MAGAZINE | WEBSITE | EVENTS | SOCIAL MARKETING
www.ClassicMotorsports.Net
Why should you advertise with Classic Motorsports?
Classic Motorsports’s readers are YOUR customers!
Not just print magazines…
Digital Publications
Classic Motorsports isn’t limited to print–or even
the domestic market. The Apple Newsstand
carries a digital version of our magazine, while
Amazon sells our Kindle edition. An Android
version will soon be available via Google Play.
E-Pubs
Every print subscriber receives free access to
our browser-based e-pub, a digital version of the
entire magazine—including all of the ads. You can
also use this platform to extend your reach by
adding links to connect your ad to your website.
The cost to add your links is just $99 per year,
while additional full pages can be added to the
digital version for just $699 per insertion.
Website and
Social Marketing
The Classic Motorsports website has more than
60,000 unique visitors per month–that’s nearly
750,000 per year. Thanks to our great online
editorial content, this site has strong search
engine and referrer traffic, so you’ll also reach
people beyond the magazine readership.
Leaderboard banners (728x90)..............$595/month
Buttons (240x90)..........................................$295/month
E-Newsletters
Every month we mail a free e-newsletter to more
than 90,000 qualified e-mail addresses. Banner
ads are available. Links to your website or videos
can be included at no additional charge.
E-Newsletter banner (180x180)...............$295/month
Events
Use our events to interact with your customers
one-on-one. Our Speedfest at the Classic
Motorsports Mitty has given Road Atlanta one
of the country’s top historic races, while our
Rolex 24 At Daytona Experience always sells
out. Our classic car tours deliver a great time
to a select group of highly qualified individuals,
while our Monterey and Scottsdale auction tours
take readers behind the scenes. Our Monterey
Kickoff and Cruise-In is our welcome party at the
beautiful Chateau Julien Winery that officially
starts historic car week in Monterey and is a
great way to mix and mingle with high net worth
readers of our magazine. Sponsorships are
available for these events at various price levels
that include all promotion and marketing; contact
us for details.
Wall Calendars
dersMeet our reamo
re eyes
nt
Give your advertiseme
per marketing dollar.
Committed
and Affluent:
Hands-On: sports
Active:
rts
48% of Classic Motorspo
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81% of Classic Motor
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inv
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readers perform the ma
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are almost all
popular.
63%
and restoration work.
college-educated. A full
44% follow classic car
00
and
33% do their own paint
of them make over $100,0
auctions.
56.
bodywork.
per year. Median age is
tours
and 33% do rallies and
the
80% will be buying tools,
82% have been enjoying
to
s
car
tools 50% take their
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81% use compressed air
magazine for more than
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nts
eve
concours
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in their shop.
long
year, while 42% have be
Most of our readers be
on
five
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or
47% will be stocki
reading us for more
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to one sanctioning bo
restoration supplies.
ers
years.
mb
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ment, another: 36% are
00
42% own welding equip
of
71% spend more than $10
of the Sports Car Club
be
and
l
while another 29% wil
37%
r
per year on restoration
the
ano
ile
wh
ca,
Ameri
spend shopping for welders.
repair work, while 43%
the Porsche
her
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to
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be
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BMW
more than $2000 on the
Club of America or the
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s.
car
project
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and
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MG, Trium
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45% spend more than $10
top three car makes
the
are
a
and
,
traveling to events
Motorsports Safety
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quarter of our readers spe
ssic
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Conscious: for new
readers, 95% of
vel
more than $2000 on tra
n
ow
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31% will be springing
Motorsports
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costs.
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car
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58% pass along their
more cars!
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23% will be attending a
ow
62%
tial
magazines to other poten
school.
your
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customers. That makes
42% have purchased onng
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26% will be installing vid
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data acquisition equip
Our January issue ships with a beautiful wall
calendar, and each calendar month highlights one
sponsor in this program. Additionally, all calendar
sponsors get their logo, phone number and web
address listed on every month. Sponsorship costs
$1595. It also includes 500 copies of the calendar
you can use for your own customer incentives.
Reprints and
Contract Publishing
As a full-service publishing company, we offer
cost-effective reprints of our editorial features.
We can also handle contract publishing, like
programs or catalogs for your event or business.
Prices are available upon inquiry.
Catalog and
Website Marketing
Use our Catalog Collection features to put
your catalog or website in front of interested
consumers. This shopping feature runs in the
November and May issues–perfectly timed
for holiday and Father’s Day promotions.
Feature a single catalog or product for
$350 (net), or do more than one for $300
(net) apiece. Additionally, your Catalog
Collection and website will be featured
on our web page for six full months.
Connect with customers via Classic Motorsports.
Contact us to put a plan in motion: 800-520-8292 or [email protected]
2015 PRODUCTION SCHEDULE AND EDITORIAL CALENDAR
January 2015
Ad Closing........................................... Friday, October 17, 2014
Ad Materials Due............................. Friday, October 24, 2014
On Sale Date................................Tuesday, December 2, 2014
March 2015
Ad Closing.........................................Friday, December 5, 2014
Ad Materials Due.......................... Friday, December 12, 2014
On Sale Date...................................Tuesday, January 27, 2015
May 2015
Ad Closing........................................... Friday, January 30, 2015
Ad Materials Due...............................Friday, February 6, 2015
On Sale Date......................................Tuesday, March 24, 2015
July 2015
Ad Closing................................................... Friday, April 17, 2015
Ad Materials Due.....................................Friday, April 24, 2015
On Sale Date........................................... Tuesday, June 2, 2015
September 2015
Ad Closing................................................... Friday, June 12, 2015
Ad Materials Due......................................Friday, June 19, 2015
On Sale Date.......................................... Tuesday, July 28, 2015
November 2015
Ad Closing..............................................Friday, August 28, 2015
Ad Materials Due.......................... Friday, September 4, 2015
On Sale Date.................................. Tuesday, October 13, 2015
January 2016
Ad Closing........................................... Friday, October 16, 2015
Ad Materials Due............................. Friday, October 23, 2015
On Sale Date.................................Tuesday, December 1, 2015
PROJECT CARS FOR 2015
• How to make your shop even better • Organize a shop tour • Scottsdale auction guide
• Reskinning a door • MG T-series • Dodge Viper
Promotion: Scottsdale auctions, PRI Show, free wall calendars
• What are the best race cars of all time? • Forgotten fiberglass • Triumph TR6 power tips
• Amelia Island visitor guide • Mercedes-Benz 190 SL • Ferrari 612 Scaglietti
Promotion: Amelia Island Concours
• Which roadster is the best roadster? • Meet Bob Sharp • BMW M3 • Mazda RX-7
• Vintage karts • Scottsdale auction coverage
Promotion: Speedfest at the Classic Motorsports Mitty,
Grassroots Motorsports cross-promotion
• Tips for planning–and executing–an awesome road trip • Small-bore Trans-Am racing
• How to properly install a convertible top • Mercedes-Benz SLK • Porsche 356
• Amelia Island coverage
Promotion: Bonus mailing
• Meet the Mustang that started the legend: Shelby GT350
• Vintage racing tips from the masters • Lime Rock Park • Detailing tips • Ferrari Dino 246
• Audi R8
Promotion: Monterey Historics
• Tin tops compared: Which small sedan for you? • Are you using the right motor oil?
• Alfa Romeo GTV • Nissan GT-R • Hilton Head visitor guide
Promotion: SEMA Show, Hilton Head Concours, Holiday Gift Guide
• Best driving cars of all time • Drivability: How to make your classic behave like a new car?
• Must-do events • Porsche 911 • Triumph Spitfire
Promotion: Scottsdale auctions, PRI Show, free wall calendars
EXPERT OPINIONS
...
Connect with customers via
Classic Motorsports.
Contact us to put a plan in motion:
800-520-8292 or
[email protected]
“Classic Motorsports combines the inte
rests
well as a great place to market events.” of both racers and spectators. This makes for a good read as
Brian Redman, World Champion, Eve
nt Promoter
“In the Weber carburetor and intake man
ifold business we need the affluent guy
s that really modify, drive
and enjoy their classic cars. Classic Mot
orsports offers us this type of audience.”
Mike Pierce, President, Pierce Manifold
s
“Classic Motorsports reaches both the
driver and the spectator at vintage race
events, making it a great
publication to partner with when prom
oting our HSR events.”
David Hinton, President, HSR
“Classic Motorsports is right on target
with the audience my business is trying
to reach. Of all the choices
out there, Classic Motorsports is the bes
t! My clients pick my business because
they know that with our
help, they can win. We pick Classic Mot
orsports to reach those clients!”
Peter Krause, Owner, Krause & Associa
tes
“I advertise in Hemmings, Victory Lan
e and AutoTrader, and nothing makes
my phone ring like
Classic Motorsports.”
Hayes Harris, Owner/Founder, Wire
Wheel Classics
“We have partnered with Classic Motorsp
orts since the magazine’s inception.
We are pleased to see how the publicat
ion has grown and serves our core aud
ience.”
Robert Goldman, Chairman, Moss Mot
ors
CIRCULATION INFORMATION
Classic Motorsports is published six times per
year and supports multilevel paid circulation
and distribution. Your message is seen by
a solid base of paid subscribers every issue,
complemented by a highly targeted newsstand
distribution with an above-average sell-through rate. Classic Motorsports saw a total rate base in excess of
46,000 in 2014, with strong gains expected for 2015. Ask your sales representative for our current figures. In
addition, your message reaches our partner members at Historic Sportscar Racing every issue.
We also support a bonus circulation program that distributes free issues at major events like the Monterey
festivities, Speedfest at the Classic Motorsports Mitty, the Rolex 24 At Daytona, PRI Show, SEMA Show and
more. When you advertise in Classic Motorsports, you get the most balanced and targeted shot at your buyer
for the lowest cost per thousand readers reached anywhere–bar none!
2015 ADVERTISING RATES
ADVERTISING SIZES
Rate card #12, effective September 1, 2014
Full color
1x
3x
6x
Inside cover 2...............................................$2791......................................$2734...................................$2678
Inside cover 3............................................$2400.......................................$2331................................... $2255
Back cover 4...............................................$3207........................................$3119...................................$3024
2-page spread.............................................$3360......................................$3255....................................$3071
Full page ......................................................$1995.......................................$1943....................................$1864
2/3 page.......................................................$1638.......................................$1596.................................... $1523
1/2 vertical (junior) page............................. $1523......................................$1460....................................$1397
1/2 horizontal page......................................$1365........................................$1155....................................$1076
1/3 page......................................................... $945........................................$895.....................................$838
1/4 page......................................................... $761........................................$709..................................... $656
1/6 page........................................................$620........................................ $562......................................$525
1/12 page....................................................... $399........................................$378......................................$357
Marketplace, per inch.....................................$60...........................................$52........................................$48
ONLINE
S
AD SPEC
measured in pixels per inch at 72 dpi.
• All web advertising is
• Maximum web ad file size is 50 kb.
• Preferred formats are static .jpg or animated .gif.
/month
728x90-pixel leaderboard banners.................. $595
/month
$295
240x90-pixel buttons ..................................
/month
$295
.....
........
rs
180x180-pixel e-newsletter banne
Contact your ad representative for more details
Full-spread trim size...............................................................................................................................16.25" x 10.875"
Bleed (Live matter should be kept .25" from each edge)..................................................................................... .25"
Safety center ...................................................................................................................................... .375" from center
Safety outside .......................................................................................................................................... .25" from trim
Bleed page size .......................................................................................................................................8.375" x 11.125"
Trim size ................................................................................................................................................ 8.125" x 10.875"
Full-page, non-bleed.............................................................................................................................................7" x 10"
2/3 page...........................................................................................................................................................4.75" x 10"
1/2 vertical (junior) page........................................................................................................................... 4.75" x 7.375"
1/2 horizontal page..........................................................................................................................................7" x 4.875"
1/3 vertical page..............................................................................................................................................2.25" x 10"
1/3 square page.........................................................................................................................................4.75" x 4.875"
1/4 page...................................................................................................................................................3.375" x 4.875"
1/6 vertical page........................................................................................................................................2.25" x 4.875"
1/6 horizontal page................................................................................................................................... 4.75" x 2.375"
1/12 page.................................................................................................................................................... 2.25" x 2.375"
Classified display advertising is sold by the column inch, available in 1/2" increments.
Classified column.......................................................................................................................1.625" wide, .25" gutter
Advertising dimensions are the same for both Classic
Full Page
(Non Bleed)
7" x 10"
Full Page Trim
8.125" x 10.875"
Motorsports and Grassroots Motorsports.
1/6 H page
4.75" x 2.375"
2/3 page
4.75" x 10"
1/3 V
page
2.25"
x 10"
Full Page Bleed
8.375" x 11.125"
1/2 horizontal page
7" x 4.875"
1/3 page
square
4.75" x
4.875"
1/6 V
page
2.25" x
4.875"
1/2 vertical
(junior) page
4.75" x 7.375"
1/4 page
3.375" x
4.875"
Classified
column:
1.625"
wide,
.25"
gutter
1/12 page
2.25" x
2.375"
Completely redesigned
for a fresh, new look Check it out today!
Connect with customers via Classic Motorsports.
Contact us to put a plan in motion: 800-520-8292 or [email protected]