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HowAboutWe.com Launches
First Android App
12.07.12
Geo­location enabled app gives millions of Android users an
elegant way to experience HowAboutWe.com on the go
HowAboutWe.com
20 Jay St.
Suite 932
Brooklyn, NY 11201
[email protected]
howaboutwe
Press Contact
Ariana Anthony
Media Strategist
[email protected]
347 927 9438
msarianaraquel
New York, NY - December 7, 2012 HowAboutWe.com, the first experience­-based dating site in the world, today announces the release of its first Android app.
“Dating by nature happens in the real world, not in front of a computer,” says Aaron Schildkrout, co­CEO and head of product at HowAboutWe. “With the Android
market exploding, owning 75% of the global smartphone market, we’re delighted
to bring the millions of Android users an elegant and intuitive way to experience
HowAboutWe on the go.”
The app follows HowAboutWe.com’s innovative format in which members say
“How about we…” then and describe the date they want to go on (e.g. “How
about we … get gelato and take walk down the promenade”). The geo­
location enabled app allows users to post dates at nearby venues and browse dates
others have suggested in their area. The app also offers a robust set of features,
including in­app messaging, photo uploading and rich push notifications.
The free app can be downloaded in the Google Play store beginning today at
http://play.google.com/store/apps/details?id=com.howaboutwe.singles
Perks of Using HowAboutWe’s Android App:
+ Mobile users get more messages: Dates posted on HowAboutWe.com from a
phone see 44% more responses than those posted from the web.
+ Post date ideas whenever inspiration strikes: When “How about we get coffee”
becomes “How about we get chai lattes at Café Orlin,” the result is a more successful experience, as the most responded ­to dates on HowAboutWe are the most
specific.
+ Geo­location feature puts privacy first: The app never reveals a where a user is,
but rather where they want to go.
What People Can Expect:
+ Real­time access to thousands of nearby date ideas from local singles.
+ Date locations powered by Foursquare that highlight venues in the area.
+ Vibrant user profiles with full­size photos and fun questions that showcase the
person behind the date.
HOWABOUTWE LAUNCHES NEW Android App
What the Press is Saying:
+ “The ease of planning a date [on the mobile app] — with accurate location and information — is really the kicker here.”
- Mashable.com
+ “Fun date ideas do exist and HowAboutWe is the place to find them” - Cosmopolitan magazine
+ “The epicenter of the New First Date movement is a new website called HowAboutWe.com.” - Gawker
+ “A non­lame dating site … more fun, more creative, and more enticing than everything else out there.” - GQ
How it Works:
About HowAboutWe.com
HowAboutWe helps people fall in love and stay in love. Founded by Brian Schechter and Aaron Schildkrout, HowAboutWe products and services make it easier and more fun to go on wonderful dates, at every stage of your relationship.
HowAboutWe launched in 2010 and is a Brooklyn-based company.