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C E L E B R AT I N G
STRONGER
BY
THE
MEMBER
2015 CALA SPRING CONFERENCE & TRADE SHOW
J U N E 1 - 3 , 2 0 1 5 | H YAT T R E GE N C Y S A N TA C L A R A
YEAR S
SPECIAL EVENTS
monday
JUNE 1
3:00-4:45pm
general session
The Art of Ironman Success
Opening General Session featuring Mark Allen
How can you create certainty in an uncertain environment? Keep defeat
from stopping you or, better yet, use it as helpful feedback to effect
change that results in ultimate victory? Where can you draw strength
from when you want to quit? These are just a few of the many difficult
questions Mark Allen had to answer in his seven-year journey from
defeat to ultimate victory at the Hawaiian Ironman. Find out his strategies
for dealing with change and unexpected challenge, how to make a
comeback when success seems impossible, and helpful practices to
become a true champion in your personal and professional pursuits.
LOCAL CALA MEMBERS
MAY HOST GUESTS
AT
The Ironman Triathlon of Hawaii, believed to be the most difficult
one-day sporting event in the world, starts with a 2.4-mile ocean
swim, followed by 112 miles of cycling, and finishes with a 26.2mile marathon. After his first six attempts at the event, where
casualties ranged from flat tires to internal bleeding, Mark Allen
allowed each defeat to galvanize his commitment to fulfilling
his dream of becoming the Ironman Champion. On his seventh
attempt, Mark won; he then went on to win a total of six Ironman titles in six attempts.
He completed a 15-year career in the world of elite athletics with a 90% top-three finish
record. He was named “Triathlete of the Year” six times, and in 2012, was voted “The
Greatest Endurance Athlete of All Time” in a worldwide poll conducted by ESPN.
excellence in service awards
Excellence in Service Awards
Monday’s dementia intensive session begins with a showing of
Glen Campbell…I'll Be Me, chronicling the famous singer’s farewell
concert tour after he was diagnosed with Alzheimer's disease. It
includes a poignant, up-close view of Mr. Campbell and his family
as they navigate the day-to-day realities, joys, and difficulties of
living with this disease.
CALA is pleased to offer CALA-member communities up to 15
tickets for the showing of Glen Campbell…I’ll Be Me at 10:15 a.m. on
Monday, June 1. Members may want to host residents and families,
prospective residents or families, associates or business partners at
this moving documentary.
CALA is pleased to recognize and support outstanding service and to
encourage continued dedication and commitment in the field of Assisted
Living through the Excellence in Service Awards. We’ll celebrate with the
recipients of the following:
u Outstanding
Caregiver
Team Member
u Outstanding Department Director
u Outstanding Executive Director
u Outstanding
Assisted Living – Innovations in Quality (AL-IQ) Awards
CALA will honor Eskaton and Sunshine Care for their unique and
innovative programs:
u Eskaton
u
Kids Connection
Sunshine Care 500 Pinewood Derby Race
Check out the honorees’ displays before or after the Monday general
Perhaps you’d like to plan a luncheon or discussion group back at
your community following the movie. It’s a great opportunity to
share the gift of the Campbell family’s continued journey through
Alzheimer’s disease. The movie will open doors for discussion and
dispel stereotypes.
All attendees must have a ticket, available on a first come, first
served basis. Tickets are for the movie only, and do not include the
intensive session or the CALA conference. Suggested donation
is $10 per ticket. Secure your tickets through the conference
registration page or on the CALA website.
2
C A L A 2 0 1 5 S PR I N G C O N F E R E N C E & T R A D E S H OW
session.
4:45-6:15pm
exhibit hall wine tasting
Sponsored by
Start off the CALA Spring Conference & Trade Show with an evening
of good wine, appetizers, and the opportunity to meet exhibitors
and CALA associate members. You’ll learn about new products and
services available to Assisted Living providers.
tuesday
JUNE 2
5:15-6:45pm
7:45-8:15am
tuesday night event
new!
Reigniting Your Advocacy Efforts
1st Cocktail Sponsored by
Megan Geremia, Associate Director of Public Policy, CALA
Mark Cimino, CEO, CinimoCare
Terry Ervin, Regional Vice President of Operations, Oakmont Management Group
Deborah Godt, Executive Director, Revere Court Memory Care
TO 20 Years!
As 2014 was a pivotal legislative year for Assisted Living, CALA
members directly impacted positive legislative outcomes with an
impressive level of engagement with policymakers. In order to
continue influencing change in 2015, providers must continue to
share their important perspectives with policymakers. In this session,
CALA’s 2014 Advocates of the Year will offer their unique stories of
effective grassroots actions, provide tips, and answer questions from
the audience. Regardless of your own advocacy background, you will
come away with new, creative approaches in engaging policymakers
along with your broader community.
Join your friends in celebrating CALA’s 20-Year
Anniversary! The festivities will include food, drink
and a “come as your favorite Cheers character”
competition. Are you clandestinely a Carla? Smooth
like Sam? As funny as Frazier? Hoist a glass of your
favorite beverage as CALA commemorates 20 years
of success!
1:45-3:15pm
general session
Discussions with Community Care Licensing
CCLD Program and Policy Leadership
Moderator: Heather Harrison, Senior Vice President of Public Policy & Public Affairs,
CALA
Hear the most up-to-date information from licensing field and policy
staff. What are the priorities of the department’s new leadership?
How are budget and legislative changes being implemented? Most
importantly, use this opportunity to ask for clarifications to issues
you’re dealing with. CALA staff will facilitate the conversation,
providing you the opportunity to have your questions answered.
12:15-1:45pm
wednesday
JUNE 3
general session
Who are you Becoming as a Leader?
Luncheon General Session featuring Jonathan Fanning
Who are you becoming as a leader, parent, citizen, athlete, coach, and
friend? Who are you helping those around you to become? Drawing
from the lives of servant leaders who have left a lasting positive impact
on the world around them, Jonathan Fanning will share the ingredients
that the greatest leaders all have in common and a simple formula for
enhancing leadership in your own personal and professional life.
Jonathan Fanning helps organizations and individuals reach
their full potential. He works to create excellence within
companies, teams, and organizations that are not willing to
settle for “good enough.” Becoming a leader with character,
passion, and purpose is at the core of Fanning’s message,
programs, businesses, and life. It took several “frying pan”
moments, including a traumatic car accident in the middle of
Fanning’s rapid rise as a management consultant to Fortune 500 companies, to
trigger a quest for a deeper sense of purpose, meaning, and significance. “Who are
you Becoming?” became central to Jonathan’s life, businesses, and speaking.
STRONGER
BY
THE
MEMBER 3
ADDITIONAL INFO
hotel information
CEUs
Hyatt Regency Santa Clara
Room rate: $190, single or double (unless sold out earlier)
Cut-off date: May 10, 2015
5101 Great America Parkway
Santa Clara, California 95054
Hotel: 408-200-1234
Reservations: 800-233-1234
Online Reservations: https://resweb.passkey.com/go/CALA2015
CALA has applied for 17.5 CEUs and is a provider with RCFE, NHAP,
BRN, and BBS. To earn CEUs for a session, attendees are required to
stay for the entire time.
CEU CODES
The following codes, located next to each session
description, indicate the types of CEUs for which CALA
has applied:
Located in the heart of Silicon Valley, Hyatt Regency Santa Clara is
right across the street from California’s Great America Theme Park.
Spacious accommodations feature sweeping views of the valley, Hyatt
Grand Beds™, and oversized work desks.
R
RCFE Administrator
RD
RCFE Administrator/Dementia Units
N
Nursing Home Administrator
NP
Nursing Home Administrator/”P” Credits
BRN
Nurses and LVNs
BBS
LCSWs and MFTs
session handouts
conference app
Check Out the New & Improved Conference App!
Create a personal schedule, check out speaker and exhibitor profiles,
access the attendee list, and more! Be sure to download the app
ahead of time so you can access handouts at the conference. Don’t
forget to rate the sessions and your overall conference experience from
the app!
In an effort to support the environment, while providing conference
attendees access to the information they need, CALA will make all
conference handouts available to registrants to preview online, save a
copy and/or print, if desired. Handouts will also be accessible via the
event app. Check your registration confirmation for details. Printed
handouts will not be available at the conference.
thankyou to our event sponsors!
LUNCHEON SPEAKER
TOTE BAGS
TRADE SHOW LUNCHEON
1ST COCKTAIL TUESDAY NIGHT EVENT
EXHIBIT HALL WINE TASTING
ON-SITE CONFERENCE
PROGRAM
V anessa V alerio , RN
YOUR 24/7 HOME CARE SPECIALIST
Font: Gotham Medium
PMS: 2607U (PURPLE)
383U (LIME GREEN)
COMPUTER CORNER
NAME BADGES
Douglas Pancake
A R C H I T E C T S
4
C A L A 2 0 1 5 S PR I N G C O N F E R E N C E & T R A D E S H OW
BREAKOUT SESSION
Technological Advances in Senior Living
tuesday
monday
SCHEDULE OF EVENTS
9:00 am
Registration Opens
10:15 am – 2:30 pm
u
Glen Campbell… I’ll Be Me – Living with Dementia (pre-registration required)
10:30 am – 2:30 pm
u
The True Cost of Care
2:30 – 3:00 pm
Dessert Break
u The Art of Ironman Success
3:00 – 4:45 pm
Opening General Session featuring Mark Allen
4:45 – 6:15 pm
Exhibit Hall Wine Tasting
Sponsored by Hanson Bridgett, LLP
7:30 am
Registration Opens
7:30 – 8:30 am
Continental Breakfast
7:45 – 8:15 am
u
Reigniting Your Advocacy Efforts
8:30 – 10:00 am
u
Public Policy Update
u
Unlocking Memories and Imagination through Creative Arts and Music
u
The Power of Palliative Care
u
The Impact of Market Feasibility on the Senior Living Landscape
9:00 – 10:00 am
u
Ask the Experts (Exhibitor/Associate Member Session)
10:00 – 10:30 am
Coffee Break
10:30 am – 12:00 pm
u
Are You Sure You’re in Compliance?
u
The Ins and Outs of Insomnia
u
Think a Crisis Can’t Happen at Your Community? Think Again!
u
Meaningful Engagement and Authentic Partnerships in Dementia Care
12:00 – 1:30 pm
1:45 – 3:15 pm
Exhibit Hall with Lunch
Sponsored by Care Indeed
u
3:15 – 3:45 pm
Dessert Break
3:45 – 5:15 pm
u
Protecting Resident Privacy – Are Your Systems in Place?
u
Discovering Your Unspoken Culture
u
New Options and Opportunities in Serving Lower Income Residents
u
Sorting through the Science – The Latest in Alzheimer’s Disease and Dementia
wednesday
Discussions with Community Care Licensing
5:15 – 6:45 pm
Cheers to 20 Years
1st Cocktail Sponsored by Ecologically Sound Medical Services
7:45 am
Registration Opens
7:45 – 8:30 am
Continental Breakfast
8:30 – 10:00 am
u
Educative Activities to Encourage Optimal Cognitive Health
u
Incorporating Innovative Dining Solutions
u
Responding to Risk - Lessons Learned from the Litigation Trenches
u
Selling (No, Not Marketing) Senior Living
10:00 – 10:30 pm
Coffee Break
10:30 am – 12:00 pm
u
Ask the Attorneys
u
Creating LGBT-Competent Services
u
Technological Advances in Senior Living
u
Secrets to Achieving and Maintaining 100% Occupancy
u Who are you Becoming as a Leader?
12:15 – 1:45 pm
Luncheon General Session featuring Jonathan Fanning
Sponsored by Sandi Flores Consulting Group
2:00 – 3:30 pm
u
The Medication Danger Zone – How to Avoid Adverse Drug Events
u
Fostering Sales Accountability to Drive Success
STRONGER
BY
THE
MEMBER 5
MONDAY
JUNE 1
9:00 am
LOCAL CALA MEMBERS
MAY HOST GUESTS
REGISTRATION OPENS
AT
INTENSIVE SESSIONS
10:15 am - 2:30 pm
Glen Campbell…I’ll Be Me – Living with Dementia
(Pre-registration required; first come, first served for limited seats)
RD
N
BRN BBS
William Fisher, Chief Executive Officer, Alzheimer’s Association, Northern CA and
Northern NV
James Keach, Actor/Producer/Director, Co-founder, PCH Films
Jerome Yesavage, MD, Director, Aging Clinical Research Center, Stanford University
& Associate Chief of Staff for Mental Health, Veteran’s Administration Medical
Center, Palo Alto
Moderator: Nancy Schier Anzelmo, Principal, Alzheimer’s Care Associates
CALA-member communities may obtain up to 15 tickets for the showing
of Glen Campbell…I’ll Be Me. Use this opportunity to host residents
and families, prospective residents or families, associates or business
partners. Plan a luncheon or discussion group back at your community
following the movie. It’s a great opportunity to share the gift of the
Campbell family’s continued journey through Alzheimer’s disease.
All attendees must have a ticket, available on a first come, first served
basis. Tickets are for the movie only, and do not include the intensive
session or the CALA conference. See page 2 for more details.
2:30 - 3:00 pm
The film, Glen Campbell…I’ll Be Me, chronicles the famous singer’s
farewell concert tour after he was diagnosed with Alzheimer’s disease.
It includes a poignant, up-close view of Mr. Campbell and his family
as they navigate the day-to-day realities, joys, and difficulties of
living with this disease. Join the documentary’s director and two
nationally esteemed dementia experts for a viewing of the film and
dynamic discussion to follow. Learn about differential diagnosis and
the challenges of crafting a care plan that provides the best possible
trajectory for the person with the diagnosis and their care partners.
10:30 am - 2:30 pm
The True Cost of Care
R
N
Rachael Blucher, Attorney, Hanson Bridgett, LLP
Tom Croal, CFO, Silverado
Cheryl McKenzie, Management Consultant, McKenzie Consulting
Patrick Trotta, Partner/Director, Health & Elder Care Provider Services, Glass
Jacobson
Accurately determining the true cost of care isn’t as easy as one
might think. Join a panel of experts for an in-depth exploration and
discussion of working with cost indicators such as fixed and variable
costs, lease and loan covenants, levels of care, and cost allocation
between Assisted Living and Memory Care, as well as by square
footage for unit types. Find out how to measure and implement pricing
changes and ensure regulatory compliance regarding changes in
levels of care and fees. Gain a greater understanding of the FTC
regulations against price fixing and collusion and the “do’s and don’ts”
of competitive price analysis.
A working lunch is included with both programs.
6
C A L A 2 0 1 5 S PR I N G C O N F E R E N C E & T R A D E S H OW
DESSERT BREAK
3:00 - 4:45 pm
GENERAL SESSION
The Art of Ironman Success
Opening General Session featuring Mark Allen
R
N
How can you create certainty in an uncertain environment? Keep
defeat from stopping you or, better yet, use it as helpful feedback to
effect change that results in ultimate victory? Where can you draw
strength from when you want to quit? These are just a few of the many
difficult questions Mark Allen had to answer in his seven-year journey
from defeat to ultimate victory at the Hawaiian Ironman. Find out his
strategies for dealing with change and unexpected challenge, how
to make a comeback when success seems impossible, and helpful
practices to become a true champion in your personal and professional
pursuits.
4:45 - 6:15 pm
EXHIBIT HALL WINE TASTING
Sponsored by
Start off the CALA Spring Conference & Trade Show with an evening
of good wine, appetizers, and the opportunity to meet exhibitors and
CALA associate members. You’ll have an opportunity to learn about
new products and services available to Assisted Living providers.
TUESDAY
JUNE 2
7:30 am
REGISTRATION OPENS
7:30 - 8:30 am
CONTINENTAL BREAKFAST
7:45 - 8:15 am
GRASSROOTS SESSION
Reigniting Your Advocacy Efforts
R
N
Megan Geremia, Associate Director of Public Policy, CALA
Mark Cimino, CEO, CinimoCare
Terry Ervin, Regional Vice President of Operations, Oakmont Management Group
Deborah Godt, Executive Director, Revere Court Memory Care
As 2014 was a pivotal legislative year for Assisted Living, CALA
members directly impacted positive legislative outcomes with an
impressive level of engagement with policymakers. In order to
continue influencing change in 2015, providers must continue to
share their important perspectives with policymakers. In this session,
CALA’s 2014 Advocates of the Year will offer their unique stories of
effective grassroots actions, provide tips, and answer questions from
the audience. Regardless of your own advocacy background, you will
come away with new, creative approaches in engaging policymakers
along with your broader community.
8:30 - 10:00 am
CONCURRENT SESSIONS
Tiffany Paige, Creative Director, Artisan Mind
Andy Tubman, Co-Founder and Chief of Therapeutics and Music, SingFit
Art and music share the capacity to influence the memories,
imagination, happiness, and health of individuals with Alzheimer’s and
other forms of dementia, while elevating mood and socialization. These
non-pharmacological, therapeutic activities help ease the symptoms
of dementia and can be incorporated into group activities, personal
care plans, and community outreach opportunities. Join two experts
for an interactive exploration of these powerful engagement tools
and leave with practical strategies to weave them into your activities
programming and marketing efforts.
The Power of Palliative Care
R
N
Helen McNeal, Executive Director, CSU Institute for Palliative Care
While many recognize the overall benefits of palliative care for those
diagnosed with a serious or chronic illness, relatively few have fully
tapped into its potential to improve residents’ quality of life, enhance
staff satisfaction, and improve organizational performance. Explore
the ever-expanding palliative care continuum like you’ve never done
before, examine key competencies, and find out how to capitalize on
the unique opportunities palliative care provides.
The Impact of Market Feasibility on the Senior
Living Landscape
R
Frank Rockwood, Co-Founder/President, Rockwood Pacific
Understanding market feasibility methods, including best practices
from other industries that senior living operators are likely to adopt,
affords you the opportunity to stay ahead of the curve and adjust your
strategies as needed. Hear the latest on new market assessment tools,
including ranked penetration analysis and equivalent unit time series
analysis, as well as an expert perspective of where the senior living
landscape is likely to evolve over the next decade.
Public Policy Update
R
9:00 - 10:00 am
N
Heather Harrison, Senior Vice President of Public Policy & Public Affairs, CALA
Thought there’d be a break in Assisted Living legislation this session?
Think again. CALA is actively engaged in legislation related to the
frequency of licensing inspections; size, scope and appeals of civil
penalties; and ownership disclosure, among others. Implementation of
last year’s 12 Assisted Living bills is still rolling out. Learn the latest on
pending legislation and implementation of laws from last year that take
effect July 1, 2015.
Unlocking Memories and Imagination through
Creative Arts and Music
RD
N
BBS
EXHIBITOR/ASSOCIATE MEMBER SESSION
Ask the Experts
Rick Jensen, President & CEO, Northstar Senior Living
Danielle Morgan, COO, MBK Senior Living
Todd Shetter, COO, ActivCare Living
Moderator: Sally Michael, President, CALA
In order to most effectively serve their clients, providers of goods
and services need an understanding of industry dynamics, trends
and anticipated changes. CALA associate members and trade show
exhibitors are invited to this special Q&A session with leaders among
California’s Assisted Living operators.
STRONGER
BY
THE
MEMBER 7
TUESDAY
10:00 - 10:30 am
COFFEE BREAK
Meaningful Engagement & Authentic Partnerships
in Dementia Care
RD
N
BRN BBS
Jennifer Carson, PhDc, Chief Learning Officer, Alzheimer’s Resource Center
10:30 am - 12:00 pm
CONCURRENT SESSIONS
Are You Sure You’re in Compliance?
R
Joel Goldman, Partner, Hanson Bridgett, LLP
Understanding what “leisure” means to persons living with dementia
begins with creating authentic partnerships that include residents as
equals in the decision-making process. It also requires recognizing any
assumptions and actions that have the potential to limit the possibilities
for well-being. Explore the findings of a ground-breaking study and
learn the secrets to overcoming barriers, strategies for forming truly
authentic partnerships, and tools to providing meaningful engagement
and leisure activities suited to the unique likes and preferences of
individuals living with dementia.
12:00 - 1:30 pm
After an unprecedented legislative year, many laws were enacted that
call for new operational obligations, effective January 1, 2015, and July
1, 2015. How have things played out thus far? What can you glean from
others’ challenges and experiences? What’s coming down the road?
The answers to these questions, along with specific guidance from
the Department of Social Services and its approach to enforcement of
these laws, will be explored. Best practices to ensure compliance will
also be shared.
EXHIBIT HALL WITH LUNCH
Sponsored by
V anessa V alerio , RN
YOUR 24/7 HOME CARE SPECIALIST
The Ins & Outs of Insomnia
R
NP
BRN
BBS
Martha Pauli, PharmD, Assistant Clinical Professor and Long Term Care
Consultant, California Northstate University College of Pharmacy
Given the impact of age on circadian rhythm and the sleep cycle,
it’s not surprising that numerous residents struggle with insomnia.
Join a certified geriatric pharmacist for an up-close look at the risks,
benefits, and potential adverse reactions of pharmaceutical and herbal
alternatives to this age-old conundrum. Sleep hygiene practices to
support better rest will also be explored.
Take time before and after lunch to meet and network with exhibitors to
learn about new products and services they have to offer. Please make
sure to visit and thank each exhibitor, as they contribute greatly to the
success of the association.
1:45 - 3:15 pm
GENERAL SESSION
Think a Crisis Can’t Happen at Your Community?
Think Again!
R
N
John Hernandez, Chief Executive Officer, ON Advertising
Ron Meritt, President, ON Advertising
Waiting to develop a plan of action until a crisis occurs is, in and of
itself, a disaster. This approach has the potential to endanger others’
safety, as well as damage a company’s reputation and bottom line.
Effective crisis management begins long before a crisis strikes. It starts
with having an anticipatory plan of action that leaves staff at the ready
to, first and foremost, ensure residents’ and their own safety, and then
enact a clear and consistent communication strategy. Join a team
of crisis management specialists for an exploration of real-life crisis
situations, along with critical response and communication strategies,
and leave better prepared to face whatever crisis might befall your
community.
8
C A L A 2 0 1 5 S PR I N G C O N F E R E N C E & T R A D E S H OW
Discussions with Community Care Licensing
R
BRN
CCLD Program and Policy Leadership
Moderator: Heather Harrison, Senior Vice President of Public Policy & Public
Affairs, CALA
Hear the most up-to-date information from licensing field and policy
staff. What are the department’s priorities? How are budget and
legislative changes being implemented? Most importantly, use this
opportunity to ask for clarifications to issues you’re dealing with. CALA
staff will facilitate the conversation, providing you the opportunity to
have your questions answered.
3:15 - 3:45 pm
DESSERT BREAK
JUNE 2
3:45 - 5:15 pm
CONCURRENT SESSIONS
Protecting Resident Privacy – Are Your Systems in
Place?
R
N
BRN
Allan Jergesen, Partner, Hanson Bridgett, LLP
Deidré Schönfeldt, Partner, Hanson Bridgett, LLP
The past 10 years have seen the rapid development of legal standards
governing medical information held by health care providers. Though
Assisted Living has previously been viewed as outside the purview
of HIPAA and state confidentiality laws, views are changing. Federal
and state authorities are showing an increasing interest in holding
any business that creates or maintains personal information about its
consumers responsible for ensuring the confidentiality and security
of that information. Hear about these emerging trends and learn best
practices regarding the maintenance and disclosure of personal
resident information.
Discovering Your Unspoken Culture
R
N
Sorting through the Science – The Latest in
Alzheimer’s Disease & Dementia
RD
N
BRN BBS
Elizabeth Edgerly, PhD, Chief Program Officer, Alzheimer’s Association, Northern
CA & Northern NV
It seems like each week the news touts “breakthroughs” in dementia
care, yet we see that little has changed in the actual care of persons
living with dementia. Join Dr. Edgerly for an easy-to-understand
overview of one of the most complex areas of medical science:
Alzheimer’s research. She’ll sift through and make sense of the
latest research in the assessment of Alzheimer’s through the use of
biomarkers, the prevention and treatment of cognitive impairment and
dementia, and the latest results from recent drug studies. Leave with a
greater understanding of the impact these developments have on the
residents and families affected by this disease.
5:15 - 6:45 pm
TUESDAY NIGHT EVENT
1st Cocktail Sponsored by
BRN BBS
Margaret Walker Scavo, Principal, FutureSense, Inc.
While culture change implies an overhaul and removal of negative
influences, leveraging culture affords a company or community the
opportunity to maximize its current and future strengths and leadership
potential. The keys to this transformation include inviting interactive
dialogue and uncovering the “unspoken” through the lenses of
strategy and vision, operations, tactics, and relationships. Learn
how to best tap into your team’s previously uncovered potential and
better equip them to utilize their knowledge and strengths to be the
architects of a stronger leadership culture and business model.
New Options and Opportunities in Serving Lower
Income Residents
TO 20 Years!
Join your friends in celebrating CALA’s 20-Year
Anniversary! The festivities will include food, drink
and a “come as your favorite Cheers character”
competition. Are you clandestinely a Carla? Smooth
like Sam? As funny as Frazier? Hoist a glass of your
favorite beverage as CALA commemorates 20 years
of success!
R
Jerri Ollett, Consultant, Jerri Ollett Consulting and Training
Rebecca Schupp, Chief, Long-Term Services and Supports Branch, Long-Term
Care Division, Department of Health Care Services
Moderator: Mark Cimino, CEO, CiminoCare
Are you sure you’re up to speed on the latest considerations
and opportunities in serving lower income residents? With the
implementation of the Coordinated Care Initiative, plus positive
changes and expansion of the existing Assisted Living Waiver program,
it’s becoming practically and fiscally more feasible to incorporate
services for this population, to the benefit of residents and providers
alike. Join in a lively conversation with key players to learn what
you need to do to successfully participate in these programs, build
relationships with new payer sources, and manage the process
efficiently and effectively.
STRONGER
BY
THE
MEMBER 9
WEDNESDAY
7:45 am
REGISTRATION OPENS
7:45 - 8:30 am
It’s important to recognize and respond to risks before they lead to
harm or litigation. Gaining an understanding of how these situations are
portrayed by plaintiff’s attorneys as elder abuse/neglect and negligence
is critical. Join a seasoned expert for an interactive exploration of reallife case scenarios and the challenges they posed in order to better
avoid these situations and minimize exposure, should they happen to
you. Walk away with practical strategies and practices to prevent the
escalation of a situation from a risk to an actual claim.
CONTINENTAL BREAKFAST
Selling (No, Not Marketing) Senior Living
R
Michael Marlow, Training Manager, Life Care Services
8:30 - 10:00 am
CONCURRENT SESSIONS
Educative Activities to Encourage Optimal
Cognitive Health
RD
N
Did you know that one of the most important competitive advantages
we have when selling senior living is found in employing atypical
selling behaviors? These behaviors allow one to develop trust-based
relationships with both internal and external customers, while helping
to grow occupancy and revenue. Explore real world case studies
and participate in illustrative exercises to hone your communication
skills and enhance the selling experience. Leave better equipped to
effectively understand and address customers’ needs as you learn the
ins and outs of atypical selling behaviors.
Mary Frances Gable, Creator/Producer, Today’s Brain Life
10:00 - 10:30 am
Learning together contributes not only to residents’ longevity and
cognitive well-being, but also has the potential to bridge generational
divides while encouraging self-improvement and mutual respect. Join
an instructor experienced in educating older adults as she examines
the importance of and demonstrates how to provide quality activities
that encourage meaningful resident interaction and positive staffresident engagement. Leave equipped with cost-effective tools and
ready-to-implement strategies that effectively engage the brain and
can easily be incorporated into your activities program.
COFFEE BREAK
10:30 am - 12:00 pm
CONCURRENT SESSIONS
Ask the Attorneys
Incorporating Innovative Dining Solutions
R
R
N
Joska Hajdu, Senior Vice President, Dining Services, Culinary Arts Institute at
Brookdale
Are you interested in exploring innovative strategies to amplify the
overall dining experience at your community without having to start
from scratch? Want to learn the critical components of refining or
developing a strategic plan for delivering exceptional dining services?
Find out how you can evaluate and incorporate some of the latest tools
and cutting-edge techniques into your dining program, no matter your
budget, and discover how to offer thoughtfully crafted, nutritionally
well-balanced dishes that taste excellent while offering quality Five
Diamond Service.
Doug Armstrong, Legal Counsel to Atria Senior Living, Inc.
Joel Goldman, Partner, Hanson Bridgett, LLP
This ever-present, though always different, interactive session will
cover a wide range of legal topics affecting California providers.
Gain insights and the perspectives of this long-time, highly regarded
tandem. Presenters will discuss recent issues, regulatory trends, and
policy changes, as well as address attendees’ questions and concerns.
You’ll leave better equipped to avoid and/or address challenges before
they become problems.
Creating LGBT-Competent Services
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Responding to Risk - Lessons Learned from the
Litigation Trenches
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N
BRN
Bill Wilson, Attorney/Founding Partner, Wilson Getty, LLP
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C A L A 2 0 1 5 S PR I N G C O N F E R E N C E & T R A D E S H OW
N
N
BRN BBS
Hilary Meyer, Director, National Programs, SAGE (Services & Advocacy for GLBT
Elders)
As more openly lesbian, gay, bisexual, and transgender (LGBT) aging
individuals and couples choose or consider Assisted Living, they
expect communities to offer culturally-sensitive environments and
JUNE 3
services. What does this look like, and how can providers ensure the
comforts of home and appropriate service delivery to all residents?
Gain an understanding of the unique issues that LGBT older people
face, including why some may feel the need to remain “closeted.” Walk
away with best practices and suggestions for updating internal forms
and policies, non-discrimination statements, staff training, and more, in
order to set your community apart in the marketplace.
Technological Advances in Senior Living R
N
BRN BBS
Sponsored by
Stephen Johnston, Co-Founder, Aging 2.0
Sarah Thomas, Director of Global Innovations, Aging 2.0
Aging 2.0 Academy Representatives
New devices, services and electronics that have the potential to
improve the quality of life for residents and streamline the delivery
of services are being developed as we speak. How do you keep up
with the newest technologies or determine when and how to invest
in and implement them? Are you up to speed on the latest trends and
prepared for the next wave of innovation? Join these expert facilitators
for a guided tour of cutting-edge initiatives suited to residents and
operators, and hear the rationale, studies, and outcomes from the
developers themselves.
Secrets to Achieving & Maintaining 100%
Occupancy
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Sue Johansen, Director of Sales, West, A Place for Mom
Ed Nevraumont, Chief Marketing Officer, A Place for Mom
If 100 percent occupancy was not only attainable, but sustainable,
would you settle for 95 percent? Examine the eye-opening results
and findings from numerous secret shops which evaluated the
effectiveness of providers’ responses to leads at communities across
the country, and see how those responses impacted move-in rates,
for better or worse. Explore ways to effectively leverage an in-house
sales force and external referral services to maximize the potential for
maintaining high occupancy.
12:15 - 1:45 pm
GENERAL SESSION
Who are you Becoming as a Leader?
Luncheon General Session featuring Jonathan Fanning
Sponsored by
R
N
BRN BBS
Who are you becoming as a leader, parent, citizen, athlete, coach, and
friend? Who are you helping those around you to become? Drawing
from the lives of servant leaders who have left a lasting positive impact
on the world around them, Jonathan Fanning will share the ingredients
that the greatest leaders all have in common and a simple formula for
Font: Gotham Medium
enhancing leadership
your own personal and professional life.
PMS: 2607U in
(PURPLE)
383U (LIME GREEN)
2:00 - 3:30 pm
CONCURRENT SESSIONS
The Medication Danger Zone – How to Avoid
Adverse Drug Events
R
NP
BRN
BBS
Terri Fagan, RPh, Director of Clinical Services, Consonus Healthcare
Patti Garibaldi, RN, Director of Clinical Consulting, Consonus Healthcare
The harsh reality is that over 100,000 seniors end up in the emergency
room each year due to adverse drug events. Could your residents be in
the medication danger zone, albeit inadvertently and unintentionally?
While residents can benefit from the appropriate use of medications,
without proper systems and procedures in place, events can occur
that place them at greater risk for medication hazards. Join this nurse
and geriatric pharmacist duo for a discussion of best practices for
educating residents and ensuring their safety, as well as collaborating
with doctors, pharmacists, and pharmacy consultants in a team
approach to safe medication management.
Fostering Sales Accountability to Drive Success!
save t
he da
te!
JOIN US AT THE
CALA 2015 Fall Conference & Trade Show
October 19 - 21, 2015
Westin Mission Hills Resort & Spa, Rancho Mirage
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Julie Podewitz, Vice President of Sales & Marketing, Elder Care Alliance
Strong revenue growth and a sense of accountability are essential
to any business’s sustainability. Creating a revenue growth culture
within an organization, however, can sometimes require changing
attitudes and mindsets across departments and through various levels
of leadership. Join a sales expert for a closer look at how supporting
the efforts of the sales staff to drive occupancy growth, combined with
using key defined metrics and specific accountability tools, are the
keys to achieving revenue growth and sustainability. Identify which
factors might be hampering growth and leave with tools to help get
you there.
STRONGER
BY
THE
MEMBER 11
CALA
California Assisted Living Association
455 Capitol Mall, Suite 222
Sacramento, CA 95814
PRESORTED
FIRST CLASS
U.S. POSTAGE
PAID
Are you interested in hearing the latest developments in dementia care? Want to know how the many new laws
impacting Assisted Living are playing out thus far? Looking to incorporate innovative marketing strategies?
Sacramento, CA
Permit No. 604
2015 CALA SPRING CONFERENCE & TRADE SHOW JUNE 1-3, 2015 | HYATT REGENCY SANTA CLARA
attend
THIS CONFERENCE AND
TRADE SHOW AND YOU’LL GAIN:
Firsthand insights and practical take-aways from a wide range of
industry leaders and outside experts
Legal, regulatory and policy updates to ensure you’re up-to-date
and in compliance
Up to 17.5 RCFE CEUs, including 9.5 dementia credits (also
available: NHAP, BRN and BBS)
STRONGER
BY
THE
MEMBER
0
2
YEAR S