Agenda • Target Overview • Partners Online How To Do Business With Target Amanda Alwy, Target Jason Lavik, Target Carmen Pehler, Target • Item Management • Global Data Synchronization • EDI and Barcodes • Contact Information 2 © GS1 US 2011 Target Overview • Target is a Fortune 40 company with 1,765 stores in 49 states nationwide • Consistent shopping experience at Target.com Target Overview 3 • Our guest – Median age of 40 – Median household income of approximately $64K – Approximately 43% have children at home – About 57% have completed college © GS1 US 2011 4 © GS1 US 2011 Partners Online • Partners Online (POL) is an external Target website dedicated to communicating timely, critical information and comprehensive direction to our Business Partners • POL consists of: – Library: Guidelines, training, contacts and forms – Communications: Policies and procedural changes to Target requirements and processes – Reports: Reporting tools used to analyze business – Portal to Target Applications Partners Online 5 © GS1 US 2011 6 © GS1 US 2011 Item Management: Overview • Item Management System (IMN) is our new Item Master Data system – Web based application – Intuitive navigation – Less free-form text – More drop-down selections • IMN is a repository of information about the products that Target carries • IMN includes Item Setup and Item Maintenance Item Management System (IMN) 7 © GS1 US 2011 8 © GS1 US 2011 Item Management: Benefits • IMN Benefits – Improve data accuracy and consistency – Capture more comprehensive item attributes – Increase systematic efficiencies – Ability to accept item data feeds from Global Data Synchronization Network Ultimately, enable greater analytic capabilities, segmentation, and multichannel integration Q: What is the name of the Vendor portal that contains guidelines, policies, reports and applications? • IMN Vendor Benefits – Full visibility to your item data entered in Target’s item system – Ability to initiate the item setup process – Workflow includes Task lists & Notifications during item setup and maintenance process A: Partners Online (POL) • Majority of Target now using IMN – Apparel goes live now through August – Healthcare goes live in September 9 © GS1 US 2011 10 © GS1 US 2011 Q: Name at least three benefits of Target’s new IMN system Q: True or False: A vendor’s item data feeds directly into Target’s Item Master A: •Capture more comprehensive item attributes •Increase systematic efficiencies •Ability to accept item data feeds from Global Data Synchronization Network •Full visibility to Target’s item system •Ability to initiate the item setup process •Create groupings of items for your own use A: True 11 © GS1 US 2011 12 © GS1 US 2011 Global Data Synchronization at Target • Target’s GDS initiative – Pilot in 2006 – Vendor engagement began in 2010 – 1SYNC is Target’s data pool provider and GDS vendor outreach partner Global Data Synchronization (GDS) 13 © GS1 US 2011 • Benefits – Saves time – Eliminates manual entry and potential human error – Improves data integrity – Provides real-time updates for item maintenance at any time through product life-cycle – Improves inventory flow to Target, instocks and sales 14 © GS1 US 2011 Global Data Synchronization: GTIN Hierarchies Global Data Synchronization: Item Attributes • 4 Level GTIN Hierarchies – PL/CA/PK/EA PL/DS/PK/EA – MX/CA/PK/EA MX/DS/PK/EA • 3 Level GTIN Hierarchies – PL/CA/EA PL/DS/EA – MX/DS/EA CA/PK/EA • 2 Level GTIN Hierarchies – CA/EA DS/EA MX/CA/EA DS/PK/EA Case/Display GTIN Inner Pack GTIN GTIN GTIN GTIN GTIN Alternate Item Identification Hi and Ti Total Quantity of Next Lower Trade Item Total Quantity of Next Lower Trade Item EAN/UCC Code/Type Suggested Retail/Price Gross Weight UOM Gross Weight UOM Gross Weight UOM EAN/UCC Code/Code Net Content PK/EA • 1 Level GTIN Hierarchies – EA Target cannot support a GTIN hierarchy with multiple Case, Inner Pack, or Each options. Target will not use the GDSN for assortment items, displays, or bonus packs. 15 Pallet/ Mod Pallet GTIN © GS1 US 2011 Each GTIN Depth Depth Depth Depth Net Content UOM Width Width Width Width Global Classification Category Height Height Height Height Brand Name Dimensions UOM Dimensions UOM Dimensions UOM Dimensions UOM Product Description Gross Weight Gross Weight Gross Weight Gross Weight Gross Weight UOM 16 © GS1 US 2011 Global Data Synchronization: Lessons Learned Onboarding http://1SYNC.org/Target.html • Involvement of all parties – Target: Vendor Operations, Item Management, Merchandising – Vendor: GDS Contact, Target Vendor Rep – 1SYNC / Data Pool provider: Account Specialist and Solutions Advisor • Role clarity – Vendor: • Select maintenance will need Target approval • Maintenance for items sold in Target Stores or in Target Stores and on Target.com should be completed in IMN – Merchandise Specialist/Sourcing Specialist: • Approves Vendor initiated maintenance • Completes maintenance Vendors cannot update (retail and location changes) • System integration 17 © GS1 US 2011 18 © GS1 US 2011 Onboarding Onboarding • Onboarding with Target (continued) – The transmission is processed and one of the following responses is sent: • Synchronized: A match was found and Target’s database is in alignment • Reject: No barcode match was found or an invalid GTIN hierarchy • Review: Target GTIN matched, item attributes need attention before syncing • Onboarding Process – Join a GDSN-certified data pool – Register your items with the data pool – Review synchronization information, complete the GDS Trading Partner Form and send to Target – Once Target confirms, you will be able to send future updates via the GDSN • Partner with Target merchants and Target vendor representative on future updates – Target will subscribe to your GLN and send you an email requesting an Initial Load – do not publish until you have received confirmation Target is subscribed – Confirm with Target when you have completed publishing 19 © GS1 US 2011 20 © GS1 US 2011 New Item Setup New Item Setup • New Item Setup Process Using GDS – Target awards business to Vendor – Vendor’s Target account rep notifies GDS rep to publish – Vendor’s GDS rep publishes “NEW” item to Target GLN – Vendor’s Target account rep logs into IMN to “top off” and submit item setup to Target. Vendor is guided through setup process – Target reviews and approves information • Guided Item Setup – The guided item setup will appear on the left navigation screen as an item is setup – If you need to move back to a previous screen, just click on the portion of the setup to which you’d like to return – The guide shows you what information you have completed (√) and what you still need to finish 21 © GS1 US 2011 22 © GS1 US 2011 Item Maintenance Item Maintenance • Item Maintenance Process • Submit any necessary changes via GDS for GDS item attributes – Publications are routed to the appropriate Merchandising department associated with the “EACH” level GTIN on the request • If attribute needing maintenance is not a GDS synched attribute, Vendor’s Target account rep must update item information via IMN • Item Maintenance Process – Search for items in Item Management (IMN) to review for accuracy or updates • Search capability by Barcode, GTIN 23 © GS1 US 2011 24 © GS1 US 2011 Item Maintenance • If changes are within a certain threshold, the change will automatically be accepted by the system with no merchant action needed Q: Where can Target-specific GDS initiative information be found? • If outside of threshold, Target reviews and approves item information as necessary A: Target’s Initiatives page on the 1SYNC website: http://1SYNC.org/Target.html 25 © GS1 US 2011 26 © GS1 US 2011 Q: What two groups within each Vendor organization need to be coordinated when initiating a GDS connection with Target? Q: How frequently does Target’s system pull GDSN data into our systems? A: The Vendor’s GDS Rep and Vendor’s Sales Rep 27 A: Every four hours © GS1 US 2011 28 © GS1 US 2011 EDI and Barcodes • Required EDI documents – 850 Purchase Order – 860 Purchase Order Change – 856 Ship Notice Manifest (ASN) – 810 Invoice – 864 Text Message – 997 Functional Acknowledgement EDI and Barcodes • Benefits – Determine replenishment – Plan and schedule – Automate receiving 29 © GS1 US 2011 30 © GS1 US 2011 EDI and Barcodes Shipping Container Identification Code SSCC (Serialized Shipping Container Code) Target Contact Information Examples Barcode Type • Partners Online (POL) – www.partnersonline.com GS1-128 SSCC-18 • Item Management System (IMN) – Access training information on POL – Complete a Request Support form on POL May be used on floor-loaded or unitized shipments. SCC (Shipping Container Code) May only be used unitized shipments in conjunction with a pallet SSCC-18 label. UPC (Universal Product Code) ITF-14 • Global Data Sync (GDS) – [email protected] GS1-128 GTIN-14 • Vendor Operations (barcodes and carton labels) – [email protected] UPC-A/EAN-13 GTIN-12/13 May only be used as the shipping container code when the carton is the selling unit. 31 © GS1 US 2011 32 © GS1 US 2011 Questions? 33 © GS1 US 2011