ALAN HIRSCH M.D.
CLINICALLY PROVEN
sprinkle.
eat.
lose.
™
U s ag e Gu i d e
CONTENTS
About SENSA® Creator Alan Hirsch. M.D .........1
Keys to Success .......................................................3
What Is SENSA® ? .....................................................5
The SENSA ® System ................................................7
How Does SENSA® Work? .....................................9
How to Use SENSA®...............................................10
Real Users. Real Results .....................................13
Remembering to Use SENSA® ...........................15
mySENSA.com & The Community ....................17
FAQS ...........................................................................19
Sensible Strategies to Stay on Track ..............21
Staying Motivated .................................................22
Shop SENSA® ..........................................................23
A Day In The Life ...................................................25
ABOUT SENSA
CREATOR
®
Dr. Alan Hirsch, creator of the SENSA® Weight-Loss System, is renowned
for his 25 years of research on the science of smell and taste. He has written
seven books on the subject, conducted and published more than 180
research studies, and holds multiple patents relating to the use of olfactory
mechanisms to influence biological responses. His research has been cited
in major publications, including Time, Good Housekeeping and USA Today,
and he is a frequent guest on television programs such as Dateline NBC,
CNN, the CBS Early Show, Good Morning America and Extra.
During the course of his clinical work as the Neurological Director of the
Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch
discovered a critical link between olfactory senses and weight loss.
He observed that many of his patients experienced
significant weight gain after losing their sense of
smell. Understanding that the urge to eat is not
governed by the stomach but by the satiety center
of the brain, Dr. Hirsch theorized that weight loss
could also be achieved through the sense of
smell. He developed scented, flavorless crystals,
called Tastants, that can be sprinkled onto food
in order to encourage weight loss.
Dr. Hirsch and his team tested more than 4,000
different Tastant combinations to identify the
ones that triggered the most weight loss. Now,
these patent-pending Tastants are available to
you in the SENSA® Weight-Loss System.
ALAN HIRSCH, M.D.
Hirsch may well be on to
something. His work focuses
on the hypothalamus, a
region of the brain known to
be associated with satiety,
and if SENSA® can indeed
hit that neural bull’s-eye, it
could be powerful stuff.
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2
KEYS TO SUCCESS
Ready to shed those pounds? Here are four
important things you should do to achieve
successful weight loss!
1
Sprinkle SENSA® on Everything You Eat
Those who sprinkle liberally tend to see the best results.
2
Use SENSA® Consistently Every Day
Get in the habit! It is important to remember to use
SENSA® every day. If you forget, simply sprinkle it on
your next meal. Soon it will become second nature!
3
Give SENSA® Time to Work
Don’t get discouraged if you don’t see results right away.
Everyone loses weight at different rates. Stick with the
system to see the best results.
4
Get Support
Turn to the SENSA® Community for support, expert
4
advice and the tools you need to succeed. Log on to
mySENSA.com and click on SENSA® Community.
2
As with any weight-loss product, this formula is
designed and intended for use with a sensible
program of diet and exercise. Please consult
your physician prior to beginning any program.
to eat
“Free
what I WANT!
”
Dayna Devon
Award-Winning
TV Journalist
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4
WHAT IS SENSA ?
®
SENSA® is a clinically proven 6-month weight-loss
system that you sprinkle on your food to help you eat
less and lose weight.
NO
•
•
•
•
•
•
•
•
•
Pills
Drugs
Stimulants
Calories
Sodium
Sugar
Salt
Carbs
Pre-packaged meals
SENSA® uses science and your sense
of smell to help you lose weight. It
contains a patent-pending blend of
salty and sweet-scented crystals that
are clinically proven to help you eat
less and lose weight.
Each month has a different blend so
you continue to lose weight without
hitting a plateau.
tim
lost over
50
lbs
in 9 months*
*Studies show avg. weight loss of 30.5
lbs in 6 months. Tim used SENSA for 9
months with exercise.
®
“Last July, I bought all new pants,
having dropped from a size 42
waist to a size 34 waist. By the
end of August, all those pants
were too big.” – Tim
WHY USE SENSA
INSTEAD OF DIETING?
®
Following a strict food regimen based on self-deprivation often leads
to “diet burnout,” eventually causing you to give it up. “Diet burnout”
is sometimes followed by the dreaded “yo-yo” effect. The end result:
more frustration.
If you have tried pre-packaged foods,
you have probably discovered they
are not a practical means of long-term
weight loss. They are expensive, do
not allow for eating out and can have
added sugar and/or salt.
amanda
lost over
30
lbs*
“If you don’t want to be on a restricted
diet, it’s the perfect weight-loss
system for you.” – Amanda
*Studies show avg. weight loss
of 30.5 lbs in 6 months.
6
THE SENSA SYSTEM
®
SENSA® is a 6-month weight-loss system, with an
average weight loss of 30.5 pounds in 6 months.
To achieve the best results, SENSA® creator
Dr. Alan Hirsch strongly recommends users
follow the 6-month system in order. Just
like a doctor’s prescription, you need to
follow it consistently so you can achieve
your ideal weight. Stick with the system
until you’ve met your goal.
Each month in the system is indicated by
the number on the container and contains a
different patent-pending blend of Tastants.
You are given two shakers for each month:
one to keep at home and one to carry with you.
It is important to move on to the next month in the system after 30
days, so you continue to drop pounds. This way, your body never
gets used to the Tastants and you will lose weight without hitting a
plateau. The introduction of new Tastants every 30 days makes each
month of SENSA® as effective as the first, resulting in greater overall
weight loss.
30.5 lbs
PLATEAU
EFFECT
MONTH 1
MONTH 2
MONTH 3
MONTH 4
TIME FRAME
MONTH 5
MONTH 6
CLINICAL RESULTS
No other weight-loss product has such
extraordinary clinical results.
Over the course of 25 years, SENSA® creator Dr. Alan Hirsch has
conducted ongoing research on the effects of smell and taste
on eating habits, ultimately leading him to spearhead one of the
largest studies ever conducted on weight loss. Over a 6-month
period, 1,436 women and men sprinkled scented, flavorless “Tastant”
crystals on everything they ate. Participants were instructed not
to change their existing diet or exercise programs.
The 1,436 people in the treatment group who completed the program
lost an average of 30.5 pounds – nearly 15% of their total body mass.
Those in the control group lost only 2 pounds, on average.
This was followed by a double-blind, placebo-controlled study
conducted by an independent laboratory, in which participants
lost 27.5 pounds and about 14% of their body mass, on average.
Participants were instructed not to change their existing diet or
exercise programs. Those in the control group gained half a pound,
on average.
SENSA® was shown
to be effective in one
of the largest clinical
studies ever performed
on a non-prescription
weight-loss product.
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8
HOW DOES SENSA WORK?
®
SENSA® uses science and your sense
of smell to help you lose weight.
As you eat, smell and taste receptors send messages to your brain,
which releases hormones that tell your body it’s time to stop eating.
This is a phenomenon called sensory specific satiety. Based on
Dr. Hirsch’s research and the remarkable weight-loss results seen
in his studies, SENSA® was designed to help speed up the satiety
process, thereby helping you to eat less and take in fewer calories,
so you can lose weight while continuing to eat your favorite foods.
THE SATIETY PROCESS:
The receptors send messages to the brain, stimulating
the olfactory bulb and taste center. When the olfactory
bulb is stimulated, it triggers the satiety center in
the hypothalamus.
This prompts the release of hormones that suppress
hunger and appetite.
4
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F| |
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1
2
3
As you eat, scents from food travel through the nose and
2
tongue to nerve receptors.
HOW TO USE SENSA
®
If you’ve ever used salt and pepper on your food, you
already know how to use SENSA®. It’s that simple.
Sprinkle SENSA® evenly over the surface of your food.
Use the Tastants labeled “Salty” on salty foods and
“Sweet” on sweet foods. After 30 days, move on to the
next month in the system. Use it on everything you eat.
Here’s an idea of how much you should sprinkle:
Not Enough:
Just Right:
Too Much:
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10
“SALTY” vs. “SWEET”:
when to use
Use the Tastants labeled
“Salty” on foods like meat,
fish, pasta and sandwiches.
Here is an example of a
“Salty” food:
Use the Tastants labeled
“Sweet” on fruit and all
sugar-based foods like
2dessert. Here is an example
of a “Sweet” food:
The “Salty” and “Sweet” Tastants do not contain salt or sugar and do
not make your food taste salty or sweet. The words “Salty” and “Sweet”
are simply used to describe on which type of food the Tastants should
be sprinkled.
“Salty” Foods
Eggs
Meats
• Sandwich
• Salads
• Fish
Veggies
Pasta
• Chips
• Cheese
• Rice
“Sweet” Foods
Pancakes
Cereal
• Fruit
• Cookies
• Brownies
Gelatin
Pies
• Pastries
• Cake
• Donuts
•
•
•
•
•
•
•
•
BORDERLINE FOODS
For foods like oatmeal, corn, yogurt and cottage cheese,
you may use either the “Salty” or “Sweet” Tastants.
Do not use
SENSA® in liquids.
DIFFICULT TO
SPRINKLE FOODS
You may come across some foods that are
a little tricky when it comes to sprinkling.
Some users have found that using a light
spritz of water on fruits like grapes and
berries helps the Tastants stick.
For foods like chips, nuts and pretzels, you
can sprinkle SENSA® directly into the bag,
or simply sprinkle over the food on a plate.
As for foods like sandwiches, burgers
and burritos, we recommend sprinkling
SENSA® liberally on the outside layer in
order to achieve maximum results.
For more tips and tricks from other users,
check out the Community Forums by
logging on to mySENSA.com and clicking
on SENSA® Community.
trysensa.com • (866) 514 . 2554
12
Real Users. Real Results.
“SENSA® has empowered me to
take control over my appetite. I am
now a size 8 and can wear skinny
jeans!” – Dauri
Dauri
lost over
30
lbs*
*Studies show avg. weight loss
of 30.5 lbs in 6 months.
david
lost over
50
lbs
in 10 months**
**Studies show avg. weight loss of 30.5
lbs in 6 months. David used SENSA for 10
months with a sensible diet and exercise.
®
“Once I found SENSA® and decided to
truly get back in shape, my whole life
changed. As the weight came off, I was
able to start working out.” – David
WHAT TO EXPECT
When you first start using SENSA®, you may or may
not feel different. Below are some of the experiences
people have reported when using SENSA®.
• Feel full faster during meals
• Reduced snacking
• Reduced cravings
• Reduced need/desire for sweets
• Feel more satisfied with food
• Eating less throughout the day
• Not going back for seconds
• Eating smaller portions
Some users did not feel
different at all, but they
experienced weight
loss as the program
progressed. The key is to
continue with the system!
Belinda
lost
30
lbs*
*SENSA Contest Winner
®
“I never even have cravings. I don’t
eat junk food anymore. I can if I want
to, but I just don’t want it. SENSA®
reprogrammed my thinking to want
what my body needs.” – Belinda
14
Remembering to use SENSA
®
At a restaurant
A sure way to remember to bring a shaker with you
when dining out is to keep it in your purse or your
car’s glove compartment. Or place one shaker next
to your keys, purse or wallet so that you don’t forget
to take it with you.
At Work
Since each month comes with two shakers, it’s
helpful to keep one of the shakers at work. That way,
you will always have it with you at your desk.
4
At a party
It’s easy to forget to use SENSA® when you’re too
busy socializing. Try this: Place your extra shaker
wherever your cell phone is stored. That way, each
time you check for missed calls or text messages,
you will be reminded to use SENSA®.
Real Users.
Real Results.
“The weight loss and confidence
I’ve gained from using SENSA® is
a great feeling. I don’t feel sluggish,
I have more energy.” – Brian
Brian
lost
30
lbs*
*SENSA Contest Winner
®
wendy
lost over
50
lbs
in 14 months**
**Studies show avg. weight loss of 30.5 lbs
in 6 months. Wendy used SENSA for 14
months with a sensible diet and exercise.
SENSA Contest Winner
®
®
“I think SENSA® worked for me
because it’s just so easy. I can
eat what I want, and I don’t have
to cook extra food.” – Wendy
16
mySENSA.com &
The COMMUNITY
You have a vast network of support that you can tap into at any
time with mySENSA.com, our online weight-loss destination. Here,
you’ll find tools, advice and inspiration to aid you in achieving your
weight-loss goals.
You can also interact with
thousands of other SENSA®
users just like you by logging
on to mySENSA.com and
clicking on Community.
March 12, 2011
Sanuye
Subject:
How do you remember to sprinkle?
I remember to sprinkle because my shaker of SENSA® sits
in the caddy I have on my stove with my salt and pepper. I
also keep a picture of this cute little outfit I want to be able
to wear. Alongside the fridge there is a post-it note that says
“remember to sprinkle” with an arrow pointing to the picture.
March 12, 2011
Jestina3
Subject:
How do you remember to sprinkle?
I have one shaker in my kitchen and one in my purse.
Also a note on the fridge door and on my bathroom mirror.
SENSA & Social media
®
Stay connected with the SENSA® social media sites for 24/7
advice, instant encouragement, exclusive contests and more.
facebook.com/sensa
twitter.com/sensaweightloss
youtube.com/sensaweightloss
blog.trysensa.com
coach
Miriam
lost over
30
lbs*
*Studies show avg. weight loss
of 30.5 lbs in 6 months.
E-mail your weight-loss
questions to Coach Miriam at
[email protected], or visit
mySENSA.com/ask-coach-miriam.
“With the help of SENSA®, I’m 45 pounds
lighter and have gone from a size 14 to
a size 4! Now my goal is to become your
coach, so I can help you have the same
success I’ve had.” – Coach Miriam
18
FREQUENTLY ASKED
QUESTIONS
DOES SENSA® ALTER THE TASTE OF YOUR FOOD?
SENSA® Tastants will not change the taste or texture of your food.
Is SENSA® safe? SENSA® contains only 100% FDA Generally
Recognized as Safe (GRAS) ingredients.
WHAT IS THE ACTIVE INGREDIENT IN SENSA® ? It’s the patentpending blends of salty and sweet-scented crystals known as
“Tastants.” Each month contains a different blend so you lose
weight without hitting a plateau.
IS IT POSSIBLE TO SPRINKLE TOO MUCH SENSA® ? There is
no harm in using too much SENSA® ; however, you will achieve the
best results if you use as directed.
CAN I COOK WITH SENSA® ? Do not cook with SENSA®. The
Tastants should be sprinkled on meals and snacks before eating.
WHAT IF I AM STILL EATING MY ENTIRE MEAL? It is normal
to eat your entire meal with SENSA®. However, it is important to
pay attention to your body and stop eating when your body
signals “fullness.”
WHAT IF I STILL FEEL HUNGRY? Go ahead and eat. Just be sure
to use SENSA® on every meal and snack.
HOW LONG WILL IT TAKE UNTIL I LOSE WEIGHT? Everyone
experiences weight loss differently. Although many people lose
weight within the first month of using SENSA®, it may take a few
months for others to start seeing results. Stick with the 6-month
system to achieve the best results.
For more FAQs, visit:
trysensa.com/ frequently-asked-questions.htm
Real Users.
Real Results.
2
Combined
Ari & Grecia
lost over
50
lbs
*Studies show avg. weight loss
of 30.5 lbs in 6 months.
“Now we’re both in better shape,
we’re both happier, we go out more,
we do more. It has made our life
together better.” – Ari
20
SENSIBLE STRATEGIES
TO STAY ON TRACK
1
EAT WHAT YOU NORMALLY EAT
It’s important that you don’t use SENSA® as an excuse to overindulge
or to increase the amount of food you normally eat. One pound of
weight loss is equivalent to approximately 3,500 calories. While there
are no food restrictions with SENSA®, remember that the goal is to
eat less.
2
TUNE IN TO YOUR BODY’S SIGNALS
Learn to stop eating once you’re full. The next time you eat, try
to recognize what your hunger feels like. Think of it as a sliding
scale from starving, to satisfied, to stuffed.
3
4
5
SET REALISTIC GOALS
Your body needs time to adapt to the physiological changes
occurring, and the key to keeping weight off is to lose it at a rate
that is healthy for your body.
IF YOU FORGET TO USE SENSA®
No worries! Simply sprinkle it on your next meal. In the first few
weeks you may have trouble remembering to use SENSA®, but
soon it will become second nature.
BUDDY UP AND BOOST YOUR SUCCESS
Take advantage of the resources within the SENSA® Community.
Access the forums and find a weight-loss buddy who will help
push you toward your goals.
STAYING MOTIVATED
We all experience bumps in the road. The important
thing is to keep your head up and keep going!
Don’t get discouraged if you’re not losing weight at the
same rate as others. Everyone loses weight at a different
pace. Weight loss doesn’t happen overnight, just as
gaining weight doesn’t happen overnight.
“I started losing a little weight in the first
month, a little weight in the second
month. By the fourth month, the muffin
tops just melted away!” – Gaylene
Gaylene
lost over
50
lbs
in 18 months*
*Studies show avg. weight loss of 30.5 lbs
in 6 months. Gaylene used SENSA for 18
months with a sensible diet.
®
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22
Shop SENSA
®
SENSA® offers several items designed to aid you in meeting your
goals. When used in conjunction with the SENSA® Weight-Loss
System, these items will help you achieve long-term success.
Individual Months
Includes 2 (.70 oz) shakers –
one for home and one for travel.
The two shakers contain a 30-day
supply of SENSA®. Each month
contains a different patent-pending
blend of Tastants, so your body
does not become resistant.
SENSA® SLIMS
On-the-Go Packets
SENSA® SLIMS are the perfect way
to stick with SENSA® when you’re
away from home! Keep them in your
desk, pocket, purse or car.
SENSA® COMPLETE
Nutritional
Supplements
SENSA® COMPLETE is a proprietary
dietary complex that supports healthy
metabolism and provides optimal
nutritional support for long-term
weight loss.
Shop More
SENSA® QUENCH
Energy-Enhancing
Vitamin Drink
SENSA® QUENCH supports
your weight loss and quenches
your thirst. Available in Berry
Splash, Orange Crush, Pink
Grapefruit and Tropical Breeze.
SENSA® APPETITE
CONTROL CHEWS
SENSA® CHEWS help
you feel full and satisfied.
Available in Berry Burst and
Chocolate Fudge flavors.
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24
A DAY IN THE LIFE OF A
SENSA SUCCESS STORY
®
5:30 a.m.
Wake up and get dressed for the day
6:30 a.m.
Sprinkle SENSA® and have breakfast with my family
7:00 a.m.
Drop off kids at school
7:30 a.m.
Work
12:00 p.m.
Sprinkle SENSA® on a turkey sandwich and an apple for lunch
2:30 p.m.
Sprinkle SENSA® on a bag of chips and snack on them
3:00 p.m.
Coach cheer practice
4:30 p.m.
Help kids with homework
7:00 p.m.
Sprinkle SENSA® on my dinner and eat with my family
8:30 p.m.
Prepare school lunches for kids
11:00 p.m.
Lights out!
Jennifer
lost over
50
lbs
in 10 months*
*Studies show avg. weight loss of 30.5 lbs
in 6 months. Jennifer used SENSA for 10
months with a sensible diet.
SENSA Contest Winner
®
®
“I sprinkle salt and pepper on my food
anyway, so all I have to remember to do
is sprinkle SENSA®, too!” – Jennifer
Monthly
Weight
tracker
If you are serious about
losing weight, use SENSA®
consistently and be sure to
keep track of your progress
from week to week.
MONTH 1
Date:
Track your weight at the start of each week.
WEEK
1
lbs
WEEK
2
lbs
WEEK
3
lbs
WEEK
4
lbs
Month 1 = Total lbs lost
MONTH 2
Date:
Track your weight at the start of each week.
WEEK
1
lbs
WEEK
2
lbs
WEEK
3
lbs
WEEK
4
lbs
Month 2 = Total lbs lost
MONTH 3
Date:
Track your weight at the start of each week.
tear here
WEEK
1
lbs
WEEK
2
lbs
WEEK
3
lbs
WEEK
4
lbs
Month 3 = Total lbs lost
Keep tracking
your progress
MONTH 4
MONTH 5
Date:
Date:
Track your weight at the start of each week.
Track your weight at the start of each week.
WEEK
1
WEEK
3
lbs
lbs
WEEK
2
lbs
WEEK
1
WEEK
4
lbs
WEEK
3
Month 4 = Total lbs lost
3
lbs
WEEK
4
lbs
You have completed the
SENSA® Weight-Loss System!
Track your weight at the start of each week.
WEEK
2
Congratulations
Date:
1
lbs
WEEK
Month 5 = Total lbs lost
MONTH 6
WEEK
lbs
lbs
lbs
WEEK
2
lbs
WEEK
4
lbs
sprinkle. eat. lose.™
tear here
Month 6 = Total lbs lost
CUSTOMER CARE:
Toll-Free U.S. & Canada: (866) 514-2554
International: (310) 683-0952
Monday-Friday: 7 a.m. – 4 p.m. PST
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Manhattan Beach, CA 90245
Made in USA
© 2011 SENSA Products, LLC
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