VIVAFIT
The Beginning
Vivafit started in 2003 with the opening of its pilot unit in
Lisbon, Portugal.
The Founders:
The Co-founders are an
entrepreneurial and visionary
wife/husband team: Connie and Pedro
Ruiz.
Connie is from the United States and
has been in the fitness industry for
more than 20 years; Pedro is from
Spain and has more than 26 years of
experience in engineering,
management and entrepreneurship.
Who Are We?
• A European fitness franchising exercise & Mediterranean eating.
• A Portuguese brand in international expansion.
• Fitness Studios exclusively for women.
Mission
To motivate women to lose weight and get in shape with
healthy habits of exercise and nutrition.
Vivafit Team Portugal
Milestones
• 2002 – Company founded by Connie and Pedro Ruiz, President and
CEO;
• 2003 – First gym opened in January with express circuit system and
then:
- introduced pilates
- members of IHRSA
• 2004 – First franchise unit opened in December.
• 2005-2008 – Network grew to 80% market share in
Portugal.
- Connie and Pedro won the European Leader
Award from IHRSA
Milestones
• 2009 – The “Portuguese Franchise Institute” awards Vivafit the
quickest growth franchise in Portugal.
- Launch of Body Vive 30 min. as a pilot with Les Mills
- Manz Career award. (Manz.pt)
• 2010 - Launched Body Balance 30min, another pilot with Les Mills
• 2011 - First Master Franchisee opens in New Delhi, India
- Vivafit launches nutrition and coaching program
- Second Master Franchise signed with Singapore
- Third Master Franchise signed with Uruguay
•
2012 - Vivafit launches On Line Class Reservations
- Fourth Master Franchise openings in India – Bangalore
Milestones
2012 - Vivafit CEO wins the Entrepeneur
of the year Award
2013
- Opening of 3rd, 4th, and 5th Vivafits in India.
- 4th Opening in Singapore.
- Master Franchise contracts signed for Abu Dhabi
and Oman
2014
- Opening 4 more Vivafits in India (9 in total)
- Master Franchise contracts for Indonesia, Saudi Arabia and Taiwan.
- Two more Franchise contracts in India
- Openings in Abu Dhabi, Oman, Singapore, Spain and Indonesia.
- Launching of App for online booking
- Master Franchise contract signed for Taiwan
2015 - Master Franchise contract signed for Dubai
Vivafit Map
India – Singapore – Abu Dhabi – Uruguay – Indonesia – Spain – Oman
In Portugal
www.vivafit.pt
30 + Locations
What is a Vivafit?
Concept:
Women Only Fitness Boutique
Express format – 30 minutes
Circuit Interval Training
Personal Training
Les Mills programs
Zumba
Pilates
HIIT (High Intensive Interval
Training)
Nutrition & coaching
Center Features:
2,000 to 4,000 sq ft total area
Club Team: 1 manager
1 sales person
3 full time instructors
1 Part-time dietitian
Multiple revenue streams
Extra Income:
Personal Training
Exercise Clothes
Personal Nutritionist
Nutrition supplements
Courses
Circuit Area
Circuit Classes
With hydraulic machines
30 min group classes
From beginners to advanced
Group Classes
Group Classes
Class Schedule Example
Windows
16
Windows
Facilities
Facilities
Facilities
Facilities
Facilities
Facilities
Marketing & Publicity
Sales & Marketing are KEY factors to your
business growth and success.
Vivafit nutrition with proven results
CÁTIA SILVA
Lost 10 kilos during a 6
WEEKS CHALLENGE and a
total of 55 kilos since August
2011 until March 2013
What is
VIVAFIT has innovated creating VIVAFIT Results, a new service which
seeks to change habits, eating behaviours and lifestyles that foster
the maintenance of a healthy weight, real and safe.
Providing a “personal nutritionist” to all members, this service seeks
to help women achieve their weight goal, as weight loss is 70%
nutrition & 30% exercise.
However weight maintenance is 70% exercise & 30% nutrition.
Each VIVAFIT member gets an assisted clinical nutrition plan designed
specifically for her that includes nutrition consultations, online nutrition
platform with various
tools to keep her engaged during the change process.
The program includes nutritional consultations in person to assess the
risk profile and to define an eating plan, objectives and lifestyle change
exercises.
Vivafit Nutrition Software
Vivafit Software
Vivafit App
VIVAFIT APP allows members to book classes from their smart phones
Reaching the comunity
Benefits of being a Vivafit Franchisee
Benefit from our know-how and proven success.
Economy of scale network.
Networking among franchisees.
Operational support and technical assistance during the term of the
Franchise contract
Training and Support
Vivafit has a team of experienced staff who will
train you and support you with the following:
Fitness
Human Resources
Network support
Software support
Marketing materials
Initial Training
Sales and Marketing training
Operational Training
Service and Circuit Training
Team Support, Coaching and Consulting
Vivafit consultant during and after the
opening – on site
Advanced Training
• Yearly International Convention in Portugal in 2013
Advanced Training
• Yearly International Convention in Portugal in 2014
Vivafit Convention Portugal
Vivafit around the World
Vivafit with Portuguese Minister of Health in Riyadh April 2013
In India:
Gurgaon Mega Mall
Signature of South India Master Contract
witnessed by the Portuguese Minister of
Foreign Affairs, with the owner Raman Nair
and CEO Pedro Ruiz
In India:
Gurgaon ILD
Lucknow
Portuguese Minister of Foreign
Affairs cuts the ribbon in
Gurgaon ILD - March 2013
Ambassador of Portugal
cutting the ribbon
Abu Dhabi – Shining Towers
Portuguese Deputy Prime Minister
cuts the ribbon
Singapore
Vivafit Owner
Jonas Ogren,
2014 International Master Franchisee
of the year
Uruguay
Vivafit Owner Ulises Fontanini
and Pedro Ruiz
Indonesia – Inauguration Event in Jakarta
Miss Universe Portugal, Vivafit
Owner Pak Abrian Natan, Vivafit
CEO Pedro Ruiz and Ambassador of
Portugal in Indonesia Mr. Joaquim
Moreira de Lemos
Taiwan – Signing Ceremony
Pedro Ruiz, Andrew Tratz and Joyce Chen, master franchisees for
Taiwan, witnessed by the Ambassador of Portugal Mr. Joaquim
Moreira de Lemos and Miss Universe Portugal
Oman – Inauguration Event
Her Royal Highness Al
Shaikha Naama Mustahail Al
Mashani cuts the ribbon of the
first Vivafit, in Shatti, Muscat.
Ambassador of Portugal
Fernando Araujo, Vivafit
Master Franchisee Khadija
Alkhonji, and Vivafit Portugal
CEO Pedro Ruiz also assisted
the event.
Dubai – Signature Event
The contract was signed with Master Franchisee Aly
Albadry at the embassy of Portugal in the UAE, and was
witnessed by the Ambassador Mr. Jaime Leitão.
Vivafit Franchisee profile
We are looking for investors who…
1. Have Management or Leadership
experience
2. Identify with Vivafit values and vision
3. Believe in Vivafit success
4. Are disciplined and dedicated to
the business
5. Have the available needed investment
capital
Opportunity to be a Vivafit Franchisee
- It’s the right industry! The business of health and fitness,
integrated with leisure industry, is one of the five most
prosperous industries of the decade
- Proven successful systems! Vivafit centers have
excellent service and provide their members with
personalized instruction, effective results and a
workout that is quick easy and fun.
- Well respected brand and industry leader!
- Our mission is to run a successful business with
a quick ROI!
- Use of VIVAFIT trademarks, logos, websites.
- Initial and on-going training & support.
Industry Facts USA:
•More than 2 in 3 adults are considered to be
overweight or obese;
•Fitness industry is considered “recession
proof”;
•Current penetration rate is approximately
15%;
•Fitness industry is a $20 billion industry;
•Weight loss industry is a $69 billion industry;
•The average American goes on a diet 4 times
a year;
•80% of women join for weight loss results;
•Fitness profession fastest growing at 24%
until 2020.
•Data combiled from the National Health and
Nutrition Examination Survey, 2009–2010;
IHRSA; Marketdata Enterprises, 2012; US
49
Bureau of Labor Statistics
Club Business International – July 2012 letter to the editor:
“The essay written recently by CBI Managing Editor Rebecca K. Maverick is an important one
(see “Proper Nutrition: A Matter of Life or Death,” CBI Unbound, May 15). For too long,
healthy
exercise and healthy nutrition have operated out of seperate silos. The time will come –
and it
will be soon – when the clubs with the best fitness programs will also be offering the best
nutrition programs. This can also become an important new revenue center.”
John McCarthy, Executive
Director Emeritus
50
VIVAFIT appreciates your interest!
THANK
YOU!