Marketing Specialist Position (2015)
Position Title: Marketing Specialist
Objective:
Position supports the Marketing/Communications department by managing the website(s),
executing the social media strategy and coordinating the flow of jobs in the department.
Responsible for providing external relations assistance to the Executive Vice President.
Supervisor:
 Marketing and Public Relations Specialist
Work Location:
 Based at the Cleveland Botanical Garden but will maintain regular hours at both
Cleveland Botanical Garden and Holden Arboretum
 Located in the heart of Cleveland’s cultural, health, and education district, 10 minutes
east of downtown Cleveland.
 The Holden Arboretum/Cleveland Botanical Garden recently integrated, making the
organization the 13th largest public garden in the United States.
Responsibilities:
 Ensures that the Botanical Garden website is updated and accurate at all times. These
updates include major show information along with program updates. Supports the
updating of The Holden Arboretum website as needed.
 Implement the Botanical Garden’s content marketing plan.
 Ensure that all available free listings for the Botanical Garden and Arboretum on
external websites are current and regularly updated.
 Increase fan engagement with the Botanical Garden by managing social media
accounts including Twitter, Facebook, Instagram and YouTube. Fan engagement will
be measured by the number of likes, followers, subscribers and engagement.
 Be the professional but unique social media voice of Cleveland Botanical Garden.
 Manages the job requests that come into the Marketing/Communications department for
both the Botanical Garden and Arboretum.
 Prioritizes the jobs and identifies the resources needed to complete the jobs efficiently.
 Continually communicates the status of jobs to all involved parties.
 Develop presentation materials for external presentations made by the Executive Vice
President and other staffers.
Qualifications:
 Knowledge of website function, including HTML and CMS.
 Strong command of the Microsoft Office suite of products, including PowerPoint.
 One year of social media experience for a professional organization.
 Highly organized with attention to detail.
 Strong writing skills.
Requirements
 Bachelor’s degree required, preferably in marketing, advertising or communications
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Valid driver’s license required with less than 3 points.
Must pass a criminal background check.
Wages: Negotiable
Apply
Review of applications with begin immediately and continue until the position is filled.
Qualified applicants should submit a resume online:
https://home.eease.adp.com/recruit/?id=13277941
Posting Date: March 2015
Closing Date: Until filled
The Holden Arboretum/Cleveland Botanical Garden is an Equal Opportunity Employer
committed to hiring a diverse and talented workforce. We seek skilled, knowledgeable and
experienced individuals to join our staff and enhance our reputation as one of the country’s
foremost arboreta.