VoIP over Mobile WiMAX How to Transform a Promising Technology in a Real Business Osservatorio ANFoV – Personal Broadband Milano, 3 Marzo 2008 All Rights Reserved. WiTech is a registered Trademark of WiTech srl Claudio Adriani CTO, WiTech WiTech Who We Are All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiTech – At a Glance Since its foundation in 2003, focused on the WBA Market Partnerships with key technology providers, analysts, operators Member of the WiMAX Forum, TeleManagement Forum, ANFoV Market Leader in WiMAX Planning Services CONSULTING • Business Strategy • Market Analysis • Reports • Capex & Opex Estimation • RFI, RFQ • Technology Scouting ENGINEERING • RF Engineering • Network Design • Executive Project • Drive Test • Quality Assurance • Optimization PLATFORMS • AAA • Rating • NMS • Telco Web GIS TOOLS • Radio-Planning • EMF Impact Analysis • Geo-Marketing • TEA (TechnicalEconomic Analysis) All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Despite All Evolutions Voice Remains the Killer Application All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 201x, Where Are We Headed? A world where any type of digital content, information, and service can be affordably accessed and shared without regard to time, location, or device ANYTIME ANYWHERE All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Br Per oa so db na an l d Mobility Personal Broadband is the Enabler Bandwidth A new generation of personal broadband services is emerging that will enable subscribers to take their broadband connection with them anytime, anywhere and extend their mobile services to broadband speeds Personal broadband is always-on, high-speed and all-IP, providing direct access to the Mobile Internet and creating an open market for many service and application providers Personal Broadband is naturally wireless All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The Wireless Scenario All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Mobile WiMAX (802.16e) Mobile WiMAX is well suited to support Personal Broadband All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Mobile WiMAX Network Architecture • All-IP • Flat, Low cost, Architecture • No Legacy Circuit Source: WiMAX Forum All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The Advantages of Mobile WiMAX Compared to 3G+ (HSPA & EVDO) Higher spectral efficiency Scale to work in different channelizations Higher data rate End-to-end IP-based QoS All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Mobile WiMAX Business Scenario Source: ZTE All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The WiMAX Timeline Source: Senzafili Consulting All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiMAX Market Forecast Source: Senzafili Consulting All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The Importance of VoIP (1) • Growth of VoIP in recent years • Initially on wireline -> First driver of a Voice/Data convergence strategy • Then on wireless -> First step towards a converged all-IP strategy • Even in the Personal Broadband scenario, voice is and will remain a key driver in operators’ business. “VoIP is rated as the single most important driving app in 2007-9 by almost 40% of operators planning to deploy WiMAX in that timeframe. By 2009 we will see at least 65% of operator aiming to offer sophisticated VoIP.” Source: RETHINK, “VoIP over WiMAX: Market drivers and vendor opportunities”, May 2007 All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The Importance of VoIP (2) Summary of opinions of operators planning to deploy WiMAX in 2007-9 Source: Rethink Research survey. May 2007 All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl The Importance of VoIP (3) Summary of opinions of operators planning to deploy WiMAX in 2007-9 Source: Rethink Research survey. May 2007 All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Mobile VoIP – Key Requirements Service Availability Reliability Security IP platform Mobile VoIP Mobility and Roaming QoS Interoperability Portability All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Regulatory Compliance How Mobile WiMAX best supports VoIP Best-in-class, advanced security features Native mobility and roaming support, with low handover latency (< 50 ms) All-IP native platform and Mobile IP support Built-in QoS supports multiple traffic flows and service tiers All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl State-of-the-Art VoIP-Enabled Mobile WiMAX Devices All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Customer Premises Equipment Motorola CPEi 300 Series 2 VoIP Ports ZyXEL MAX-200 series 1 VoIP Port CPE BM625 2 VoIP Ports All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Smartphones Samsung SPH-M8100 Motorola MotoWi4 All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl LG KS20 VoIP over WiMAX is Already a Reality Some Case Studies All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiMAX Telecom WiMAX Telecom first in the world to market telephony via WiMAX technology Vienna, Austria – 20 February 2006 WiMAX Telecom Group, the only multinational WiMAX service provider in Europe, is the first in the world to offer telephony via WiMAX technology. "WiMAX FON" is the cheapest comprehensive last-mile connectivity solution in Austria. Its offers the sound quality of a fixed network and works with ordinary telephone handsets. Thanks to number portability, customers can simply take their existing telephone number with them when switching to WiMAX FON. Source: www.wimax-telecom.net All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Clearwire Clearwire launches VoIP in the US USA - 25 January 2008 Clearwire, the US internet service provider, is to launch its first VoIP service on its own infrastructure. Clearwire is deploying Nortel’s Application Server 5200 and Communication Server 2000 in its data centers to add the first in-house voice services to its portfolio. The company currently markets VoIP services in partnership with a number of carriers. Clearwire has wireless broadband networks operating in 46 markets in 16 states and is currently deploying mobile WiMAX technology across the USA. Source: www.voip-news.co.uk www.clearwire.com All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Neckarcom Telekommunikation Source: http://www.motorola.com http://mobilebroadbandnews.com/ All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Deploying Mobile WiMAX and Mobile VoIP Making It Real All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiTech Consulting & Engineering - The Approach People New Operating Vision for Upbeat Solutions Processes All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Technologies Technologies WiTech - People Analysts Engineers Developers All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiTech - Processes PRACTICES PHASES Consolidating the experience of successful projects into effective best practices Initial Initial Const Const Const Const Tran #1 Tran #2 Const Const Elab Elab #2 #2 Elab #1 #1 Elab Tran #1 Tran #2 #1 #n #2 #1 #n #2 ITERATIONS All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiTech - Technologies TEA All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WiTech – TEA Tool TEA - Technical and Economic Analysis The first tool for integrated technical and economic analysis for BWA in the world A Service Types SU Class Average Traffic % User Number / Service Scenario User Number Capacity Demand Service Class Tariff (t) Roll-out Function (t) Coverage Area / Service Scenario Site Number Equipment and Service Price (t) Opex B Frequency Band Cell Area % SU Class / Service ScenarioService Class Revenue Broadband Wireless Technology Radio Propation Model Service Class Penetration Function (t) Service Scenario Capex Economic Results A Market Model B Technical Model C Economic Model Time Evaluation C All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Start With a Good Business Plan (1) Evaluation of the Potential Market Setting the Revenue (and Cost) base: Performing a reliable short-medium term forecast based on a comprehensive and proven top-down model All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Start With a Good Business Plan (2) Preliminary Dimensioning of the Access and Transport Network Defining a key piece the Cost base: Access Network Meeting Coverage & Capacity requirements within the service scenario Matching the physical limits of the technology within the operative scenario Fulfilling spectral regulation constraints Transport Network Taking into account existing Backbone Infrastructure Meeting Aggregated Capacity requirements Choosing the appropriate backhauling technology All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Start With a Good Business Plan (3) CAPEX and OPEX Completing the cost estimation: Issuing RFI/RFP to Vendors, Service Providers, System Integrators Performing a TCO Analysis by means of an accurate economic model All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Start With a Good Business Plan (4) Analysis of Economic and Financial Projections Completing the Plan: Validating expenses and turnover forecasts Estimating the key financial indicators (NPV, IRR, PBP, CAGR, ROI) Performing a Sensitivity Analysis to identify critical factors on the investment profitability € 1,500,000.00 € 1,500,000.00 € 1,000,000.00 € 1,000,000.00 € 500,000.00 € 500,000.00 € 0.00 € 0.00 1° Year 2° Year 3° Year 4° Year 5° Year 6° Year 7° Year -€ 500,000.00 8° Year -€ 500,000.00 -€ 1,000,000.00 -€ 1,000,000.00 -€ 1,500,000.00 -€ 1,500,000.00 Revenues OPEX EBITDA CAPEX CF Cumulative CF All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Net Present Value Start With a Good Business Plan (5) Sensitivity Analysis Fine-tuning the Plan: Carrying out a real-time Sensitivity Analysis with TEA interactive dashboard All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Make an Accurate Network Planning …. RF Planning and Link Validation Dimensioning the actual Network Infrastructure: On the basis of coverage areas and services to be delivered (e.g., VoIP) Including wireless backhaul links Voip All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl …. and an Accurate Network Design Network Planning Defining the actual Network Infrastructure: Defining the composition and logical functions of Access Layer, Transport Layer and Network Operator Center Setting out the IP addressing plan Network Design High Level Design How the new network fits the existing network • • • Physical Design Hardware, ports, cables, etc.. Logical Design • • Network Diagram Security Configuration Network Management Plan definition Initial parameters configuration Pre-launch optimization: load balancing and routing policy for initial deployment VLAN, IP addressing, etc.. Routing Modular approach (using templates) Routing protocol, static routes All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Check the Network Implementation (1) Site Survey and Test Drive Verifying the conformance to the specs Measuring link quality and traffic, on the road, by means of hardware and software analyzers All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Check the Network Implementation (2) Quality and Assurance Checking the outcome of the project Checking set project objectives by means of executive test activities Hardware and Software Quality requirements (coverage and capacity) Quality and Assurance Access and transport network configuration All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Plant Engineering Never Underestimate Security Voice Fraud Protection Implementing robust mechanisms at each one of the four layers of VoIP security Configuration Signaling Voice Data … to cover all critical aspects of Reliability Privacy Integrity Authentication Non-repudiation All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Integrate It Effectively into the OSS/BSS NOC (Network Operation Center) and Customer Life Cycle Monitoring, Managing, Troubleshooting, Provisioning, ….. Ensuring that growth and profitable service creation will be accommodated Taking care of the accounting and metering of VoIP services, mixed with other IP traffic in the network Services and Applications Infrastructure Provisioning Monitoring Rating Management Billing Assurance All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WROP (WiTech Radius Operator Platform) Carrier-class Access & Service Management solution for fast moving Operators Scalable Modular Secure Reliable Affordable All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WROP – Integration and Consolidation Application Servers Easy integration into new and existing environments Reducing OSS/BSS complexity Efficient Support of Customer Life Cycle Broadband Access Network All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl WROP – Architecture and Specifications Rating •Flat •Time •Traffic •Bonus Database •PostgreSQL •User data •Location data •Traffic data User •On-line •Credit Status Admin •Retail (Account) •Wholesale CDR Export Format •XLS •CSV NMS •RMI interface •SNMP Traps •XML based •PDF reporting Report •User •Network •Billing WiFi •WISPr (WiFi •802.1x Alliance) All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Authentication Radius RFC 2865&2138 Accounting Radius FC 2866&2139 A Jump in the Near Future A Not-So-Fictitious Case Study VoIP over Mobile WiMAX in Lisbon All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (1) Territorial Assumptions Geographical Area Total 84 sqkm Urbanized 55 sqkm Population Total Target All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 509,751 458,776 VoIP over Mobile WiMAX in Lisbon (2) Service and Technological Assumptions Personal Broadband Mobile WiMAX 802.16e WiMAX Forum Certification Profile 5B Activation Fee € 150 Voice ARPU € 39.90 Data 2 Mbps 1 Mbps 64 Kbps DL UL PIR DL UL CIR All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (3) Access sites Roll-out 80 70 60 50 40 30 20 10 0 1° Year 2° Year 3° Year 4° Year 5° Year All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 6° Year 7° Year 8° Year VoIP over Mobile WiMAX in Lisbon (4) Personal Broadband Penetration 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1° Year 2° Year 3° Year 4° Year 5° Year All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 6° Year 7° Year 8° Year VoIP over Mobile WiMAX in Lisbon (5) Personal Broadband Users 25000 20000 15000 10000 5000 0 1° Year 2° Year 3° Year 4° Year 5° Year All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 6° Year 7° Year 8° Year VoIP over Mobile WiMAX in Lisbon (6) Millions Revenues Breakdown € 12.00 € 10.00 € 8.00 € 6.00 € 4.00 € 2.00 € 0.00 1° Year 2° Year ARPU 3° Year 4° Year Activation Fee 5° Year 6° Year User Terminal Lease Fee All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 7° Year 8° Year VoIP over Mobile WiMAX in Lisbon (7) CAPEX Breakdown All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (8) OPEX Breakdown Breakdown OPEX € 3,500,000.00 € 3,000,000.00 € 2,500,000.00 € 2,000,000.00 € 1,500,000.00 € 1,000,000.00 € 500,000.00 € 0.00 1° Year 2°Year Access Network User Terminal 3°Year ASN CSN 4°Year Marketing 5° Year Sales 7° Year General and Administrative All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl 6° Year 8°Year Connectivity VoIP over Mobile WiMAX in Lisbon (9) Economic and Financial Projections € 10,000,000.00 € 10,000,000.00 € 8,000,000.00 € 8,000,000.00 € 6,000,000.00 € 6,000,000.00 € 4,000,000.00 € 4,000,000.00 € 2,000,000.00 € 2,000,000.00 € 0.00 € 0.00 1°Year 2°Year 3°Year 4°Year 5°Year 6°Year 7°Year 8°Year -€ 2,000,000.00 -€ 2,000,000.00 -€ 4,000,000.00 -€ 4,000,000.00 -€ 6,000,000.00 -€ 6,000,000.00 Revenues OPEX EBITDA CAPEX CF Cumulative CF All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Net Present Value VoIP over Mobile WiMAX in Lisbon (10) TEA Interactive Dashboard All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (11) Technical Data: DTM and Building Model All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (12) Maximum Received Power Integration with Google Maps – 2D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (13) Maximum Received Power Integration with Google Maps – 3D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (14) Down Link Data Rate Integration with Google Maps – 2D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl VoIP over Mobile WiMAX in Lisbon (15) Down Link Data Rate Integration with Google Maps – 3D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl Thank You for Your Attention Claudio Adriani [email protected] WiTech Srl Polo Tecnologico di Navacchio Via Giuntini 25 56023 Navacchio di Cascina (Pisa) Italy www.witech.it Phone: +39 050 75 47 20 Fax: +39 050 75 47 22 E-mail: [email protected] All Rights Reserved. WiTech is a registered Trademark of WiTech srl education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl
© Copyright 2024