Deloitte Sustainability Do you know how to meet the demands from next generation customers? Have you considered that 8 out of 10 customers want to be engaged in companies’ sustainability efforts, and that, when compared to the average customer, the very engaged customer segment makes up 23 % in terms of wallet share, profitability and relationship growth? Join our four breakfast briefings to learn, share and discuss the opportunities and challenges of connecting sustainability with customer engagement. We invite CSR, sales and marketing managers to join our four breakfast briefings to explore and discuss why and how to connect sustainability with customer engagement. Danish companies have generally come a very long way in terms of building sustainability platforms and many have developed strategic approaches to sustainability. Sustainability is also becoming a differentiating factor for customers – and they expect to be involved. They want to know what you do, how you do it, where and why. And they want to be engaged in your efforts. This trend is a win-win, by which your business can both improve and leverage its sustainability performance and at the same time meet the interest from a growing number of customers. For questions please contact: For the past two years Deloitte has gathered insights on global best practices in the field of sustainability and customer engagement. We have analyzed consumer trends in various markets and we have developed and tested ideas in a think tank and in pilot projects. In collaboration with clients we have developed a report conceptualizing frameworks and methods for how to connect sustainability with customer engagement. Now we want to share and discuss our learnings with you. Mari Espelid Kristensen + 45 30 93 40 48 [email protected] Each session will offer key note speaks from a professional in the field, followed by an hour of facilitated knowledge sharing and networking opportunity. Price 15.000 DKK per business for two participants for all four sessions including breakfast Location Deloitte, Weidekampsgade 6, 2300 Copenhagen S, Denmark Please RSVP with name of participants to Mari Espelid Kristensen, [email protected] before October 1st, 2014. Session 1: Engaging with customers October 10th, 2014, 8.00-10.00 Andreas Schmiegelow, Consultant, Deloitte Sustainability Why and how to connect sustainability with customer engagement: Global best practices and frameworks of engagement Session 2: Turning green into mainstream November 7th, 2014, 8.00-10.00 Thomas Kolster, Founder & Director, Goodvertising Agency 10 effective story tools to turn green mainstream Session 3: Bridging the gap December 4th, 2014, 8.00-10.00 Sille Krukow, Expert in Nudge and Behavioral Design Understand and address the customers’ intention/action gap Session 4: Ready, set, engage January 9th, 2015, 8.00-10.00 Bahare Haghshenas, Senior Manager, Deloitte Sustainability A high level road-map for sustainable customer engagement Thomas Kolster Sille Krukow Bahare Haghshenas Andreas Schmiegelow Thomas Kolster is a leading international expert in sustainable communication. He’s the author of the book “Goodvertising”; the most comprehensive book to date exploring communication as a force for good. As the Director of the Goodvertising Agency, he’s helping companies, nonprofits and agencies understand this new reality. This year Thomas founded WhereGoodGrows; the world’s first best-practice platform for sustainable initiatives. He’s an experienced keynote speaker with +50 events under his belt from Copenhagen to Cape Town, a steady columnist for the Guardian and several other publications and a regular judge at international award shows. Sille Krukow is a leading experts within nudge - & behavioural design, changing products, services and platforms to improve human behaviour. Holding a Master in Visual Communication Design from The Royale Danish Academy of Design, Sille works with refining and developing design-approaches and methodologies in order to create efficient choice architecture - design that changes human behaviour. She creates nudge-solutions for behavioural researchers, public institutions and private companies. As Senior Manager in Deloitte’s Sustainability team, Bahare Haghshenas is responsible for the advisory of Nordic companies in sustainability innovation and engagement. Bahare has more than 10 years of practical experience in concept development, business development and market roll-out. She specializes in businessNGO partnerships, sustainable consumption, customer engagement and strategy development. Bahare is an experienced speaker and a thought-leader in the field of sustainable customer engagement. In 2013, she authored the publication ’Fashioning Sustainability - CSR in the Scandinavian Fashion Industry’. As a consultant in Deloitte Sustainability, Andreas’s primary focus is on customer engagement, sustainable consumption, cross-sectorial partnerships and CSR assurance and data analysis. With an educational background in philosophy, Andreas holds strong analytical and presentational skills and has extensive experience in concept development. Andreas has more than four years of experience in the field of CSR and prior to his employment with Deloitte, Andreas worked as a research assistant at Copenhagen Business School’s Centre for CSR. © 2014 Deloitte Statsautoriseret Revisionspartnerselskab. Medlem af Deloitte Touche Tohmatsu Limited