MTN Business Solutions Angela Gahagan - Thomson Managing Director

MTN Business
Solutions
Angela Gahagan - Thomson
Managing Director
Agenda
• Overview
• ISP / Mobile
• Integration / Innovation
• Business approach
• Looking forward
2
ISP vs mobile
Similarities
Differences
ISP
Mobile
Licences (IECNS & IECS)
Sell it to IT and CTO
Sell to Finance and
Procurement Manager
Highly regulated
Highly competitive
Limited competitors
MTN Brand
Sell complex solutions
Sell packaged products
Product alignment going
forward
Value proposition is largely
around companies IT
infrastructure
Value proposition is
around mobile telecoms
Core IP network
Mainly sell fixed line
services
Sell mobile services
Same corporate customers
and target market
Wimax spectrum
Mobile spectrum
Global solutions
Local solutions
Peering
Interconnect
“Data” environment
“Voice” environment
Corporate focus only
(currently)
Corporate and consumer
focus
3
Integration and innovation
• When the purchase of Verizon happened it was decided to not to integrate the
business into the Mobile operation
• Focused approach
• Agility
• Skills
• Customer Retention
• Achievements
• Market share in defined segment increased
• New Blue Chip customers
• Customer churn below 1%
• African solution
4
MTN Business Solutions
Our differentiation is not the basic tin and wire
• It is the services, the knowledge and expertise as well as our relationships that will
take us up the value chain
• This takes MTN Business from a commodity to a service provider where we
differentiate from our competitors
• This is seen in the move between access and services new business, changed by 10% towards
services year on year
5
Solutions not bound by geography or technology
• MTN Business operates as a fully converged, turnkey provider, with an ability to offer
business the largest range of Fixed Mobile Internet-Based ICT services on the African
continent. Designing a 360° communication solution for business is MTN Business’
core expertise, with solutions that include the following, amongst others:
• Fixed and mobile internet access
• Networking of company branches (MPLS Network)
• Highly secure firewall, anti-spam and anti-virus system security
• Data Centres for the hosting of your Private, Trusted and Hybrid Cloud Solutions such as your
website and applications
• Unified Communications & Collaboration that includes VoIP, Managed IP-PBX and Contact
Centres, Video Conferencing and mobile voice options
6
Solutions not bound by geography or technology
• Many decisions on communications providers are made at head offices that do not
have a physical MTN office
• Or to connect to countries where MTN
We are global, delivering solutions Worldwide
MTN has a presence as an ISP Namibia and Kenya and offers solutions to countries where
there are not physical offices
7
MTN Business Services in Africa
• Currently MTN supplies MPLS services for a Customer in the financial service sector
connecting the following African countries using multiple Telco partners and access
mediums (Fiber +VSAT)
South Africa
Lesotho
Malawi
Kenya
Mauritius
Namibia
Swaziland
DRC
Uganda
Angola
Botswana
Zimbabwe
Tanzania
Ghana
8
We design, implement and maintain complex
solutions
9
What services are required by our customers
Data services in use by corporate South Africa
89%
86%
63%
78%
58%
70%
54%
44%
36%
39%
43%
36%
Source: Corporate data use: change is coming, World Wide Worx
Whilst internet access remains important, the spend in other areas are the future
10
We also have to define who will use our different
product groups
Access
What it is
• ADSL or 3G
• Remote
access
• Satellite
• Managed WAN
optimisation
services
• Internet
dedicated
• MPLS VPN
• Private IP
Metro
Ethernet
Converged
Communications
• Voice trunking
• FMC
• Managed IP
PBX
• Unified coms
Infrastructure
• Server
virtualisation
• Virtual storage
• Managed
hosting
• Collocation
Managed
Services
• Pro-active
monitoring
• Total
outsourced IT
• Hardware /
back-ups
SaaS
Security
• Infrastructure
and
application
monitoring
• Hosted backup
• Fax to email
• Hosted
messaging
and
collaboration
• Managed
radius service
• Internet
managed
scanning
services
• Managed
firewalls
• Authentication
• Certification
• Total
outsourced
solutions
Mobile voice:
R18Bn
Estimated
market size
(Enterprise
Market )
R8.3Bn
Enterprise
√
Corporate
SME
Fixed voice:
R18Bn
R2.1Bn
R3.6Bn
R3.5Bn
R2.95Bn
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
PABX: R3.2Bn
The “outsourced” services (Infrastructure / Managed Services / SaaS / Security) need rigorous
SLAs and very robust internal systems to be successful
11
Price is important, quality and competencies even
more so
An independent survey's results support the conclusions reached in our Unique
Selling Proposition (USP) development
Most important factors in purchase
decisions
90
81
77 79
80
Secondary factors
80
70
60
60
50
50
66 68 67 68
70
40
40
30
22 23 22 24
30
10
20
18 17 16
20
5
3
26
10
2
0
20
6 8 8 7 5
0
Neutral
Important
Very important
Neutral
Important
Very important
Lack of downtime
Price
Maintenance
Quality of product / service
Reputation of brand or supplier
Company procurement policy
Functionality (range of products / services on offer)
Convenience
12
Key focus areas
• Top 500 Enterprises
• Penetrate SOE / Government
• Multinational approach (international & Africa)
• Industry Vertical Value Enhancing Partnerships (SI’s, 3rd Parties & ICT)
• SME Growth Plan Enablement
• Consolidated Business Model Approach (MTN Turnkey Solutions)
• Unique Selling Proposition (USP) already developed - oriented around the Product
and Customer Experience
• USP differentiates us from competitors on a proposition apart from Price
13
Where we are heading…
Our Plan
• To build a Continental Cloud that will
deliver services to Multi National
Organisations
• To build a single network across the
EIG
EASSy
SEACOM
SAT3 / WACS
SAFE
SAT2
continent
• Provides Multi Nationals with a common
service and experience on key services
such as VOIP, Hosting, Security etc. across
the entire continent
• Centralised Support Services (ITSM, ITIL
and NOC/SOC)
• Regulatory Environment dependent
• Our Infrastructure and in-country
resources are key differentiators
Our footprint already exists and makes us ideally positioned to provide Cloud Based Services
on the Continent
14
Bringing IP and GSM together
UniPresence
• Customers are already deploying apps to
call over IP on their mobile devices
• MTN has developed a solution bring IP &
GSM together
• Single number, single mailbox, single
device
To increase subscriber numbers, it is affordable to now target corporate’s whereby employees
can now get a single number
15
Thank you
16
Notice
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