News
Creative Specifications
June 2015 Overview There are a broad range of ad formats available to run in Apple News Format content, developed to look as beautiful as the
editorial they run in. All ads delivered in Apple News Format content are served by iAd to ensure a seamless user experience.
Standard, double, MREC, and large banners, as well as interstitial, and pre-roll ads are available to customize your message. Drive
users to various destinations including iTunes or App Store product pages, web sites, product galleries, or virtually any
combination features in an expanded ad experience.
iAd Producer provides templates to easily create compelling ads, built specifically to run on iOS devices using hardware and
software features like location awareness or the ability to add a reminder to your calendar.
All ads created to run in Apple News Format must adhere to the iAd Content Guidelines.
News is available on iPhone, iPad, and iPod touch devices running iOS 9 or later. Ad Formats and Specifications Summary Formats
Devices
Standard Banner
Double Banner
iPhone
iPad
Large Banner
iPhone
iPad
Medium Rectangle Banner (MREC)
iPhone
iPad
iPhone
iPad
Orientation
Dimensions at 72 ppi
Maximum KB size
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
1242 W x
166 H px
2208 W x
106 H px
1536 W x
132 H px
2048 W x
132 H px
1242 W x
300 H px
2208 W x
192 H px
1536 W x
264 H px
2048 W x
264 H px
1242 W x
699 H px
2208 W x
699 H px
1536 W x
864 H px
2048 W x
864 H px
200 KB
200 KB
350 KB
Devices
iPhone
500 KB
Devices
iPad
Portrait
Portrait
Maximum KB size
500 KB
iPhone
1242 W x 2208 H px
Landscape
2208 W x 1242 H px
(serving only on iPhone 6 Plus)
650 KB
Portrait
Landscape
1536 W x 2048 H px
2048 W x 1536 H px
750 KB
File Type
Dimensions
250 KB
iPad
Landscape
Portrait
.h264, 7 Mbps, 29.97 fps
Audio
AAC 128 kbps stereo 48 kHz
Duration
Landscape
.m4v extension, 1920 W x 1080 H px Progressive
Video
Portrait
Landscape
900 W x 750 H px
Orientation
Orientation
Dimensions at 72 ppi
Landscape
Pre-roll Video
Formats
Interstitial
Formats
350 KB
Portrait
10 seconds minimum, 30 seconds maximum
250 KB
Standard Banner—Required Assets Standard Banner unit: iPhone Formats
Standard Display Banner
Devices
iPhone
iPad
Orientation: Portrait (Safe area is only applicable for iPhone layouts) Orientation: Landscape (Safe area is only applicable for iPhone layouts)
Orientation
Standard Banner unit: iPhone
Dimensions @ 72 ppi
Maximum KB size
Portrait
Landscape
Portrait
Landscape
1242 W x 166 H px
2208 W x 106 H px
1536 W x 132 H px
2048 W x 132 H px
200 KB
Orientation: Portrait
200 KB
Orientation: Landscape
• Max KB size is the combination of Portrait and Landscape assets per device
• All specifications are based on 72 ppi
• All specifications are optimized for optimal quality on Retina and Retina HD devices
• Please reference documentation for ad unit creation in iAd Producer
Double Banner—Required Assets Double Banner unit: iPhone
Double Display Banner
Formats
Devices
iPhone
iPad
Orientation: Portrait (Safe area is only applicable for iPhone layouts) Orientation: Portrait (Safe area is only applicable for iPhone layouts) Orientation
Double Banner unit: iPad Portrait
Landscape
Portrait
Landscape
Orientation: Portrait
Dimensions @ 72 ppi
Maximum KB size
1242 W x 300 H px
2208 W x 192 H px
(serving only on iPhone 6 Plus)
1536 W x 264 H px
2048 W x 264 H px
Orientation: Landscape
350 KB
350 KB
• Max KB size is the combination of Portrait and Landscape assets per device
• All specifications are based on 72 ppi
• All specifications are optimized for optimal quality on Retina and Retina HD devices
• Please reference documentation for ad unit creation in iAd Producer
Large Banner—Required Assets Large Banner unit: iPhone
Large Display Banner
Formats
Devices
iPhone
iPad
Orientation: Portrait (Safe area is only applicable for iPhone layouts) Orientation
Orientation: Portrait (Safe area is only applicable for iPhone layouts) Portrait
Dimensions @ 72 ppi
Maximum KB size
Landscape
1242 W x 699 H px
2208 W x 699 H px
(serving only on iPhone 6 Plus)
Portrait
Landscape
1536 W x 864 H px
2048 W x 864 H px
350 KB
Large Banner unit: iPad
350 KB
Orientation: Portrait • Max KB size is the combination of Portrait and Landscape assets per device
• All specifications are based on 72 ppi
• All specifications are optimized for optimal quality on Retina and Retina HD devices
• Please reference documentation for ad unit creation in iAd Producer
Orientation: Landscape
Medium Rectangle Banner—Required Assets Medium Rectangle (MREC) unit: iPhone/iPad
Medium Rectangle Display Banner (MREC)
Formats
Devices
iPhone
iPad
Orientation
Portrait
Landscape
Dimensions @ 72 ppi
Maximum KB size
Portrait
Landscape
900 W x 750 H px
250 KB
250 KB
• Max KB size is the combination of Portrait and Landscape assets per device
• All specifications are based on 72 ppi
• All specifications are optimized for optimal quality on Retina and Retina HD devices
• Please reference documentation for ad unit creation in iAd Producer
Interstitial—Required Assets Interstitial unit: iPhone
Formats
Interstitial
iPhone
Devices
iPad
Orientation
Dimensions @ 72 ppi
Maximum KB size
Portrait
Landscape
Portrait
Landscape
1242 W x 2208 H px
2208 W x 1242 H px
(serving only on iPhone 6 Plus)
1536 W x 2048 H px
2048 W x 1536 H px
650 KB
Orientation: Portrait (Safe area is only applicable for iPhone layouts)
750 KB
• Max KB size is the combination of Portrait and Landscape assets per device
• All specifications are based on 72 ppi
• All specifications are optimized for optimal quality on Retina and Retina HD devices
• Please reference documentation for ad unit creation in iAd Producer
Orientation: Portrait (Safe area is only applicable for iPhone layouts) Expanded Ad Unit Specifications The ad experience
The Expanded Ad is the main content of your ad that delivers a media-rich
experience. From the moment the banner is tapped to the moment the user
closes your ad, the device screen is devoted entirely to your ad content. All
assets should be provided at the iPhone 6 Plus dimension. iAd Producer will
scale to fit smaller devices.
• Ads are automatically cropped to fit the proportions of different sized
devices. The iPhone 4 and 4s have the smallest size and will result in
bleed areas. Make sure to design your expanded experience so that no
important imagery, copy, or logos are within the bleed area.
• The Safe Area is the space between 173 pixels from both top and bottom
or left and right.
Expanded Ad Unit Banner
Orientation: Portrait
Orientation: Landscape
Devices
iPhone 4 and 4s
Retina display
@2x suffix
iPhone 5, 5c and 5s, iPod touch 5th Generation Retina display
@2x suffix
iPhone 6
Retina HD display
@2x suffix
iPhone 6 Plus
Retina HD display
@3x suffix
iPad 2, iPad mini
@1x suffix
iPad Air 1-2, iPad mini
2-3
Retina display
@2x suffix
Orientation
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Portrait
Landscape
Dimensions @ 72 ppi
640 W x 960
H px
960 W x 640
H px
640 W x
1136 H px
1136 W x
640 H px
750 W x
1334 H px
1334 W x
750 H px
1242 W x
2208 H px
2208 W x
1242 H px
768 W x
1024 H px
1024 H x
768 W px
1536 W x
2048 H px
2048 W x
1536 H px
Detailed Specifications for iPhone, iPod touch
All specifications are optimized for optimal quality on Retina and Retina HD devices
iPhone 4, iPhone 4s
Devices
Formats
Standard
Orientation
Portrait
Landscape
Dimensions in points
320 W x 50 H pt
Dimensions @ 72 ppi
640 W x 100 H px
Double
Portrait
Medium Rectangle (MREC)
Landscape
320 W x 100 H pt
Portrait
Landscape
300 W x 250 H pt
Not Available
Large
Portrait
Landscape
320 W x 180 H pt
Portrait
Landscape
320 W x 480 H pt
Not Available
640 W x 200 H px
Interstitial
Not Available
600 W x 500 H px
640 W x 360 H px
Not Available
640 W x 960 H px
iPhone 5c, iPhone 5s, iPod touch (5th generation)
Devices
Formats
Standard
Orientation
Portrait
Landscape
Dimensions in points
320 W x 50 H pt
Dimensions @ 72 ppi
640 W x 100 H px
Double
Portrait
Medium Rectangle (MREC)
Landscape
320 W x 100 H pt
Portrait
Landscape
300 W x 250 H pt
Not Available
Large
Portrait
Landscape
320 W x 180 H pt
Portrait
Landscape
320 W x 568 H pt
Not Available
640 W x 200 H px
Interstitial
Not Available
600 W x 500 H px
640 W x 360 H px
Not Available
640 W x 1920 H px
iPhone 6
Devices
Formats
Standard
Orientation
Portrait
Dimensions in points
Landscape
375 W x 50 H pt
Dimensions @ 72 ppi
1125 W x 150 H px
Double
Portrait
Medium Rectangle (MREC)
Landscape
375 W x 100 H pt
Not Available
Portrait
Landscape
300 W x 250 H pt
Large
Portrait
Landscape
375 W x 211 H pt
Landscape
Not Available
900 W x 750 H px
Devices
Portrait
375 W x 667 H pt
Not Available
1125 W x 300 H px
Interstitial
1125 W x 633 H px
Not Available
1125 W x 2001 H px
iPhone 6 Plus
Formats
Standard
Double
Medium Rectangle (MREC)
Orientation
Portrait
Landscape
Portrait
Landscape
Dimensions in points
414 W x 50 H pt
736 W x 32 H pt
414 W x 100 H pt
736 W x 64 H pt
Dimensions @ 72 ppi
1242 W x 150 H px
2208 W x 96 H px
1242 W x 300 H px
2208 W x 192 H px
Portrait
Landscape
Large
Interstitial
Portrait
Landscape
Portrait
Landscape
300 W x 250 H pt
414 W x 233 H pt
736 W x 233 H pt
414 W x 736 H pt
736 W x 414 H pt
900 W x 750 H px
1242 W x 699 H px
2208 W x 699 H px
1242 W x 2208 H px
2208 W x 1242 H px
Detailed Specifications for iPad
All specifications are optimized for optimal quality on Retina and Retina HD devices
iPad 2, iPad mini, iPad with retina display, iPad Air, and iPad mini with Retina display
Devices
Formats
Standard
Double
Medium Rectangle (MREC)
Orientation
Portrait
Landscape
Portrait
Landscape
Dimensions in points
768 W x 66 H pt
1024 W x 66 H pt
768 W x 132 H pt
1024 W x 132 H pt
Dimensions @ 72 ppi
1536 W x 132 H px
2048 W x 132 H px
1536 W x 264 H px
2048 W x 264 H px
Portrait
Landscape
Large
Interstitial
Portrait
Landscape
Portrait
Landscape
300 W x 250 H pt
768 W x 432 H pt
1024 W x 432 H pt
768 W x 1024 H pt
1024 W x 768 H pt
900 W x 750 H px
1536 W x 864 H px
2048 W x 864 H px
1536 W x 2048 H px
2048 W x 1536 H px
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For Informational Purposes Only