1. style and fashion
2. beauty
3. hair care

Thank you for participating in Pantene Beautiful Lengths. Our campaign is one of the
hair to make wigs for women who have lost their hair due to cancer treatments.
Hair provided by generous volunteers like you will be used to craft beautiful, high-quality
wigs by our partner, HairUWear®. Then it will go to a woman affected by hair loss from
cancer.
How To Make The Cut
Here’s everything you need to know about participating.
Hair Requirements
• Donated hair must be a minimum of 8 inches long (measure hair from just above
the elastic band of the ponytail to the ends).
•
• Hair should be freshly washed and completely dry, without any styling products.
• Hair may be coloured with vegetable dyes, rinses and semi-permanent dyes. It
cannot be bleached, permanently coloured or chemically treated.
• Hair may not be more than 5% gray. Here’s why:
– It takes 8-15 ponytails to make a Pantene Beautiful Lengths wig; in general,
each ponytail comes from a different person and is a different colour. Even
though some hair colours may look similar, including gray hair, each is
completely unique.
– For a realistic-looking wig that has consistent colour throughout, donated
ponytails must be processed and then dyed to the same shade. It is critical
for each ponytail to absorb dyes at the same rate in order to create wigs of
consistent, natural-looking colour.
– Gray hair, as well as some chemically-treated or permanently-coloured hair,
does not absorb dye at the same rate as other types of hair. It is much harder
to colour and, once colored, fades more quickly.
– Most permanently-coloured hair, once it is processed and re-coloured, is too
fragile and breakable under the rigorous processing required during the
production of a Pantene Beautiful Lengths wig.
Hair Donation Instructions
Note: It is helpful to have someone cut your hair for you.
• Hair must be clean, shampooed and/or conditioned, without any styling, hairspray or
additional hair products.
• Gather hair at the nape of the neck.
• Create a ponytail with an elastic band. Ensure the band is tight around the hair to
keep the hair together after cutting. If the hair comes out of the band, it will not be
usable. A second hair band can be placed around the middle of the ponytail to help
keep the hair together.
• Ensure that the elastic band is just below where you want to cut your hair.
• Measure the length of the ponytail from the elastic band to the tips, ensuring hair
is at least 8 inches long. Donations shorter than 8 inches will not be used, as it’s too
short for making a wig. If your hair is not 8 inches, continue to grow your hair out.
There is no maximum length requirement.
• Cut the hair just above the elastic band such that the elastic band remains on the
ponytail after cutting and keeps cut hair together. Do not wash or style the ponytail
in any way after it has been cut off.
• Place the ponytail, kept intact with the elastic band, in a zipper-lock bag and seal
tightly. Please ensure the ponytail is complete dry before sending.
• Place the plastic bag with the ponytail in a padded or plastic envelope and send to:
Pantene Beautiful Lengths
C/O Archway Marketing Services
P.O. Box 434
2110 Kipling Ave.
Etobicoke Station B, Ontario
M9W 5L4
• If you would like written acknowledgement of your ponytail donation, please
remember to include your full name and return address with your hair donation.
Thanks for your generous donation and for participating in Pantene Beautiful Lengths.
Questions?
Visit www.beautifullengths.ca. Canadian residents only.