Summer 2007 Food for thought How to profitably grow your business M&As on the rise Food industry M&A and financing activity Research that counts Five surprising ways that food manufacturing innovation counts for tax credit Simpler is better Key strategies for business simplification Summer 2007 Food for thought Contents Simpler is better . .............................................. 1 Simplification strategies..................................... 2 Research that counts.......................................... 5 Food industry M&A and financing activity.......... 6 Capital markets Canada................................... 10 Capital markets United States.......................... 11 Food for thought Summer 2007 Simpler is better Key strategies for business simplification Achieving simplicity – so succinctly put by history’s greatest minds – is an ideal pursued not only in life but in business as well. Because today’s food processors are trending towards unprecedented levels of business complexity in the heated race for innovation and long term profitable growth, striving for sustainable simplicity is not only fitting, it is imperative. Areas of complexity Evolving market demands have dramatically expanded product portfolios. Three decades ago, supermarkets carried about 8,000 SKUs; today’s “supercentres” are wall-to-ceiling with more than 135,000 offerings. The resulting complexity pervades all aspects of the food processors’ organizations – including processes, products and customer management – thereby creating inefficiencies, ultimately stifling growth opportunities. Untangling the disorder involves identifying the most strategic components of a business, prioritizing them and creating operational efficiencies that provide rather significant cost-savings. Where to begin? Complexity impacts a business in various ways (see “Areas of complexity”); however, it is generally impractical to attack complexity across all of these areas simultaneously. Leading food manufacturers find that focusing first on product, process and customer complexity, generally provides tangible benefits to the business. For example, one food processor eliminated almost $100 million U.S. in waste after streamlining inventory planning, and integrating sales volumes planning and supply chain forecasting. At another large food manufacturer, rising logistics costs, excess inventory and poor customer service were simplified for a cost savings of $135 million U.S. Areas of complexity Suppliers • Supplier proliferation • Raw material proliferation Products • SKU proliferation • Underperforming product groups Processes • Variability in processes across the business • Processes fragmented across functions and business segments Organization and governance • Matrixed organizations • Geographic dispersion • Unclear decision authority Customers • Increase in number of direct customers • Pricing and promotion complexity • Unique customer requirements Systems • Duplicate applications supporting the same process • Disparate hardware in multiple locations Food for thought Summer 2007 Simplification strategies Here are three examples of strategies that could be employed by food manufacturers to simplify product, process and customer complexity. Strategy 1: Understand true product profit contribution to “fix or flush” underperforming products. Product complexity is by far the biggest driver of overall business complexity, creating the greatest impact on organizational profitability. Unfortunately, with rising consumer demands and expectations, marketing departments usually opt for incremental product development over the risk and expense of launching a whole new brand. Regardless of their performance in the marketplace, most SKUs demand a complex web of support including marketing, product design, sales, planning and scheduling costs, materials, manufacturing and deployment costs, not to mention order processing and fulfillment. As an example, consider the growing costs for a leading soda drink manufacturer in 1970, with its six products on store shelves; in 2000 that same company’s portfolio of SKUs jumped to 25; some performing well, and others less so. Understanding key costs below gross margin is vital to establishing a product’s true contribution to profits. The challenge is that most businesses, perhaps like the beverage company described above, have not invested in tracking many of the “cost to serve” elements that go into understanding the variable contribution of products (see “Category Variable Contribution Report” below). Category variable contribution report Category “Cost to serve” detail Gross Sales Allowances and rebates Trade spend Net Sales Adjusted COGS (variable only) Freight to customer Adjusted gross margin Cost to serve Variable contribution Plan and execute promotions Freight to warehouse Warehousing FG inventory carrying cost • cost of money • obsolescence/spoilage Two business examples of this are trade promotional spending and returns. Companies find it difficult to track trade spend to products because of the nature of many trade programs, and the poor quality of trade management systems. Similarly, companies generally have Food for thought Summer 2007 “Everything should be made as simple as possible, but not simpler.” poor data on the various incurred costs to support product returns or excess inventory at the retail level. These costs might include product markdowns, refurbishment, inventory holding and returns disposition. In fact, after uncovering the true profit contribution by product group or brand, the estimation by many food companies is frequently off by as much as 50%. Albert Einstein Once companies have an accurate understanding of true product profit contribution, they are in a much better position to increase pricing or “flush” the problem, namely, get rid of the underperforming, non strategic SKUs. other industries are doing. A detailed process cost baseline also must be developed to help understand the size of future investments in strategic processes. During these assessments, it is important to keep in mind the tendencies of various business functions to work in silos. Individual functions, such as marketing, product development, finance, etc., often operate as though they are independent of each other. This compartmentalization is another major cause of corporate complexity. Strategy 2: Maintain focus on processes that are strategic to your business. Process complexity is the hardest to resolve because it touches every business function. Once layers of complexity are removed, however, food processors may be surprised to find that they are investing excessive amounts of time and money in certain non-strategic processes, and too little in the strategic processes required to win in the marketplace. Typically, there are three activities that companies can follow – process segmentation, investment prioritization, and lean-based process simplification. With accurate process segmentation, it is possible to conduct investment prioritization – namely, where to invest, what to keep in-house and what to outsource or even divest. Ideally infrastructural processes should be optimized before outsourcing, otherwise companies cannot drive towards the lowest cost of operations (while maintaining required service levels). The benefit of segmentation is that once core and infrastructure processes are identified, and ruthlessly reprioritized, they ultimately help “fund” the investment in strategic differentiators. Process segmentation requires allocating all business processes to one of three segments – strategic, core processes, infrastructure processes (see “Process segmentation” below). After process segmentation has occurred, a “lean” method can be used to further facilitate individual process simplification. Traditional lean principles, which focus on streamlining the flow of production material and information throughout the entire enterprise, are typically applied on the factory floor. The same lean principles – value In the illustration below, for food processors, strategic differentiators – the processes required to win – often involve product and brand, which may include product innovation, branding, and consumer and trade promotions. Process segmentation cla s t in bes st f Inv e Lastly, infrastructural processes, which need to be designed for low cost, typically present good outsourcing opportunities, such as accounts payable and plant maintenance. Strategic differentiators (Required to “win”) sig nf or low cos t Core processes (Required to “play”) De Before deciding which processes fall where, detailed benchmarking is required, enabling a solid understanding of competitor strategies and behaviours. It also provides an understanding of what leading companies in Key attributes s Segmentation category or The core processes, which are required to play, are capabilities enabling companies to play well, but where being best-inclass provides no competitive advantage in the marketplace, such as training and development and procurement. Infrastructural processes (Candidates for “not required at all”) • World class performance provides a distinct competitive advantage • Typically a core competency/mission critical where risk is unacceptable • Examples: new product development, category/brand management • Essential to compete effectively in the marketplace, but not sufficient to provide a competitive edge • Does not require world class performance • Example: Inventory management • Yield no strategic value • Common, standardized and non proprietary across global operations • Ideal candidates for a shared services model or for outsourcing • Examples: payroll, audits Food for thought Summer 2007 (as determined by the customer), value stream (the processes that creates value for the customer), flow (no stops through manufacturing process), pull (ability to produce on demand) and continuous improvement – can and should be applied to improve individual processes in consumer packaged goods companies. Strategy 3: Use “cost to serve” to facilitate decisions to target customers. Customer segmentation is important for overall business profitability. Consumer packaged goods companies tend to have a wide range of customers, from Wal-Mart to mid-sized retailers, down to mom-andpop stores. As previously discussed regarding product profitability, most companies have a limited understanding of the true profitability of each customer segment. This makes it difficult to direct the appropriate level of investment to support each segment. Understanding true customer profitability through segmentation requires conducting a detailed “cost to serve” analysis to identify the costs that go into supporting a customer relationship. This is often quite a challenge as there are many hidden costs in serving customers. Data often needs to be pulled from multiple systems, and to be meaningful, companies need to go well beyond the easy stuff, like calculating the cost of freight, co-op advertising, and damaged returns, and getting a handle on the deeper, tougher stuff – like calculating the cost of sales calls, frequency of order changes, size of orders, and days sales outstanding. Collecting this data is challenging but the pay-offs are worth it. Getting started So, where do you start? Companies that have successfully engaged in business simplification typically adopt a two-phase approach. Phase 1 Assemble a team of cross-functional, internal and external resources to develop a roadmap for a simplification program. This involves identifying the simplification opportunities most relevant for your business and industry, estimating benefits and prioritizing improvement opportunities, and developing a 18-24 month roadmap for the program. Phase 2 Gain broader organizational buy-in outside the core team, and develop a detailed implementation plan for all projects. Follow this up with a multi-wave effort, focusing first on quick hits that can bring immediate payback and help develop momentum for the program internally. Ironically, the business simplification process is complex and challenging. The payoffs both strategically and on long term profitability are immense and well worth the effort. In an increasingly complex world the companies who keep it as simple as possible, while effectively serving their consumers and customers, will be the winners. The strategies above provide some insight on how and where companies can simplify their business to win in the marketplace. More details on the process and approach to making it happen can be found in Deloitte’s Business Simplification – Getting down to business publication at Deloitte.ca. By looking at the “cost to serve” and the strategic value of each customer (e.g., volume drivers, importance for brand equity) – companies are much better positioned to adopt the best overall strategy. This may lead to looking for more cost-effective ways to service a customer, such as using distributors or web-based order management. Sometimes, it also means making the hard decision not to service certain customers where there is no way to drive acceptable levels of customer profitability. “Simplicity is the ultimate sophistication.” Leonardo DaVinci Food for thought Summer 2007 Research that counts Five surprising ways that your food manufacturing innovation counts for tax credit Embrace it or not, technological advancements increasingly underscore success in the food and beverage market. Thanks to ever-changing consumer and regulatory demands, there are tremendous expectations on food processors’ research and development (R&D) capabilities. Today we see a trans-fat free imperative; tomorrow sodium could be the enemy. At least one thing is certain – the next great product will depend heavily on the most economical production processes. As a food manufacturer, suppose your production process involving R&D had the capability of creating a cost advantage over the competition. Did you know that Canada offers some of the world’s richest, most broadly applicable R&D tax incentives? Often these incentives can be worth 20% to 35% of the development costs for new or improved products and manufacturing processes. Unfortunately, many companies in the food and consumer packaged goods industry are missing out on R&D incentives thanks to common misconceptions about what is eligible as new product development or even something such as solving a machinery problem. As a food processor, you could be eligible for far more than you’ve imagined. The following are five examples of R&D in the food manufacturing sector that could lead to significant tax credits. These represent just a few of the many ways where you may not realize it’s possible to maximize your innovation efforts. 1. Small pilot trials count Initiatives requiring lab – or pilot – scale trials that may or may not lead to full pre-commercial trials, while more commonly appreciated as credit incentives, are still occasionally overlooked. For example, a pastry company needs to add a vitamin to its muffins while ensuring that the nutraceutical remains active over a particular shelf-life. Because this testing occurs on a small scale, and those 60 muffins are tested on shop floor equipment outside a laboratory environment, the company assumes that the research is not eligible for tax credit. Quite the opposite is true; the company is missing out on potential tax credits for its innovation. 2. Commercial initiatives may be applicable One large misconception with food manufacturing tax credits is that shop floor R&D, in a commercial environment, is ineligible. For example, when the same pastry company in the example above tests the muffins using full-scale production trials, there could be tax credit benefits in that process even if a saleable product results. Indeed, much R&D can occur on the shop floor to validate the technical viability of the new product and process used in its production. 3. Outside testing could be tax credit-worthy Often, when food manufacturers develop new products or seek to improve existing ones, they will outsource projects that involve organoleptic testing, chemical testing and other evaluation panel trials. These outside testing practices are tax credit worthy. In fact, there are Food for thought Summer 2007 many other instances when companies can claim credits for outside testing supporting their R&D initiatives; the key is knowing what types of activities are eligible for credits. 4. Halo opportunities exist Many food manufacturers are focused only on product development. But initiatives undertaken to address support systems – such as environmental waste management, Clean In Place (CIP), Hazard Analysis Critical Control Points (HACCP) and Good Manufacturing Practices (GMP) – may be eligible for tax credits. An example of this would be in a situation where a certain part of a machine is not being cleaned properly and a new robotic device is needed to reach into and clean the troublesome area. If the off-the-shelf robot model won’t cut it and your technical staff are at a loss about next steps, the ensuing development of a new robotic device or a redesign of the off-theshelf model, including its trials, could be eligible R&D. The biggest misconception is that regulatory-driven initiatives – there are many areas in food manufacturing where this is the case – do not count. If there is a technological challenge to overcome, however, they often do. 5.Testing to validate new products and enhanced processes can count Many variables need to be understood to determine how they may impact or impede an original product or process design. With our pastry company, suppose it needs to test how the design of the packaging of its new muffins holds up in a classic retail environment; that research could count as a tax credit. Or consider this possible situation: a chip manufacturer transporting its treats from the midwest to the west coast discovered the bags were exploding in the mountains. The high altitude was causing the nitrogen gas – which is injected into bags shortly before they are sealed to keep chips fresh – to explode. The research required to remedy the exploding chip bags is eligible for R&D tax credits. The bottom line is that any projects requiring simulation studies to develop a better understanding of a wide variety of variables in the design, operation or environment of the product or process may trigger an eligible R&D project. The situations above serve to illustrate the numerous potential reasons why food processors should seek to implement projects that could be eligible for R&D tax credits, not to mention the case for examining current and, more importantly, potential innovations that may apply. In addition to available federal credits, other benefits may include accelerated tax depreciation, a reduction of expenditures as opposed to taxes payable, as well as significant available provincial credits. Many companies will discover that the process of identifying eligible tax credits is well worth the minimal effort and time involved. For more information on how Deloitte might help with your R&D tax credit measures, please contact David Douglas at 416-601-6431 or Peter Tonev at 416-874-3360. Food and Food for thought Summer 2007 industry M&A financing activity Sustained economic growth, brand positioning and consumer trends continue driving M&A activity in the Food Industry. Merger and acquisition activity In the food industry, the fourth quarter of fiscal 2006 saw a continued trend in terms of North American merger and acquisition (M&A) activity with the number of transactions and the total value of these transactions increasing in comparison to the fourth quarter of 2005. The total value of the 19 transactions announced during the fourth quarter of 2006 totalled $5.7 billion U.S., compared with 16 transactions totalling $801.2 million U.S. in the fourth quarter of 2005. However, M&A activity dropped in terms of value and number, compared to the third quarter of 2006 when there were 26 transactions valued at $6.8 billion U.S. The largest transaction during the fourth quarter of 2006 occurred when Nestle SA signed a definitive agreement to acquire Novartis Medical Nutrition from Novartis AG for approximately $2.5 billion U.S. Novartis Medical Nutrition manufactures medical nutrition products, which include various supplements, tube feedings, and foods for all age groups, including Boost, an oral nutrition liquid supplement for adults. The acquisition will allow Nestle SA to reinforce its position in the nutrition sector. The transaction is pending regulatory approval and is expected to be completed in the second half of 2007. Another significant transaction within the last quarter of fiscal 2006 was the PAI Partners and The Blackstone Group acquisition of the remaining 60% stake in United Biscuits from Cinven Limited and MidOcean Partners, for a purchase price of approximately $1.8 billion U.S. United Biscuits is the leading European manufacturer of biscuits and snacks and the number one player in the UK biscuit market with well-known household brands such as McVitie’s, go ahead!, and Jacob’s. Food for thought Summer 2007 Most recently, the Board of Directors of Altria Group, Inc. voted on January 31, 2007, to authorize the spin-off of all shares of Kraft Foods Inc. owned by Altria, to Altria’s shareholders. The distribution of the approximately 89% of Kraft’s outstanding shares owned by Altria was made on March 30, 2007, to Altria shareholders. Altria distributed 0.69 of a share of Kraft for every share of Altria common stock outstanding. $8,000 35 $7,000 30 US$ Millinos $6,000 25 $5,000 20 $4,000 15 $3,000 10 $2,000 5 $1,000 $0 Q1/05 Q2/05 Q3/05 Q4/05 Q1/06 Q2/06 Q3/06 Q4/06 0 $ Value Number of deals Sources: Thomson Financial Corp., Securities Data Corporation (SDC) Note: The activity monitored pertains to announced transactions with disclosed values of worldwide financial activity involving North American companies. Number of deals North American food processing M&A activity The number and value of financing transactions in the food industry in the fourth quarter of 2006 decreased over both the previous quarter and the comparable period in 2005. In the fourth quarter, the total value of financing transactions fell to $804.4 million U.S., with only five transactions completed, compared to $1.2 billion U.S., financed through seven transactions in the third quarter of 2006 and $2.0 billion U.S. raised through 13 transactions in the fourth quarter of 2005. North American food processing Financing activity $4,000 16 $3,500 14 $3,000 12 $2,500 10 $2,000 8 $1,500 6 $1,000 4 $500 2 $0 $ Value Q1/05 Q2/05 Q3/05 Q4/05 Q1/06 Q2/06 Q3/06 Q4/06 Number of deals In addition to the above M&A activity, a notable transaction completed during the later stages of the year involved Pilgrim’s Pride Corporation. Pilgrim’s is a producer of poultry products in the United States, Mexico, and Puerto Rico. They acquired a 92% stake in Gold Kist Inc – a producer, processor, and marketer of broiler products. The acquisition combines the firms’ complementary products and services to create a more effective and efficient strategic partnership. The initial offer made by Pilgrim’s Pride Corporation consisted of consideration of approximately $1 billion U.S. in cash. Pilgrim’s Pride has financed the offer through a combination of an amendment to its existing credit facility and a commitment letter for an additional credit facility from Lehman Brothers Inc. Financing activity US$ Millinos The transaction was financed through a combination of equity contributed equally by Blackstone and PAI funds, and debt financing. PAI Partners and The Blackstone Group plan on further developing United Biscuits’ key brands in all market sectors, and it is expected that members of the United Biscuits management team will participate in the ownership of the ongoing entity. 0 Number of deals Sources: Thomson Financial Corp., Securities Data Corporation (SDC) Note: The activity monitored pertains to announced transactions with disclosed values of worldwide financial activity involving North American companies. The largest financing transaction during the fourth quarter occurred on November 14, 2006, when Bunge Ltd. issued cumulative convertible perpetual preference shares of $600 million U.S. Bunge Ltd. is a leading agribusiness and food company with integrated operations worldwide. The annual dividend on each convertible preference share was $4.875, payable quarterly and ranking junior to all of the company’s liabilities. Bunge Ltd. originally intended on using approximately 75% of the net proceeds from this offering to reduce indebtedness under its short-term revolving credit facilities, and the remainder of the net proceeds to reduce indebtedness under its commercial paper program. 2006 showed significant growth in food industry M&A activity worldwide. Another notable financing transaction occurred on August 23, 2006, when the Hershey Company (Hershey) entered into a pricing agreement in order to issue $500 million U.S. of senior unsecured debentures ($250 million U.S. at a coupon rate equal to 5.3% with the remainder at a coupon rate equal to 5.45%). Hershey is a manufacturer, marketer, distributor, and retailer of various types of chocolate and confectionery, refreshment and snack products, and food and beverage enhancers in the United States and internationally. The funds generated were used to repurchase shares of the company’s common stock and for general corporate purposes. 2006 – A year in review In 2006, 348 mergers and acquisitions were completed within the food industry in North America. More specifically, the number of M&A transactions with disclosed values in just the food processing sector increased from 55 in 2005 to 94 in 2006. In addition, the total value of food processing M&A activity for the year-ended 2006 reached $21.5 billion, a considerable increase from $5.9 billion only one year prior. The increase in transactions and value is the result of sustained economic growth within the food industry, with an increase in the number of transactions on a year-over-year basis and a significant increase in the transaction value specifically in the third quarter of 2006. One emerging trend appears to be that of large food and beverage manufacturers acquiring smaller scale producers of healthier and more convenient products to complement the acquirers’ current product offering, and to align themselves with consumer trends towards healthier and convenient lifestyles. The fiscal year saw an increase in the number of financing transactions in the industry from 45 in 2005 to 54 in 2006. However, the value of the transactions decreased from $27.8 billion U.S. in 2005 to $26.3 billion U.S. in 2006. Food for thought Summer 2007 The following illustrates the capital markets view of the main food industry players: Canadian small cap food processors Company Ticker Share price 5/01/07 ED Smith Income Fund TSX:JAM.UN $ Lassonde Industries Inc. TSX:LAS.A 39.00 264.4 303.7 FPI Ltd. TSX:FPL 14.25 196.7 369.6 Premium Brands Income Fund TSX:PBI.UN 11.54 201.3 High Liner Foods Inc. TSX:HLF 9.60 99.6 Sun-Rype Products Ltd. TSX:SRF 13.20 Coolbrands International Inc. TSX:COB.A 1.00 7.14 Market cap Enterprise Value (EV) $ $ 166.7 258.0 Trailing 12 months Enterprise value multiples Net sales EBITDA $ $ 245.4 EV/Net sales EV/EBITDA 23.4 1.1x 353.3 36.5 0.9x 8.3x 752.9 33.7 0.5x 11.0x 219.2 216.5 22.7 1.0x 9.7x 130.5 261.7 13.3 0.5x 9.8x 143.0 142.0 130.6 14.7 1.1x 9.6x 56.1 80.1 84.4 -31.7 0.9x NM Average 0.8x 9.5x Adjusted average 0.9x 10.0x Source: SEC and SEDAR Filings, CapitalIQ, Analysts Reports, Companies Press Releases Adjusted average excludes high and low values All amounts are in millions of reported currency, except for ratios and stock prices Companies have been ranked by Enterprise Value on each group 11.0x Canadian large cap food processors Company Ticker Share price 5/01/07 George Weston Limited TSX:WN $ 76.54 $ 9,879.8 $ 18,275.4 2,192.0 0.6x 8.3x Saputo, Inc. TSX:SAP 42.79 4,415.1 4,587.2 3,962.2 402.4 1.2x 11.8x Maple Leaf Foods Inc. TSX:MFI 15.55 1,980.3 3,343.7 5,930.7 389.4 0.6x 8.6x Cott Corp. TSX:BCB 18.01 1,292.2 1,748.8 1,777.8 155.8 1.0x 11.2x Canada Bread Company Ltd. TSX:CBY 52.76 1,341.2 1,438.7 1,391.7 163.1 1.0x 8.8x Average 0.9x 9.7x Adjusted average 0.9x 9.5x Market cap Enterprise Value (EV) Trailing 12 months Enterprise value multiples Net sales EBITDA EV/Net sales $ $ 32,167.0 Source: SEC and SEDAR Filings, CapitalIQ, Analysts Reports, Companies Press Releases Adjusted average excludes high and low values All amounts are in millions of reported currency, except for ratios and stock prices Companies have been ranked by Enterprise Value on each group Canadian relative value 30% 25% 20% Relative value 15% 10% 5% 0% -5% -10% -15% Sep-06 Oct-06 Sm all Cap Index Large Cap Index S&P/TSX Com posite Index 10 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Financial data provided by Capital IQ Historical equity pricing data supplied by Financial Times Estimates data provided by Reuters Estimates SEC filings provided by EDGAR Pro Apr-07 May-07 EV/EBITDA Food for thought Summer 2007 U.S. small cap food processors Company Ticker Share price 5/01/07 Sensient Technologies Corp. NYSE:SXT $ Hain Celestial Group Inc. NasdaqNM:HAIN 30.45 5,279.6 1,275.2 Lance Inc. NasdaqNM:LNCE 23.23 3,153.4 766.7 J&J Snack Foods Corp. NasdaqNM:JJSF 39.96 3,200.7 706.5 538.4 Market cap Enterprise Value (EV) 26.12 $ 1,223.2 $ 1,655.3 Trailing 12 months Enterprise value multiples Net sales EBITDA $ $ 1,121.1 EV/Net sales EV/EBITDA 176.0 1.5x 9.4x 832.3 93.4 1.5x 13.7x 731.8 71.6 1.0x 10.7x Source: SEC and SEDAR Filings, CapitalIQ, Analysts Reports, Companies Press Releases Adjusted average excludes high and low values All amounts are in millions of reported currency, except for ratios and stock prices Companies have been ranked by Enterprise Value on each group 75.8 1.3x 9.3x Average 1.3x 10.8x Adjusted average 1.1x 10.5x U.S. mid cap food processors and beverage companies Company Ticker Share price 5/01/07 Constellation Brands Inc. NYSE:STZ $ 22.70 $ 3,044.2 $ 9,487.8 1,006.6 1.8x 9.4x Dean Foods Co. NYSE:DF 36.63 3,153.4 8,071.2 10,219.3 917.0 0.8x 8.8x Tyson Foods Inc. NYSE:TSN 21.15 3,044.2 10,497.3 25,913.0 853.0 0.4x 12.3x Smithfield Foods Inc. NYSE:SFD 30.96 3,200.7 6,411.8 11,534.8 636.3 0.6x 10.1x McCormick & Co. Inc. NYSE:MKC 37.20 4,860.6 5,581.5 2,759.3 495.9 2.0x 11.3x Hormel Foods Corp. NYSE:HRL 38.28 5,279.6 5,496.9 5,833.6 590.3 0.9x 9.3x PepsiAmericas Inc. NYSE:PAS 24.50 3,153.4 4,806.1 4,084.1 590.2 1.2x 8.1x The J. M. Smucker Company NYSE:SJM 56.53 3,200.7 3,474.9 2,156.2 326.8 1.6x 10.6x Corn Products International Inc. NYSE:CPO 40.95 3,044.2 3,533.4 2,768.1 387.6 1.3x 9.1x Ralcorp Holdings Inc. NYSE:RAH 66.92 1,794.1 2,394.1 1,908.9 226.3 1.3x 10.6x Tootsie Roll Industries Inc. NYSE:TR 28.92 1,599.2 1,527.5 496.0 103.0 3.1x 14.8x Average 1.4x 10.4x Adjusted average 1.3x 10.2x Market cap Enterprise Value (EV) Trailing 12 months Enterprise value multiples Net sales EBITDA EV/Net sales $ $ 5,216.4 Source: SEC and SEDAR Filings, CapitalIQ, Analysts Reports, Companies Press Releases Adjusted average excludes high and low values All amounts are in millions of reported currency, except for ratios and stock prices Companies have been ranked by Enterprise Value on each group EV/EBITDA U.S. large cap food processors Company Ticker Share price 5/01/07 Net sales EBITDA Unilever NV ENXTAM:UNA € 22.49 € 68,029.6 € 75,983.6 € 39,635.0 € 6,617.0 1.9x 11.5x Archer-Daniels-Midland Co. NYSE:ADM $ 36.60 $ 23,889.9 $ 30,261.8 $ 41,351.5 $ 3,211.7 0.7x 9.4x General Mills Inc. NYSE:GIS 60.10 20,816.2 27,665.4 12,172.0 2,640.0 2.3x 10.5x Kellogg Co. NYSE:K 53.37 21,187.9 25,693.9 11,142.7 2,296.9 2.3x 11.2x HJ Heinz Co. NYSE:HNZ 46.62 15,144.5 19,645.2 8,987.0 1,770.0 2.2x 11.1x Campbell Soup Co. NYSE:CPB 39.44 15,381.6 17,754.6 7,587.0 1,542.0 2.3x 11.5x Sara Lee Corp. NYSE:SLE 16.66 12,219.6 13,845.0 16,280.0 1,947.0 0.9x 7.1x ConAgra Foods Inc. NYSE:CAG 24.74 12,322.7 15,305.3 11,737.5 1,642.1 1.3x 9.3x Hershey Co. NYSE:HSY 55.00 12,691.8 14,602.0 4,957.8 1,228.3 2.9x 11.9x William Wrigley Jr. Co. NYSE:WWY 58.81 16,239.8 17,362.7 4,866.9 Market cap Enterprise Value (EV) Source: SEC and SEDAR Filings, CapitalIQ, Analysts Reports, Companies Press Releases Adjusted average excludes high and low values All amounts are in millions of reported currency, except for ratios and stock prices Companies have been ranked by Enterprise Value on each group Trailing 12 months Enterprise value multiples EV/Net sales EV/EBITDA 1,155.2 3.6x 15.0x Average 2.0x 10.9x Adjusted average 2.0x 10.8x 11 Food for thought Summer 2007 U.S. relative value 25% Relative value 20% 15% 10% 5% 0% -5% -10% Sep-06 Oct-06 Nov-06 Sm all Cap food processors Large Cap food processors Mid Cap food processors and beverage companies S&P 500 Index 12 Dec-06 Jan-07 Feb-07 Mar-07 Financial data provided by Capital IQ Historical equity pricing data supplied by Financial Times Estimates data provided by Reuters Estimates SEC filings provided by EDGAR Pro Apr-07 May-07 Contacts Brent Houlden Director of Operations (GTA) - Financial Advisory National Consumer Business Practice Leader 416-643-8788 [email protected] Stephen Brown National Consumer Packaged Goods Segment Leader 416-874-3154 [email protected] Doug McDonald National Consumer Business Financial Advisory Leader 416-401-4661 [email protected] Joanna Gibbons Corporate Finance Senior Manager 416-601-6689 [email protected] Current publications Diversion in the consumer goods sector Diversion or the process of moving a genuinely branded product from its intended distribution channel to one unauthorized by the manufacturer has resulted in billions of dollars in lost profits for Consumer Goods (CG) manufacturers over the past several years. Deloitte Consulting LLP has developed a point of view that examines the issue within the Consumer Goods industry. Wealth with Wisdom: Are you ready to serve your 50+ consumers? Retailers will have to focus with ever greater savvy on serving the needs of consumers who are older and have a new set of biological, psychological, social, and economic characteristics, and expectations. China’s Consumer Market - Opportunities and risks Considers the changing consumer business environment in China. We offer our predictions about the evolution of the Chinese consumer market as well as the likely strategic implications for global consumer oriented companies. Upcoming publications Global Powers of Retail Future of the Food and Beverage Industry Doing Good is Good Business January 2008 March 2008 April 2008 For additional information about this publication, please contact Andy MacCulloch 416-874-3571 This newsletter is distributed for marketing purposes only and is not intended to represent investment, accounting, or legal advice. Any opinions and analyses presented or expressed herein are those of the authors and are not intended to represent the opinion of Deloitte & Touche or any other individual members of the firm. Data represented herein has been obtained from sources believed to be reliable. However, we offer no form of assurance regarding its accuracy. www.deloitte.ca Deloitte, one of Canada’s leading professional services firms, provides audit, tax, consulting, and financial advisory services through more than 6,800 people in 51 offices. Deloitte operates in Québec as Samson Bélair/Deloitte & Touche s.e.n.c.r.l. 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