up! • Deal or No Deal! • Booking boxes, bags, envelopes or containers • Additional “Auction Dollars” • Offer a Hostess “Thank You” promotion. (Select a popular product at your cost or use the company promotion.) Step 4: Have Party Guests complete the Prize card for a special drawing. The Prize Card is great fun and an easy way to gather contact information for following up for future sales, bookings and recruiting. 16 Celebrating Home Designer Guide OFFER and ASK every Guest if she wants to book a Party as you close out her order. This is a MUST DO activity! Nine out of 10 people wait to be asked before saying, “yes” to hosting a Party. For example: • “You were so much fun tonight! You must be the life of a party. I bet you’d have great attendance if you hosted a Party. Would you LOVE to earn a lot of great merchandise for free? Have you considered hosting a Party where you can have a mixer with friends? • “You know, you could get that (favorite item) free! Plus items at half price and have fun with your friends. I have openings in the next few weeks. Can we set a time for your Free Shopping Spree…how about saying yes?” “I can give you _________when you book for this month and one item at half off with every $100 in sales. How does that sound?” • “Are you considering having a Party?” It PAYS to pay attention at your Parties. Watch for “Green Flags.” A green flag is a “go ahead” signal people give as a sign of interest. Sometimes Customers will simply tell you they want to host a Party. Often they may just give you a signal. Here are some of the “green flag” signals that someone interested in hearing more about booking a Party with you might give…and how you can help them get what they want? The signal “I love this (item)!” Your reply “Great…would you like to get it full price, half price or FREE? The signal “How many people would I need if I decided to have a Party? OR she might have said “What if no one shows up at a Party?” Your reply “Someone always comes and a just handful of friends with you and me is good. I can help you with that or you could think about having a Party with a friend. We do a lot of buddy Parties! Do you want to look at my available Open Dates?” The signal Has a large “wish list” of items and may turn down the corners of the catalog pages. Celebrating Home Designer Guide 17 Your reply “You have a great Wish List! Are you considering having a Party so you can get most of the items for FREE or at half price?” Look and listen for booking “Clues.” There are at least two people at every Party who will book a Party! Who are they? What do they look like? Look and listen for the clues that tell you who these people are. Financial Clues Comments about money: “There is more that I like, but I better stop here...” “I can’t get everything I want...” “I wish I were rich...” To book, talk about the benefits of getting items FREE or at half price: Ask Guests to write down three items they would love to have. Say: You could earn this free with a fun, entertaining Party in your home. I have dates available; I can schedule one that’s convenient for you. Love of Decorating Clues Comments about decorating their homes or about others: “I just redid my bathroom...” “I’m tired of my living room. I want to try new colors...” “People often ask me to help them with decorating...” “You should see Carla’s home! She’s really great at decorating!” To book, say something like this: “I can tell you love to decorate; I would love to have a Party in your home to see it. We can find a date that works for you.” Want to Learn More Clues Listen for those who are unsure; they would welcome the benefits you offer: “I’m not sure what to do...” “I have a hard time putting it all together...” “I just don’t seem to have an eye for this...” To book, talk about benefits: I would love to help you with personalized decorating ideas. You could have some family and friends over for a fun, entertaining Party! Party Clues Listen for people who like to entertain: They are giving showers, getting together with family and friends, organizing events. To book, talk about the fun at a Party: I can tell you love to get together with family and friends. We could have the next Party at your home. You would be a great Hostess, and I have dates open. How does that sound? 18 Celebrating Home Designer Guide Listen for comments about the Party experience: “Boy this was fun tonight and I love the food!” To book, say something like this: I agree! Would you like to share this experience with your friends and family? I supply the mixes and entertainment. You supply some crackers and we will have food, fun and fellowship plus you will earn free and half price merchandise! Common Booking Obstacles How to respond to a potential Hostess’s concerns. Sometimes a prospective Hostess will voice a concern about booking a Party. Often this simply means she needs your help in finding a solution. You will want to respond to these concerns in a sincere and personal way. The following three-step method is very effective: 1. Listen – Always listen to what the person is really saying. 2. Repeat the person’s statement – This response shows that you are really listening. For example, “Let me see if I understand. You like the idea of having a Party, it’s just that you (repeat concern).” 3. Offer a solution to the concern – For example, “If we could find a way for you to have a successful Party in spite of (repeat concern), would you be interested?” The key is to be sincere and gracious. Even if the prospective Hostess decides not to book, always offer your services for the future. Don’t forget to write down her key contact information. Your prize card is another tool to gather information! This will help you follow up in the future! The most commonly heard objections are: Objection I’m too busy. How to Handle Yes, this is true for everybody. However, girlfriends and family will make time for a fun get together. We will plan on keeping it short and entertaining so it will be time well spent. Objection I’m new in the neighborhood. How to Handle Wow! What an advantage. Everyone wants to see the inside of the new neighbor’s home. Plus, you can invite your old neighbors and have a mixer. This will be a great way to meet new and see past neighbors and earn a FREE and half price shopping spree. Celebrating Home Designer Guide 19 Objection I don’t know enough people. How to Handle Before you say no to a FREE and half price shopping spree, what if I could help you with a list of people to invite? We will start with family, friends, neighbors and double the guest list by having everyone bring a friend. Objection My house is too small. How to Handle Size is not a problem for me and sometimes it’s the more the merrier! If it is really a concern, you could consider a Buddy Party. Do you have a buddy who would possibly like to get a free and half price shopping spree with you? You could do a Party together. Objection I’m all partied out – we’ve had a lot of these Parties in my area. How to Handle Well, let’s consider doing a Catalog Party and setting a date for our next catalog launch so you are the first to have a Party with our new merchandise. Plus, with the Catalog Party you are half way to earning the 2 Party Booking Gift. 20 Celebrating Home Designer Guide Hostess Coaching – Her Success is Your Success The “Power” of the Hostess Envelope The Hostess Envelope is an extremely powerful business tool. It’s designed to help both you and your Hostess to stay excited and organized – and to achieve maximum success. How it helps your Hostess: Shows her how to have a $500 Party and earn $100 FREE plus half price items and the 2 Party Booking Gift. • Reminds her of the date and time of her Party. • Tells her when she needs to provide her Guest list to you online. • Provides the information she needs to gather outside orders for her Party from those unable to attend – which will add to her Party total and benefits. • Encourages her to gather bookings prior to her Party – she earns more! • Prompts her to remind her Guests 1-2 days prior to her FUN event. • Offers Success Tips How it helps YOU: When a Hostess has a $500 Party you earn between $150-$225 and with 2 Parties booked per Party…your booking calendar is full! By following the Hostess Envelope you will have the prompts and words to say to ensure a successful Party. • Record each Guest’s order total, benefits earned, payment, future booking date • Tabulate Hostess rewards quickly and easily. • Keep Party receipts together in one envelope. • Provide a way for you to recruit by showing what your Hostess would have earned as a Designer. Put this “power” tool to work for your business. Order a supply on our Celebrating Home web site. Celebrating Home Designer Guide 21 Partner with your Hostess to make her Party FUN…EASY…and REWARDING. Coach her to a $500 Party + 2 Bookings – Before, at and after the Party Initial Hostess Coaching Coach your Hostess to a $500 Party and 2 bookings. WHY? SHE receives $100 FREE + 5 half price items + 2 Party Booking Gift (Briefly review the benefits and tips located on the Hostess Envelope.) YOU earn $150 - $225 profit! Suggested Words to Say: I want to help you receive at least $100 or more in FREE merchandise! Tell me what you like and I will write these items down on your Wish List. I’ll show you ways to achieve $500 in sales so you can get these items FREE! 1. Attendance - Over-invite a variety of people. Encourage each Guest to bring 1 or more friends. Coach your initial Suggested Hostess Packet 6 Hostesses to have 5 Guests you don’t know. Suggested Words to Say: 2 Catalogs You’ll never find a time that’s right for everyone, so let’s invite as many people as 3-5 Customer Order Forms possible. Usually you will find about one 5 Party Invitations third will come. If you want 10, you need to invite 30. Stamped Self-Addressed Envelope Guest List Company Promotion Flier Wish List You can double attendance, and possibly your sales, by asking Guests to bring a friend. People love shopping with friends and riding together to the Party. However, people don’t usually bring someone unless you ask them. They may think you don’t have enough space. So ask your Guests to bring someone along. You’ll be glad you did! 2. Guest List – Return to you in 3 days. This secures the Party and avoids postponements or cancellations. (Many Designers coach for 20-30 names.) 3. Outside Orders and Bookings – Not everyone will be able to attend. Encourage shopping online. Most successful Hostesses obtain 5 orders or $100 in sales PLUS 1 or 2 bookings prior to the Party. 22 Celebrating Home Designer Guide 4. Remind Guests – Guests are busy and may forget; reminder calls are vital to solid Guest attendance. • Excite your Hostess about the rewards she will receive. Encourage her to make a Wish List including Booking Gifts! Partner to help her achieve it! • Thank her, confirm the date and remind her to send the Guest List. Now that your Hostess is prepared for a great Party, it’s time to invite her Party Guests! • See your Sponsor and the supply order listing for several Party invitation options. • Send Party invitations approximately 12 – 14 days prior to the Party. • Send a Party invitation to your Hostess. • Include the Celebrating Home web site address linking customers to a specific Party and online ordering deadline date. [ ] When you send invitations You know they are completed. Most Hostesses will not change their date if the invitations have been sent. Chances are more Guests will be invited. Stay connected with you Hostess. Each Hostess coaching call should be brief; keeping her informed and excited! Celebrating Home Designer Guide 23 Before the Party First Hostess Coaching Call Two weeks prior to the Party (This can be done by phone, e-mail or in person.) • Reconfirm the Party date and time. • Remind her that outside orders and bookings will increase the rewards she earns. • Keep her excited about getting everything on her Wish List! • Invite her to review the Sponsoring information. (Chapter 5 offers additional tips on sharing the Opportunity.) Second Hostess Coaching Call Two to three days prior to the Party • Share your enthusiasm that she will have a successful Party. • Discuss making reminder calls; encourage everyone to bring 1-2 friends. • Confirm the current attendance. Example: “I like to be prepared with plenty of supplies. Can you tell me how many you expect?” If this will not provide her with the sales/rewards she needs, then offer suggestions to increase the attendance. Possible suggestions: review different groups of people she might invite – ask everyone to bring 1-2 friends, etc. • Obtain directions to her home; let her know what time you will arrive; discuss any set-up needs. [ ] Hostess Coaching is simply caring enough to help her get everything she wants! When your Hostess gets everything she wants...you will also get what YOU want! Coaching can be the difference between a $300 Party with 0 bookings and a $500 Party with 2 bookings! At the Party During your set-up • Collect outside orders and review advanced bookings. • Ask the Hostess which Guests might be interested in booking a Party or in the Career Opportunity. • Set a final closing date. Review the online ordering deadline date. 24 Celebrating Home Designer Guide After order taking • Congratulate the Hostess. • Write the total sales and bookings on the Hostess Envelope. • Review what she has earned. • Challenge her to reach higher levels for sales and bookings from the Guests who did not attend or order. • If she hasn’t already, encourage your Hostess to rebook another Party. You want every Hostess for a lifetime, not just for a night! • Share the Opportunity. Example: “Tonight I earned ________ on your Party. You could be earning on your friends’ bookings. Before we close your Party, would you like to hear more?” • Close that night or in 3-5 days. Make a note of the Online Order Deadline Date and close your In-home Party by the Party Submit Deadline Date. After the Party Taking Final Orders This can be done by phone, e-mail or in person. • Additional Customer orders (Be sure to complete Customer contact information, too.) • Re-confirm the final Hostess benefits earned; remind your Hostess that the Booking Credits are redeemed after all bookings are held and qualified. • Obtain the Hostess’s free and half price selections plus retail order (if any). • Provide the Hostess with the balance due and discuss payment options. • Review the approximate delivery date and the Celebrating Home guarantee. Assure her everyone will be happy! • Thank your Hostess; you may wish to mail a thank you note and include copies of any final orders if you did not already leave them with her the night of the Party. Order Arrival Follow Up • Track the order arrival on the Web. An added personal service is to inform the Hostess of the delivery date and the number of boxes. Coach her to look for the packing slip on the inside flap of each box. This will help her check and sort her order efficiently. • After the order arrives, confirm that everything arrived successfully. If not, get the details and resolve them quickly. • Thank her again and remind her of upcoming bookings. Keep her excited about the Booking Gifts; she too has a vested interest in ensuring the bookings qualify! Product replacement information can be located on the Celebrating Home web site. Celebrating Home Designer Guide 25 Build lasting Hostess relationships. Bookings are the lifeblood of your Party business, which makes building strong Hostess relationships KEY to your success. Tips for treating your Hostesses well… • Provide your Hostess with the tools/recognition she needs before, during and after her Party. Helping with her Guests, the flow of her Party and properly thanking her adds a special touch that will be noticed. • Give past Hostesses the first preview of new product launches. • Get to know the Hostess through your coaching process. • Personalize her Party by talking about her and her friends. Bring a few items to the Party that she likes. It will make each feel important. • Have an annual Hostess Appreciation get together – shower each with praise and fun. • Acknowledge her hospitality during your presentation with her Guests. • Offer your Hostess your personal decorating services. • Know her favorite product lines. • Send her a birthday card. • When others comment on a product displayed in their home, you don’t want them to say, “I got it from Celebrating Home.” You want them to say, “I got it from a Celebrating Home Party that I did with (YOUR NAME)!” 26 Celebrating Home Designer Guide CHAPTER FOUR Selling Basics – Ways to Earn It all happens at the In-home Party! The In-home Party is the cornerstone of your Celebrating Home business. It is the Number One place and opportunity to meet the most potential Customers and Hostesses, have the highest sales and meet potential new recruits. 4 Benefits of the In-home Party to the DESIGNER 1. You can demonstrate the quality and versatility of your products. 2. You are working face-to-face with Guests. You can ask questions, respond to answers, read body language and get your “Green Flags” and “Clues.” 3. You can use items Guests already have and coordinate them with our products. 4. You can build trust. No business will move forward without trust between the Guests and Designer. 5. You get to meet many people at one time and benefit from group dynamics. 6. You can increase Guests’ satisfaction because you can help Guests make the best selections from the many products that can be seen at the Party. 7. You will find more recruits. 8. You will earn more profit! Benefits of the In-home Party to OTHERS 1. Every Party Guest gets to enjoy a relaxed, fun and convenient shopping experience. 2. Guests can handle your merchandise up close and in person. They will see the product quality and value you offer. 3. They learn decorating and entertaining tips for today’s living or today’s lifestyles. 4. Your Hostess has the best opportunity to earn maximum rewards. Women love to shop together and encourage each other to buy. This results in more rewards for the Hostess. 5. Guests will learn about the incredible opportunities you offer – the opportunity to be a Hostess and earn and receive valuable benefits; the opportunity to be a Designer and earn unlimited income with a flexible and fulfilling career. Celebrating Home Designer Guide 27 It’s Party Time It’s Party Time! HOW you do your Party is as unique as YOU! Your personal style will develop with each passing Party. Be YOURSELF. People will relax and have fun when they see you’re having fun! Do you love to cook? Or decorate? Or play games? Include this in your presentation! Create the Party atmosphere you feel most COMFORTABLE with. Add as much food, fun and fellowship as you choose. After all, it is your Party! You’ll find delicious recipes, exciting theme Parties and fun interactive Party games online at our Celebrating Home web site! Party Checklist Be prepared for business. Here are some suggestions to help you arrive at your Hostess’s home prepared to present a successful Party. • Designer Kit • Catalogs • Order Forms • Current Promotions Fliers • Calculator • Pens • Hostess Order Form • Prizes (optional) • Auction $$/Party Props • Date Book (Booking Calendar) • Hostess Packets • Opportunity Packets • Fundraiser Information • Small bills and coins to make change “First Impressions” This is the moment you’ve been waiting for. Make it your best. It’s your time to shine! 28 Celebrating Home Designer Guide Set-up Display the merchandise from your Designer Kit. Product Display Tips We suggest that you arrive at your Hostess’s house 30 minutes early. This gives you time to visit with the Hostess and set up your product display. Place the items from the Designer Kit on a mantle, tabletop or other area designated for viewing the product. Ask your Hostess if she has a coffee table or card table. Elevate your items by using boxes, crates or Celebrating Home stands. Use a plain colored tablecloth for your “canvas,” allowing your products to stand out. Accent with napkins and/or placemats. Refer to the tips found in your Kit. • Visit with your Hostess, and share your enthusiasm and excitement about holding a great Party. Tell her you are excited to help her earn the items on her Wish List. • If you’ve brought any additional merchandise, such as Customer Incentive, or upcoming seasonal products, set this product up near your display. • See if your Hostess needs help with refreshments. If possible, serve our Celebrating Home mixes and use Celebrating Home tableware. • Turn on lamps and light candles for ambiance. Meet & Greet You’ve created a warm, inviting atmosphere. As Guests arrive, greet them at the door. Take about 15 minutes to allow Guests to mingle. Listen for “Clues” about who they are and subjects that interest them. Gather all the Guests in the room and direct them to sit where they can see your presentation. • Greet Guests using your warm smile! People respond when they know you are glad they came. “Welcome to the Party! I’m so glad you’re here tonight!” “I love meeting people – tell me a little about yourself!” • Learn their names and use name tags. Using someone’s name is music to her ears. • Ask questions that show your interest. People love talking about their homes, family and lifestyle. Asks questions such as: How do you know the Hostess? Where do you live? Do you work? By asking questions, you are bonding and seeing who is most likely to have a different circle of people who you have not yet met. Celebrating Home Designer Guide 29 Basic Party Presentation Welcome & Introductions • Introduce yourself and thank everyone for coming! • Thank your Hostess. • Ask the Guests to introduce themselves, tell how they know the Hostess and talk about what room they’d like to decorate! • Optional/Fun – Play an “ice breaker” or a “name” game. Product Presentation • Optional/Fun – Award Auction $ or play BINGO • Romance and showcase your products. Share product features and benefits. • Have an action item that is versatile and creates desire. • Romance the 2 Party Booking Gift…it builds the desire to book. • Promote Bonus Buys and Super Bonus Buys. (This increases sales that benefit you and your Hostess.) • Provide each Guest with a Celebrating Home catalog and invite to shop. • Invite Guests to share their ideas on using the product. • Offer your many services. Booking & Sponsoring • Share the benefits. • Sprinkle “seeds” throughout the Party – for booking a Party and starting her own business. (See Words to Say to help you sprinkle away!) • Talk about how the Hostess earns FREE and discounted products. • Unveil the Booking Gifts in an exciting way • Show the Hostess and Guests this is a business where they can earn while they Party, and can find recruiting opportunities right in front of them. • Optional – Play a booking game and “Ask Me” game. Here are some Words to Say to “sprinkle” seeds throughout the Party…change up phrases with words you feel comfortable with. Sprinkle the benefits of having her own Party… “Having a Party is a great way to get together with friends you haven’t seen in a while.” “Are you having a good time? If you’re interested in having a Party, I have several fun themes to choose from.” “This item could be yours at half price the regular price! Ask me how!” “The best way to see if this would work for you is by having a Party! I can bring these pieces so you can see them in your home.” 30 Celebrating Home Designer Guide “Getting products FREE while having FUN is only one of the benefits of having a Party!” Sprinkle the advantages of being a Celebrating Home Designer… “If you love our products and learning how to decorate and entertain, this business would be great for you!” “If you know someone who could use extra money, this is a fun way to get it!” “Have you ever thought about working from your home? Celebrating Home gave me this opportunity and there is nothing better than... • being your own boss, setting your own hours • working part time hours at full time pay • being debt-free • having extra income for family extras • having extra income to remodel or decorate your home • having free time for children or grandchildren • taking great vacations [ ] TIP: When talking to individual Guests, LISTEN for “Clues” that give you the opportunity to sprinkle more “seeds”... Guest: I can’t get everything I want. Designer: Would you like to get what you want FREE? Guest: I wonder how this would look in my dining room. Designer: Let me bring it to your home! If you had a few friends over, you could even get it FREE. Presentation Wrap Up • List payment options • Explain delivery and guarantee • Review Prize Card • Invite EVERYONE to shop, book and join! Celebrating Home Designer Guide 31 Party Wrap Up One-On-One Time Offering individual attention is an important part of every successful Party. Your presentation sets the stage and creates desire. Spending one-on-one time with each Guest, helping with her order, booking her Party, offering fundraising services and exploring the business Opportunity can truly make a huge difference. This is your time to make every Guest feel special and happy she came to your Party. Here’s HOW! • Have the Bonus Buys in view when taking orders. • Be prepared with calculator, pen, money, catalog, extra order forms and price list to verify amounts. • Respond to your Guest by name (why name tags are important) • Suggest “add-on” items that complement her purchase. For example, “Mary, did you notice the basket that goes with your Bean Pot?” • Remind Guests about the Bonus Buys and Super Bonus Buys. For example, “Chris, you’re only $5 away from qualifying for the Bonus Buy. Did you want to add a jar candle to your order so you can get one of these GREAT buys?” • Payment Options Cash Check payable to Designer Credit Card ~ Refer to the Celebrating Home web site for fees and additional information. Use one-on-one time to PROMOTE ALL OF YOUR SERVICES! Your one-on-one time is the perfect opportunity to ASK for future business. Ask: “Do you like online shopping?” Promote your Celebrating Home Direct online services. Ask: “Are you or someone you know looking to raise money through fundraising?” Promote Celebrating Home’s unique and lucrative Fundraiser Program. Ask: “Would you like a FREE shopping spree?” Promote our generous Hostess Program benefits and ask for a booking. Ask: “Have you ever considered doing what I do? Partying for a living?” Promote the rewarding Celebrating Home Business Opportunity and ask her to join! 32 Celebrating Home Designer Guide Closing the Hostess Order Remember that you and your Hostess are “partners.” What was her goal? Did she want to accomplish more? • Are there more orders and bookings to obtain? “Party Connect” is an easy way to collect additional orders before and after the Party! • Offer every Hostess the Business Opportunity. For example, “As a Designer you would have earned $________ on this Party. You have ____ bookings already, which could help you get started. Have you given it any thought?” • Agree on a day and time to close her Party for prompt delivery. • Go to the Celebrating Home web site for details to complete Guest and Party orders. Party Follow-Up Once the Party is over, there is still time to reinforce your steps to a successful business. Continue to focus on your four goals: Book, Sell, Recruit and Mentor. All Guests at the Party are potential Hostesses and Designers, and may want to purchase additional Celebrating Home products in the future. Follow-up with the Hostess • Thank your Hostess and review the orders with her. Encourage the Hostess to ask Customers to call you directly with any questions. Help her fulfill her Wish List and inquire if she would be interested in the Opportunity to become a Designer. • Once the product is delivered, contact your Hostess again to check that everything arrived in good condition. Let her know you would like to host more Parties with her again soon. Follow-up with Guests • Call Guests and ensure their orders were correct. • Find out where they are using products and ask if there is anything else they want. • Ask when they would like to host a Party. • Have they ever thought about doing what you do? If they show an interest, make an appointment to further discuss the Opportunity. [ ] TIP: Send follow-up e-mails after the Party as a Customer service practice to build repeat business. Direct Customers to your Designer Web Site to learn more about what you and Celebrating Home have to offer. Ask your Hostess to provide an e-mail address for each person on the Guest List, if she hasn’t done so already. Celebrating Home Designer Guide 33 Additional Sales Avenues – “More ways to earn!” Catalog Parties This type of Party may be an option for Customers who are interested in collecting orders and receiving Hostess Benefits but are unable to host an In-home Party. • Our Direct Online Ordering makes this SIMPLE for busy women! • Set a date to close within 7 – 10 days. • Use the Hostess Wish List just as you would for In-home Parties. • Set sales and booking goals. • Obtain contact information on all Customer orders. Fundraisers Our Celebrating Home Fundraiser Program offers superior products, outstanding Customer service and a competitive profit structure that are sure to appeal to many local agencies, clubs, organizations and groups. A single fundraiser can net you thousands of dollars in profit! • When you’re ready to add this sales avenue, talk with your Sponsor. • You can find product information and pricing along with helpful fundraiser tools on the Celebrating Home web site. Celebrating Home’s fundraiser program is designed to be superior to other fundraising organization programs by offering: • Superior quality products – Attractive candles and/or gourmet food items • Outstanding customer service • The ability for an organization to double its money (50% profits) • Superior marketing brochures and materials • An incentive prize program for sellers’ option • A pre-sorting option • A direct ship option 34 Celebrating Home Designer Guide Miscellaneous Customer Order Types The types of opportunities you have to earn income with your Celebrating Home business are unlimited. Here are just a few of the avenues that can lead to more growth and money! • “Simple Selling Ideas” – Ask your Sponsor for her proven “Simple Selling Ideas” that you can incorporate into your business. Here is an example: Purchase 5 of the same item at your discounted cost – it could be a popular scented candle or a hot-selling seasonal accessory – you choose. Then say to a friend or co-worker, “If you can sell 5 of these items for me I will present you with this same item FREE!” You pocket the profit on those 5 items and she’s thrilled to receive something fabulous for free! • Direct Online Ordering – Customers can place an order anywhere, anytime and have it shipped directly to their home! And YOU want to be the one who gets the credit for it! Go to the Celebrating Home web site to enroll for Direct Online Ordering and then spread the great news to everyone you know – near and far! • Consumables – Customers love the convenience of having a favorite consumable item shipped directly and automatically to them on a regular basis. With Celebrating Home, this could be a “specialty” scented candle or featured food item each month. This type of consistent order program provides you with a steady profit stream and an ideal reason to contact your Customers regularly. Celebrating Home Designer Guide 35 5 CHAPTER FIVE Sharing the Opportunity – Sponsoring What is Sponsoring? It is inviting others to join you in your business! Recruiting, often referred to as Sponsoring, is simply inviting someone to join the business as a Celebrating Home Designer. When you share the Celebrating Home Business Opportunity, you grow a second income by earning additional product, income and career advancement. Remember how excited you were when someone shared our Business Opportunity with you? It’s like reading a good book or going to a great restaurant. You can’t wait to tell someone about your find. Start recruiting immediately. You don’t need to wait until you are further along in your business. Start building your team now. In fact, practice it so it becomes easy and natural. Your excitement about your new business is contagious. Pass the excitement on! You will find it fun to learn the business at the same time as your new recruit. Your Sponsor will provide the support you need and help with answering questions. Benefits to YOU • You grow financially/personally. Your potential income is really limitless. The more people you recruit, the more income you can make. As your business grows you gain confidence as you coach others and see their excitement in joining your team. • You help others. Celebrating Home has so much to offer Designers. It is gratifying to see how Celebrating Home can change the lives and families of Designers you bring into this business. Supporting and directing others to reach their personal potential and financial goals is a reward in itself. • You become more successful. As you help others, you develop leadership qualities and learn to manage a thriving business. You reap the income benefits of selling, recruiting and building a team. • New Designers add energy to your group. Enthusiasm is contagious and new Designers have so much to share! Bring new people onto your team to keep everyone motivated with new ideas and passion. • Earn rewards. Many of the Celebrating Home company rewards and incentives are based on recruiting goals. 36 Celebrating Home Designer Guide Benefits to OTHERS ALL of the benefits YOU have! • Be your own boss! Work flexible hours part time at full time pay. Ideal for stay at home moms to retired grandmothers. • Purchase products at a discount. • Learn new skills with recognition as you grow (earn while you learn). • Network with a new circle of friends. • Earn rewards, prizes and travel. • Achieve career advancement. • Earn a new car in the Car Program. Sponsoring Rewards Look at the rewards available when you personally sponsor a new Designer… • You will make a difference in the life of the person you sponsor! • Give yourself a promotion. • Earn SMART Start Rewards (for new Designers in their first 3 full months) • Plus earning commissions as you move up the career path. • Earn incentives such as all expenses paid trips or your very own car. Celebrating Home Designer Guide 37 The Sponsoring Process When you are ready to Sponsor others, put yourself in a learning mode…Learn from the best! Work with YOUR Sponsor! Then share with OTHERS what you have learned! To increase sales, grow your business, earn more rewards, and continue along the path to success, the key is bringing in others to join your business. The Hostesses, Customers and friends you meet in your business and personal life are all prospects for becoming a part of your team. Share your story and invite them to experience what you can offer! I’m so excited…I just can’t hide it!” You now know the benefits of Celebrating Home and can begin sharing them with everyone you know and meet! Share with at least TWO people a day. Give yourself a goal to share what you do with two people a day. Whether you are full time or part time; other people have the same needs as you do, and could find what they are looking for in the Celebrating Home Business Opportunity. But you’ll never know if you don’t SHARE it with them! You see people each day, all day long that would love to hear about your business. Your “cool market” prospects are in the carpool line, at your full-time job, at the bank, at the post office, at the kids’ sports practices…Your “warm market” prospects are your neighbors, your friends, your Guests at your Inhome Parties, your current Customers. The list is endless! HOW will you share the Opportunity? Start with your friends Be enthusiastic; let them know why you thought of sharing this Opportunity with them. Then invite them to… • Attend your Grand Opening Party or next Party. • Talk with your Sponsor or upline. • Go with you to your next team meeting Share with every Hostess Hostesses represent the highest percentage of individuals who become Designers. Your job is simply to “ask” if they would be interested. During your initial Hostess Coaching • Include an Opportunity DVD or Opportunity Brochure in her Hostess Packet and say, “Here’s a little information on the benefits of being a Designer with Celebrating Home. Possibly you or someone you know would be interested.” 38 Celebrating Home Designer Guide Before the Party • Determine if they have read the information or have questions. For example say, “Were you able to watch the DVD or look through the opportunity information I gave you? Great… What did you like best?” After the Party • Compliment her on her Party, bookings, friends, fun she had, etc. Be sincere and say, “As a Designer you would have earned $____ on your Party. You already have ___ bookings. I’d love for you to earn the commission from these Parties. Before we close your Party would you like to hear more about becoming a Designer?” Share during your Party presentation Many Designers find success by sprinkling sponsoring “seeds” throughout the presentation in a variety of ways. A “seed” is simply planting a thought. Observe your Sponsor during your Grand Opening Party and watch the Party DVD included in your Kit. Below are a few more options. • Share your personal story. Briefly share “why” you joined Celebrating Home and what you enjoy most. • Give Guests $500 in play money. Ask what they would do with $500 each month. Then share, “You could add $500 each month to your budget with about 4-5 Parties. Watch how easy it is and let me know if you would like some information for yourself or someone you know.” • Play the “Ask Me” game. • Encourage Guests to mark their Customer Order Form or a Prize Card if they are interested in booking or receiving information about the Celebrating Home Opportunity. Some Words to Say for sprinkling “seeds” of Opportunity at your Party… “Would you like to make extra money by helping others decorate?” “I can tell that you love to decorate. You could earn extra money by doing what you love to do – you seem to have a flair for it.” “I learned a lot about decorating through the great training opportunities that Celebrating Home offers. I really think you would enjoy learning more. Let me give you this DVD to take home. I will call you in a few days to see what you think.” Celebrating Home Designer Guide 39 Have plenty of Packets on hand – Suggested Opportunity Packet • Opportunity Brochure • Catalog • Promote Your Business flier • Opportunity DVD • Application (optional) – (Be sure to include your contact information.) Offer One-on-One Attention • Allows time to speak “privately” with you. • Helps you to better identify their needs. • Makes your conversation more personal. It shows them you value them and are sincere in sharing the Opportunity. There is an interest, now what? Have your Opportunity information available and then ask what works best for them. • Offer them an Opportunity Packet and set a time to meet or follow up. • Or ask, “Would you prefer to review the information at home or face to face?” • Or ask, “Are you looking for more information or are you ready to get started?” You simply need to share the Opportunity and invite them to find out more. Your Sponsor will be there to assist you with the next steps. Help to decide Build a rapport by asking questions. Ask questions about their family, what’s important to them (income, flexible hours, fun, etc.). Ask questions and listen! • Briefly share what Celebrating Home has to offer and how they can have what they want. • Do not overwhelm them with too many details. • Close by asking for a decision. See below for a few sample trial closes. Determine what works best for you. Trial Closes • “Are you looking for more information or do you just want to know how to get started?” • “On a scale of 1-10, 1 being probably, not right now and 10 being I can’t wait to get started, where do you think you are?” • “All that’s left to do is to get you started.” 40 Celebrating Home Designer Guide Follow Up •Ask for contact information. “Can I get your number or e-mail address and contact you in a couple of days to see what you think?” • Call when you said you would. • Answer her questions. • Ask your Sponsor for assistance. • Invite her to Sales Meetings/Guest Events • Invite her for a coffee chat with YOUR sponsoring mentor Overcoming Obstacles Just remember to focus on the prospect – it’s all about her! The following is a list of objections a potential new team member may bring up when you are discussing the Business Opportunity with her. Keep in mind an objection is usually a request for more information and not necessarily an indication she is not interested in the business. This gives you the chance to show her how the business can fit her lifestyle. I could never do what you do. Tell me more about that (and listen to what she has to say). Then, use the ‘feel, felt, found’ method as a response. I know how you feel, I felt that way too, but I found that_________________. Example – (She says, “I could never talk in front of a group”) Your response might be - “I know how you feel, I felt that way too. I used to be really nervous anytime I had to stand up and talk in front of people. I have found that the practice I get with my business has helped me stretch outside of my comfort zone and I am really happy to have gotten over that fear. Is getting better about talking in front of people something that you would like to do?” (Wait for her reply.) I don’t have the money to start the business. I can understand your concern however with the low investment and a successful Grand Opening Party you could earn the money in time to reimburse yourself back. Plus, when you successfully complete SMART Start you earn your Kit investment back in full. Are you ready to order your kit and schedule your Grand Opening Party soon? I’m too busy. I understand and I can relate. Tell me more about what you do. (Listen to her reply.) You did say you needed an extra $300 to $400 a month and if you have at least 3 to 4 blocks of time a month, you can earn that and so much more. What do you have to lose and what do you have to gain? Let’s look at a calendar and schedule when you can work and when you can’t. I wouldn’t know where to begin. The ‘feel, felt, found’ response is helpful with this objection. The Customer is probably wondering what kind of help is provided. “I know how you feel. I felt that way, too and what I found is that Celebrating Home and my Sponsor provided tons of training and support. Even though you are in business for yourself, you are not by yourself. Knowing that, how about if we take a peek at the Kit choices?” Celebrating Home Designer Guide 41 I am not a sales person. I know how you feel. I felt that way, too – I didn’t want to have to be pushy especially with my friends and family. What I have found is that I am not really selling so much as sharing ideas for decorating with others. The products are just a natural addition to these ideas. I think people buy because of my enthusiasm for the product and this business. I never feel like I have to pressure anyone – does that make sense? I don’t know enough people to get started. You probably know more people than you think. If we sat down together and brainstormed, who you know and how to get your first several Parties booked, would you be interested? I’ll have to ask my husband. I can appreciate that. What other questions do you have and what things do you think he might be wondering about – I would love to sit down with both of you. How does that sound? I have small children and want to wait until they are in school. I understand - the beauty of Celebrating Home is that you can work to grow your business alongside your family and their schedule. This is also a great season of your life because you meet so many people during your day-to-day activities like playgroups, preschool and doctor appointments. This business is a great outlet for many Designers who are focused day in and day out on taking care of their family. This is a wonderful way to socialize with adults and meet new friends – does that make sense? My husband travels. That’s the beauty of Celebrating Home – you work at the time that you know your husband will be in town. Most other part time jobs are not that flexible. I don’t know – I need to think about it. I can appreciate that. Would you mind sharing with me what kinds of things you are thinking about? (This gives you the chance to provide any additional information she might need in order to make her decision.) Ready-Set-Go She’s READY to join! Get her all SET to “GO!” • Help her select her Designer Kit – Suggest she choose the Kit she will be most comfortable with in starting her business. She can consider the decorative tastes of her “warm market” – family, friends and neighbors – as that is whom most likely she will present to first. • Process her Designer Application – “Walk” her through this process so she will be familiar with it when she is ready to sponsor someone new. It will give you more time to discuss some of the day-to-day aspects of taking care of business. 42 Celebrating Home Designer Guide • Calendar her Grand Opening Party – It all begins with the Party – and her Grand Opening Party is the first step to launching her business. Tell her that this is her way of announcing to the world she is realizing your dreams as a Celebrating Home Designer! Set the date – the soonest date that works for BOTH of you! Mentoring Your New Recruits When you mentor, encourage and support your new recruits, you build their confidence in themselves and in their new business. When they make money, so do you. Sponsoring rewards you with a second source of income – and advancement up the career path, as far as you decide to go! What is Mentoring? Mentoring is simply showing your recruits what you already know and do. It is being “there” for them when they have questions and concerns. It means taking the initiative in staying connected by contacting them to offer praise, advice and encouragement. Remember when you first started in this business? Excited about the new opportunity and a bit nervous about what to do next? Here are three things that help new recruits take their first steps toward success. Recommend that they: Read. Study training materials and view DVDs. See. Attend others’ Parties. Observe how other Designers present Parties. Do. Earn while you learn…you will be a pro in no time. Start now to achieve the SMART Start Program. Sponsor’s Tip: Encourage new recruits to “go for it.” This program rewards their efforts, and builds consistency in business. Here are some suggestions for you as a Sponsor: Personal Motivation (Goal) Find out your recruit’s personal motivation. New recruits must be motivated one-on-one, so find out what their personal needs are and what they want to accomplish. Once they share this, you can help them develop a plan based on the number of Parties, number of Catalog Parties, etc., it will take to reach their goals. Help your new recruit to submit her application and order her Kit • Guide selection of her Designer Kit. • Choose additional supplies to include. • Review applicable sales tax and total amount due. • Help her key in her order and payment. After first Party is held: • Train how to enter the Party order. • Explain how to order supplies. • Explain the replacement procedures. Celebrating Home Designer Guide 43 Help them book and hold Parties [ TIP: You can use Chapters 3, 4 and 5 of this Guide to “walk” them through the important steps on how to book, sell and recruit. ] You have now come full circle! You will mentor your new recruit to do what you have done to be successful. Using this Guide, you can train her on best practices of success. A few tips: Recommend new Recruits do the following: • Select days and times to hold Parties, and make appointments to go SEE potential Hostesses. Sponsor’s Tip: Suggest they use a calendar to keep their schedule organized. • Organize their first Parties by inviting friends and family members to be their first Hostesses. • Sponsor’s Tip: Coach new recruits to share the benefits of being a Hostess throughout Parties so they can book from these first Parties. • Hostess Coach her for her Grand Opening Party and have her goal be a $500 Party and 3 bookings. • Sponsor’s Tip: Whenever possible, attend their first Party and celebrate their success. • Discuss other selling opportunities, such as: • Catalog Parties • Fundraisers (direct them to online Training Tools) • Miscellaneous Customer Order Types • Online orders through their personal web site Encourage Team Building Emphasize the extra income new Designers can earn through sponsoring and mentoring their own new Recruits. Follow Through – Relationship Building! Your staying connected is absolutely vital to the success of your new recruits and for you to earn rewards for your hard work. Your contacts serve very important purposes: 1. To find out how they are doing so you can offer helpful suggestions and advice. 2. To praise each achievement and encourage further progress. 3. Relationship is retention. Retention is relationship. 4. No one cares how much you know until they know how much you care. 5. Her first 30 days are the most important. Be there to support her success and to grow both yours and her business. 44 Celebrating Home Designer Guide Care calls and face-to-face contact are your most important tools. • Call to see if they have questions after viewing/reading training materials. • Invite them to attend Training Sessions and your own Parties with you. • Place care calls after each Party to find out how it went. Ask how they felt about the Party. Answer any questions, and be sure to celebrate accomplishments! Your support of your Recruits in their first few weeks can make all the difference to their success – and yours! Mentoring means you never Party alone! Take your recruits with you to your Parties and… • They will learn and duplicate what you are doing. • You will build a stronger relationship/friendship with each other. • You will create a “team” mentality that provides them with more spirit and strength as part of a unified group with common goals. And when they recruit, they will know how to mentor. And you will all grow and succeed together! Celebrating Home Designer Guide 45 Answers to Common Questions May I purchase additional products for my display or personal use? Yes, using a Designer order and you will be eligible for personal commission on these orders as well. How will I be informed of new promotions, products and general information? Each week you will receive a corporate newsletter by e-mail informing you of the promotions and latest information. The company web site also offers general information, promotion details and training. You will want to check it often. Are there tax advantages with my Celebrating Home business? Yes, there are many tax deductions available. However, we suggest you consult with an accountant for complete details. How will I get paid? Designers retain their initial commission from the Party Retail Sales and submit the balance due. Around the 15th of the following month, Designers receive the remainder of their personal commissions if applicable. What is the benefit of an ACH account? An ACH account allows you to pay for your Party orders through your personal checking account and not be charged the 2.75% processing fee. When will I pay the 2.75% processing fee? When you or your Customers use a debit or credit card to pay for a Party or Fundraiser order this fee will be deducted from commission. Statistics show that most will spend more when using a credit card. This is a minimal fee to allow your Customers the convenience of shopping with a credit card. What happens if I misplace my Designer ID# or Password? You may want to write your ID and password in the front of your workbook or place by your computer. If you misplace your ID or password, an e-mail from the Designer’s e-mail (on file) will need to be sent requesting this information. What is the product guarantee? Celebrating Home products are guaranteed for 30 days from the date the Hostess receives the orders. Stoneware products have a one-year guarantee and bake ware items have a three-year guarantee. Where can I locate forms? Forms to assist you with your business are located on the Web under Forms. 46 Celebrating Home Designer Guide CHAPTER SIX CHAPTER SIX Celebrating Home Career Benefits As a Celebrating Home Designer or Executive, you have a world of exciting opportunities and benefits at your fingertips. You can: • Be your own boss. • Design your business hours around your family’s needs. • Earn up to 45% on your personal sales – with no limit to your income potential. • Earn overrides on personal and team sales. • Earn prizes and recognition for your achievements. • Receive free ongoing career training from your Sponsor and others on your Leadership Team. • Generate business leads and service Customers through your personal Web page. • Participate in promotional/incentive programs designed to grow your business…AND • Purchase products and decorate your home at discounted prices. Yes, the Celebrating Home opportunity is filled with many rich rewards! And those rewards increase significantly as you advance in your career! 6 Growing Your Business Career advancement is all about GROWTH. It is a limitless opportunity to grow your personal business as a Designer, to grow your earnings and leadership skills as an Executive, and to help others grow and develop through their own Celebrating Home business. Make it your goal and commitment to continue GROWING both personally and professionally. This includes growing your business through selling, booking, serving and sponsoring. Career Path Steps Three Star Senior National Executive Two Star Senior National Executive Senior National Executive National Executive Senior Executive Executive Senior Rising Star Designer Rising Star Designer Shining Star Designer Star Designer Designer Celebrating Home Designer Guide 47 Designer As a Designer for Celebrating Home, you are an independent contractor in control of your income based on the amount of time and effort you choose to invest in your business. Through the activities of booking, selling and serving, you will gain experience, build your business, and enjoy earnings of up to 45% based on your Personal Retail Volume (PV). You are also eligible for recognition and awards, which increase as you share your products and opportunity, and advance in your career. Qualifications Sign up as a new Celebrating Home Designer. Activate your account by ordering a Designer Kit. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • Eligible to receive a SMART Start Rewards in first 3 full months (See a complete explanation of the SMART Start Program later in this chapter.) Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period. • Keep your account in good standing and adhere to Company policies, guidelines and procedures. 48 Celebrating Home Designer Guide Star Designer A Star Designer is an independent contractor who has shared the Celebrating Home career and earning opportunity with at least one other person by signing them as a new Designer. Star Designers have a desire to make a positive difference in the lives of others through recruiting, mentoring and encouraging team members to grow and succeed. Qualifications Personally sponsor 1 new Designer Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • Earn matching SMART Start Rewards when your new Designer earns hers. • When you are a Working Designer ($300 PV in current month) you are then eligible to: • Earn a Level 1 Override of 3% of PV on every Personally Sponsored Designer when at least one of them is a Working Designer herself. • PLUS you will earn a $10 Working Designer Bonus for EACH Personally Sponsored Working Designer in current month. Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period. • Keep your account in good standing and adhere to Company policies, guidelines and procedures. Celebrating Home Designer Guide 49 Shining Star Designer A Shining Star Designer is an independent contractor who has shared the Celebrating Home career and earning opportunity with at least two additional Designers (total of 3). Qualifications Have 3 Active Personally Sponsored Designers in your month of qualification. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • Earn matching SMART Start Rewards when each of your new Designers earns hers. • When you are a Working Designer ($300 PV in current month) you are then eligible to: • Earn a Level 1 Override of 3% of PV on every Personally Sponsored Designer when at least one of them is a Working Designer herself. • PLUS you will earn a $10 Working Designer Bonus for EACH Personally Sponsored Working Designer in current month. • PLUS you will earn a one-time $100 Bonus when you Promote to the title of Shining Star Designer. To earn this Promotion Bonus, you must be a Working Designer in your month of qualification and must have at least one Personally Sponsored Working Designer. Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. 50 Celebrating Home Designer Guide Rising Star A Rising Star Designer has advanced along the career path by building a team through her sponsoring efforts. As a result of her leadership growth, she has greater earnings, rewards and responsibilities. Qualifications Have 5 Active Personally Sponsored Designers in your month of qualification. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • Earn matching SMART Start Rewards when each of your new Designers earns hers. • When you have $450 PV in the current month you are then eligible to: • Earn up to 3.5% override on your Personally Sponsored Designers. When you have 1 Personally Sponsored Working Designer you earn 3% of PV on all Personally Sponsored Designers. This increases to 3.5% of PV when you have 4 or more Personally Sponsored Working Designers in the current month. • Earn a 2% of PV Level 2 Override on all of your 2nd Level Designers. • PLUS you will earn a $10 Working Designer Bonus for EACH Personally Sponsored Working Designer in current month. Personally Sponsored Working Designers Override % 1-3 3.0% 4+ 3.5% Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. *A Rising Star Designer must have $450 PV to be eligible to receive monthly overrides. Celebrating Home Designer Guide 51 Senior Rising Star A Senior Rising Star has advanced even further along the career path by building a team through her recruiting and mentoring efforts. As a result of her leadership growth, she now has even greater earnings, rewards and responsibilities. Qualifications Have 8 Active Personally Sponsored Designers in your month of qualification. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • Earn matching SMART Start Rewards when each of your new Designers earns hers. • When you have $450 PV and at least $5,000 Personal Unit Volume (PUV) in the month you are then eligible to: • Earn up to 5% on your Personally Sponsored Designers according to the table below: • Earn a 3% of PV Level 2 Override on all of your 2nd level Designers. • AND Earn a 3% of PV Level 3 Override on all of your 3rd level Designers • PLUS you will earn a $10 Working Designer Bonus for EACH Personally Sponsored Working Designer in current month. Personally Sponsored Working Designers Override % 1-3 3.0% 4-7 3.5% 8-11 4.0% 12+ 5.0% Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. *In order to receive overrides as a Senior Rising Star, she must have $450 PV. 52 Celebrating Home Designer Guide Executive Qualifications Have 8 Active Personally Sponsored Designers, 2 of whom are Rising Star Designers or higher in your month of qualification. • Personal Unit Volume (PUV) of at least $10,000 for two consecutive months. • Have Personal Retail Volume (PV) of at least $600 in your month of qualification. • Signed Executive Agreement Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you have at least $600 PV and at least $10,000 Personal Unit Volume (PUV) in the current month you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Now earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Override Personal Unit Sponsored Override Total % Working Designers Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 53 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • An Executive must meet these requirements for 6 out of a rolling 12 months in order to maintain title. An Executive who does not meet these requirements will be reclassified to the level for which she qualifies. Monthly Commissions To be eligible to receive monthly commissions as an Executive, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 in Personal Retail Volume (PV) 54 Celebrating Home Designer Guide Senior Executive Qualifications • Meet all Executive Qualifications. • Have one Promoted Up Executive from your Personal Unit. • Have Personal Unit Volume (Generation 0) and Generation 1 Volume (PUV) of all 1st Generation Executive Units of $25,000. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you are paid as an Senior Executive or higher you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Continue to earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Now earn 5% 1st Generation Promote Up override on the PUV of each of your 1st Generation Executive Units. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Override Personal Unit Sponsored Override Total % Working Designers Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 55 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • A Senior Executive must meet these requirements for 6 out of 12 rolling months. A Senior Executive who does not meet these requirements will be reclassified to the level for which she qualifies. • When an Executive achieves the title of Senior Executive or higher, her PUV and GUV are waived for the next 3 months. • When she promotes up a 1st Generation Executive, her PUV requirements are waived for the next 3 months. Monthly Commissions To be eligible to receive monthly commissions as an Executive or higher, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 on Personal Retail Volume (PV) 56 Celebrating Home Designer Guide National Executive Qualifications • Meet all Executive Qualifications. • Have two Promoted Up Executives from your Personal Unit. • Have PUV, Generation 1, and Generation 2 Volume (PUV of each 2nd Generation Executive or higher) of $50,000 combined. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you are paid as a National Executive or higher you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Continue to earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Continue to earn 5% 1st Generation Promote Up override on the PUV of each of your 1st Generation Executive Units. • Now earn 1.5% 2nd Generation Promote Up override on the PUV of each of your 2nd Generation Executive Units. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Personally Sponsored Personal Unit Sponsored Designer Override Total Working Designers Override % Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 57 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • A National Executive must meet these requirements for 6 out of 12 rolling months. A National Executive who does not meet these requirements will be reclassified to the level for which she qualifies. • When an Executive achieves the title of Senior Executive or higher, her PUV and GUV are waived for the next 3 months. • When she promotes up a 1st Generation Executive, her PUV requirements are waived for the next 3 months. Monthly Commissions To be eligible to receive monthly commissions as an Executive or higher, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 on Personal Retail Volume (PV) 58 Celebrating Home Designer Guide Senior National Executive Qualifications • Meet all Executive Qualifications. • Have five Promoted Up Executives from your Personal Unit, one of whom must be a Senior Executive or higher. • Have PUV, Generation 1, Generation 2, and Generation 3 Volume (PUV of each 3rd Generation Executive or higher) of $150,000 combined. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you are paid as a Senior National Executive you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Continue to earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Continue to earn 5% 1st Generation Promote Up override on the PUV of each of your 1st Generation Executive Units. • Continue to earn 1.5% 2nd Generation Promote Up override on the PUV of each of your 2nd Generation Executive Units. • Earn 0.5% 3rd Generation Promote Up override on the PUV of each of your 3rd Generation Executive Units. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Personally Personal Unit Sponsored Sponsored Override Total Working Designers Override % Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 59 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • A Senior National Executive must meet these requirements for 6 out of 12 rolling months. A Senior National Executive who does not meet these requirements will be reclassified to the level for which she qualifies. • When an Executive achieves the title of Senior Executive or higher, her PUV and GUV are waived for the next 3 months. • When she promotes up a 1st Generation Executive, her PUV requirements are waived for the next 3 months. Monthly Commissions To be eligible to receive monthly commissions as an Executive or higher, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 on Personal Retail Volume (PV) 60 Celebrating Home Designer Guide Two Star Senior National Executive Qualifications • Meet all Executive Qualifications. • Have 8 Promoted Up Executives from your Personal Unit, 3 of whom must be a Senior Executive or higher and 2 of whom must be a National Executive or higher. • Have PUV, Generation 1, Generation 2, and Generation 3 Volume (PUV of each 3rd Generation Executive or higher) of $350,000 combined. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you are paid as a Two Star Senior National Executive you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Continue to earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Continue to earn 5% 1st Generation Promote Up override on the PUV of each of your 1st Generation Executive Units. • Continue to earn 1.5% 2nd Generation Promote Up override on the PUV of each of your 2nd Generation Executive Units. • Earn 1.0% 3rd Generation Promote Up override on the PUV of each of your 3rd Generation Executive Units. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Personally Personal Unit Sponsored Sponsored Override Total Working Designers Override % Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 61 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • A Two Star Senior National Executive must meet these requirements for 6 out of 12 rolling months. A Two Star Senior National Executive who does not meet these requirements will be reclassified to the level for which she qualifies. • When an Executive achieves the title of Senior Executive or higher, her PUV and GUV are waived for the next 3 months. • When she promotes up a 1st Generation Executive, her PUV requirements are waived for the next 3 months. Monthly Commissions To be eligible to receive monthly commissions as an Executive or higher, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 on Personal Retail Volume (PV) 62 Celebrating Home Designer Guide Three Star Senior National Executive Qualifications • Meet all Executive Qualifications. • Have 12 Promoted Up Executives from your Personal Unit, 6 of whom must be a Senior Executive or higher and 3 of whom must be a National Executive or higher and 2 of whom must be Senior National Executive or higher. • Have PUV, Generation 1, Generation 2, Generation 3, Generation 4 Volume (PUV of each 4th Generation Executive or higher) of $750,000 combined. Benefits You start earning with the first dollar sold! • Earn up to 45% commission based on monthly PV: Less than $1,000 - 30% commission 35% @ $1,000 monthly PV 40% @ $1,500 monthly PV 45% @ $2,000 monthly PV • When you are paid as a Three Star Senior National Executive or higher you are then eligible to: • Continue to earn up to 5% override on your Personally Sponsored Designers according to the table below. • Continue to earn 4% on your PUV which includes your Personal Retail Sales (PV) and up to 9% on your Personally Sponsored Designers. • Continue to earn 5% 1st Generation Promote Up override on the PUV of each of your 1st Generation Executive Units. • Continue to earn 1.5% 2nd Generation Promote Up override on the PUV of each of your 2nd Generation Executive Units. • Continue to earn 1.0% 3rd Generation Promote Up override on the PUV of each of your 3rd Generation Executive Units. • Earn 0.5% 4th Generation Promote Up override on the PUV of each of your 4th Generation Executive Units. • Earn matching SMART Start Rewards when each of your new Designers earns hers. Personally Personally Personal Unit Sponsored Sponsored Override Total Working Designers Override % Total 1-3 3.0% 4.0% 7.0% 4-7 3.5% 4.0% 7.5% 8-11 4.0% 4.0% 8.0% 12+ 5.0% 4.0% 9.0% Celebrating Home Designer Guide 63 Maintenance Requirements • Maintain Active Status by having a minimum of $300 Personal Retail Volume (PV) in a rolling 3-month period. • Keep your account in good standing and adhere to Company policies, guidelines and procedures. • A Three Star Senior National Executive must meet these requirements for 6 out of 12 rolling months. A Three Star Senior National Executive who does not meet these requirements will be reclassified to the level for which she qualifies. • When an Executive achieves the title of Senior Executive or higher, her PUV and GUV are waived for the next 3 months. • When she promotes up a 1st Generation Executive, her PUV requirements are waived for the next 3 months. Monthly Commissions To be eligible to receive monthly commissions as an Executive or higher, a Designer must meet all of the following requirements: • Maintain the title of Executive • Have 8 Active Personally Sponsored Designers, 2 of which are Rising Star Designers or higher. • Have $10,000 in Personal Unit Volume (PUV) • Have $600 on Personal Retail Volume (PV) 64 Celebrating Home Designer Guide Additional Notes Achieved Titles For the titles of Designer through Senior Rising Star, the Achieved title will never be taken away regardless of performance as long as the Designer maintains an open account. For the titles of Executive and higher, each Executive will be subject to reclassification (change in title) based on the maintenance requirements defined for each title. Paid As Titles All Designers, regardless of title, will be paid each month based on their performance in that month, NOT on Achieved Title. Promote Ups When someone in a Designer’s downline promotes to the title of Executive before she does, this Promote Up becomes a 1st Generation Promote Up of the next upline Executive. If the Designer Promotes Up to Executive within 6 months, the previously promoted Executive will become her 1st Generation Promote Up and the 2nd Generation Promote Up of the next upline Executive. If the Designer does not promote up within that 6 months, the previously promoted Executive will permanently remain the 1st Generation Promote Up of the next upline Executive. Celebrating Home Designer Guide 65 Celebrating Home Compensation Plan Terms and Definitions 1st Generation Executive When Executive (A) promotes a new Executive (B) from her Personal Unit, the new Executive (B) is a 1st Generation Executive of Executive (A). 2nd Generation Executive Executive promoted up from a 1st Generation Unit. 2nd Level Designers Designers who were sponsored by your Personally Sponsored Designers and located in the same Unit as the upline Designer. 3rd Generation Executive Executive promoted up from a 2nd Generation Unit 3rd Level Designers Designers who were sponsored by your 2nd Level Designers and located in the same Unit as the upline Designer. 4th Generation Executive Executive promoted up from a 3rd Generation Unit Achieved Title Achieved Title is a title that recognizes a Designer’s achievement in the career plan. A Designer promotes to a particular title by meeting applicable qualification requirements. Once promoted to a particular Achieved Title, the Designer retains that title until she is promoted to a higher title or is reclassified to a lower title by failing to meet title maintenance requirements (see Title Maintenance). A Designer’s Achieved Title may be higher than or equal to her Paid As Title. Achieved Title may not be lower than Paid As Title. Achieved Titles are primarily used for recognition purposes. In addition, Achieved Title of Executive (or higher) is used to determine whether a Designer has a Unit. Active A Designer must have a minimum of $300 cumulative Personal Volume over the previous three months (rolling three months) to be considered Active in the current month. A Designer’s customer 66 Celebrating Home Designer Guide purchases will be added to the Designer’s PV and count toward Active status. The status will be updated at the end of the commission period before promotion. Note: A new Designer who has just joined the company is automatically considered to be Active. A new Designer will remain in Active status for three full months without being subject to minimum sales requirements described above. (For example, a Designer who joined on January 4, 2009 will be considered active through the end of April, even if she does not meet the minimal sales requirements). Closed Account A Designer whose account has been closed is not eligible to place orders or sponsor new Designers into the company. A Designer whose account is closed loses her ordering privileges, loses her Achieved Title, loses her Sponsoring downline and her Unit. A Designer whose account has been closed may reopen her account subject to the Reinstatement Policy. See Reinstatement Policy. Commissionable A term describing an order or an item on which personal commissions and overrides will be paid. Compression: Sponsoring Downline Compression in the Sponsoring Downline is the process of moving the downline of a Designer whose account has been closed to the next upline Designer with an open account. There is no sponsoring downline compression in the Celebrating Home compensation plan. In other words, a Designer’s sponsor in the Sponsoring Downline will not change even if the sponsor's account is closed. Compression: Unit Downline Compression in the Unit Downline is the process of moving the Unit and Subunits (if any) of an Executive (or higher) to the next upline Executive. Compression will take place when the Executive's account is closed or the Executive is demoted to a title below that of Executive. The Executive's account will become a part of the upline Unit, all members of the original Unit will become members of the upline Unit, and all Subunits of the original Unit will become Subunits of the upline Unit. Customer A customer is an individual who purchases products for personal use and has not signed an agreement with the company. Customers do not receive commissions and are not allowed to have a downline. The volume from a customer’s purchase(s) is credited to their Designer. Dormancy Period A period during which a Designer's account is considered Dormant (typically 9 months). The Dormancy period starts when the Designer fails to meet the minimal activity requirements (see Active). If a Dormant Designer returns to an Active status, the start date of the Dormancy period is reset. The dormancy period may extend beyond 9 months if a Designer renews her account without returning to the active status. Dormant Designers who fail to meet the minimal activity requirements (see Active) become Dormant. A Dormant Designer is placed on a 9-month Dormancy Period, during which her account remains open and the Designer is eligible to place orders and sponsor new Designers. A Dormant Designer may return to Active status by meeting the minimal activity requirements (see Active). If the Designer does not return to an active status during the 9-month Dormancy Period, her account will be closed (unless the Designer pays a renewal fee to keep her account open--see Renewal Policy). Eligible for an Override A Designer is considered eligible to receive an override if she meets the Achieved Title requirements for a particular payout. For example, a Designer is eligible to receive a Personal Unit Override if she has an Achieved Title of Unit Executive or higher. If she had a lesser title, she would not be eligible to receive the override even though she might be fully qualified at the lesser title. Eligibility does not mean a Designer will receive the particular override. To receive a payout, a Designer must be both eligible and qualified. It is possible for a Designer to be eligible (based on her Achieved Title) but unqualified (i.e. she has an Achieved Title of Unit Executive making her eligible for the Personal Unit Override but is paid as a Senior Rising Star Designer which makes her unqualified to receive it). Likewise, it is possible for a Designer to be ineligible but qualified (i.e. she has an Achieved Title of Senior Rising Star Designer and is qualified at that title but is ineligible for the Personal Unit Override). See the definition of Qualified for more information. A Designer must be both eligible and qualified to receive a particular payout. Executive Agreement An agreement signed by a potential Executive indicating willingness to assume the role of an Executive and fulfill all associated duties and responsibilities. Acceptance of the Executive Agreement is a prerequisite for promotion to the title of Executive or higher. Generation Generation refers to a generation in the Unit Downline. (For instance, Generation 0 refers to Personal Unit; Generation 1 refers to Units promoted up from the Personal Unit, etc.) The term Generation is not applicable to Designers who have not achieved the title of Executive. Generation 0 Volume Total Personal Volume of Designers located in an Executive's Personal Unit. Not applicable for Designers whose title is lower than Executive. (See also: Personal Unit Volume) Generation 1 Volume Total Personal Volume of Designers located in an Executive's 1st Generation Units. Generation 2 Volume Total Personal Volume of Designers located in an Executive's 2nd Generation Units. Generation 3 Volume Total Personal Volume of Designers located in an Executive's 3rd Generation Units. Generation Overrides Overrides paid on a Senior Executive's (or higher) promoted up Units. Based on their relationship to the original Executive, they would be First Generation, Second Generation, Third Generation or Fourth Generation overrides. Celebrating Home Designer Guide 67 Grace Period: Promote a First Generation Subunit When an Executive or higher has a Designer in her personal Unit promote to the title of an Executive, thus forming her own Unit, then in the three months following the promotion, that upline Executive (or higher) will be exempt from having to meet her Personal Unit sales requirements in order to be paid as an Executive (or higher). However, the Executive will be required to meet all other requirements associated with each Paid As Title. Beginning with the fourth month following the promotion, she must again meet the full Personal Unit sales requirements in order to be paid as an Executive or above. Grace Period: Promote to Senior Executive or Higher When a Designer promotes to the title of Senior Executive (or higher), she will be exempt from both the Personal Unit sales requirements and Generation Volume requirements for three months following the promotion. However, the Executive will be required to meet all other requirements associated with each Paid As Title. Beginning with the fourth month following the promotion, she must again meet the full Personal Unit sales requirements and Generation Volume requirements in order to be paid as a Senior Executive or above. Level A term used to describe a level in the Sponsoring Downline. For instance, level 0 refers to the Designer herself, Level 1 refers to Personally Sponsored Designers, Level 2 refers to Designers sponsored by Personally Sponsored Designers, etc. Designers on Levels 2 and following must be located in the same Unit as the upline Designer at Level 0. Level 1 Volume Total Personal Volume of Designers located on the first level of one's Sponsoring Downline, regardless of their Unit. (May also be referred to as volume of Personally Sponsored Designers.) Level 2 Volume Total Personal Volume of Designers located on the second level of one's Sponsoring Downline and located in the same Unit as the upline Designer. 68 Celebrating Home Designer Guide Level 3 Volume Total Personal Volume of Designers located on the third level of one's Sponsoring Downline and located in the same Unit as the upline Designer. Level Overrides Overrides paid on specific levels of a Designers' Sponsoring Downline. Matching SMART Start Bonus Matching SMART Start Bonus is a bonus available to all Sponsors that rewards them for sponsoring new Designers. When a new Designer earns a prize in the SMART Start Rewards, the Sponsor receives a matching prize. Note: the Sponsor is not eligible to receive a refund of the price of the Sample Kit that may be earned by her Personally Sponsored Designer. Minimum Override Check $10 – no override check will be issued for less than $10. If a Designer earns less than $10 in overrides, their overrides will be accrued until their total overrides reach $10 or more. Month A month refers to the specific time frame for which qualifications and payouts are calculated. At Celebrating Home month is equal to an actual calendar month, based on the Gregorian calendar. Open Account A Designer whose account is open is eligible to place orders and sponsor new Designers. A Designer maintains an open account by either paying a renewal fee or meeting specific activity requirements (see Active and Cancellation Policy.) Override Commissions paid on the sales volume of one's downline. Profit on personal sales is not considered to be an override. (Also see Level Override and Generation Overrides.) Paid As Title (also referred to as Paid-as) Each Designer is paid at the title for which she qualifies based on her performance in the current month. (Note: the Paid As Title must be equal to or lower than the Achieved Title.) If a Designer fails to meet the qualification requirements for her title in a given month, she will be paid at a lower title for which she meets all qualification requirements. Personal Commission: Discount The standard Personal Commission Discount is 30% of the retail price of products eligible for a discount. This is the Designers' profit from the sale of retail products. Personal Commission Discount may vary by order type. For example, Personal Commission Discount on Fundraiser orders is set to 25%. Personal Commission Discount is typically retained by the Designer at the time the order is placed. On online customer orders, the discount is not retained when the order is placed. However, it is paid on the commission check at the end of the month. Personal Commission: Rebate Personal Commission Rebate is an additional commission that Designers may earn on their personal sales if they meet certain monthly sales requirements. Personal Commission Rebate is paid at the end of the month. Personal Commission Rebate is computed as a percentage of PV. Personal Unit A Personal Unit consists of an Executive and all other Designers who have the same Unit Number as the Executive (Typically, this includes the Executive and all members of her Sponsoring Downline who have not achieved the title of Executive and are not contained in another Unit. However, the Unit may also contain Designers who are not in Executive’s Sponsoring Downline). The term Personal Unit Volume may also be applied to a Designer who has not yet achieved the title of Executive. In this context, Personal Unit refers to all members of the Designer’s Sponsoring Downline who have not achieved the title of Executive and who have the same Unit Number as the upline Designer. Personal Unit Override The override paid to a paid-as Executive or higher based on the Overridable Volume of their Personal Unit. This includes your Personal Volume (PV). Personal Unit Volume Total Personal Volume of Designers located in an Executive's Personal Unit. The term Personal Unit Volume may also be applied to a Designer who has not yet achieved the title Executive. In this context, Personal Unit Volume refers to the total sales (PV) of all members of the Designer’s Sponsoring Downline who have not achieved the title of Executive and who have the same Unit Number as the upline Designer. (See also: Generation 0 Volume) Personal Volume (PV) Personal Volume (PV) is one of the primary measures of retail sales volume used in determining Designers' qualifications and computing commission and override payments. Designer's personal commissionable orders, as well as orders placed by the Designer's online customers are included in the PV. Personal Volume is generally defined as the total retail value of commissionable items less certain types of non-commissionable payments, Award Certificates, etc. Personally Sponsored Designers When a Designer sponsors (enrolls) a new Designer, the new Designer is a Personally Sponsored Designer of the Designer who enrolled her, also referred to as Level 1 Designers. The relationship between the Sponsor and the Personally Sponsored Designers never changes, even in the event of termination and even if the Sponsor and the Personally Sponsored Designer are no longer in the same Unit. (See Sponsor) Personally Sponsored Designers Override (Level 1 Override) An override paid on the total Personal Volume of a Designer’s Personally Sponsored Designers. To be eligible to receive this override, a Designer must meet appropriate requirements corresponding to her Paid As Title. See Paid As Title for further details. Promote (Promotion) A Designer promotes to a new Achieved Title when she meets all of the qualifications for that title in the month. Promotions to titles below that of Executive are effective retroactively to the beginning of the month in which the promotion took place. Promotions to titles of Executive or higher are effective on the first day of the following month. Promoted Up Executive When an Executive promotes a new Executive from her personal Unit, the new Executive is a Promoted Up Executive. The new promoted up Executive (let's call her "C") will be considered a Subunit of the Unit from which it promoted (let's call her "A"). If a member of C's upline (based on the Sponsoring Downline) who is a member Celebrating Home Designer Guide 69 of her parent Unit subsequently becomes a Unit Executive (let's call her "B"), Unit C will continue to be a Subunit of A and will not become a part of Designer B's Unit Downline. However, if Unit C promoted up within 6-months of Unit B promoting up, Unit C will become a Subunit of Unit B during the first month following the formation of Unit B. Qualified for a Title and/or Override A Designer is considered to be Qualified if she meets the Paid-As requirements for a particular payout and/or title. A Designer will only receive the overrides that she is both eligible and qualified for. For example, a Designer may be eligible for the Personal Unit Override because she has an Achieved Title of Executive. However, if she is paid as a Senior Rising Star or below, then she is unqualified for the payout and would thus not receive it. In a similar manner, a Designer may be qualified as a Senior Rising Star but ineligible to receive a Personal Unit Override because that override pays only to Executives and above. Reinstatement Policy The Reinstatement Policy describes how a previously terminated Designer (with a closed account) can become a Designer again. This policy is not applicable to Designers whose accounts are still open, even if they are not selling and are in Dormant status. If a Designer's account is closed (due to inactivity, resignation, or other reasons) she may request to be reinstated within six months from account closing by paying a renewal fee. Such Designer will be placed under her original Sponsor. The Designer will join with a new account number. She will lose her Personally Sponsored Designers and her Sponsoring Downline. She will also lose her Achieved Title. If a Designer wishes to join under a different Sponsor, her account must remain closed for a minimum of six months before she reapplies as a new Designer. She will start as a brand new Designer by purchasing a new Designer Kit. The Designer will join with a new account number. She will lose her Personally Sponsored Designers and her Sponsoring Downline. She will also lose her Achieved Title. 70 Celebrating Home Designer Guide Renewal Policy Dormant Designers who fail to meet the minimal activity requirements (see Active), but would like to keep their accounts open, may do so by paying a Renewal Fee. The renewal fee guarantees that their account will remain open for 12 additional months, even if the Designer remains dormant for more than 9 months. Note: renewing an account does not make the Designer's account Active -- it only ensures that the Designer's account remains open and the Designer retains all the privileges of an open account. Requalification Policy See Title Maintenance. Roll-up See Compression: Sponsoring Downline and Compression: Unit Downline. SMART Start Program The SMART Start Program is an ongoing incentive program available to new Designers during their first three full months with Celebrating Home. Designers may receive: • Free supplies by submitting three or more qualified orders during their first full month at Celebrating Home. • A $50 Award Certificate by submitting four or more qualified orders during their second full month at Celebrating Home. • A $100 Award Certificate by submitting five or more qualified orders during their third full month at Celebrating Home. •If a Designer meets all three of the requirements listed above, she will receive a full refund on her sample kit. Sponsor The person who introduces a Designer to Celebrating Home is considered to be the Sponsor. The Sponsor never changes, even in the case of termination, and even if the Sponsor and the Personally Sponsored Designer are no longer in the same Unit. Sponsoring Downline A group consisting of a Designer, her Personally Sponsored Designers, Designers of her Personally Sponsored Designers, and so forth. Sponsoring downline may have an unlimited number of levels. Designers on Levels 2 and following must be located in the same Unit as the upline Designer in order to be considered to be a part of the upline Designer’s Sponsoring Downline. However, Designers at level 1 (Personally Sponsored Designers) are considered to be a part of the Sponsoring Downline, even if they are located in a different Unit than their Sponsor. Terminated See Closed Account. Title Maintenance Title maintenance refers to the process of maintaining one's Achieved Title after initially qualifying for it. Title maintenance requirements do not exist for titles below the title of Executive. Once a Designer qualifies for a title of Senior Rising Star Designer or below, she retains that title as long as her account remains in open status. After qualifying for the title of Executive (or higher), the Designer must maintain her Achieved Title by being paid at her Achieved Title level during a minimum of 6 out of the last 12 months. If an Executive (or higher) fails to meet these maintenance requirements, her Achieved Title will be changed to the title for which she qualified in the current month. However, an Executive (or higher) may not be demoted to an Achieved Title below the title of Senior Rising Star Designer. Unit (also known as Executive Unit) See Personal Unit. Working Designer Working Designer is a Designer who has sold $300+ PV in the current month. By definition, all Working Designers are Active. However, some Active Designers may not be considered Working Designers. Celebrating Home Designer Guide 71 Notes 72 Celebrating Home Designer Guide Notes Celebrating Home Designer Guide 73 © 2009 Celebrating Home SKU #09079
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