QUALITY Win with CHEVY Accessories www.VEHattire.com HOW TO MEET YOUR ACCESSORY OBJECTIVE EVERY MONTH AFFORDABILITY CONVENIENCE July 2011 PEACE OF MIND 99 Do you have an Accessory Retail selling Process? 99 Do you display vehicles on your lot and in the showroom with accessories on them? 99 Do you offer accessories to your new AND used customers every time all the time? 99 Do you have Accessory Display walls? If you answered “No” to any of these questions, let us help! The way to continually meet your monthly accessory objective and increase gross profits in all departments is to fully develop an accessory Retail Selling Process that offers GM accessories every customer, new or used, every time! 1. PROCESS Implement a process on how accessories are to be sold in each department. 2. PAY PLAN The most successful way to sell accessories is to create a pay plan for employees who are involved in selling the accessories in all areas — Sales, Parts and Service. 3. PRICING Set up the GM Accessories Digital Solution Electronic Catalog for your customers and employees to use. 4. DISPLAY VEHICLES Create accessorized display vehicles on the lot and in the showroom. 5. LPOs Use LPOs to help preload vehicles with accessories. LPO packages are pre-ordered options that include either a single accessory or a collection of accessories. Benefits: • LPOs are featured in all Vehicle Order Guides • LPO pricing appears directly on the Monroney label • LPOs are listed on the vehicle invoice and are eligible for financing and residualization 6. DISPLAY WALLS Customers are more likely to buy what they can see and touch. Accessories have to be shown throughout the dealership, both on vehicles and in displays. 7. STOCK UP Keep the most popular accessories in stock ready to be sold. Don’t let the customer come back tomorrow—get it today! Create unique vehicles! Increase customer satisfaction and retention! Installation = more labor $$! Put the effort into your Accessories Sales and reap the rewards! CONVENIENCE AFFORDABILITY 99 Do you have GM’s Digital solution electronic retail catalog? Do all of your customer know about it? Win with CADILLAC Accessories Win with BUICK Accessories 99 Do you offer accessories in your Service Drive? www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected]. Page 1 2011 Business Choice Program GET YOUR $50 GIFT CARDS! Sales Consultants earn $50 and Commercial Sales Managers earn $25 on all GM Accessories Option A claims! OPTION A – GM Accessory Pickup Upfit Packages PACKAGE MSRP Full-size Truck Round Step Package YOU PAY NO CUSTOMER COPAYS! Under Rail Bedliner Bed Rail Protectors 3" Round Black Assist Steps Stationary Toolbox Available for Light Duty and Heavy Duty Non-Diesel Trucks $1,358 $0 $1,454 $0 $1,368 $0 $1,403 $0 $824 $0 Full-size Truck Oval Step Package Under Rail Bedliner 6" Oval Black Assist Steps Stationary Toolbox Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Full-size Truck Utility Rack Package Cargo Management System Center High Mount Stop Lamp Overhead Ladder Rack Sliding Bed Divider Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Full-size Truck Tonneau Cover Package Hard Folding Tonneau Cover* Bed Rail Protectors 3” Round Black Assist Steps Available on Light Duty and Heavy Duty Non-Diesel Trucks Midsize Truck Toolbox Package Stationary Toolbox Bed Extender *High Gloss Vinyl Cover included. Premium Rag Top Cover available for additional cost. The 2011 Business Choice Program runs from October 1, 2010 through September 30, 2011. Dealer-Only HelpDesk Support: 888-566-6393 www.gmbusinesschoice.com Rules and Guidelines for the 2011 Business Choice Program are located in VIMS (GlobalConnect). *Sales Consultants and Commercial Sales Managers must be registered for the GM Accessories Promotion through the GM Business Choice Claim website (GM Accessories Promotion link) to receive a participant ID number. If registration was completed for the 2010 GM Accessories Promotion, reregistration is not necessary. Make an Impression...Personalize Your Chevrolet. Differentiate your Chevrolet with a grille by Lacks. Reflective of Chevrolet heritage, each grille has a striking design that has been engineered and manufactured to factory specs for superb fit and performance. GRILLEs foR CRuzE anD TRavERsE Bright Chrome finish surround with Chrome finish mesh Bright Chrome finish surround with silver Painted mesh for Traverse #19258215 – MsRP* #19258214 – MsRP* $359.00 BlaCk Chrome finish surround with antique Bronze Colored mesh for Traverse #19258216 – MsRP* $449.00 for Cruze $399.00 Make an Impression...Personalize Your Chevrolet. Differentiate your Chevrolet with a grille by Lacks. Reflective of Chevrolet heritage, each grille has a striking design that has been engineered and manufactured to factory specs for superb fit and performance. * Manufacturer’s suggested Retail Price. Each dealer sets its own price. Tax, title, license, dealer fees and installation extra. This accessory is not covered by the GM new vehicle Limited Warranty. for details on the warranty provided by Lacks, please call 1-616-554-7520. GRILLEs foR avaLanChE, subuRban anD TahoE see your local Chevrolet Dealer for details. Bright Chrome finish Billet BlaCk Chrome finish surround with antique Bronze Colored mesh #19258217 – MsRP* #19258219 – MsRP* $399.00 $449.00 Bright Chrome finish surround with antique Bronze Colored mesh #19258218 – MsRP* $399.00 * Manufacturer’s suggested Retail Price. Each dealer sets its own price. Tax, title, license, dealer fees and installation extra. This accessory is not covered by the GM new vehicle Limited Warranty. for details on the warranty provided by Lacks, please call 1-616-554-7520. see your local Chevrolet Dealer for details. QUALITY Win with CHEVY Accessories PEACE OF MIND S49 Roof Rack Side and Cross Rail Package* MSRP $320 VQM Chrome Assist Steps* MSRP $660 VQQ Roof Rack Cross Rails - Black CONVENIENCE AFFORDABILITY NEW LPO FOR ENCLAVE & ACADIA Win with CADILLAC Accessories Win with BUICK Accessories *Previously only available as part of PCX Hit The Road Package. PCX is still available on Traverse, but at a new lower MSRP of $880 AFFORDABILITY CONVENIENCE NEW LPOS FOR TRAVERSE MSRP $205 www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 4 QUALITY Win with CHEVY Accessories PEACE OF MIND AFFORDABILITY CONVENIENCE New Products Door Sill Plates 21-inch Wheels 2010 – 2012 Chevrolet Camaro Originally featured in the 2011 XM Accessory Appearance package, these polished 5-spoke 21-inch accessory wheels are now available as an ACO and via LPO Code S5Y for both Coupe and Convertible models. Win with CADILLAC Accessories Win with BUICK Accessories 2011 – 2012 Chevrolet Volt Add a stylish accent to the entry area of your Volt while also helping to protect against scratches and scrapes with theses stainless Door Sill Plates (P/N 19244297) featuring the Volt logo. Stripe Package CONVENIENCE AFFORDABILITY 2010 – 2012 Chevrolet Camaro Also featured in the 2011 XM Accessory Appearance package, these Silver Heritage Bodyside Stripes (P/N 20990192) are now available as an ACO and via LPO Code VPW for both Coupe and Convertible models. Blade Spoiler Kit 2011 – 2012 Chevrolet Camaro Add a stylish finishing touch to your Camaro with a body color Blade Spoiler Kit. New color released: Inferno Orange (GCR) (P/N 92234291). www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 5 QUALITY Win with CHEVY Accessories PEACE OF MIND New Products Hitch Trailing Package – Transmission Cooler Win with CADILLAC Accessories 2010 – 2012 Cadillac SRX This Transmission Cooler Package (P/N 19244236) prevents overheating and provides extra cooling for your automatic transmission fluid when hauling or towing heavy loads. CONVENIENCE AFFORDABILITY Win with BUICK Accessories 2012 Cadillac CTS Coupe This rear deck Spoiler (P/N 20944264) adds a special finishing touch to the overall appearance of your CTS Coupe. AFFORDABILITY CONVENIENCE Spoiler Kit www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 6 QUALITY Win with CHEVY Accessories PEACE OF MIND New Product Table EXTERIOR Silver Heritage Bodyside Stripe Kit Chevrolet Camaro 2010-2012 20990192 Blade Spoiler – Inferno Orange (GCR), Not For Use on Convertible Models Chevrolet Camaro 2011-2012 92234291 CTS Cadillac Coupe 2012 20944264 Chevrolet Volt 2011-2012 19244297 Cadillac SRX 2010-2012 22772227 EA573 Rear Wheel (21x9.5): Single Chevrolet Camaro 2010-2012 92244573 EA573 Rear Wheel (21x9.5): 4-Pack Chevrolet Camaro 2010-2012 19257815 EA573 Rear Wheel (21x9.5): 16-Pack Chevrolet Camaro 2010-2012 19257816 EA576 Front Wheel (21x8.5): Single Chevrolet Camaro 2010-2012 92244576 EA576 Front Wheel (21x8.5): 4-Pack Chevrolet Camaro 2010-2012 19257813 EA576 Front Wheel (21x8.5): 16-Pack Chevrolet Camaro 2010-2012 19257814 Spoiler Kit, Magna Steel (GHA) AFFORDABILITY CONVENIENCE The following new products are ready for sale. For pricing information and availability, please visit www.vehattire.com or call 866-898-4227. INTERIOR Door Sill Plates TRAILERING Win with BUICK Accessories WHEELS Win with CADILLAC Accessories Transmission Cooler Package (Required for use on vehicles built on or after6/7/2010 with 3.0L Engine (LF1) when used with Trailer Hitch Package 19244236) 2010-2011 Printed ARCs Still Available at NO COST To You! The following printed 2010-2011 Accessory Reference Catalogs are still available for Dealers to order: QTY 470* 700* ITEM # 2010-2011-CHE-ARC-01 2010-2011-BG_ARC-01 Orders can be placed via the DWD Store through GlobalConnect using the item numbers listed above. *Available while quantities last. There is no cost for these catalogs. Note: Inventory of 2010-2011 Cadillac ARCs has been depleted CONVENIENCE AFFORDABILITY ARC Chevrolet Buick GMC www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 7 QUALITY PEACE OF MIND GMAS Enrolled Dealers Can Turn “Wish Lists” Into Sales From your dealership’s accessories link, consumers are able to create a wish list of GM accessories which can turn in to sales for you! 1. A consumer can add selected accessories to their wish list online. 2. After accessories are added to their wish list, the customer is asked to create an account (or just logs in, if they already have an account) and saves the selection(s) to his/her wish list. The customer can log in at any time to view the contents of the list. Internally, the primary Dealer contact will receive an email alerting him/her that a wish list has been saved. Anyone at the Dealer can be set up to receive the wish list information as follows: go to Administration tab and then to User Access tab. Select the user name and check the box to receive internet leads and save. The wish lists and customer contact information can be viewed in your Fulfillment Desk log under Internet Leads. Leveraging customer wish lists into sales and marketing opportunities is an effective way to increase your profits. Here are ideas for you to consider. • Armed with exactly the accessories a consumer wants, you can contact the consumer with a discount or GMAScreated coupon to incent that customer to buy now. • You now have the valuable information for future mailing or calling campaigns. • Verify if the consumer has purchased a vehicle and use the opportunity to follow-up with the customer to offer an incentive discount to come back in and personalize their new vehicle with their selected accessories. Win with CADILLAC Accessories Win with BUICK Accessories Win with CHEVY Accessories AFFORDABILITY CONVENIENCE This overview webinar will cover the functions of the GM Accessories Solution, including: • Cool Ideas • Catalog Navigation • Fulfillment Desklog • Basic Administration • Question and Answer Register for a session now by clicking below: Thu, Jul 7, 2011 11:00 AM - 12:30 PM CDT https://www1.gotomeeting.com/register/271143497 Once registered you will receive an email confirming your registration with information you need to join the Webinar. CONVENIENCE AFFORDABILITY GM Accessories Solution Overview and Q & A For Solution support, send an email to [email protected] or call our support hotline at 800-869-2662. www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 8 QUALITY Win with CHEVY Accessories CONVENIENCE AFFORDABILITY Win with CADILLAC Accessories June 3-5, 2011. Chevrolet was the title sponsor of the event this year and has sponsored this event with the Hampton Roads Chevy Dealers LMA for the last 10 years. This year we went all out to accessorize the Chevy vehicles on display. We were able to showcase Chevrolet accessories available for personalization, and for the first time, we utilized Original Wraps on the Cruze and Camaro Coupe. Featured vehicles included a Red Camaro Convertible with 21” wheels, ground effects and heritage grille. This car literally became a photo booth for people visiting our display and dreaming about owning a Camaro Convertible. The White Camaro Coupe (seen at right) had 21” wheels, heritage grille, blade spoiler, ground effects and the original graphics flame hood in red. This car was the star of the display! Other vehicles included the Silverado ½ Ton and ¾ Ton Crews. Both trucks featured three piece folding tonneau covers, bed liner, bed rug, chrome 6” side steps, chrome door handles, chrome mirrors, exhaust tips and all weather mats. The White Diamond Tahoe LTZ was a knock out with 22” Chrome Wheels and 6” Chrome side steps. The Cruze RS had the Bow Tie original wraps graphic on rear fenders with side stripe along with silver grill and fog lamps. The Equinox sported a Thule roof rack with kayak and chrome package. Traffic during the 3 day event was steady with evening traffic picking up before the concerts. We registered 1600 people with electronic lead generation and completed over 300 test drives during the event even with rain on Sunday. This was a 50% increase over last year. The Chevrolet Accessories beach balls and Chevy hats were a big hit. We gave out over 500 beach balls at the exhibit and over 100 at the Beach Boys concert Saturday night. Bo Reed, GM Events Manager, gave each of the Ride and Drive girls a box of beach balls to hand out at the Darius Rucker Concert Sunday night. He said they were everywhere in the crowd and a huge hit. We also promoted the Military Discount at two display areas along with the Military Camaro and Corvette Performance Display. The local USO organization was very appreciative of our participation. They commented that without Chevrolet’s support, this event would not happen and they sincerely appreciate our involvement. This venue is a perfect fit for Chevrolet and GM Accessories. –Eric Pollard. SE Region Accessories Manager AFFORDABILITY Win with BUICK Accessories PEACE OF MIND CHEVY ACCESSORIES DRAWS A CROWD! CONVENIENCE www.VEHattire.com Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 9 Whatever the adventure. No matter where you’re going... Thule® solutions for the way you live. Products active people want, a brand they trust, and now…adventure-ready convenience! All Chevrolet, Buick-GMC and Cadillac Dealers now offer quality Thule racks, cargo carriers and hitch solutions. Customers can take delivery of their new vehicle ready to transport their gear, no matter where they’re going. The active life, simplified. 6 6 Transporter Hitch Cargo Storage Box 8 9 Premium textured ABS hitch cargo box carries up to 13 cubic feet and 150 lbs. Tilts away from the vehicle for easy rear vehicle access. Fits 1-1/4" or 2" receivers. #19257871 – MSRP* $575.00 7 9 A great-looking, fully locking ski and snowboard carrier that installs quickly and easily on roof rack crossbars. Carries up to 6 pairs of skis or 4 snowboards. Requires crossbars or Thule Rack Solution. #19257862 – MSRP* $129.00 Universal Flat Top™ Ski/Snowboard Carrier 7 Ascent™ Cargo Boxes 4 Set-to-Go™ Kayak Saddles 1 Big Mouth™ Upright Bike Carrier 5 8 An upright bike carrier that sets the standard for bike-carrying flexibility and ease of use. Accommodates bike frames up to 3-1/8" in diameter. Requires crossbars or Thule Rack Solution. #19257861 – MSRP* $129.00 4 Perfectly sized to fit on 4x4s, SUVs and wagons, the M.O.A.B. combines maximum cargo space with off-road durability. Requires crossbars or Thule Rack Solution. #19257865 – MSRP* $379.00 M.O.A.B.™ Sport Cargo Basket The most popular carrier for transporting kayaks, with a new, easy fold-down feature. The new J profile allows for easier boat loading and unloading. Includes two straps with buckle protectors and two ratcheting bow & stern tie-downs. Requires crossbars or Thule Rack Solution. #19257864 – MSRP* $179.00 5 A stylish, well-equipped cargo box with premium features like dual side opening and Quick Grip™ mounting. The Ascent 1500 has a 15 cu. ft. capacity; the Ascent 1700 has a 17 cu. ft. capacity, to carry all your gear in style. Require crossbars or Thule Rack Solution. 1500 Cargo Box #19257866 – MSRP* $389.00 1700 Cargo Box #19257867 – MSRP* $459.00 2 3 Hullaport Pro™ Folding J Kayak Carrier Form-fitting saddles hug and grip the surface for maximum stability and protection. The large surface area of the adjustable saddles conforms to your boat to help prevent damage during transportation. Requires crossbars or Thule Rack Solution. #19257863 – MSRP* $179.00 Roadway™ Bike Hitch Rack 3 The hitch rack that sets the new standard for performance and ease of use. Stinger Swinger™ hitch converts quickly from 1-1/4" to 2" out of the box. Use 982 Adapter for those hard-to-mount bicycles. Requires 1-1/4" or 2” receiver. 2-Bike Hitch Rack #19257868 – MSRP* $199.00 4-Bike Hitch Rack #19257869 – MSRP* $225.00 Hitch Ski Carrier 2 Transport your boards or skis on the back of your vehicle by attaching the Thule Hitch Ski Carrier to your existing Thule hitch bike carrier (sold separately). Requires 912, 914. #19257870 – MSRP* $225.00 1 *MSRP excludes installation; your cost may vary. Tax, title, license and dealer fees are extra. See your local Chevrolet, Buick-GMC or Cadillac Dealer for details. QUALITY Win with CHEVY Accessories PEACE OF MIND Win with BUICK Accessories Top 20 Dealer Sales June 2011 Top 20 LPO June 2011 1. PATRIOT BUICK GMC 1. FREDERICK ON THE BOULEVARD 2. NUCAR CONNECTION 2. FREDERICK CHEVROLET CADILLAC LEBANON 3. REEDMAN TOLL AUTO WORLD 3. PINE BELT CHEVROLET OF LAKEWOOD 4. FREEHOLD BUICK GMC 4. JONES DEALERSHIPS 5. FREYSINGER BUICK GMC 5. MALL CHEVROLET 6. SUTLIFF CHEVROLET 6. SUTLIFF CHEVROLET 7. OASIS CHEVROLET 7. CHAPMAN CHEVRLET 8. REGESTER CHEVROLET 8. BENNETT CHEVROLET 9. FRED BEANS PARTS 9. GOLD COAST CADILLAC 10. FAULKNER CIOCCA 11. DIVER CHEVROLET 11. JEFF D’AMBROSIO CHEVROLET 12. LAWRENCE CHEVROLET 12. DIVER CHEVROLET 13. BERGEYS CHEVROLET 13. ELKINS CHEVROLET 14. FAULKNER CHEVROLET 14. STAR BUICK GMC 15. LAFFERTY CHEVROLET 15. I G BURTON & COMPANY 16. STAR BUICK GMC INC 16. REEDMAN TOLL AUTO WORLD 17. T&T COAST BUICK GMC 17. GRANITE RUN BUICK 18. APPLE CHEVROLET CADILLAC 18. HOLMAN CADILLAC 19. GREEN BROOK BUICK GMC 19. CHEVROLET TURNERSVILLE 20. O’NEIL BUICK GMC 20. PINE BELT CHEVROLET Accessories Add Gross to the Bottom Line! CONVENIENCE 10. GRANITE RUN BUICK GMC Win with CADILLAC Accessories AFFORDABILITY Presenting our Top 20 Customers for the month. AFFORDABILITY CONVENIENCE THE TOP 20 Newsletter design © 2011 Jori D. Leach. For more information, go to joridesktopdesign.com www.VEHattire.com The names, emblems, slogans, vehicle and accessory images, and other marks appearing in this document are Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127 the trademarks and/or service marks of General Motors, its subsidiaries, affiliates, or licensors. © 2011 General Motors QUALITY Win with GMC Accessories PEACE OF MIND ADI Update • 07/11 Page 11
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