Lindsay_Caitlin_Application_AT&T Byron Nelson
C ait in indsay 815 Balboa, Rancho Viejo TX 78575 | (956) 572-6014 | [email protected] October 18, 2014 Ms. Regina Moldovan Sr. Director of Communications AT&T Byron Nelson 106 E. 10th St., Suite 200 Dallas, TX 75203-2296 Dear Ms. Moldovan: Having grown up with a father as a PGA golf professional and a brother who is currently an Assistant Superintendent for the Golf Operations department at the Four Seasons Resort and Club Dallas at Las Colinas, I was thrilled to hear about the opportunity to support those who are responsible for making the HP Byron Nelson such a success. Majoring in public relations, I am both interested in and highly motivated to contribute to the creation and tracking of social media content, planning of marketing events, promotion of the Momentous Institute and development of design materials. I am confident that I have the writing, design and interpersonal skills necessary to effectively carry out the Communication Intern’s responsibilities. Creating social media content for various organizations has not only strengthened my writing and communication skills, but has also furthered my knowledge regarding audience identification and campaign evaluation. In my current position as a leadership intern at the Shaw Center, I have garnered over $1,500 in donations from local businesses, collected and analyzed quantitative and qualitative data, created quantitative reports using Microsoft Excel and designed promotional materials. This position has instilled in me strong organizational skills and the ability to handle multiple projects. My design and AP writing skills have been greatly developed through pertinent classwork. From writing press releases and creating a mock media kit and campaign for the PGA TOUR, to designing web layouts and an iPad digital magazine using Adobe Creative Suite, I have become detail oriented and a terrific team player. I would bring valuable leadership and interpersonal skills to the teamwork effort at the Salesmanship Club of Dallas. Thank you so much for the opportunity to be a part of the 2015 AT&T Byron Nelson Championship. I look forward to hearing back from you soon. You can contact me by phone at (956) 572-6014 or email me at [email protected]. Sincerely, Caitlin Lindsay 241 Slocum Heights Apt. 8 Syracuse, NY 13210 C ait in indsay EXPERIENCE 815 Balboa, Rancho Viejo TX 78575 | (956) 572-6014 | [email protected] Leadership Intern | Syracuse University Mary Ann Shaw Center | Fall ’13 – Present • Create and manage content pertaining to Question of the Week program • Maintain 150 Literacy Corps tutor profiles using Microsoft Access • Design and manage quantitative and qualitative reports • Assist with human resources and administrative tasks • Create flyers and publication materials Bobble Brand Representative| Syracuse University | Spring ’14 – Present • Execute on-campus activations • Educate 15,000+ students on single serve waste and eco-friendly practice • Customize social media campaign to promote bobble initiatives • Cultivate presentation skills through word-of-mouth and guerrilla marketing Public Relations Research| Syracuse University | Fall ’14 – Present • Conducted secondary research and prepared a situational analysis for the Karen Klein Anti-Bullying Foundation • Defined research questions and developed a 10 question survery using Qualtrics • Analyzed data and compiled a quantitative research report Off-Campus Alumni Relations Chair | OrangeSeeds | Fall ’13 – Spring ’14 • Planned 10th year alumni reception • Created monthly electronic newsletters for 250 alumni members • Co-managed OrangeSeeds’ LinkedIn account • Acted as a logistics adviser to current members Public Relations Co-Director | Medley Magazine | Fall ’13 – Spring ’14 • Managed Medley Magazine’s Facebook and Twitter accounts • Planned and implemented magazine launch parties Special Events Planner | Public Relations Student Society of America | Fall ’13 – Spring ’14 • Organized end of the year formals for 200 members • Conducted programs to increase member participation Tutor | Syracuse University Literacy Corps | Spring ’13 – Fall ’13 • Developed reading and writing skills in children ages 5 to 10 years old • Established basic communication skills in pre-schoolers • Reinforced students with positive encouragement EDUCATION SKILLS S.I. Newhouse School of Public Communications | Syracuse University | Spring ’16 • Bachelor of Science: Public Relations • Minor: Communication and Rhetorical Studies • GPA: 3.95, Dean’s List all semesters • Renee Crown University Honors Program Microsoft Word | Microsoft Publisher | Microsoft PowerPoint | Microsoft Access Database Adobe InDesign | Adobe Illustrator | Adobe Photoshop | Final Cut Pro X | Cision | Facebook Twitter | LinkedIn | Youtube | Word Press | Blog Spot | AP Writing Style | Public Speaking C ait in indsay EMPLOYMENT REFERENCES 815 Balboa, Rancho Viejo TX 78575 | (956) 572-6014 | [email protected] Colleen Cicotta Associate Director for Literacy Initiatives Mary Ann Shaw Center for Public and Community Service Syracuse University | 237 Schine Student Center Syracuse, NY 13244 [email protected] (315) 443-3051 Rochelle Ford, Ph.D., APR Professor and Chair Public Relations Department S. I. Newhouse School of Public Communications Syracuse University | 215 University Place Room 318E, Newhouse Three Syracuse, NY 13244 [email protected] (315) 443-9347 Robert Kucharavy Professor of Practice, Public Relations Director of Newhouse Public Relations Creativity Center S.I. Newhouse School of Public Communications Syracuse University | 215 University Place Room 510, Newhouse One Syracuse, NY 13244 [email protected] (315) 443-2747
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