THE UNIVERSITY OF BRITISH COLUMBIA Curriculum Vitae Faculty Members Date: April 18, 2015 1. SURNAME: Wu Initials: CWU FIRST NAME: Chunhua MIDDLE NAME(S): - 2. DEPARTMENT/SCHOOL: Marketing and Behavioural Science / Sauder School of Business 3. FACULTY: Commerce and Business Administration 4. PRESENT RANK: Assistant Professor SINCE: Jul 2012 5. POST-SECONDARY EDUCATION University or Institution Degree Washington University in St. Louis PhD Fudan University BS Subject Area Marketing Statistics Date 2012 2007 Title of Dissertation and Name of Supervisor Degree: PhD in Business Administration, Washington University in St. Louis, 2012 Title of dissertation: “Essays on Internet Marketing” Supervised by: Tat Chan. Other Committee Members: Siddhartha Chib, Chakravarthi Narasimhan, Seethu Seetharaman, Ying Xie, Fuqiang Zhang and Juan Pantano Special Professional Qualifications 6. EMPLOYMENT RECORD (a) Prior to coming to UBC University, Company or Organization Washington University in St. Louis Rank or Title Teaching Assistant Dates July 2008-May 2012 (b) At UBC Rank or Title Assistant Professor CV for Chunhua Wu Dates July 2012 – Page: 1 7. LEAVES OF ABSENCE University, Company or Organization at which Type of Leave leave was taken Dates 8. TEACHING (a) Areas of special interest and accomplishments I teach COMM365 Marketing Research course. My objective is to help students develop a) general problem-solving skills, b) their critical thinking abilities, and c) life-long learning passions. In my lectures, I discuss basic concepts; introduce practical resources and toolkits and more importantly, emphasis on the relevance to latest real-world applications. I try to create a dynamic and engaging learning atmosphere in which I encourage class participation and discussion. I made a course website www.comm365mr.com to provide easy access to course materials and to encourage out-of-classroom engagement. I create a unique diamond pricing dataset to practice students with their technical skills and managerial thinking abilities. I make myself widely available for consultation outside the classroom, and I provide support in students’ career goals. I have successfully referred a few students for internships. (b) Courses taught at UBC Session Course Number Winter 2014/2015 Winter 2014/2015 Winter 2014/2015 Winter 2013/2014 Winter 2013/2014 Winter 2013/2014 Winter 2012/2013 Winter 2012/2013 Winter 2012/2013 COMM365.101 COMM365.102 COMM365.103 COMM365.101 COMM365.102 COMM365.103 COMM365.101 COMM365.102 COMM365.103 Scheduled Hours 42.0 42.0 42.0 42.0 42.0 42.0 42.0 42.0 42.0 Class Size Lecture Tutorial Lab Hours Hours Hours 43 39.0 3.0 43 39.0 3.0 44 39.0 3.0 20 39.0 3.0 39 39.0 3.0 41 39.0 3.0 32 39.0 3.0 40 39.0 3.0 43 39.0 3.0 Other Hours (c) Graduate Students Supervised and/or Co-Supervised Student Name Program Start Year Finish Year Role Yitian (Sky) Liang Ph.D. 2011 Kate Pankowska 2013 Ph.D., Land and Food Systems CV for Chunhua Wu Other Supervisors/ Committee Members Committee Member Jack Chen, Charles Weinberg Committee Member Richard Carew, James Vercammen Page: 2 (d) Continuing Education Activities (e) Visiting Lecturer (indicate university/organization and dates) (f) Other 9. SCHOLARLY AND PROFESSIONAL ACTIVITIES (a) Areas of special interest and accomplishments I use quantitative methods to investigate emerging marketing phenomena on the Internet and provide policy implications to a broad body of audience. I have published a paper in Marketing Science and have presented papers at major conferences. My work has won the Olin Award for providing practical implications for the industry. (b) Research or equivalent grants (indicate under COMP whether grants were obtained competitively (C) or non-competitively (NC) Granting Agency Subject SSHRC The Environmental and Economic Impact of Mobile Hailing Apps COMP $ Per Year Year Principal Investigator CoInvestigator Ting Zhu, Yanwen Wang C 38,000 3 Chunhua Wu Sauder School of User Retention and Business Content Creation Dynamics in Social Media C 9,000 1 Chunhua Wu Sauder School of Platform Competition Business and Vendor Matching in Group Buying Industry C 10,000 1 Chunhua Wu SSHRC C 33,000 3 Ting Zhu Will Online Price Matching Defeat Showrooming Chunhua Wu (c) Research or equivalent contracts (indicate under COMP whether contracts were obtained competitively (C) or non-competitively (NC) CV for Chunhua Wu Page: 3 (d) Invited Presentations Title Can Price Matching Defeat Showrooming? Profiting from Asymmetrically Dominated Alternatives An Empirical Analysis of Online Review Extortion The Economic Value of Online Reviews Institution SICS Conference University of Alberta Sauder School of Business Sauder School of Business Date July 2015 Mar 2014 Mar 2014 Dec 2012 (e) Other Presentations Title Profiting from Asymmetrically Dominated Alternatives Review Extortion in an Online Marketplace The Economic Value of Online Reviews Place Atlanta, GA Seattle, WA Dallas, TX Conference/Institution Marketing Science Conference UW-UBC Marketing Conference UT Dallas Forms Marketing Conference Date 06/16/2014 05/06/2014 22/02/2013 (f) Other (g) Conference Participation (organizer, keynote speaker, etc.) 10. SERVICE TO THE UNIVERSITY (a) Memberships on committees, including offices held and dates Position Committee Member Committee Member Committee Name Marketing Division Recruiting Committee Marketing Division Doctoral Qualification Exam Committee Dates July 2012 – April 2014 April 2013 – Sep 2013 (b) Other service, including dates Orientation Professor, UBC Image Day Meet a Prof Session, Sep 3, 2013 11. SERVICE TO THE COMMUNITY (a) Memberships on scholarly societies, including offices held and dates Role Member Society Name INFORMS Dates 2012 - present (b) Memberships on other societies, including offices held and dates (c) Memberships on scholarly committees, including offices held and dates (d) Memberships on other committees, including offices held and dates (e) Editorships (list journal and dates) CV for Chunhua Wu Page: 4 (f) Reviewer (journal, agency, etc. including dates) Marketing Science Management Science Journal of Interactive Marketing International Journal of Research in Marketing Journal of Systems Science and Systems Engineering (g) External examiner (indicate universities and dates) (h) Consultant (indicate organization and dates) (i) Other service to the community 12. AWARDS AND DISTINCTIONS (a) Awards for scholarship Name Olin Award Awarded By Washington University in St. Louis Date 2012 (b) Awards for teaching 13. OTHER RELEVANT INFORMATION CV for Chunhua Wu Page: 5 THE UNIVERSITY OF BRITISH COLUMBIA Publications Record Date: Mar 29, 2014 SURNAME: Wu Initials: CWU FIRST NAME: Chunhua MIDDLE NAMES(S): - 1. REFEREED PUBLICATIONS (all authors are equal contributors) (a) Journals Chan, T., Wu, C. and Xie, Y. (2011).Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science,Vol 30(5). Wu, C., H. Che, T. Chan, and X. Lu. (2015).The Economic Value of Online Reviews. Marketing Science. Forthcoming. (b) Conference Proceedings (c) Other 2. NON-REFEREED PUBLICATIONS (a) Journals (b) Conference Proceedings (c) Other 3. BOOKS (a) Authored (b) Edited (c) Chapters 4. PATENTS 5. SPECIAL COPYRIGHTS 6. ARTISTIC WORKS, PERFORMANCES, DESIGNS 7. OTHER WORKS CV for Chunhua Wu Page: 6 8. WORK SUBMITTED (INCLUDING PUBLISHER AND DATE OF SUBMISSION Wu, C. (2014). Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense. Submitted to Marketing Science. Under third round review. Zhang, K., C. Wu, and J. Chen, (2014). Review Extortion in an Online Marketplace. Submitted to Marketing Science. Wu, C, and K, Cosguner, (2014). Profiting from Asymmetrically Dominated Alternatives: The Case of Online Diamond Pricing. Journal of Marketing Research. Revise and Resubmit. Wu, C, K, Wang and T, Zhu, (2015). Will Pricing Matching Defeat Showrooming? Marketing Science, under review. 9. WORK IN PROGRESS (INCLUDING DEGREE OF COMPLETION) (a) Completed Working Papers Wu, C. and K. Wang, (2015), ODM: Strategic Product Design Outsourcing in Competitive Markets. In preparation for submission. Wu, C, Sky Liang, and Jack Chen, (2014). The Economic Value of Daily Deals: An Empirical Quantification. In preparation for submission. (b) Other Works In Progress “The Effect of Online Secondary Market on Season Ticket Sales”, with Michael Lewis and Yanwen Wang. Drafting the paper. “Technology Adoption, Digital Inequality and Worker Productivity: The Case of Mobile Hailing Apps”, with Yanwen Wang and Ting Zhu. Drafting the paper. “Hollywood Movies in China: Which are Shown and How Large is Their Audience?”, with Jason Ho and Charles Weinberg. Analysis in Progress. CV for Chunhua Wu Page: 7
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