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Harry Phillips Inn Of Court
David Louis Raybin
INTRODUCTION


The WEB is not JUST a system of TUBES
Even if it is, YOU need to be in the Tubes so
folks can find you !!!!!
1
• BUT Remember The telephone is still our
primary method of communication
• Instruct your receptionist always to inform
the caller as to your whereabouts or return
time before transferring the call to your
voicemail .
• Return your phone calls!
Developing an Effective Online Presence for Your Law Firm
How Do Prospects Find Your Site?
• Broadcast your own web address
• Legal directories
• Search engines
The top three search engines account
for almost 90% of all online searches
submitted:
Google
56.5%
Yahoo
23.3%
Microsoft
11.3%
Ask.com
4.5%
2007
TimeAugust
Warner
4.5%
• Broadcast your own URL
everywhere; business
card and Letterhead

Uniform Resource Locator, the global
address of documents and other
resources on the World Wide Web.
 HWYLaw.Com
 BestLawyersInNashville.Com
• USE OF A WEBSITE

SO folks can FIND you

AND/OR
 VALIDATE
YOU ~~~
 If you are not on the WEB you
don’t exist !
A WEB Search Counter will tell you what words folks use to get to your site
Search Keywords
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Visits Since June 1
%
hollins wagster 99 1.45
david raybin 93 1.37
battered woman's syndrome 68 1.00
felon gun rights 49 0.72
battered woman syndrome 44 0.64
estelle richardson 43 0.63
firearm rights 38 0.56
battered woman syndrome defense 37 0.54
felons gun rights 33 0.48
sentencing memorandum 31 0.45
felon in possession of a firearm 28 0.41
restoration of rights 28 0.41
…………………
86.
john hollins nashville 6 0.08
87.
tennessee adoption laws 6 0.08
88.
tennessee child support 6 0.08
89.
tennessee child support enforcement 6 0.08
Total 6,783
1,528
22.08% Since June 1
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Search engines use “spiders” to visit Web sites and
collect information, then index the results
A Google search is a search of the Google index,
NOT the entire Internet
Web sites get spidered through free or paid
submissions
Once a site is indexed, search engines use a
complex — and constantly changing — formula to
determine relevance to a search query
Long Tail Search
•
•
Most searches done on the Internet are unique searches that have never
been done before
Well-written content provides you access to the ‘Long Tail’ of organic
search
DUI Lawyer
DUI Lawyer Pittsburgh, PA
“I need to hire a lawyer because I was
arrested for DUI last night.”
Typical Search Result: Ranking !
Web
Personalized Results 21 - 30 of about 174,000 for i need a nashville divorce lawyer. (0.18 seconds)
Law Firm Law Care Family Law Attorneys Brentwood, Tennessee Lawyers
You Need A Lawyer When.. Divorce and Separation, Post Divorce Enforcement of ... to helping families in Tennessee
communities such as Nashville, Brentwood, ...
www.tennfamilylaw.com/ - 23k - Cached - Similar pages - Note this
Nashville Divorce Lawyers | Tennessee Alimony & Property Division ...
Contact a divorce attorney at Hollins, Wagster, Weatherly & Raybin for advice about Tennessee property division, spousal
support, or mediation in Nashville, ...
www.hwylaw.com/PracticeAreas/Divorce-Domestic-Relations.asp - 27k - Cached - Similar pages - Note this
Nashville Divorce Attorneys
Find Divorce Attorneys in Nashville, TN. Get phone number, address, ... Social Security & Disability Attorneys & Lawyers
Divorce & Family Law Attorneys ...
ziphip.com/Nashville--2C+TN/Divorce+Attorneys.zq.html - 98k - Cached - Similar pages - Note this
Nashville Divorce, Attorney, Lawyer, Law Firm, Tennessee, TN ...
Nashville Divorce, attorney, attorneys, lawyer, lawyers, law firm, and law firms. Nashville Tennessee TN Divorce brought
to you by Lawyers.com.
www.lawyers.com/Divorce/Tennessee/Nashville/law-firms.html - 83k - Cached - Similar pages - Note this
Crone & Mason, PLC ~ Employment, Divorce, Lawyer, Attorney ...
Elements of Effective Search Engine Marketing:
Content
A Web page should contain:
 At least 250 words of text
 Targeted keywords and keyword phrases likely to appear in
a prospect’s search query
 Specific terms, not generalities
 Keywords in links, headings and subheadings have some additional
weight with search engines
 Key phrases in content carry the most weight with search engines
Content that’s frequently updated and valuable to a visitor
will also be valuable in attracting search engines
Car Accidents Tennessee Car Accident Claims and Litigation
At Hollins, Wagster, Weatherly & Raybin, P.C., our experienced trial lawyers
represent severely injured victims and surviving families in serious car accident
litigation. Because we carefully limit our caseload, we are able to devote the legal
and investigative attention necessary to develop and present damages demands
in cases involving long-term or permanent disabilities or wrongful death claims.
At the same time, our selective approach to the cases we accept means that
every one of our car accident clients will receive the benefit of highly attentive
service from an outstanding Tennessee personal injury attorney. For additional
information and a free consultation about your claim, contact our firm in
Nashville.
In a typical car accident case, the challenge is to establish liability against the
defendant motorist and then see what portion of that driver's insurance coverage
can be recovered on behalf of the victim. Because our practice emphasizes the
most severe auto accident injuries, we need to go further in order to provide the
client service necessary to meet the needs of disabled victims or the families of
those killed in the worst accidents.
Legal Directories
Legal directories — online sites where individuals and businesses
can research a legal issue and find representation — are a
powerful tool for connecting with motivated client prospects
• Reach prospects searching in your geographic area and practice specialties
• Use attorney-authored articles and other information to position your firm
as a knowledgeable authority
• Take advantage of premium placement opportunities to ensure prospects
see you first, in your best light
Profile Importance
„ Your profile is your resume for
prospective clients ‟ make sure it
tells a compelling story
„ Include adequate information, the
more the better!
„ Make it personal
Focus On Your Target Audience with Design
Raybin and Richter Tennessee Supreme Court Hot List
(An Analysis of Reviews Granted the Week of December 17, 2007)
This week the Court granted review in six cases. There is something for everybody which is appropriate for this time of year.
We will continue to adhere to our practice of not making a prediction in cases where our firm represents one of the litigants.
Perhaps in the future we may invite "guest predictions." Readers ask if we can put them on a mailing list. We do not maintain
such a list and recommend that you bookmark this page and return to it each Wednesday for our report. Responsible
organizations who wish to link to our site may do so without charge but should first call David Raybin for a copyright release.
Petitions for Declaratory Judgments Against the State and Exhaustion of Administrative Remedies
In Colonial Pipeline Co. v. John G. Morgan, et al., an interstate carrier of refined petroleum products appealed the dismissal of
its constitutional challenges to portions of Tennessee's tax system. The chancery court dismissed the carrier's complaint on the
basis that the carrier failed to exhaust its administrative remedies. On appeal, the Court of Appeals reversed the chancery
court's holding that the carrier failed to exhaust its administrative remedies, reasoning that the plain words of the statute did
not require the exhaustion of administrative remedies prior to seeking relief from the courts, the carrier sought judicial review
raising only questions of law rather than questions of fact, and the carrier raised errors that the administrative agency had no
power to correct. The Court of Appeals also concluded that the carrier could maintain a petition for declaratory judgment
against the State despite the prohibition on actions against the State where the goal is "to reach the state, its treasury, funds
or property," because the carrier was instead seeking a declaratory judgment that the State's tax scheme was unconstitutional.
The Supreme Court granted review on December 17, 2007.
Prediction: We both believe the Supreme Court will affirm the trial court's finding that the nature of the carrier's claim
relieved it of any obligation to exhaust its administrative remedies. However, Sarah thinks the Court will most likely reverse the
finding that a petition for declaratory judgment could be maintained against the State under these circumstances.
Will Construction
In In re: Estate of Cornelius Theodore Ridley, the son of the decedent appealed the probate court's construction of the
decedent's will which gave the decedent's second wife a life estate in the marital home with a one-half remainder to his stepdaughter. On appeal, the Court of Appeals reversed, finding that the probate court's interpretation, while fair and equitable to
the parties, was inconsistent with the language of the will. The Supreme Court granted review on December 17, 2007.
Prediction: It is unlikely that the Supreme Court would review this case if only to commend the Court of Appeals for its proper
interpretation of the will, therefore, Sarah thinks it is likely that the decision will be reversed. David agrees.
Dynamic Content:
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Make Navigation Easy
A well-designed Web site makes it easy for prospects to:
 Instantly grasp your unique message: You have just a few seconds to
make a strong first impression
 Navigate to the information they need: Layout should be clear and
unambiguous
 Follow up with you for next steps: Provide contact details on every page
of your site, if possible
“As far as humanly possible, when I look at a Web page it should be self-evident.
Obvious. Self-explanatory.”
Steve Krug, Don’t Make Me Think
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ESTABLISH YOUR EXPERTISE
• Design is fun and important, but when it comes to law sites content really is king.
•When people are looking at a law site, they are primarily there to find information.
•Providing prospective clients with information they can use is the key to establishing preference online.
Legal Articles
CIVIL LAW
Negligent Acts of Subcontractors
Change of Child Custody
Increase in Child Support
Marital Dissolution Agreement If the Agreement Is Not Incorporated and Merged in the Divorce Decree
Construction of Dwelling Litigation
Duty of Care in Civil Action
Premises Liability
CRIMINAL LAW
Expungement of Arrest Records Tennessee Bar Journal February, 2008
The Blakely Fix, 41 Tennessee Bar Association Journal 14 (July 2005)
Petition Return of Property ( Federal forfeiture )
Judicial Use Immunity on Defense Witness
Motion to Recuse the District Attorney Generals Office
Linked Articles
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Testimonials
Case Results
MARKET YOURSELF !!!!
WHEN YOU ARE IN THE Newspaper: Link in the WEB
Davidson inmate settles lawsuit over prosthetic leg
Jail held medical device almost year
By Kate Howard October 1, 2009 THE TENNESSEAN
The prison inmate whose prosthetic leg was held by the Davidson County Sheriff's Office
for nearly a year has settled his lawsuit with the city for $5,000.
Jerry Ray Brock, who is nearing the end of a burglary sentence, got his prosthetic back
after a story ran in The Tennessean about his lawsuit. He had not received any response
from multiple letters.
He filed the lawsuit seeking to get back the medical device after a sheriff's deputy refused
to let him take it with him when he was transferred to state custody.
David Raybin, who assisted Brock with the suit, said Brock agreed to take the settlement in
hopes that the money would give him a fresh start.
"He promised he would use the money in an appropriate fashion to live a good life and
learn from this," said Raybin, who worked on the case without charge. "I figured that was
a reasonable thing to do."
Track Your Results
•
•
•
Track and analyze site traffic via
usage reports
Track sources of traffic from referring
URLs — are ad placements on other
sites effective?
Measure, then modify, your exposure
strategy
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Traffic reporting systems enables you to track key information such as:
— The most popular content on your site.
Name
Page Views since 1/1/09
1.
2.
3.
4.
5. …..
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22.
23.
24.
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28.……..
87.
88.
89.
90.
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95.
% of total hits
/Default (main page) 3,967 11.65
/TennesseeSupremeCourtHotList.asp 2,475
7.27
/CM/Articles/Articles88.asp 2,458 7.22
/PracticeAreas/ExpungementofArrestRecords.asp
1,202
3.53
/PracticeAreas/Child-Custody-Visitation.asp 513 1.50
/CM/Custom/Criminal-Defense-Overview.asp 505 1.48
/PracticeAreas/Child-Support.asp 492 1.44
/CM/Attorneys/attorneys44.asp 490 1.43
/CM/Attorneys/attorneys45.asp 449 1.31
/PracticeAreas/Divorce-Domestic-Relations.asp 402 1.18
/ PRACTICE CENTERS/Family-Law/Divorce 349 1.02
/PRACTICE CENTERS/Family-Law/Divorce?focus=topic&id=4 38 0.11
/Bio/JohnWagster.asp 34 0.09
/PracticeAreas/Construction-Accidents.asp 34 0.09
/PracticeAreas/Catastrophic-Injuries.asp 29 0.08
/PRACTICE CENTERS/Family-Law/Divorce?focus=overview 28 0.08
/Forms/ReferPageForm.asp 27 0.07
/CM/Articles/Articles104.asp 24 0.07
/PRACTICE CENTERS/Personal-Injury/Motor Vehicle Accidents?
/PRACTICE CENTERS/Family-Law/Divorce?focus=links 21 0.06
Total PAGE HITS since 1/1/09 34,036
33,533 98.03%
Developing
an
Effective
Online
Presence
for
Your
Law
THE BOTTOM LINE is Visitors to your WEB site:
Week
Visits
Week 1, 2008
Week 2, 2008
Week 3, 2008
Week 4, 2008
Week 5, 2008
Week 6, 2008
Week 7, 2008
Week 8, 2008
Week 9, 2008
Week 10, 2008
Week 11, 2008
Week 12, 2008
Week 13, 2008
Week 14, 2008
Week 15, 2008
Week 16, 2008
Week 17, 2008
Week 18, 2008
Week 19, 2008
Week 20, 2008
Week 21, 2008
Week 22, 2008
Week 23, 2008
423
492
477
451
730
570
531
539
851
690
561
627
585
613
592
535
563
591
694
544
508
479
498
Total VISITORS since 1/1/09
Total: 13,144
Firm
LAW FIRM web providers
CONCLUSION
David L. Raybin
Hollins, Wagster, Weatherly & Raybin, P.C.
Suite 2200 . Fifth Third Center
424 Church Street
Nashville, Tennessee 37219
Telephone: 615-256-6666 ext 220
Fax: 615-254-4254
E-Mail: [email protected]
To learn more about our practice, please visit our web site:
http://www.hwylaw.com/