1. health and fitness
2. therapy

TERLEV
KEY STRATEGIES
Position Terlev as the drugs of choice for Lower
Respiratory Tract Infections (LRTI) as it covers
most LRTI causing pathogens including
atypicals.
Promote Terlev for more indications:
Community Acquired Pneumonia (CAP)
Acute Exacerbation of Chronic Bronchitis
(AECB)
Urinary Tract Infections (UTI)
Chronic Bacterial Prostatitis (CBP)
More cost effective than macrolides and
cephalosporins.
ACTION PLANS
TERLEV
Grow our Terlev supporters by communicating
our advantages over other levofloxacin and the
various indications for TERLEV
Identify Levox and Floxel users and switch them
to Terlev by highlighting our 60% price
difference.
Defend our Rx at the point of sale with trade
programs
1
TERLEV
In your fight against infection,
TERLEV’s got the power.
•Power
over
respiratory
pathogens
•Power
of
quality
•Power
to
ensure
compliance
So Doctor for your patient with respiratory tract infections,
prescribe Terlev, its got the power to fight infection.
PROMO GRID
CY7
CY8
CY9
CY10
CY11
CY12
Detail
Aid
X
X
X
X
X
X
Sampling
X
X
X
X
X
X
Ballpen
X
X
X
X
Notepad
X
X
X
X
Px
Card
X
Sandwich
Bag
X
X
X
X
Bookmark
Xmas
Card
TERLEV
2
Calendar
X
X
DETAIL AID #1:
for GPs & IMs
Good afternoon Doctor. I have good news for you today. Our
levofloxacin, Terlev now gives you more POWER TO
ENSURE COMPLIANCE due to its lower price. As you will see
in this price chart, if you give Terlev, your patient will save up
to 800 pesos on his treatment. So Doctor, in your fight against
infection, Give Terlev, Its got the POWER. Power over
respiratory pathogens, power of quality and power to ensure
compliance due to its new price and once a day dosing. Can I
count on your prescription of Terlev Doctor? Thank you.
TERLEV
DETAIL AID PSP:
3
DETAIL AID #2:
for GPs & IMs
Pharmacokinetic Profile of Levofloxacin following Once-Daily 500Milligram Oral or Intravenous Doses
SHU-CHEAN CHIEN, MARK C. ROGGE, LEE G. GISCLON, CHRIS
CURTIN, FRANK WONG, JAYA NATARAJAN, R. REX WILLIAMS,
CYNTHIA L. FOWLER, WING K. CHEUNG, and ANDREW T. CHOW*
The R.W. Johnson Pharmaceutical Research Institute, Raritan, New Jersey
ANTIMICROBIAL AGENTS AND CHEMOTHERAPY
OCT. 1997 P. 2256-2260
Copyright 1997, American Society of Microbiology
DETAIL AID PSP:
TERLEV
4
Doctor, in a study done by Chien S. et al published in the
Antimicrobial Agents and Chemotherapy Journal, levofloxacin
was found to be rapidly and completely absorbed from the
oral tablet and has a mean absolute bioavailability of >/ 99%.
Therefore levofloxacin orals is as good as the IV. As soon
as it is ingested it is rapidly absorbed, extensively distributed
into the tissues which makes levofloxacin a very effective
once-daily therapy which offers convenience and increased
compliance in patients with AECB or CAP. So Doctor, in your
fight against infections, prescribe Terlev. Itʼs got the power.
DETAIL AID #3:
for GPs & IMs
Safety and Efficacy of Oral Levofloxacin in Acute Bacterial Exacerbation
of Chronic Bronchitis
C. ANDREW DE ABATE MD, MELVIN RUSSELL, MD, PHILLIP MCELVAINE
MD, HENRY FARIS MD, JOHN UPCHURCH MD, CYNTHIA FOWLER
MD, ELAINE POLAK RN, and NANCY MORGAN MS
Medical Research Center 1020 Gravier Street, New Orleans, LA
RESPIRATORY CARE 1997
42 (2); 206-213
Good morning Doctor. May I present to you a study done by
DeAbate C. et al published in the Respiratory Care Journal.
The study concludes that “A once daily dose of levofloxacin for
5-7 days was effective and well tolerated for patients with Acute
Exacerbation of Chronic Bronchitis”. So Doctor, In your fight
against infection, TERLEVʼs Got the Power. Power over
respiratory pathogens as it provides wide coverage over most
RTI pathogens including atypicals. Power of quality as it is
manufactured in a UK-MHRA approved faciltiy. Power to ensure
compliance due to its much lower cost of therapy and Once-aday dosing. So doctor, In your fight against infections,
TERLEVʼS GOT THE POWER. Can I count on your prescription
for Terlev, Doctor?
TERLEV
DETAIL AID PSP:
5
DETAIL AID #4:
for Urologists
Levofloxacin in the Treatment of Chronic Bacterial Prostatitis:
A Randomized Double-Blind Multicenter Study
WILLIAM BUNDRICK, SEAN HERON, PAUL RAY, WILLIAM SCHIFF, ALAN
TENNENBERG, BARBARA WIESINGER, PAMELA WRIGHT, SHUCHEN WU, NERINGA ZADEIKIS and JAMES KAHN
UROLOGY 62; 537-541, 2003
Elsevier Inc.
DETAIL AID PSP:
TERLEV
6
Good morning Doctor. May I tell you about the latest study on the use
of levofloxacin for your patients with Chronic Bacterial Prostatitis?
In a study done by Bundrick W. et al published in the UROLOGY
Journal, the investigators concluded that “Levofloxacin 500mg
once daily for 28 days is effective for the treatment of chronic
bacterial prostatitis. So Doctor, In your fight against infection,
TERLEVʼs Got the Power. Power over a wide range of pathogens.
Power of quality. Power to ensure compliance. So doctor, In your
fight against infections, TERLEVʼS GOT THE POWER. Can I
count on your prescription for Terlev, Doctor?
PSP for Giveaways
Hi Doc. The rainy season has started. It is likely that respiratory
infections will be on the rise again. You, Doctor, have the power to
make these infections go away with a prescription of Terlev, because
Doctor,
In your fight against infection, TERLEVʼs Got the Power
Power over respiratory pathogens with its wide coverage over RTI
pathogens including atypical
Power of quality as it is produced in a UK-MHRA approved facility
Power to ensure compliance because it is given only once daily and
priced 60% lower than the leading brand.
So doctor, In your fight against infections, Give TERLEVʼS, Its GOT THE
POWER. Can I count on your prescription of Terlev, Doctor? Hereʼs a _____ to remind you of Terlev. Thank you Doctor.
MARKETING PROGRAMS
Marketing programs budget for Terlev has been pulled and made available to sales
operations. All requests for funding will have to be approved by your RBM and Ricky Rivera.
MARKETING
PROGRAMS
GRID
CY7
CY9
X
X
X
Program
2
X
X
X
CY12
X
X
X
POWER OF STARTER/KNOWLEDGE POWER
Program
1
X
X
X
Program
2
X
X
X
POWER OF APPRECIATION
Q3
MDs
Program
1
CY11
TERLEV POWER CLUB/POWER OF THANK YOU
Program
1
Q2MDs
CY10
X
X
X
X
X
X
TERLEV
Q1
MDs
CY8
7
Q1
MD PROGRAMS
Program #1:
Name of Program: TERLEV ADVISORY CLUB
Implementation Month: July – September
Objectives: MD to champion Terlev
Mechanics: TM identifies MD who will be the
TMʼs Adviser/s. List of questions will be
provided the TM for discussion w/ the
Adviser on a monthly basis
Budget per doctor: 2,000 per MD per month
Program #2:
Name of Program: POWER OF THANK YOU
Implementation Month: July – December
Objectives: To show appreciation to the MD
supporter
Mechanics: TM submits a list of Q1 MDs who
will be given personalized items as a sign of
appreciation.
Budget per doctor: 100 x 6 months = P600
TERLEV
8
Q2
MD PROGRAMS
Program #2:
Name of Program: KNOWLEDGE POWER
Implementation Month: July - September
Objectives: Convince MDs the power of
levofloxacin
Mechanics: Visit 1 - TM visits MD on regular
clinic hours. Schedules one on one. Visit 2 TM does one on one detailing and then
shares lunch or snacks. Visit 3 – Swarming
with the district.
Budget per doctor: 1500 per MD per month
TERLEV
Program #1:
Name of Program: POWER OF STARTER
Implementation Month: July - September
Objectives: To get the MD to experience the
efficacy of Terlev through his patients
Mechanics: TM enrolls MD to the program.
Mktg sends starter dose kits. Each kit
contains 1 free tab for 10 patients. MD Rx
the patient with Terlev and gives the 1 free
tab. Px buys the 6 remaning tabs.
Budget per doctor: 250 per MD per month
9
Q3
MD PROGRAMS
Program #1:
Name of Program: POWER OF
APPRECIATION
Implementation Month: August - November
Objectives: To thank MD supporters
Mechanics: TM submits a list of Q3 MD
supporters for Terlev. Each MD will receive a
personalized giveaway .
Budget per doctor: P100 pesos per MD per
month
TERLEV
10