EXPERT ADVICE Trudy Belanco “…identify the risks your business may be exposed to and provide customizable insurance solutions…” p13 VOLUME 5, ISSUE 6, FEBRUARY 2010 www.BUSINESSLINKNEWSPAPER.com LOCALLY OWNED AND OPERATED HOW TO MANAGE YOUR OPERATIONS Then maximize profit and customer satisfaction BY KEITH NARSANSKY E very business has three main business departments. Marketing creates interest in your product or service; sales takes that interest and turns it into a sale and finally operations fills the order. There is nothing worse then making the sales but not being able to fill all the orders. In a properly run business, marketing will have a monthly forecast of the interest they expect to generate. Sales will have a monthly sales forecast and a real-time, predicable sales funnel. With a proper system, operations should know well in advance the number of orders they have to fill and when. Having a system would be next to useless unless you were constantly monitoring the system and making adjustments to operations as required. To maximize profit and minimize customer’s wait for their order to be filled, operations has to have Just in Time Inventory along with a labour pool that can expand or contract as volume rises and falls. You need to find ways to increase operational efficiency. This may be accomplished by employee training or better tools and… PAGE 2 EMPLOYMENT SPECIAL FEATURE COMMUNITY EVENT Employers Hire “AbilitiesFirst” Economic Development Developing relationships between community employers and persons with disabilities PAGE 4 The region isn’t just experiencing record growth of late—it’s just getting started. See for yourself in our Special Feature. PAGE 7 The 2009 Cornbread and Roses Event Was A Resounding Success “The Cornbread and Roses event attracted 30 vendors and over 300 visitors.” PAGE 12 SOCIAL MEDIA WITH ADAM WHITE COUNT YOUR CONVERSATIONS, NOT YOUR FOLLOWERS Locally Owned and Operated As a thought experiment, ask yourself if your posting habits on Twitter or Facebook would change if your follower count was hidden? PUBLISHER The Business Link 86 Brant Avenue Brantford, ON N3T 3H3 Tel: 519-751-LINK (5465) email: [email protected] www.BusinessLinkNewspaper.com www.BusinessLinkBrantford.com “Each day employees can come to work and decide what they feel like doing, or you can have a system in place so everyone knows what needs to be done.” A D V E RT I S I N G Ted Lehman CONTRIBUTING WRITERS K. Narsansky, A. White, J. Salvatore, J. Christiansen, K. Lehman, W. Rowe, M. MacIntosh C I R C U L AT I O N The Business Link is published 12 times per year and distributed to approximately 8,000 businesses in the Brantford, Brant County, Haldimand/Norfolk and Oxford Counties via Canada Post S U B S C R I P T I O N R AT E S $39.99 for 12 issues. Send cheque or money order to above address. Any reproduction or use of the content within this publication without permission is prohibited. Opinions and comments within this publication reflect those of the writers and not necessarily that of The Business Link. All advertising is accepted subject to the Publishers’ discretion. The Publishers will not be responsible for damages arising out of errors in advertisements beyond the amount paid for the space occupied by that portion of the advertisement in which the error occurred. Any design, artwork, copyright or typesetting supplied by The Business Link Niagara Ltd. is for the exclusive use by the Publishers. Any other use not authorized is an infringement of copyright. No part of this publication may be reproduced or transmitted in any form or by any means, without prior written permission of the Publishers. No part of this publication may be reproduced or transmitted in any form or by any means, without prior written permission of the Publishers. 2 THE BUSINESS LINK How to manage your operations BY ADAM WHITE S ocial networking sites like Twitter and Facebook provide a deceptively simple metric of success: the number of friends or followers you have amassed. However one should never mistake an account with a huge number of followers for an account that actually impacts people. This is particularly true on Twitter, the 140 character messaging phenomenon, where an account doesn’t even necessarily represent a single person (in the walled-garden of Facebook it is a little more cut and dry). This is compounded by the fact that many opportunistic users use tools to automatically find and add followers on the fly. Try mentioning the word “marketing” in a Tweet and see how many accounts tied to marketing consultants instantly follow you. This is not real or useful social interaction, it’s just more spam. Does the follower count matter? It does, but only as one piece of the puzzle. Unless they are a well known celebrity or tastemaker, a user who is followed by thousands of accounts and in turn follows thousands themselves is probably not a real person. Few human beings could sift through such a massive influx of messages. Ideally a person would be followed by many but only follow a select few. The list of accounts you yourself follow is public on Twitter, and it should be a resource for your audience. It provides an insight into who you find useful, interesting and important. So what is a better metric for gauging your Twitter success? Try counting conversations. Count the number of people you reply to who actually reply back. Count the number of times your brand is mentioned by others. Count the number of useful links you pass on to your followers and how often they pass that information on themselves. If you find that you are unable to strike up conversations then perhaps that is a sign that you should reevaluate who you are trying to connect with. As with all business endeavours you should be setting clear measurable goals for yourself and working hard to meet them. Treat social networking the same way, just make sure your metrics are meaningful. As a thought experiment, ask yourself if your posting habits on Twitter or Facebook would change if your follower count was hidden? If all you had to go on was the conversations you participated in, how would you measure success? You would measure it by how many actual human beings you have impacted. That is how it works in real life, where there is no convenient list of friends, and that is how you should conduct yourself online. Nobody is impressed with your follower count but yourself. AdamWhite (adamwhite.org) is a software developer at JMR SoftwareSystems (jmr.ca) and a news editor at Punknews.org. Find him on Twitter @adamwhite, at 905-374-2878, or [email protected]. Continued from page 1 …machines that allow employees to fill more orders in less time. It is important to note that operations need to do continuous improvement, always looking for ways to improve the quality of your product or service while increasing capacity and lowering cost. You need to do quality assurance, ensuring that your product or service consistently meets or exceeds your quality standards. Easier said than done, but you can bet that your competition is trying real hard to continuously improve, and if you are not careful, they can leave you behind in the dust. You need to know the status of every order and whether or not you will make the promised delivery date/time. By staying on top of your order status, you can be proactive and avoid missed deadlines. You need to manage your work force in relationship to the order. You would want to schedule employees to certain tasks of completing the order. This allows employees to know what is required and for management to know everything is taken care of and is running smoothly. Your business may need to manage raw material inventory, third party inventory and possibly finished goods inventory. Again, remember we are striving to minimize inventory and maximize customer satisfaction, which is at opposite ends of the spectrum. Each day employees can come to work and decide what they feel like doing, or you can have a system in place so everyone knows what needs to be done, by who, and when, so that you maximize profit and customer satisfaction. Keith Narsansky, CMA is the Software Architect and Business Process Engineer at The Business Solution. The ultimate marketing and management software and web system (including CRM) that helps small business save time and money; improve customer satisfaction; increase sales; and run their company with ease. www.thebusinesssolution.com www.BusinessLinkBrantford.com FEBRUARY 2010 GREEN POWER “Under the MEER program, more than 30 million dollars is available for capital improvement projects that reduce electricity consumption. Participants may be eligible for an incentive of up to 50% of the total project cost…” HERE ARE SOME ENERGY SAVING TIPS FROM BRANT COUNTY POWER: BY KEVIN LEHMAN The Business Link B rant County Power is working hard to keep on top of issues affecting the environment. This is evident in the programs that are in place to help you reduce your energy consumption, save you money and help save the environment in the process. Programs such as Peaksaver, the Great Refrigerator Roundup, the Home Energy Audit Program, Power Saving Blitz and the Electricty Retrofit Incentive Program, are in place in Brant County to aid in this continuing process. More recently, the MEER (Multifamily Energy Efficiency Rebates) program, targeted at the owners of existing multifamily residential buildings was introduced. Under the MEER program, more than 30 million dollars is available for capital improvement projects that reduce electricity consumption. Participants may be eligible for an incentive of up to 50% of the total project cost when upgrading energy items such as lighting (re-lamping, fixture changes, compact fluorescent installation), motors, drives, HVAC upgrades, controls, appliances, even ground-source cooling systems and solar thermal installations. FEBRUARY 2010 www.BusinessLinkBrantford.com • Changing the type of lightbulbs you use can make a difference. Compact fluorescents are designed to fit most standard light fixtures, last 10 times longer, and use 70% less energy, while Halogen bulbs use 50% less energy than incandescent bulbs, last two to four times longer, and are compatible with dimmer switches. • Going on a holiday? Programmable timers turn selected lights on and off at specified times, saving money and making your house look occupied. Compact flourescents last 10 times longer, and use 70% less energy than your typical light bulb. • Motion sensors turn on lights automatically when movement is detected and turn off when lights are not needed. • Set your refrigerator to 3°C (37°F) and your freezer to -18°C (0°F) and replace worn doors seals on refrigerators and freezers. • Wash with cold or warm water and always rinse with cold water. To find more energy conservation tips visit the Brant County Power website at www.brantcountypower.com and click on the link Conservation and Demand Management or contact them by telephone in Paris at 519-442-2215 or Toll-Free at 1-877-871-2215. Brant County Power is taking its environmental responsibilities very seriously and wants to work together with you for a greener tomorrow. THE BUSINESS LINK 3 WHAT’S THE BIGGEST ADVANTAGE OF GOING BACK TO SCHOOL AS A SENIOR? Back to school at 100 years young! BY JANE SALVATORE Learning Centre Program Coordinator Warren Crawford , Instructor with Reid Macfarlane , 100 Year Old Stud ent. • If you cut classes, no one calls your parents. • Better yet, what is the biggest advantage of going back to school as a charming 100 year old senior? • You get to redefine the ‘age old saying’... “You’re never too old to learn”. EMPLOYERS HIRE “ABILITIESFIRST” Developing relationships between community employers and persons with disabilities PRESS RELEASE A bilitiesFirst connects local business with the untapped labour pool of persons with disabilities. We are committed to providing the employer with information resources to assist with their hiring needs. First launched in June, 2007 AbilitiesFirst will continue into 2010. With funding from The Ministry of Community and Social Services Ontario Disability Support Program Employment Supports, the businesses of Brant, Brantford, Haldimand and Norfolk will continue to receive acknowledgment for encouraging diversity and inclusion in the workplace by recruiting, hiring and retaining people with disabilities. Employers will continue to have several opportunities to participate in workshops and information forums courtesy of AbilitiesFirst. ARE YOU AN ABILITIESFIRST EMPLOYER? An AbilitiesFirst Employer: • understands that the greater the diversity of the workforce, the greater the ability to serve the community • The Bigger & Better Journey Learning Centre Team recently had the honour of teaching internet skills to a brilliant gentleman, who just happens to be coming up on his 101st birthday. • has dispelled the myths typically associated with hiring people with visible and invisible disabilities • There is an abundance of resources available to seniors of all ages and it is inspiring to see someone who has celebrated with 100 candles on their birthday cake, taking the initiative to learn new skills using today’s technology. • recognizes and hires based on an individuals abilities first • Our seniors should always be encouraged to learn and grow...to wake up every day and ask “How old would I be if I didn’t know how old I was?” Melanie Crawford & her husband Warren own and operate the Bigger & Better Journey Learning Centre with over 25 years of combined experience in educating & empowering others. Their commitment to fostering growth in the local community is made evident through their multiple volunteer engagements, relationships with local service agencies and through their Benevolence Training Program. For more information contact the Learning Centre or visit the website at www.biggerandbetterjourney.ca • is aware that people with disabilities are a large, growing consumer market Become an AbilitiesFirst Employer and be part of this growing group! A Swent and Sons, Selkirk, A&P Brantford, Airvent Metal Products, Alzheimer Society of Haldimand-Norfolk, Automotive Edge, Best Western Brant Park Inn. BIA of Simcoe, Bridge Staffing, Bryan Fretz Financial, Deliveries Unlimited, Food Basics Lynden Road, Gorilla Brake and Components, Grand Oaks Emporium, Haldimand County, Haldimand Flyer Force, Haldimand-Norfolk Resource Centre, Helping Others Thrift Store, Simcoe, Home Depot Brantford, Hydro One, Instore Focus Inc., Lockwood Manufacturing, Maravox Solutions Inc., Marco Sales and Incentives, Martin Building Maintenance, Mary Poppins Preschool, McDonald’s Simcoe, Moose Winooski’s Brantford, NCO, Park Road Veterinary Clinic, QuicKlean, Rona Simcoe, Rosa Flora Dunnville, Salvation Army Caledonia, Sears Canada Brantford, Sears Canada Simcoe, Sifton Properties Ltd., Sobey’s Simcoe, Snyders Sweet Corn, The Brantford Golf and Country Club, The Cobblestone Public House, Tija Ceramic Studio, Trebax Clinics, Unique Boutique, Walmart Brantford, Wendy’s Restaurant, Icomm Drive, Zehr’s Food Market Caledonia What AbilitiesFirst Can Do For You! • Connect you with your local Service Provider and employment candidates • Educate and assist with understanding The Accessibility for Ontarians with Disabilities Act (2005) and your requirements as an employer and business owner • Help you achieve “AbilitiesFirst Employer” status • Tour your business and provide input towards workplace accessibility • Assist with job development and job accommodation www.abilitiesfirst.ca • Serving Brant, Brantford, Haldimand and Norfolk Communities 4 THE BUSINESS LINK www.BusinessLinkBrantford.com FEBRUARY 2010 COULD ANGER COST YOU YOUR JOB? You bet your paycheque it could! BY JULIE CHRISTIANSEN T hose who work in human services (mental health, brain injury, and youth employment), can tell you that anger is often identified as a “preemployment issue” for people seeking work. In other words, people with temper problems often had difficulty obtaining and maintaining gainful employment. But it doesn’t stop there. For years we have read in the papers and in various magazines about workplace bullying and the toll it can take on a workplace. In fact, the provincial Government of Ontario is in the process of reviewing Ontario’s health and safety laws to ensure that issues of workplace bullying, mobbing, and other forms of violence are adequately covered. According to the Canadian Centre for Occupational Health and Safety (CCOHS), workplace violence is “any act in which a person is abused, threatened, intimidated or assaulted in his or her employment.” Workplace violence is not limited to the actual work site; for example, a threatening call received at home from the workplace constitutes an act of workplace aggression. This phenomenon is not isolated to public employees like postal workers, as many would like to believe. Anyone who works with the public is a likely perpetrator OR victim of workplace violence. Road rage can happen in the back of a cab. Air rage is as traumatic for the employees of the airline as it is for the passengers on the plane. Parent rage at a junior “A” hockey game can become an act of workplace violence against the referees, coaches or assistants of a team! An unwanted slap on the server’s bottom as she leaves the kitchen with an order is harassment. As I said before, if you work with people, you’re bound to experience some kind of conflict. More often than we care to realize, conflicts escalate into some form of violence. While some folks have difficulty obtaining work because of their anger or attitude, there are many who can land the job and keep the job. And then, they make the workplace miserable for everyone else. They are intimidating. They may be loud and boisterous. They may be quiet and subversive. And www.southcoastbookkeeping.com “Denying that workplace violence exists will not make it go away. By implementing a sound strategy, and ensuring all employees are on the same page, employers and workers alike can reduce the risk and make work a safer place to be.” maybe, they even are outright violent in the workplace. Whatever the case, it is often difficult to let people like this go, especially if they manage to work their way into positions of power. So what can you do if you find yourself in this situation? Water cooler talk is not the answer. Learning from the evil master and taking on his or her aggressive or subversive personality is not the answer either. There are ways to deal with these difficult personalities, but it takes knowledge, skill, and perseverance. First you must take responsibility for your own safety. Find out what your company’s policies are surrounding health and safety, and be aware of your rights and responsibilities as a worker. Talk about incidents as they occur, and know where your super- www.millards.com visors stand on the overall issue. Agree with your coworkers that you will not let minor incidents pass unnoticed; this will help to nip more potentially dangerous occurrences in the bud before they escalate. Have backup systems in place, and ensure that no one is ever left in a vulnerable situation. Employers in Ontario are required to take all reasonable precautions to protect the health and safety of their employees. Officers and directors need to establish a workplace violence prevention policy that must be promoted by upper management. Human resource managers should examine and improve hiring practices; implement prescreening techniques; utilize background checks; encourage employees to report threats or violent behavior; establish termination policies; and, provide posttermination counseling. All employees need to be made aware of the warning signs of aggressive or violent behavior. Management should also be trained on how to assess threats and to de-escalate potentially violent situations. Training in the areas of conflict resolution, and resolving workplace anger will also prove invaluable. Denying that workplace violence exists will not make it go away. By implementing a sound strategy, and ensuring all employees are on the same page, employers and workers alike can reduce the risk and make work a safer place to be. Julie Christiansen is an Anger Resolution Expert and President of Leverage U. To learn more about Leverage U’s corporate coaching programs in the areas of conflict resolution and preventing workplace violence, contact her at www.juliechristiansen.com. www.businessbyreferral.ca INCREASE YOUR WEBSITE TRAFFIC! Call 519.751.LINK (5465) or Email [email protected] FEBRUARY 2010 www.BusinessLinkBrantford.com THE BUSINESS LINK 5 NEW CORPORATE DONORS ON BOARD WITH TWIN PAD CAMPAIGN “It is very important for all of us to support the youth of today. The Twin Pad complex addresses both urban and rural needs and we are glad to be involved.” From left to right: Shelly Sutton, Councillor Coleman, John Innes and Mayor Eddy. rooms and 300 parking spaces. Located at 944 Powerline Road at Rest Acres Road, adjacent to Highway 403 in Paris, construction he Dumfries Mutual Insurance Company, began early in August 2009 and is scheduled for a founded in May, 1856 in the Village of fall 2010 completion date. Roseville, has generously given a $45,000 boost to Your Neighbourhood Credit Union, on January the Twin Pad campaign. Dumfries Mutual Insurance 29, also stepped up to contribute to the campaign, Company is the oldest Ontario farm mutual donating $5000 to help with the project. Your insurance company and has grown from a company Neighbourhood Credit Union, with a long history that was strictly an insurer against fire perils to one in the area, currently serves approximately that now offers Residential, Agricultural, Automobile 29,000 members and delivers a full spectrum of and Commercial coverage. Today, financial services. Dumfries Mutual Insurance Kate Neff, Vice President of “We are looking is based in Cambridge, with Member Services and Marketing forward to the customers throughout Brant and offered, “The campaign committee Brant County. presented us with a very nice completion of Dumfries Mutual Insurance, that showed the the complex and proposal a long-time supporter of the importance of this project to Brant seeing people 4H movement in Ontario sees County. Your Neighbourhood Credit the creation of the Twin Pad Union wants to be a part of people’s getting out and Complex in the same light. “It’s everyday lives and be seen as a enjoying it.” for the kids”, says manager part of this community”. Shelley Sutton”, “We are a strong Neff adds, “We are looking supporter of 4H and this recreational complex falls forward to the completion of the complex and into the same category, helping youth”. Sutton adds, seeing people getting out and enjoying it.” “It is very important for all of us to support the youth Your Neighbourhood Credit Union, with two of today. The Twin Pad complex addresses both urban branches in Brantford and one in Paris are a full and rural needs and we are glad to be involved”. service financial institution, offering a choice of The Twin Pad Complex will be a welcome addition personalized banking services to fit your needs, your to sports facilities in the County of Brant and to the schedule and your budget. people who are concerned with the welfare of area youth. The fully accessible complex will have two Anyone interested in making a contribution can NHL regulation sized rinks, seating for approximately contact Marilyn Campbell Davis at the Twin Pad 335 for each rink, 12 dressing rooms with two that Campaign Office in Paris at 519-442-6324, ext are fully accessible, two separate entrances, a large 3019 or by email at [email protected] community room, two additional multi-purpose BY KEVIN LEHMAN The Business Link T 6 THE BUSINESS LINK www.BusinessLinkBrantford.com FEBRUARY 2010 SPECIAL FEATURE: ECONOMIC DEVELOPMENT Economic Development & “Inventing a Better Mousetrap” “BUSINESS TODAY IS ALL ABOUT KEEPING IN TOUCH WITH YOUR CUSTOMERS…” BY KEVIN LEHMAN E conomic Development today often revolves around speed and reliability of communications. Fiber-optic technology is one of the newest evidences of inventing the better mousetrap and is steadily replacing copper wire as a modern means of communication signal transmission. Brantford Hydro Inc. (BHI) provides highspeed fiber optic telecommunication connections through its NetOptiks division. “Business today is all about keeping in touch with your customers”, says James Nagle, Director of Business Development. “That means being able to rely on your communication system. Fiber-optics systems allow us to supply that reliability. We’ve reached the point where we can provide customers with virtually any service they require and we also want to hear what services they’re looking for.” NetOptiks can now service most commercial and industrial areas of the City and provide customers with state of the art connectivity to their local, national and international facilities. NetOptiks’ marketing plan includes telling Southern Ontario about the expanding range of telecommunications services it can provide customers. There are many applications in the NetOptiks repertoire, including Wholesale and Retail Business Internet Services, Point to Point Transparent LAN Services, Point to Multi-point Connectivity, Wide Area Network Design, videoconferencing, Voice-Over Internet Phone, Corporate domain, web, e-mail and e-commerce hosting services and offsite data storage services. Their clients benefit from state-of-the-art technology for a full suite of voice, video and data services with one point of contact, excellent service and competitive pricing. NetOptiks provides one stop shopping for all their connectivity needs. It allows the customer to do what they do best, run their business. Around the region, NetOptiks has forged relationships with local service providers to make their product and service available. NetOptiks, through Brantford Hydro, has enjoyed a strong working relationship with Brant County Power Services Inc. and Norfolk Energy Inc. for as long as the three companies have been in existence. Tim Roberts, manager of Energy Services for Norfolk Energy in Simcoe, Ontario also has high praise for the medium. Norfolk Energy sees their mission as offering competitive, community based services to their customers. Their partnership with NetOptiks, in his words, “allows us to provide big-city services to large-sized companies in our predominantly rural area. Our role in the fiber optic business is to provide the fiber over which NetOptiks provides their services”. NetOptiks offers secure and reliable virtual private networks (VPN) for community-wide networking requirements. This enables businesses that need to communicate from several office locations to transfer their confidential data and communications over a guaranteed, 24-hour secure fiber optic connection. NetOptiks is dedicated to providing the best FEBRUARY 2010 www.BusinessLinkBrantford.com James Nagle, Director of Business Development. Inset: The servers housed at NetOptiks. customer service possible, continually looking to provide additional services that will benefit their customers. They have been in the utility business, through Brantford Hydro, for nearly a century. They understand the need to serve their customers 24 hours a day, 7 days a week. Nagle adds, “We are a tool of economic development. We say to any business—you can come to Brantford and we can service you just as well as any major metro area.” He goes on to say that NetOptiks has spent a lot of dollars to do upgrades that allow them to minimize any service interruptions. They can and do guarantee 99.999% reliability. This reliability is at the very core of their strength. All service upgrades are done online. Once connected through Fiber-optic systems, responses are almost instant. It is like turning on a tap; once a system is online, everything is available at the flip of a switch. The limits of Fiber-optic technology are only theoretical. They have never been tested. The only known limit is the imagination of the system designer and the physical limitation of the equipment used. Fiber-optics is the backbone of current-day long distance as well as local phone systems and many cyber network systems. Other users include cable television services, university campuses, office buildings and industrial plants. NetOptiks offers secure and reliable virtual private networks (VPN) for community-wide networking requirements. This enables businesses that need to communicate from several office locations to transfer their confidential data and communications over a guaranteed, 24-hour secure fiber optic connection. NetOptiks is dedicated to providing the best customer service possible, continually looking to provide additional services that will benefit their customers. They have been in the utility business, through Brantford Hydro, for nearly a century. They understand the need to serve their customers 24 hours a day, 7 days a week. THE BUSINESS LINK 7 ECONOMIC DEVELOPMENT ENTERPRISE BRANT SHARES WITH OUR COMMUNITY ANNUAL GENERAL MEETING On January 28th at the Best Western Brant Park Inn Enterprise Brant held their Annual General Meeting and a mini-trade show. The meeting and show are open to the public as this event is Enterprise Brant’s way to report back to the community their accomplishments during the past year. Immediately following the trade show was the Annual Awards Banquet. At the Banquet, clients from the past were recognized for their contribution to the community as a result of having started a new business with the assistance of Enterprise Brant. Clients were recognized for 8 THE BUSINESS LINK 5, 10, 15 years in business. In addition, there were two clients recognized that started their businesses 20 years ago. The by invitation only dinner was very well attended with over 130 guests. After dinner a brief presentation was made by Colleen Miller a well known entrepreneur and community booster in Brantford. Colleen is founder of Colleen E. Miller Enterprises Inc. and was a former client and past Board member for Enterprise Brant; she shared her experiences in starting and growing her own business. Colleen has been a facilitator presenter to Enterprise Brant’s Business Seminar Series. John Wiacek Chairman of the Board of Directors noted “...Enterprise Brant is proud to have had the opportunity to help so many fine businesses get started in our community. What you are seeing here this evening is only the tip of the iceberg. It’s an honour to be able to serve on the board. One of the features at the trade show was the unveiling of Enterprise Brant’s new website. This website features new interactivity and an updated look as well with the tools to assist you in your business. John Wiacek Chairman Board of Directors Enterprise Brant www.BusinessLinkBrantford.com FEBRUARY 2010 ECONOMIC DEVELOPMENT Celebrates Our Clients Success 20 YEARS CONTRIBUTING TO BRANTFORD/BRANT Window Works Jo-Anne Finucane L&L Shuttle Lou Mestekemper 15 YEARS CONTRIBUTING TO BRANTFORD/BRANT Harold Davis Heating & Cooling Inc. Harold Davis Stevans Sales & Marketing Ann Fitch Marlin Travel Downtown Marisa Brooks Patricia Spidle 10 YEARS CONTRIBUTING TO BRANTFORD/BRANT Crazy Bills Inc. Anne-Marie Boake Lloyd’s Lock & Security Lloyd Howley Runner’s Den Deborah Jones KMS Kirby Mechanical Services Guy Kirby Mindspin Studio Inc. Tanja Neil Best Foot Forward Quality Shoe Repair Inc. Malcolm Ross 5 YEARS CONTRIBUTING TO BRANTFORD/BRANT Jason Gibson Personal Chef Services Jason Gibson ENTERPRISE BRANT FEBRUARY 2010 www.BusinessLinkBrantford.com Build Mourra Muscle Ron Mourra Silhouette Landscape & Design Joy & Rick Paul 330 West St., Unit 10, Brantford ON Rogers Custom Greenhouse Mfg. Inc. Paul & Tracy Rogers Email: [email protected] Ken’s Computers Ken Shipman Website: www.enterprisebrant.com THE BUSINESS LINK 9 ECONOMIC DEVELOPMENT The Future Of Any Progressive County Is CHANGE “THE COUNTY OF BRANT IS NOT RESTING ON THE LAURELS OF THEIR ACCOMPLISHMENTS. THEY ARE GEARED TO THE FUTURE…” BY KEVIN LEHMAN “T he County of Brant recognizes that significant economic changes are occurring, and will occur, with implications to the Community. Facing these issues squarely, understanding them and making plans to meet them head on is the imperative today.” This statement is part of the County of Brant’s Values to Guide the Mission of Economic Development and it is the backbone of the development policy driving the County. In 2009 much was accomplished. Road improvements, a new ambulance station on Powerline Road, the groundbreaking of the new twin pad arena, improvements to the South Dumfries community centre and water system, improvements in Cainsville and other areas number among those accomplishments. The County of Brant is not resting on the laurels of their accomplishments. They are geared to the future: development through growth, improvement and local prosperity that will be self-sustaining. On January 27, 2010, the people of Brant were invited to attend a community consulta- The Twin Pad complex construction continues, with completion targeted for fall 2010. tion with the aim of hearing your feedback; discussing your values and having you share your ideas to help shape the future. This is a key part of the development of a 5 year economic Devel- opment Strategic Plan. The turnout, according to Eric Rowen, Manager of Economic Development & Tourism for the County “was fantastic. More than we anticipated and a great indication of interest from County citizens”. The attendees filled out questionnaires, asked and answered questions and demonstrated the desire of all to play a key role in shaping the future of the County of Brant. This strategic plan is being prepared by WCM Consulting, an experienced firm in this field and is targeted to be completed by late spring 2010. The Twin Pad complex construction continues, with completion targeted for fall 2010. a community room, a referee room, staff offices and an Ontario Provincial Police sub-station. The rink slabs will be removed and the new refrigeration will be installed at the facility. The project is worth $3 million and is being financed under the Recreational Infrastructure Canada (RInC) program. One third of the funding is being provided by the province, a second third by the federal government and the balance by the County of Brant. On the business front, 2010 will see the 30th anniversary of Beauti-Tone Paint and Home Products. Beauti-Tone was founded in Burford and will celebrate the event with an “Windmill Country Farms in Mount Pleasant will complete their transformation this year. Last year they more than doubled their seating capacity in order to accommodate their 400 to 500 daily customers.” Located at 944 Powerline Road at Rest Acres Road, close to Highway 403 in Paris, it is an important project and is seen as very important to the families and youth of Brant and important to the local economy. The fully accessible complex will have two NHL regulation sized rinks, seating for approximately 335 for each rink, 12 dressing rooms with two that are fully accessible, two separate entrances, a large community room, two additional multi-purpose rooms and 300 parking spaces. The Twin pad complex is a culmination of years of efforts to determine the proper way to develop a recreational facility of this size and complexity. A little over $14 million of the total $20 million price tag is being provided by the federal and provincial governments, with the balance being provided by the County of Brant and by the capital campaign. The Burford arena is also undergoing major renovations in 2010. A 6,500 square foot expansion is planned that will allow four more dressing rooms, 10 THE BUSINESS LINK open house and tours of the facility on Brian Drive on Saturday June 12. Windmill Country Farms in Mount Pleasant will complete their transformation this year. Last year they more than doubled their seating capacity in order to accommodate their 400 to 500 daily customers. When the project is completed this year, their premises will have grown to 5,800 square feet of interior space. While Ontario continues to emerge from these challenging economic times, Brant will continue in its efforts towards providing a balanced place to live, work and play. Visit the County of Brant website at www.Brant.ca often to keep in touch with ongoing projects and events. www.BusinessLinkBrantford.com FEBRUARY 2010 ECONOMIC DEVELOPMENT Haldimand County Puts Success In The Path Of Industry “…THE COUNTY FEATURES THE LARGEST GREENFIELD INDUSTRIAL PARK IN ONTARIO WITH ITS UNIQUE INDUSTRIAL INFLUENCE AREA.” SUBMITTED BY HALDIMAND COUNTY B usiness investors are discovering first hand the Haldimand County advantage. Lower land costs and reasonable taxes can make facility ownership more affordable than leasing for many operations. Part of Canada’s Greater Golden Horseshoe, the county features the largest greenfield industrial park in Ontario with its unique industrial influence area. Haldimand offers road, rail, seaway and nearby air access to America’s industrial heartland. Local highways access Ontario’s main highway corridors. In a day’s drive are the homes of 130 million people, most of North America’s car and light truck plants and 56% of its industrial market. The County’s dedicated workforce costs less than Ontario’s average—and nine nearby colleges and universities help keep skills current. An emerging energy hub with the Ontario Power Generation Nanticoke Generating Station as the anchor can be found in Nanticoke. A hydro corridor with transmission lines runs north from the station and proposals for natural gas, wind, solar and biomass energy generation are moving forward. Situated in a picturesque region with a rich heritage, Haldimand rises north from the Lake Erie shore on either side of the Grand River. Over 600,000 tourists visit every year to enjoy waterfront recreation and the County’s many fairs and celebrations. Haldimand residents share in the relaxed, small-town lifestyle, four-season recreation options and a full range of social, emergency, healthcare and community services. Companies located in Haldimand County include: U.S. Steel Canada Lake Erie Works; J.M. Smucker (Canada) Inc.; Ontario Power Generation Nanticoke Generating Station; Imperial Oil; Canadian Gypsum Company; Georgia Pacific Co. Inc.; Kvaerner Sheafer Townsend Ltd.; Total Distribution Systems Ltd.; Cayuga Materials and Construction Company Ltd.; Transport Sales and Service; Innophos; R.F. Almas Company Ltd.; TEME Engineering and Laidlaw Transport—Hagersville. Haldimand County also hosts growing tourism and film industries— and a developing food processing cluster with a basis in the County’s well-developed agriculture sector. For a closer look at how you can take part in the opportunities presented by these sectors, visit www.BusinessHaldimand.com or call 1-800-863-9607. FEBRUARY 2010 www.BusinessLinkBrantford.com THE BUSINESS LINK 11 GRAND RIVER EMPLOYMENT AND TRAINING PRESENTS: CORNBREAD AND ROSES 2010 BY KEVIN LEHMAN The Business Link G rand River Employment and Training (GREAT) is a community organization that delivers employment and training programs and services to Six Nations members. GREAT works in partnership with employers and organizations to increase employment and training opportunities through the Workforce Connections Program. On February 12 2009, GREAT held the first Cornbread and Roses event. Cornbread and Roses was intended to bring together Six Nations businesses and business people from the Brant and Hamilton area to promote interest in increased employment and business partnerships. The event was another step in introducing area businesses to the Workforce Connections Program. The Cornbread and Roses event was a resounding success, attracting 30 vendors and over 300 visitors. Cornbread and Roses 2010 is scheduled for Thursday, February 11 and will be an evening of networking, shopping and a sample of traditional and contemporary cuisine. Cornbread and Roses 2010 will run from 6:00pm to 9:00pm at the Six Nations Community Hall located at 1156 Fourth Line Road in Ohsweken, ON. GREAT personnel will again be on hand answer questions and meet the attendees. Everyone is invited to attend and it is free of charge. Funding for the Workforce Connections Program is provided by the Government of Canada’s PanCanadian Innovation Initiative in partnership with GREAT. The intent is to provide employment readiness skills training and a subsidized employment placement to selected participants. The effect is to provide Brant and area employers with a fully trained employee and have the costs offset by this program. The benefits to employers from dealing with “The Cornbread and Roses event was a resounding success, attracting 30 vendors and over 300 visitors.” Workforce Connections are many: The first and most obvious is that this program provides a 12 week wage subsidy after placements are negotiated. The aboriginal workforce is young and many are fully trained with skills that are not being utilized. Hiring aboriginal people could lead to new markets by increasing exposure to Aboriginal customers. GREAT’s 2010 Cornbread and Roses event offers opportunities for community members to learn more about businesses, products and services available in surrounding communities as well as opportunities for job seekers to explore employment possibilities. GREAT personnel hope that you will plan to go and enjoy this evening out, meet people and make some new contacts. For more information, contact Grand River Employment and Training in Ohsweken at 16 Sunrise Court, by phone at 519-445-2222, toll free at 888-218-5230 or online at www.greatsn.com. Offices are also in Brantford at 120 Colborne Street, Suite 101, phone 519-758-9210; in Hamilton at 712 Main Street East, phone 905-548-9593; or in Fort Erie at 796 Buffalo Road, phone 905-871-8931. 12 THE BUSINESS LINK www.BusinessLinkBrantford.com FEBRUARY 2010 ASK THE EXPERT WANT SAGE ADVICE? YOU’LL GET IT HERE! Teresa Bujouves MORTGAGE MASTER HUMAN RESOURCES EXPERT QUESTION QUESTION Why does everyone tell you NOT to pay your Taxes with your mortgage? Are you paying more to the bank if you do so??? How do employers get employees to re-engage in 2010? Annette Grant Branch Manager ANSWER This is a question or concern that comes up with almost every transaction that I am involved in. It’s a valid concern, especially when most consumers are not given a choice when they enter into a high ratio mortgage, now that insurers are insisting all high ratio mortgages must have property taxes included in their monthly payments. So, myth dispelled!! Firstly, a consumer that pays property taxes with their mortgage payment is not paying any interest on this portion of the payment to the bank. Consumers will pay 1/12th of the annual taxes on their monthly payment and nothing more. Does the bank make money?? Absolutely, YES, but not from the consumer directly! All lenders enter into negotiations with municipalities to pay property taxes on behalf of the consumer quarterly or yearly. Therefore, they collect 1/12th of every consumer’s payment, invest this money in an interest bearing account, and thus make interest on all the money accumulated until such time as the payments are made!! I must caution you. When your property taxes increase, please advise your lender. If you do not, by the time the lender learns of the increase, you may be several months behind and the lender will request the difference in full, which may catch you off guard!!!! ANSWER In a recent online survey by Express Employment Professionals, readers were asked if they would “job hop” for a better job opportunity. Of nearly 800 respondents, 81 percent said, “Yes,” they would job hop in 2010. Attrition cost companies thousands of dollars per lost employee. If these surveys are indications of what is to come, employers could see profits disappear. If employers want a chance to rebound in 2010 and avoid turnover, they must refocus their efforts on employee engagement. One tried and true method for rebuilding trust and increasing employee engagement is…communication. That’s honesty about where the company stands financially, plans for the future, and the necessary steps to get there. Employers should avoid sugarcoating the truth about the situation and making promises they can’t deliver. When employers give employees opportunity to feel connected to the rise and fall of a business, workers feel personally involved and are usually willing to do whatever it takes to help. An open door policy is a great strategy to keep the lines of communication flowing. Employers should encourage their employees to ask questions, no matter the topic, and address concerns honestly. Employees are more inclined to stay loyal and engaged to a company when they feel their concerns are being considered. 2009 had a huge impact on the workforce, those who have lost jobs, as well as those who are worried they’ll be next. It’s critical to remember that the real reason companies are successful is because of their people. Businesses that invest in and value engagement will achieve higher levels of employee satisfaction, loyalty, and in turn, success. tel: 519.750.0111 32 Market Street, Brantford [email protected] www.expresspros.ca tel: 519.770.0044 39 King George Road, Brantford [email protected] BUSINESS RESOURCES EXPERT FINANCIAL RESTRUCTURING EXPERT QUESTION QUESTION How can I decrease my risk in business? What are some of the warning signs of serious financial debt? ANSWER You can’t always avoid risk, but you can insure against those situations. A business insurance agent can help you identify the risks your business may be exposed to and provide customizable insurance solutions to cover these risks. To ensure that all your obligations are covered, it’s important to consider separate policies for the business and your family. Some important kinds of business insurance coverage to consider include: General Liability Insurance protects your business from lawsuits due to injuries or damages to others or their property cause by your products or while on your premises. Trade Credit Insurance to protect your accounts receivable from losses due to a customer’s inability to pay or insolvency. Commercial Property Insurance protects property owned by the business against situations like fire and theft. Error and Omissions Coverage protects you from lawsuits made due to a mistake or oversight in the performance of professional services. Commercial Auto Insurance covers vehicles owned by the business in the event of an auto accident. Business Interruption Insurance helps cover lost earnings and other expenses if there is a temporary shutdown of your business due to an insured situation. You could also consider a business owner’s package that bundles your most essential insurance coverage into one convenient, cost-effective policy. Group Benefits Insurance, financial protection for common health-related expenses for you and your employees. Business Creditor Insurance, to help cover insured outstanding balances on common business lending products. Trudy Belanco tel: 519.756.4269 1 Market Square, Brantford [email protected] www.businessresourcecentre.ca ANSWER Steve Borsellino If you are lying awake at night worrying about money, you may be in a serious debt situation. What are some of the warning signs of serious debt and financial risk? • The total amount of your debt increases each month. • You have not reduced your total debt for six consecutive months. • You have accumulated debt without a plan to be debt free. • You are unable to make routine minimum monthly payments on credit cards and loans. • You are at or over your limit on credit cards. • You skip paying some bills in order to pay others. • You are receiving phone calls and letters from collection and credit agencies. • You are making day-to-day purchases like groceries and movie tickets on credit cards because you do not have the cash to pay for them. • You write cheques that bounce. • You argue with your spouse or family about money or are afraid to talk to your spouse or family about money. • If you are experiencing just one of these stressors... Talk to us... call today for a free discrete consultation... with our caring and compassionate advice... In Niagara Falls call 905.356.8463 In Welland call 905.732.9100 For other locations in South Central Ontario call 1.866.549.8463 for a location near you. [email protected] www.vineandwilliams.com www.vine.on.ca ADVERTORIAL FEBRUARY 2010 www.BusinessLinkBrantford.com THE BUSINESS LINK 13 WHAT DO YOU DO AFTER HOURS? The pressure of the “afterhours” warrior is real. Vancouver BC, home of the 2010 Winter Olympics BY WILL ROWE The Business Link W ow! From February 12 to February 28, Canada and the world will be engrossed in the 2010 Winter Olympics. Canada will be at the height of it’s pride in presenting the winter spectacle of achievement and glory. Most of us will be planning or attending Olympic parties or watching the events on new TV’s just purchased for the occasion. We will all be living vicariously through our fellow Canadians that have trained for years and even lifetimes to conquer a podium position. But it’s not just the athletes we need to think about. The process of bidding for the Olympics takes years. The committee hours for many would be unthinkable. But this is how many spend their “afterhours”. But it goes even deeper than that. Just think of the boards that people sit on, the service clubs people devote their free time to and the volunteers that impact all of our lives. When many people think “Afterhours” it is true that it can be the time to relax, or greet business associates in an informal social setting. But for many, it is the beginning of another day. It is time away from their families or being “AWOL” from a meeting they were double booked for. The pressure of the “afterhours” warrior is real. They give of themselves unselfishly for the betterment of the community. It is the unseen effort of the few that we all benefit from and through them we all win gold. So at the next event you attend or even when you watch the Olympics, remember the countless hours of dedicated volunteers that made it all possible. Cheers to those unsung heros! WHAT EFFECT WILL BILL 168 HAVE ON YOUR BUSINESS? “I believe that there are three things that smart workplaces need to do today to manage a successful implementation of Bill 168.” just means posting new policies and providing a brief session to introduce them to the employees. id you know that Bill 168 passed its third With Bill 168 the government has legislated aspects reading in December? That means that by such as completing a full risk assessment, implesummer the Occupational Health and Safety Act mentation of the results of the assessment, training will be modified to include workplace violence. and yearly updates. Many business are not aware how this new legThe last step you need to take to be prepared islation will impact their work place. I believe that is to spend time getting supervisor and managers there are three things that smart workplaces need to understand the significance of the Bill. A key to do today to manage a successful implementa- aspect of this Bill is going to be training. But in tion of Bill 168. this case I am referring First, it is important to getting buy in from “With Bill 168 the to understand the Bill. I your managers up front, realize this is an obvious government has legislated before the implemenstatement. But for many process so your aspects such as completing tation business owners, HR mantraining dollars are well agers and Health and a full risk assessment, spent. Having employSafety people making the ees understand Bill 168, implementation of the time to understand Bill the different types of viresults of the assessment, olence that it addresses 168 is difficult. There is lots of great information and the business case training and yearly on the internet. I have a behind it will allow staff updates.” previous blog post and an and managers to fully article in Health, Wellness support it will increase & Safety Magazine (page 23 at http://bit.ly/6ogcx the value of the training dollars you will be spend—hard copies of the Magazine can be found at ing later to implement your new policy. the office of The Business Link, 13 Secord Dr., Unit These three steps can be taken now so that your 3, St. Catharines). As well, the Legislative Assem- company is well on the way to managing all the difbly of Ontario has great information on Bill 168 ferent aspects of this unique Bill as it becomes implehttp://bit.ly/8pdr5u. mented in your business model by this summer. Second, you need to know that this Bill impacts all companies with more than 5 employees and that Michelle MacIntosh is the owner of Symmetries complying to this Bill will take time, effort and train- – Balance for Work, Balance for Life. To learn more ing dollars. This fact surprises a lot of small busi- about Bill 168 contact Michelle at 905-941-0000 nesses owners. Implementing other policies often or visit www.symmetries.ca BY MICHELLE MacINTOSH D Workplace Violence The definition of work related violence that has received pan-European acceptance is as follows: “incidents where people are abused, threatened or assaulted in circumstances relating to their work, involving an explicit or implicit challenge to their safety, well-being or health”. This can involve violence resulting from industrial disputes, although this is not a major factor in most incidents. –wikipedia 14 THE BUSINESS LINK www.BusinessLinkBrantford.com FEBRUARY 2010 BUSINESS EVENTS LIST YOUR EVENT FOR FREE! JUST EMAIL THE DETAILS TO [email protected] AND WE’LL MAKE SURE TO LET THE BUSINESS COMMUNITY KNOW ABOUT IT! BUSINESS BY REFERRAL Meets Wednesdays at 7:00am Location: Sherwood Restaurant, Colborne Street East, Brantford Find out more at: www.businessbyreferral.ca Guest Speaker Michelle Kwasnik, NLP Master Practitioner Member cost: $36.75 – Non-members: $47.25 Register online at… BRANTFORD-BRANT CHAMBER OF COMMERCE: BUSINESS AFTER HOURS February 9, 2010 5:00-7:00pm BDO Canada 505 Park Road North, Unit 1, Brantford No charge for this event…just show up with your business cards BRANTFORD-BRANT CHAMBER OF COMMERCE: MP & MPP BREAKFAST February 19, 2010 7:30am Best Western Brant Park Inn Holiday Inn Drive, Brantford Member cost: $18.00 – Non-members: $24.00 Register online at… www.brantfordbrantchamber. com/index.php?page=eventdetails&eventid=225 Brantford Golf and Country Club Learn about Job Accommodation and Creating an Accessible Website Cost: No charge To register, contact paula.hall@abilitiesfirst.ca or call 519-754-2208 BRANTFORD-BRANT CHAMBER OF COMMERCE: BUSINESS GROWTH LEARNING SERIES February 25, 2010 9:00am-11:00am Chamber Offices 77 Charlotte Street, Brantford No charge for this event an AbilitiesFirst Employer will speak on his experiences employing people with disabilities Cost: No charge To register, contact paula.hall@abilitiesfirst.ca or 519-754-2208 ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: MARKETING STRATEGIES March 9, 2010 9:00am-Noon 330 West Street, Brantford Cost: No charge To register, call 519-752-4636 or email [email protected] www.brantfordbrantchamber.com/index.php?page=eventdetails&eventid=230 PARIS AND DISTRICT CHAMBER OF COMMERCE: BUSINESS AFTER 5 February 10, 2010 5:30-7:30pm IQ Tax & Bookkeeping Service 40 Curtis Avenue North, Paris No charge for this event…just show up with your business cards ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: MARKET RESEARCH February 23, 2010 9:00am-Noon 330 West Street, Brantford Cost: No charge To register, call 519-752-4636 or email [email protected] PARIS AND DISTRICT CHAMBER OF COMMERCE: CURLING FUNSPIEL February 12, 2010 12:30pm–4:30pm Paris Curling Club 14 Oak Avenue, Paris Members: $15…Non Members: $20 Contact Sue Swinton at 226-208-1159 or email [email protected] to register ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: BUSINESS PLAN WRITING WORKSHOP February 23, 2010 1:30pm-4:30pm 330 West Street, Brantford Cost: No charge To register, call 519-752-4636 or email [email protected] ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: TIME MANAGEMENT February 16, 2010 9:00am-11:00am 330 West Street, Brantford Presented by Colleen Miller Cost: $35 – free for clients currently on OSEB contract To register, call 519-752-4636 or email [email protected] BRANTFORD-BRANT CHAMBER OF COMMERCE: PST/GST HARMONIZATION… ARE YOU READY? February 24, 2010 5:00-7:00pm Best Western Brant Park Inn 19 Holiday Drive, Brantford Presented in partnership with KPMG Chamber Members: $15…Non Members: $25 Register at... ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: S.M.A.R.T.S. WORKSHOP March 2, 2010 1:30pm-4:30pm 330 West Street, Brantford Learn how to ‘work on’ your business not just ‘in it’. Cost: No charge To register, call 519-752-4636 or email [email protected] ABILITIES FIRST Bridging Employment: Supporting an Inclusive Workplace March 3, 2010 5:00pm-7:00pm Brantford Golf and Country Club Mr. Mohan Chohan of Airvent Metal Products and ENTERPRISE BRANT-SEMINARS FOR BUSINESS SUCCESS: BUSINESS PLAN WRITING WORKSHOP March 9, 2010 1:30pm-4:30pm 330 West Street, Brantford Cost: No charge To register, call 519-752-4636 or email [email protected] HALDIMAND COUNTY COUNCIL 2ND ANNUAL SPRING BUSINESS BREAKFAST & BUSINESS EXCELLENCE AWARDS March 31, 2010 7:30am-9:00am 15 Thorburn St., Cayuga—Please RSVP by March 12, 2010 to 905-318-5932 ext.231 or 1-800-8639607 or email [email protected] www.brantfordbrantchamber.com/index.php?page=eventdetails&eventid=229 BRANTFORD-BRANT CHAMBER OF COMMERCE: WOMEN IN BUSINESS February 17, 2010 5:00pm Best Western Brant Park Inn Holiday Inn Drive, Brantford FEBRUARY 2010 www.BusinessLinkBrantford.com ABILITIES FIRST Job Accommodation/Creating an Accessible Website Employer Forum February 25, 2010 8:00am-Noon THE BUSINESS LINK 15
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