28 HHL RESEARCH REPORT 2014 ECONOMICS AND REGULATION 29 Center for Health Care Management and Regulation How to Achieve Medical Quality and Affordable Costs Simultaneously Prof. Dr. Dr. Wilfried von Eiff Prof. Dr. Dr. Wilfried von Eiff Prof. Dr. Dr. von Eiff has been the Academic Director at HHL’s Cen ter for Health Care Management and Regulation since December 1, 2013. In addition, he holds an extraordinary professorship for Health Care Management and is integrated into the business school’s academic group of Economics and Regulation. Born in Gießen, Germany, he has been the head of the Center for Hospital Management in Munster (CKM) since 1994. His key activities include health care research and health technology assessment, ethics and economics in health care, purchasing and logistics management, as well as quality and risk management. Furthermore, Prof. Dr. Dr. von Eiff acts as an advisor for health economics at the International Institute for Health Economics. The health care systems in most of the western industrial nations are facing big problems due to higher life expectancy, and an increasing percentage of a nonworking population, increasing costs in their health care systems, higher premiums for health insurance funds, as well as misdiagnoses and medical malpractice due to exhausted or inadequately trained personnel. The pharmaceutical industry encounters harsh competition on the global market and faces substantial differences in legal conditions in different countries. Both the public health sector and medical research as well as marketing in the pharmaceutical industry are increasingly faced with complex ethical questions, for example, welfare economic evaluation and the rationing of health care services. Challenges in Health Economics and the Pharmaceutical Industry At the same time, innovative and intelligent information and communication technologies (smart systems) as well as more effective processes to use large pools of data offer new possibilities to fundamentally reorganize health care systems. New types of cooperation between health care providers and the trend towards individualization in the medical sector change the value-added processes and, consequently, the fundamental organizational form as well as As a part of his responsibilities at HHL, Prof. Dr. Dr. von Eiff will participate in the strategic management program as well as offering a course within the framework of HHL’s Executive Education program in Phoenix/USA and other locations. This program will be integrated into the part-time MBA at HHL in the medium term. In addition, Prof. Dr. Dr. von Eiff is involved in the organization and execution of the CASiM Conference 2014 on the topic “Boundaryless Hospital”. [email protected] logistics in health care systems of the future. This confronts health economics and hospital business administrations as well as the management of pharmaceutical companies involved with research with new challenges. The same issues apply to state regulation which is essential for the development of the health care system. Prof. Dr. Dr. Wilfried von Eiff, the new Academic Director at HHL’s Center for Health Care Management and Regu lation, says, “hospitals and the pharmaceutical industry will be organized in completely new forms of integrative health care networks. Their development, regulation and optimization will require considerable research and transfer activities as well as significantly improved offers in further education for executives in the health care sector, and for different kinds of medical and health care professionals.” The research program at the new Center for Health Care Management and Regulation, which is currently being organized in close coordination with the activities of the cross-group center CASiM, will, amongst others, deal with the issues below. For the cross-group center CASiM, health care is one of four future core issues of business administration for the 21st century. In preparation for an international research conference in Leipzig in summer 2014, CASiM has already organized several inter-disciplinary events with experts in medicine and economics, and developed a research agenda. In addition, the Center for Health Care Management and Regulation will cooperate closely with the Chair of Business Ethics and through that with the Wittenberg-Center for Global Ethics: Innovation and Entrepreneurship division, as well as the Chair of Strategy, Finance, Marketing and Logistics, and last but not least with the new Arendt Oetker Center for Business Psychology and Leadership. The idea is to establish practice-oriented health care management research through the BMBF and EU-programs as well as applicable projects. Hereby scientists from the medical faculty of the University of Leipzig will be included as much as possible. Other University hospitals and pharmaceutical companies are also targeted for inclusion in the research and transfer activities in connection with certain diseases. HHL sees a broad field in the health care sector for the development of new business models, the establishment of new health care companies, and the development of already existing companies by integrating new business concepts in form of spin-in activities. As a result of these considerations, the Center CEIM that is currently being established will The Research Program at the new Center for Health Care Management and Regulation _ Patient control: possibilities and limits of pay-for-performance in the health care sector _ Ethics and economics in the medical sector: Does the medical sector need protection from economics? _ Medicine logistics in hospitals: safety and cost effectiveness of pharmaceutical supplies _ Personalized medical care: ethical, economic, medical and industrial strategic aspects be linked with the new center to utilize the potential for spin-offs and spin-ins in the Leipzig region as well as in western Germany. HHL pursues close research cooperation in the field of health care management with scientists from the scientific and health care fields in the Leipzig region as well as the Hochschule Fresenius – University of Applied Sciences. This is to include the strengths in the field of medical research and hospital management on the one hand and the academic qualifications of medical and health care professions for the development of a holistic approach in new supply networks both in research and in teaching as well as in the transfer. Center for Health Care Management and Regulation Center Donor COGNOS AG Academic Directors Prof. Dr. Dr. Wilfried von Eiff n.n. Core Competencies / Research Interests _ Health care research, health technology assessment, ethics and economics in health care, purchasing and logistics management, as well as quality and risk management Contact hhl.de/chcmr
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