6/5/2014 197: How to Do Business With Best Buy Sara Halfmann, Best Buy Arvind Naik, Best Buy June 11, 2014 1 6/5/2014 WHAT YOU WILL LEARN TODAY? • • • • • About Best Buy Best Buy’s Item Synchronization Initiative Doing It Right the First Time Production Information Roadmap Contacts © GS1 US 2014 ALL RIGHTS RESERVED 2 2 6/5/2014 ABOUT BEST BUY • Best Buy was founded in 1966, and is based in Minneapolis, Minnesota • Best Buy is the world’s largest multi-channel consumer electronics retailer with stores in the United States, Canada, China, and Mexico. • BestBuy.com is among the top ten retail websites in the United States © GS1 US 2014 ALL RIGHTS RESERVED 3 3 6/5/2014 BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE Best Buy is using Global Data Synchronization Network (GDSN) and partnering with 1WorldSync to implement GDS with 100% of our suppliers. GET PREPARED • Access Best Buy’s GDS materials to get educated at http://pdm.1sync.org/customers/bestbuy. • Review Best Buy GDS Implementation Guide & Vendor Attribute spreadsheet for data requirements. • Work with your datapool to be ready to publish to Best Buy • Have a process in place to handle CIC Message flow TAKE ACTION • Complete Best Buy Trading Partner Form at http://pdm.1sync.org/customers/bestbuy. • If you have questions email [email protected] • When informed to publish data to Best Buy, start immediately. • Send notification of first publication to your assigned Best Buy GDS Analyst. © GS1 US 2014 ALL RIGHTS RESERVED 4 4 6/5/2014 BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE Diagram showing the high-level systems and flow of item data. BBY GDS BBY Portal BBY PIM Data Repositories GDSN DATA POOL Core GDSN and additional Best Buy required attributes are submitted via the GDSN process using a certified GDSN data pool. BEST BUY BEHIND THE FIREWALL Validations are done in the Best Buy GDS system and PIM first and then sent to the PIM Portal BEST BUY PIM PORTAL PIM – Product Information Management is a tool used for the capture of item data which is sent to Best Buy buyers in Retek. © GS1 US 2014 ALL RIGHTS RESERVED 5 5 6/5/2014 BEST BUY’S ITEM SYNCHRONIZATION INITIATIVE Paying attention to the quality of data information will drive the benefits. Data Quality Requirements Standards Based Conforms to GS1 industry standard Completeness Attributes populated with acceptable values Consistency Attributes populated consistently across suppliers Accuracy Electronic information consistent with physical product Timely Benefits of Data Quality Customer Experience Happy customers, better conversion Efficiencies Easier to implement across multiple partners Speed to Shelf/Market Publish accurate & consistent data the first time to eliminate rework Consistency Consumers can shop and compare; making informed product decisions. Accuracy Reduce customer disappoints. © GS1 US 2014 ALL RIGHTS RESERVED 6 6 6/5/2014 DOING IT RIGHT THE FIRST TIME Get set-up to use the Best Buy PIM Portal correctly initially; it will make future use easier. ¾ Provide an accurate Global Location Number (GLN) for PIM Portal at time of set-up. The GLN is the key vendor identifier in Best Buy PIM Portal and your assigned Best Buy vendor numbers are linked to it in internal systems. When establishing a GDS partnership with Best Buy, the GLN used to publish data must match the GLN established in the PIM Portal. ¾ Make sure your company’s Vendor Security Administrators (VSA) are current, and you have more than one. VSAs maintain security rights for ExtendingTheReach.com and the PIM Portal to individuals who need to access these systems for your company. This is important to ensure the privacy and security around your information. Third party sales representatives cannot be the VSA for your company © GS1 US 2014 ALL RIGHTS RESERVED 7 7 6/5/2014 DOING IT RIGHT THE FIRST TIME When completing your item data in the PIM Portal it is important to pay attention to the details. ¾ Make sure you select the correct category as this helps determine the correct internal classification. ¾ Make sure the product dimensions are accurate. ¾ Make sure you are providing the correct Merchandising Item Specialist when you are submitting your items. ¾ Make sure that all dates needed are provided and accurate. ¾ If the product requires a recycling fee please make sure it is accurate. © GS1 US 2014 ALL RIGHTS RESERVED 8 8 6/5/2014 PRODUCT INFORMATION ROADMAP There are some challenges in transferring product information to Best Buy. ¾ Current process needs upgrade and we are making integration with Best Buy easier. ¾ We are aware of current challenges for vendors. Assortments are not clear ahead of Data gathering Most vendors are needed to follow-up with manual updates after the GDSN data push The manual process is slow and not user friendly enough – Need ability to submit in bulk Duplicate requests for same information – partners request same information despite submitted via portal. Lack of rich content and asset capturing directly. Currently this is done via 3rd Party Partners © GS1 US 2014 ALL RIGHTS RESERVED 9 9 6/5/2014 PRODUCT INFORMATION ROADMAP Key highlights of multi-year: ¾ Encourage Vendors onboarding on GDSN network: GDSN will remain the primary mechanism to transfer Standard Item (Supply Chain) information ¾ We will expose API services to systematically transfer non-standard, rich Product Information including Images, Documents and Video (where applicable). ¾ Improvements in the PIM portal to accommodate bulk updates. ¾ Improved Product Taxonomy including granular attribution and rich content. ¾ Avoid duplicate requests for same information – partners request only missing information. ¾ Much improved error tracking (data quality), reporting for both external and internal users © GS1 US 2014 ALL RIGHTS RESERVED 10 10 6/5/2014 BEST BUY COMING UP WITH THE PRODUCT STANDARDS THAT INCLUDE RICH CONTENT Omni Channel Customer Facing Product Content Rich Product Content Enterprise Usage Master Item (Name, SKU, GTIN, GPC Dimensions, Logistics, etc.) BBY Operational Item (Romance copy, Marketing Features, Expert Review etc.) Manufacturer Specifications Core Item (Universal, Title, SKU, UPC, Dimensions, Product Definition) (Category specific specifications, compliance, etc.) Rich Assets (Images, Video, Manual, Warranty, etc.) (Order lifecycle, Reporting, Shipment, Warehouse Mgmt attributes) © GS1 US 2014 ALL RIGHTS RESERVED 11 11 6/5/2014 PRODUCT INFORMATION ROADMAP What are we driving towards? ¾ Improved Customer Experience through better Data Quality – Improved Product Taxonomy and Processes ¾ Standardization – More vendors on GDSN, Improved Taxonomy ¾ Automation & Efficiencies – Use of API services (SOA), Simplification of Internal Architecture, avoid duplication etc. ¾ Improved Vendor Experience – via Automation and improvements in Portal ¾ Improved error tracking, auditing and reporting for internal and vendor accountability. ¾ Simpler Architecture more aligned with newer technology trends and future growth – Semantic/ RDF © GS1 US 2014 ALL RIGHTS RESERVED 12 12 6/5/2014 PRODUCT INFORMATION ROADMAP Diagram showing the high-level data touch points for product information for Best Buy vendors and partners. BBY GDS BBY PIM Portal Vendor s BBY PIM Partner Portal Partners Content API © GS1 US 2014 ALL RIGHTS RESERVED 13 13 6/5/2014 PRODUCT INFORMATION ROADMAP Best Buy’s vendor facing systems and repository: GDSN DATA POOL Core GDSN and additional Best Buy required attributes are submitted via the GDSN process using a certified GDSN data pool. BEST BUY BEHIND THE FIREWALL Validations are done in the Best Buy GDS and PIM system first and then sent to the Product Information Management (PIM) Portal. BEST BUY PIM PORTAL Is the GUI interface tool used by the vendors for the capture of item data. Data sent via GDS populates this tool. Data from this system is sent to Best Buy buyers in Retek. BEST BUY CONTENT PORTAL PCM – Product Content Management is a tool used for the capture rich product content on top of the core item data for customer facing information, using a user interface. BEST BUY CONTENT API PCM Ingestion is a tool used for the capture rich product content on top of the core item data for customer facing information, using API services. © GS1 US 2014 ALL RIGHTS RESERVED 14 14 6/5/2014 CONTACTS – Sara Halfmann • Sr. Planner, Global Trading Partner Solutions • [email protected] • 612-291-6041 – Arvind Naik • Sr. Manager Data Quality, Reporting & Operations • [email protected] • 651-230-5647 – Best Buy PIM Portal & GDS mailbox: [email protected] © GS1 US 2014 ALL RIGHTS RESERVED 15 15